Family Mart

What Family Mart does

Taiwan FamilyMart Co., Ltd. (全家便利商店, OTC ticker 5903) is a publicly listed convenience store operator founded in 1988 as a local franchise of Japanese FamilyMart. It runs 4,316-4,461 company-owned and franchise stores across Taiwan, with regional development offices covering Northern (Taipei), Central (Taichung), and Southern (Kaohsiung) Taiwan, supported by a wholly-owned logistics subsidiary (全台物流) operating temperature-controlled distribution. The company crossed NT$1 trillion in consolidated revenue for the first time in FY2024 (NT$1,051.04 billion) and earned NT$39.36 billion in after-tax net profit.

The core retail proposition combines fresh food and private label brands (Let's Café, Let's Tea, Fami!ce, minimore, FamiCollection, Clean Label) with a digital ecosystem spanning FamiPort kiosks, FamiPay mobile payments, 全盈+PAY, My FamiPort App, FamilyMart Shop e-commerce, BOPIS (隨買跨店取), FamiNow delivery, store-to-store shipping, photo printing, ATM services, bill payment (代收繳費), and loyalty points. Technology infrastructure includes IoT-based store energy monitoring covering 99.8% of stores, AI-powered customer service chatbot, AI translation features, and an AI-EDC energy management platform integrated with Tesla Powerwall via Kiwi New Energy.

Revenue is generated through multi-stream mechanics: high-frequency transactional retail product sales (fresh food, beverages, daily necessities), recurring franchise fees and royalties from a large franchisee base, transaction commissions on bill payment and ATM services, gift card sales bank-guaranteed by Taishin, DBS, and Cathay United Bank, and revenue from wholly-owned restaurant subsidiaries (Ootoya, bb.q CHICKEN, IKIGAI) consolidated under 全家國際餐飲, which was separately listed on OTC in 2024. Distribution combines company-owned (直營) and franchise (加盟) store formats, supplemented by digital channels and restaurant operations.

Name

Family Mart

Legal name

全家便利商店股份有限公司

Website

https://family.com.tw

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Taiwan FamilyMart (OTC: 5903) operates 4,300+ company-owned and franchise convenience stores across Taiwan, generating NT$1.05 trillion in FY2024 revenue through fresh food, private label brands, digital payments (FamiPay, 全盈+PAY), FamiPort kiosk services, and restaurant subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Core revenue from selling convenience store products including fresh food, beverages, snacks, daily necessities through company-owned and franchise stores across Taiwan
2. Franchise Fees and Royalties: Revenue from franchise partners who pay fees and share profits for using the Family Mart brand and operating system
3. Bill Payment Services (代收繳費): Commission revenue from processing utility payments, credit card bills, telecom fees, parking fees, insurance premiums, and other bill payments
4. Member Points and Digital Services: Revenue from integrated membership services including FamiPay transactions, point accumulation and redemption services
5. Photo Printing Services (相片立可得): Revenue from photo printing kiosks with 8-second printing capability, ID photo services, and photo products
6. Gift Cards (禮物卡): Revenue from sale of gift cards and gift certificates with bank guarantees from Taishin, DBS, and Cathay United Bank
7. FamiSelf Laundry (Fami自助洗衣): Revenue from smart laundry service with washing, drying facilities
8. Reusable Cup Services: Free cup lending service as part of sustainability initiatives, reducing single-use cup consumption
9. Subsidiary Restaurant Operations: Revenue from restaurant subsidiaries including 大戶屋 (Japanese set meals), bb.q CHICKEN (Korean fried chicken), IKIGAI燒肉專門店 (Japanese BBQ)

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels12 records

Core offering

Family Mart operates Taiwan's second-largest convenience store chain with over 4,400 stores, selling fresh food, beverages, daily necessities, and offering integrated convenience services including bill payment, ATM, package delivery, photo printing, laundry, gift cards, and digital payment via FamiPay. The company also operates restaurant subsidiaries (Ootoya Japanese meals, bb.q CHICKEN Korean fried chicken, IKIGAI Japanese BBQ) and has developed strong private label brands including Let's Café coffee, Fami!ce ice cream, Let's Tea, minimore desserts, and FamiCollection products.

Product overview

FamilyMart is a Taiwan-based convenience store chain operating as a unified retail platform combining physical stores with digital services. The core offering centers on fresh food and prepared meals including Let's Café coffee, Let's Tea beverages, Fami!ce ice cream, and private label brands (FamiCollection, Clean Label products), alongside convenience services like FamiPort kiosks for payments and shipping, mobile apps (FamilyMart APP, My FamiPort APP, FamilyMart Shop) for payments, points, and e-commerce, and payment integrations including FamiPay, 全盈+PAY, LINE Pay, EasyCard, and credit cards. The company has expanded into circular economy initiatives (reusable cups, sustainable packaging), health-focused products (健康志向, 植覺生活), and digital services including AI-powered customer service chatbots and smart translation features. The 4,316-store network serves as both retail outlet and service hub for delivery, pickup, printing, ATM, and bill payment services.

Differentiator

Problem solved

Functional benefit

Products and services

• Let's Café
• Let's Tea
• Fami!ce 霜淇淋
• minimore 甜點品牌
• 全家烘焙 (FamilyMart Bakery)
• 健康志向 (Health-Oriented)
• 植覺生活 (Plant-Based Living)
• Clean Label 潔淨標章
• 友善食光 (Friendly Food Time)
• FamiPort Kiosk System
• FamilyMart APP
• FamilyMart Shop (線上購物)
• FamiPay
• 全盈+PAY
• 全家店到店 (Store-to-Store Service)
• 隨買跨店取 (Buy Online Pick-up In Store)
• FamiNow 配送服務
• 全家禮物卡 (FamilyMart Gift Card)
• 代收繳費 (Bill Payment Collection)
• ATM 服務 (ATM Services)
• 相片立可得 (Photo Printing)
• 傳真/雲端列印 (Fax and Cloud Printing)
• Fami自助洗衣 (Fami Self-Service Laundry)
• 循環杯 (Reusable Cup Service)
• 全家智能客服 (AI Chatbot)
• 全家便利商店 (FamilyMart Convenience Stores)
• 全家國際餐飲 (Restaurant Subsidiaries)
• 全+1 社群電商 (Social Commerce Platform)
• 全寵家 (Quanchongjia Pet Care)

Quantifiable outcome

• IoT store energy monitoring system coverage: 99.8%
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability8 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and strategic.

• Kiwi New EnergycoreTechnology or Integration · 22 April 2026Kiwi New Energy, a Taiwanese green energy startup founded by former Nvidia executive Steve Huang, developed an AI-powered energy management platform (AI-EDC) for Family Mart stores. The partnership secured rare Tesla Energy Powerwall control-layer access for optimizing battery discharge before peak tariff thresholds. Deployment covers 1,000 stores with target of 3,000 by 2026. Kiwi New Energy is preparing to expand to Silicon Valley and Japan.
• FamilyMart Co., Ltd. (Japanese Parent)coreStrategic or Co-development Partner · 24 July 2025FamilyMart Co., Ltd. (全家便利商店) is a subsidiary of Japanese FamilyMart. The Taiwan operation has full autonomy in local operations while maintaining brand licensing and franchise relationship with the Japanese parent. Taiwan's innovation in digital services, private label products, and sustainability initiatives often serves as a model for other markets.
• 環海淨塑 (Ocean Clean Plastic)strategicStrategic or Co-development Partner · 17 April 2023環海淨塑 invested tens of millions of dollars to establish Taiwan's first dedicated circular cup manufacturing and cleaning production line. The partnership provides reusable cup services across Family Mart stores with 5-step, 25-process washing and sterilization, with 100% quality inspection before packaging and distribution.
• 循環杯大聯盟 (Circular Cup Alliance)strategicStrategic or Co-development Partner · 17 April 2023Family Mart partnered with 環海淨塑 to form Taiwan's first cross-industry, cross-brand reusable cup alliance. Members include Family Mart, HiLife, OKmart, Toppys, Cama Coffee, QBurger, and other brands. Alliance aims to create 700+ borrowing/returning locations across Northern, Central, and Southern Taiwan.
• 全盈支付金融科技 (FULL+ PAY)coreStrategic or Co-development Partner · 1 January 2022Full+ PAY (全盈+PAY) is an electronic payment joint venture that provides integrated payment, stored value, transfer, and multi-channel payment services. Partnership connects online/offline payments, retail, and financial services through Family Mart's extensive store network.
• 台新銀行 (Taishin Bank)coreOthersTaishin Bank provides fulfillment guarantee for Family Mart gift cards. Bank guarantee period exceeds 1 year with terms clearly stated on gift certificates.
• 星展銀行 (DBS Bank Taiwan)coreOthersDBS Bank Taiwan provides fulfillment guarantee for Family Mart gift cards. Bank guarantee period exceeds 1 year with terms clearly stated on gift certificates.
• 國泰世華銀行 (Cathay United Bank)coreOthersCathay United Bank provides fulfillment guarantee for Family Mart gift cards. Bank guarantee period exceeds 1 year with terms clearly stated on gift certificates.
• 勝利基金會 (Victory Fund)strategicStrategic or Co-development PartnerSince 2013, Family Mart and Victory Fund have collaborated to open convenience stores operated by physically disabled workers. The partnership has expanded to 6 stores by 2025, helping over 400 disabled workers, embodying DEI (Diversity, Equity, Inclusion) principles.
• 玉山銀行 / 拍付國際 (E.Sun Bank / Pi Bandit)coreStrategic or Co-development PartnerPartnership with 玉山銀行 and 拍付國際 to launch FamiPay mobile payment service, integrating payment, points accumulation, and mobile services.
• 長榮空廚 (Eva Air Catering)strategicStrategic or Co-development PartnerPartnership with 長榮空廚 to establish 長家國際食品, Taiwan's first fresh food factory specializing in Italian pasta production.
• 靖娟基金會 (Jingjuan Foundation)strategicStrategic or Co-development PartnerFamily Mart partners with 靖娟基金會 for traffic safety education programs. The '小黃帽交通安全教育計畫' (Little Yellow Hat Traffic Safety Education Program) has benefited 70,097 children as of 2025.
• 看見．齊柏林基金會 (SEEING.QUEBEC Foundation)strategicStrategic or Co-development PartnerPartnership for '全家一起看見台灣' (Family Mart SEEING TAIWAN) 5-year environmental awareness program. Focuses on environmental education through video documentaries and community engagement.
• RE-THINK重新思考環境教育協會strategicStrategic or Co-development PartnerPartnership for '全家一起學回收' (Family Mart Learn Recycling) environmental education program, aiming to educate consumers on proper recycling practices.
• HAPPY GOcoreOthersHAPPY GO loyalty points partnership allows members to earn points at Family Mart stores, with 100 NTD = 1 point conversion rate.
• 資誠聯合會計師事務所 (PwC Taiwan)coreOthersPwC provides sustainability report assurance services for Family Mart's ESG disclosures, following GRI standards.
• 立恩威國際驗證 (DNV)coreOthersDNV provides greenhouse gas emission assurance services for Family Mart's environmental disclosures.
• 鮮乳坊 / 芙彤園 / 里仁 (NEXTMilk / Botanical Garden / Lens Link)strategicStrategic or Co-development PartnerPartnership with Taiwanese social enterprises including 鮮乳坊 (milk), 芙彤園 (personal care), and 里仁 (organic products) to support local agriculture and social enterprises through co-branded products.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Seven & i Holdings: Japan-based parent of 7-ELEVEN with global convenience store operations. Direct competitor through 7-ELEVEN Taiwan and benchmark for digital transformation, fresh food, and store-format innovation in c-store retail.
• Lawson (Japan): Major Japanese convenience store chain with overlapping private-label (MACHI café), fresh food, and digital payment strategies. Comparable as an established incumbent with similar format and customer base in Asian c-store markets.
• FamilyMart Co., Ltd. (Japan): Japanese parent and global master franchisor of the FamilyMart brand. Comparable as the originating convenience store operator, with similar private-label and digital service strategies across 8 countries.
• Alimentation Couche-Tard (Circle K): Global convenience store giant operating Circle K and other banners worldwide. Comparable as a large-scale c-store operator with strong private label, foodservice, and fuel-retail convergence strategies.

Peers

• Wawa (US): US East Coast convenience store chain known for fresh prepared food and digital ordering. Comparable as a convenience retailer successfully differentiating via fresh food, private label, and technology investments at scale.

Direct peers

• OK Mart (來來超商): Smaller Taiwanese convenience store chain and partner in FamilyMart's Circular Cup Alliance. Operates similar 24/7 retail format with fresh food and bill-payment services, overlapping with FamilyMart's core value proposition.
• President Chain Store Corp (統一超商): Publicly listed Taiwan operator of 7-ELEVEN. Closest direct comparable to FamilyMart Taiwan given identical market, format, and product mix — both companies are benchmarks for each other on margins, store productivity, and innovation.
• 7-ELEVEN Taiwan (Uni-President): Operates the dominant convenience store chain in Taiwan under the 7-ELEVEN brand via Uni-President Enterprises. Directly competes with FamilyMart across store density, fresh food, private label, and digital services in every district of Taiwan.
• Hi-Life (萊爾富): Taiwan's third-largest convenience store chain, competing head-to-head with FamilyMart and 7-ELEVEN on store footprint, fresh food innovation, and value-added services such as bill payment and ticketing.

Regional players

• Ministop (Korean/SE Asian): Korean-origin convenience store chain expanding across Southeast Asia. Operates similar small-format retail with prepared food, although geographic focus differs from FamilyMart's Taiwan-centric footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Famiwebchannel
• Facebookfacebook.com/FamilyMart
• Instagraminstagram.com/familymart_tw

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Mart