Roots of Health
Roots of Health is a Palawan, Philippines-based nonprofit founded in 2009 that delivers free reproductive health education, clinical services, and HIV prevention to women, adolescents, and marginalized communities through clinics, schools, and a province-wide community health worker network; it is the only non-government reproductive health provider in the region.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roots of Health does
Roots of Health (also known by its Filipino name Ugat ng Kalusugan) is a Palawan, Philippines-based nonprofit organization founded in 2009 that delivers free reproductive health education and clinical services to women, adolescents, and marginalized communities. Its service portfolio combines two core programs — Comprehensive Sexuality Education (CSE) delivered through public and private schools and Youth Advocate peer educators, and Clinical Reproductive Health Services (contraceptives, prenatal and postpartum check-ups, pap smears, HIV testing) delivered through two clinics in Puerto Princesa City plus mobile community outreach — supported by a Community Health Advocate network (72 advocates serving 2,566 women), a Youth Advocate network (867 trained by 2024), and a 225-dispenser province-wide condom distribution infrastructure. The organization serves as the only non-government reproductive health provider in Palawan and operates as a designated implementation partner for the Philippines' Reproductive Health Law through formal collaboration with DOH-MIMAROPA, PCPD, DepEd Palawan, municipal LGUs, and youth councils.
Roots of Health funds operations entirely through grants, donations, and institutional partnerships with international donors including the Royal Norwegian Embassy, USAID/ReachHealth Project, the Stars Foundation (2016 Stars Impact Award, $50,000), the Rotary Foundation, and individual contributors; all services are provided at no cost to beneficiaries. The organization has developed proprietary youth-centered communications assets — including the national Gold Award-winning I CHOOSE #MalayaAkongMaging digital campaign and the 2026 PAD-Ibig Diaries packaging innovation developed with Charmee and Black Pencil Manila — and maintains an active digital presence across Facebook (80,000+ followers on the UNKClinic page), Instagram, YouTube, Twitter, and LinkedIn, alongside Facebook Live Q&A sessions and radio programming for geographically isolated areas. Cumulative program reach extends from a few dozen women in 2009 to over 20,000 women and adolescents served annually by 2018, with 96,000+ young people reached through CSE, 1,325 contraceptive referrals, and over 200,000 condoms distributed.
In 2025, Roots of Health began the first wave of geographic expansion beyond Palawan into Mindanao (Sison, Surigao del Norte), launched PrEP and HIV services in Roxas through municipal partnership, and added the PAD-Ibig Diaries product innovation, positioning the organization to scale its adolescent reproductive health model across additional Philippine regions while deepening integration with public-sector service delivery.
Roots of Health firmographics
Firmographics- Name
- Roots of Health
- Legal name
- Roots of Health
- Website
- https://rootsofhealth.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roots of Health is a Palawan, Philippines-based nonprofit founded in 2009 that delivers free reproductive health education, clinical services, and HIV prevention to women, adolescents, and marginalized communities through clinics, schools, and a province-wide community health worker network; it is the only non-government reproductive health provider in the region.
- Ownership category
- akta.pro rank
Roots of Health industry classification
Industry- Product category
- Reproductive Health Services
- NAICS
- Family Planning Centers (621410), Individual and Family Services (6241), Child and Youth Services (62411), Social Assistance (624)
- SIC
- Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
- akta.pro secondary industries
- Health Promotion, Prevention & Community Health Programs (BPAIAJAC), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Health & Support Communities (BPAMABAL)
Keywords
Where Roots of Health is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roots of Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Grants: Roots of Health operates as a nonprofit organization funded entirely through donations, grants, and partnerships. The organization receives support from international donors, government partnerships, and individual contributors to fund its reproductive health education and services programs.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Roots of Health product offering
Product offeringCore offering
Roots of Health is a Philippine nonprofit that provides free, clinic-based sexual and reproductive health services — including family planning counseling, contraceptives, prenatal and postpartum check-ups, pap smears, pregnancy testing, and HIV testing — to women and adolescents in Palawan. It complements these clinical services with Comprehensive Sexuality Education delivered in schools and through Youth Advocate peer educators, Community Health Advocate outreach into marginalized communities, and province-wide health worker training for government partners. All services are delivered free of charge and funded through donations, grants, and partnerships with organizations such as USAID/ReachHealth and the Royal Norwegian Embassy.
Product overview
Roots of Health (Ugat ng Kalusugan) is a Palawan-based reproductive health NGO operating since 2009. Its offerings center on two core programs: Comprehensive Sexuality Education delivered through schools and Youth Advocates peer education, and Clinical Reproductive Health Services including contraceptives, prenatal care, HIV testing, and community outreach. Supporting infrastructure includes Community Health Advocates who extend services into marginalized communities, Health Worker Training for government partners, and Municipal Implementation Teams for systems strengthening. The organization also operates the I CHOOSE digital campaign platform and PAD-Ibig Diaries innovation for youth engagement. The Youth Clinic serves as a model adolescent-friendly facility. Key initiatives include HIV prevention (screening, PrEP, condom distribution) and partnerships with government for contraceptive inventory support.
Differentiator
Problem solved
Functional benefit
Products and services
- Clinical Reproductive Health Services Free, confidential family planning counseling, contraceptives, prenatal check-ups, postpartum checkups, pap smears, pregnancy testing, and HIV testing provided through clinics in Puerto Princesa City and community outreach programs across Palawan. Targeted at women and adolescents in marginalized communities.
- Comprehensive Sexuality Education Program Age-appropriate, inclusive reproductive health education delivered to high school (grades 7-12) and college students across Palawan, with modules on puberty, reproductive health, HIV/AIDS, healthy relationships, and consent. Targeted at students lacking access to comprehensive sexuality education.
- Youth Advocates Program Peer education program training student Youth Advocates to deliver reproductive health information to peers, distribute condoms, and make referrals to the Roots of Health clinic. Targeted at high school and college students in Palawan.
- Community Health Advocates Program Program training women in communities to serve as health advocates who track pregnant women and women of reproductive age, assist clinical teams, and provide basic health support in their communities. Targeted at women and girls in marginalized Palawan communities.
- Youth Clinic Adolescent-friendly health clinic in Puerto Princesa providing youth-centered reproductive health services, highlighted as a model for adolescent-friendly care in the MIMAROPA region. Targeted at young people in Palawan.
- Health Worker Training Training programs for health workers, nurses, and midwives on contraceptives and reproductive health to address knowledge gaps and promote supportive attitudes toward reproductive health needs. Targeted at government health workers in Palawan.
- Inventory Support for Contraceptives Buffer stock support provided to government health facilities to prevent stockouts of contraceptives across Palawan, ensuring continuous access to reproductive health products. Targeted at government health facilities.
- Municipal Implementation Teams (MITs) Trained municipal teams consisting of leaders, health providers, teachers, and young Palawenos established to create sustainable mechanisms for improving reproductive health, particularly for young people. Targeted at municipal governance in Palawan.
- HIV Prevention and Treatment Support Comprehensive HIV services including community-based screening, PrEP access, condom distribution through a network of 225 strategically placed dispensers, and psychosocial support for people living with HIV. Targeted at populations at higher risk of HIV in Palawan.
- I CHOOSE #MalayaAkongMaging Campaign National award-winning youth-centered campaign providing accessible sexual and reproductive health information in Tagalog/English via the online platform malayaako.ph, in partnership with USAID and the ReachHealth Project. Targeted at young Filipinos.
- Young Couples Communication Workshops Workshops aimed at young couples to promote healthy communication about sexuality, consent, and reproductive health decisions. Targeted at young couples in Palawan.
- Astig Pre Program Program for men and boys focused on promoting health, well-being, and gender-equity in reproductive health contexts. Targeted at males in Palawan communities.
Quantifiable outcome
- 60% reduction in teen pregnancy in Puerto Princesa from 2017 to 2023
- +5 more outcomes
Companies that use Roots of Health
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Roots of Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Roots of Health partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, minor and core.
- Black Pencil ManilaflagshipAdvertising agency collaboration on PAD-Ibig Diaries initiative - uses illustrated diary-style content on menstrual pad packaging to deliver sex education to students.
- CharmeeflagshipMenstrual pad brand partnership for PAD-Ibig Diaries initiative - menstrual pad packaging features illustrated diary entries about female anatomy, puberty, and relationships to spark reproductive health conversations.
- Local Government of Sison, Surigao del NorteminorFirst wave of expansion in Mindanao. ROH led training sessions and built partnerships to strengthen youth-focused sexual and reproductive health programs.
- Municipal Health Office (Roxas, Palawan)corePartnership to bring PrEP (Pre-Exposure Prophylaxis) and HIV services to people in Roxas, Palawan for the first time.
- Department of Health (DOH)core6-month project (DOH-MIMAROPA-CSO Partnership on RPRH Implementation) to improve access to contraceptives in Palawan. ROH provides training to Barangay Health Workers, establishes Service-Delivery Network, and meets contraceptive needs of women.
- Philippines Center for Population and Development (PCPD)corePartner in DOH-MIMAROPA-CSO Partnership on RPRH Implementation to improve access to contraceptives in Palawan.
- Department of Education (DepEd) PalawancorePartnership for teaching sex education to young people. ROH teaches comprehensive sexuality education modules in public schools across Palawan.
- Tandikan Puerto PrincesacoreLGBTQIA-led organization partnering with ROH on HIV prevention, treatment, and care across Palawan province.
- Community for Positive Environment (CoPE)coreGroup of people living with HIV partnering with ROH for HIV prevention, treatment, and care. Shares experiences supporting HIV care across Palawan province.
- Ospital ng Palawan (ONP) Red Top CentercoreProvincial HIV treatment hub. ROH provides financial and psychosocial support for clients from rural municipalities to access care at this facility.
- Local Government Units (LGUs)corePartnership with local governments to establish Municipal Implementation Teams (MITs) for reproductive health coordination and place condom dispensers across Palawan.
- Sangguniang Kabataan (SK)coreYouth councils collaborating on peer education sessions, community-based HIV screening, and condom distribution to normalize safer sex and early testing.
- Private and government health institutionscorePartnership with health institutions to ensure constant supply of contraceptive and reproductive health products across Palawan.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
Roots of Health competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roots of Health social profiles
Digital presenceRoots of Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roots of Health leadership team
Management profileNumber of profiles
Profiles8 records
Roots of Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roots of Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roots of Health
What does Roots of Health do?
Roots of Health is a Philippine nonprofit that provides free, clinic-based sexual and reproductive health services — including family planning counseling, contraceptives, prenatal and postpartum check-ups, pap smears, pregnancy testing, and HIV testing — to women and adolescents in Palawan. It complements these clinical services with Comprehensive Sexuality Education delivered in schools and through Youth Advocate peer educators, Community Health Advocate outreach into marginalized communities, and province-wide health worker training for government partners. All services are delivered free of charge and funded through donations, grants, and partnerships with organizations such as USAID/ReachHealth and the Royal Norwegian Embassy.
Is Roots of Health a public or private company?
Roots of Health is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Roots of Health founded?
Roots of Health was founded in 2009. It employs 11 to 50 people.
Where is Roots of Health based?
Roots of Health is headquartered in New York, United States, in the North America region.
How does Roots of Health make money?
One revenue line is on record: donations and Grants.
Does Roots of Health have an API?
No public API is recorded for Roots of Health.
What industry is Roots of Health in?
Roots of Health's product category is Reproductive Health Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of BPAIAJAC, Health Promotion, Prevention & Community Health Programs. Its NAICS code is 621410 and its SIC code is 8000.