The Tile Association
- Company typePrivate
- Founded2000
- HeadquartersStone, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Tile Association firmographics
Firmographics- Name
- The Tile Association
- Legal name
- The Tile Association
- Website
- https://tiles.org.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Tile Association industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Tile & Stone Flooring Installation (HSAPAGAE)
- akta.pro secondary industries
- Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE), Tile & Stone Specialty Retail (CRAIAGAA), Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Tile & Grout Repair (Cracks, Loose Tiles, Regrout) (HSAGAGAA), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)
Keywords
Where The Tile Association is headquartered
LocationHeadquarters
- HQ city
- Stone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Tile Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Membership Subscriptions: Annual membership fees charged to tiling professionals, contractors, manufacturers, distributors, and related businesses. Fees are either fixed rates (for independent tile fixers, agents, colleges) or turnover-based (for larger businesses). All subscriptions are subject to VAT.
- Directory Listings and Additional Services: Members can purchase additional directory listings beyond their base membership. Fees range from £25-£44 per listing depending on volume tier.
- Training and Certification Programs: Revenue from training programs including NVQ qualifications, Master Craftsman certification, apprenticeships, and technical masterclasses/webinars.
- Technical Publications: Sale of technical publications and documents aligned with British Standards, available for download and print.
- Event Tickets and Sponsorships: Revenue from TTA Awards events, ExpoTile trade shows, Golf Days, Race Days, and Christmas Lunches, including sponsorship packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Independent Tile Fixer (NEW) - Fixed annual fee for new members |
| Subscription | Multi-year contract | Independent Tile Fixer (EXISTING) - Fixed annual fee for existing members |
| Subscription | Annual | Colleges - Fixed annual fee for educational institutions |
| Subscription | Annual | Tile Agents - Fixed annual fee for tile sales agents |
| Subscription | Multi-year contract | Turnover-based membership - Distributor/Retailer, Manufacturer, Contractor, Support Services |
| Unit Pricing | Annual | Additional Directory Listings |
| Freemium | Annual | Specifier Registration |
| Freemium | Annual | Student Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
The Tile Association product offering
Product offeringCore offering
The Tile Association is a UK trade association that provides membership services, technical standards support, training, and networking to the wall and floor tile industry. Its core commercial offerings are tiered annual membership subscriptions to industry professionals and businesses, a public-facing member directory connecting vetted tilers, retailers, and showrooms with consumers, and standalone training, certification, and event programs including the TTA Awards and ExpoTile trade show.
Product overview
The Tile Association offers a comprehensive portfolio of services for the UK wall and floor tile industry. The core offering consists of member directory and directory listing services, training and certification programs (including apprenticeships, NVQ qualifications, and Master Tile Fixer certification), technical support and publications aligned with British Standards, and annual awards programs. The association also organizes ExpoTile (The Tiling Show) as its flagship trade exhibition, publishes Tilezine as its digital industry magazine, provides technical inspection services, and runs awareness campaigns such as National Tile Day. Additional member benefits include TTA Business Shield for compliance templates, networking events (Golf Day, Race Day, Christmas Lunch), and access to partner discounts through Worldpay, NBS, BSI, and insurance services.
Differentiator
Problem solved
Functional benefit
Brands
- TTA Awards: Annual awards ceremony celebrating excellence in the tiling industry, recognizing winners across categories such as Wall Tile of the Year, Floor Tile of the Year, Best Domestic Project, Best Commercial Project, Heritage Projects, and more.
- ExpoTile
- Tilezine
- TTA Business Shield
- Master Tile Fixer
Products and services
- TTA Awards Annual industry awards programme recognising excellence across the UK tiling sector, with categories covering products, projects, contracting, retail, marketing, sustainability, innovation, and lifetime achievement. The 2024 awards raised £14,321 for charity Children Today.
- TTA Member Directory Online directory enabling consumers and developers to find TTA member tilers, tile retailers, showrooms, manufacturers, services, and products by location, generating thousands of monthly views and serving as a primary lead-generation channel for members.
- TTA Training Training and education programme for the UK tiling industry, including apprenticeships, NVQ qualifications, CSCS cards, heritage tiling courses, technical masterclasses and webinars, and SkillBuild competition participation with over 1,000 students engaged annually.
- Technical Publications British Standards-aligned technical publications, FAQs, and standards documentation sold to tilers, contractors, and specifiers to support correct tile installation practice and BS5385 compliance.
- ExpoTile (The Tiling Show) Annual trade exhibition for the UK tiling industry featuring 50+ exhibitors, live demonstrations, and networking; ExpoTile 2026 achieved record-breaking attendance.
- Tilezine Online industry magazine delivering breaking tiling industry news, product information, project updates, and company news to thousands of industry professionals bi-weekly via email and tilezine.co.uk, with over 50,000 visits recorded in 2024.
- Master Tile Fixer Certification Professional certification scheme certifying highly experienced and skilled independent tile fixers, providing recipients with enhanced directory listing, marketing assets, and industry credibility (e.g., Steve Wagstaff won five consecutive TTA Awards including Tile Fixer of the Year 2019).
- Technical Inspections Service Inspection service for consumers and contractors to assess recent tiling work, with TTA members receiving a 20% discount on the inspector's assessment and report.
- TTA Networking Events Industry networking events including the TTA Golf Day, TTA Race Day, and TTA Christmas Lunch, offering members priority access and discounted participation.
- TTA Business Shield Compliant policy and contract templates for Health & Safety, environmental, and employment law, helping members check regulatory compliance and meet UK workplace requirements.
Quantifiable outcome
- Thousands of monthly directory views connecting members with customers seeking tiling services
- +3 more outcomes
Companies that use The Tile Association
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles7 records
The Tile Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Tile Association partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NBScoreNBS and TTA announced a new strategic partnership offering TTA members a 10% discount on first-year subscriptions to NBS Source and the RIBA CPD Providers Network. NBS provides construction specifications and product information services.
- WorldpaycoreWorldpay is TTA's preferred payment services partner offering TTA members three months free terminal rental, discounted rental rates, bespoke pricing, next-day fund settlement, flexible terms, and a dedicated account manager after 12 months. Members benefit from £50 cashback and free financial health check.
- PIB Insurance BrokerscorePIB Insurance Brokers is TTA's insurance partner offering exclusive deals to members with a £50 cashback offer. Provides insurance services tailored to the tiling industry.
- ASCER (Spanish Ceramic Tile Manufacturers' Association)minorTTA works with ASCER on campaigns to promote tiles over other surface finishes and responsible sourcing practices. ASCER represents Spanish tile manufacturers.
- Confindustria Ceramica (Italian Ceramic Tile Manufacturers' Association)minorTTA collaborates with Confindustria Ceramica on sustainability initiatives and promoting responsible tile sourcing. Confindustria represents Italian tile producers and publishes Environmental Product Declarations.
- BSI (British Standards Institution)coreTTA members receive 25% discount on the purchase of British Standards from BSI, including BS ISO 17889-1:2021 and BS ISO 17889-2:2023 for ceramic tiling sustainability.
- Tile and Stone Journal (TSJ)minorTTA members receive an almost 40% discount on TSJ annual subscription, providing access to tiling industry publication and sustainability guides.
- SkillBuildcoreTTA is a sponsor of SkillBuild, the UK's largest construction skills competition. TTA Technical Committee members serve as judges in the wall and floor tiling category. Over 1,000 students participate annually in regional qualifiers.
- Children TodaycoreTTA's nominated charity for annual fundraising through TTA Awards charity auction. TTA Awards 2024 raised £14,321 for Children Today.
Scale indicators6 records
The Tile Association competitors and assessment
Company assessmentRegional players
- ASCER (Spanish Ceramic Tile Manufacturers' Association): Spanish trade association for ceramic tile manufacturers, already a strategic partner of TTA. Comparable as a tile-sector trade body running advocacy, sustainability, and international promotion in a different geography.
- National Tile Contractors Association (NTCA): US trade association for tile installation contractors offering training, certification, and technical standards. Comparable in function (contractor certification, technical manuals, member recognition) but focused on the North American market.
- Tile Council of North America (TCNA): North American trade association for tile manufacturers and related companies, running Coverings expo and publishing industry standards. Comparable in scope (industry-wide tile trade body, standards-setting, events) but operates in the US/Canada.
- Confindustria Ceramica: Italian trade association of ceramic manufacturers, publishing EPDs and running Tile Italia initiatives. Comparable industry-wide trade body with sustainability and standards focus, partnering with TTA on joint initiatives.
Direct peers
- Contract Flooring Association (CFA): UK trade association for the flooring industry, including tilers and flooring contractors. Directly comparable as a membership body that sets standards, runs training, and represents flooring contractors in the UK market alongside TTA.
- British Ceramic Confederation: UK trade body representing ceramic manufacturers, including tile producers. Comparable as a trade association on the manufacturing side of TTA's membership base, addressing standards, sustainability, and government engagement.
- Stone Federation Great Britain: UK trade association for the natural stone industry, including stone tilers, fixers, and specifiers. Closely comparable to TTA in structure (membership directory, technical standards, training) and overlapping membership base.
Broad incumbents
- The Chartered Institute of Building (CIOB): UK professional body for construction management and building professionals. Comparable as a chartered UK membership organisation with technical standards, training, and government advocacy in the wider construction sector that TTA's members operate within.
- Federation of Master Builders (FMB): Largest UK trade association for the building industry, covering general builders including those who subcontract tiling. Comparable as a UK construction trade body with membership tiers, a public directory, and inspection/quality standards.
- National Federation of Builders (NFB): UK construction trade association representing builders, contractors, and specialists. Relevant peer as a parallel membership organisation with directory listings, training, and government advocacy in adjacent construction trades.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Tile Association social profiles
Digital presenceThe Tile Association compliance and trust
Trust signalCompliance4 records
The Tile Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tile Association leadership team
Management profileNumber of profiles
The Tile Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tile Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tile Association
What does The Tile Association do?
The Tile Association is a UK trade association that provides membership services, technical standards support, training, and networking to the wall and floor tile industry. Its core commercial offerings are tiered annual membership subscriptions to industry professionals and businesses, a public-facing member directory connecting vetted tilers, retailers, and showrooms with consumers, and standalone training, certification, and event programs including the TTA Awards and ExpoTile trade show.
Is The Tile Association a public or private company?
The Tile Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Tile Association founded?
The Tile Association was founded in 2000. It employs 11 to 50 people.
Where is The Tile Association based?
The Tile Association is headquartered in Stone, United Kingdom, in the Europe region.
How does The Tile Association make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are directory Listings and Additional Services, training and Certification Programs, technical Publications and event Tickets and Sponsorships.
Who are The Tile Association's main competitors?
Regional players on record are ASCER (Spanish Ceramic Tile Manufacturers' Association), National Tile Contractors Association (NTCA), Tile Council of North America (TCNA) and Confindustria Ceramica. Direct peers are Contract Flooring Association (CFA), British Ceramic Confederation and Stone Federation Great Britain. Broad incumbents are The Chartered Institute of Building (CIOB), Federation of Master Builders (FMB) and National Federation of Builders (NFB).
Does The Tile Association have an API?
No public API is recorded for The Tile Association.
What industry is The Tile Association in?
The Tile Association's product category is Trade Association Services. Its primary akta.pro industry code is HSAPAGAE, Tile & Stone Flooring Installation, with a secondary code of HSAPABAE, Bathroom Tilework (Floor & Wall Tile Installation). Its NAICS code is 81392 and its SIC code is 8600.