Innostapersonatrainer

What Innostapersonatrainer does

Innosta Personal Trainer is a Helsinki, Finland-based private service firm founded in May 2009 by physiotherapist and FAF-licensed personal trainer Johannes Hesso. The company operates a mobile, dual-credential model: every trainer holds an AMK-level physiotherapy degree (Metropolia, Laurea) combined with a personal training certification (FAF or ACE), enabling integrated personal training and physiotherapy delivery to clients with chronic pain, post-surgical rehabilitation needs, weight-management goals, and athletic performance targets. The firm serves the Helsinki, Espoo, and Vantaa metropolitan corridor, with its headquarters in Kulosaari (Rantatöyry 1 b 15) and a strength-training facility in Metsälä.

The core product set comprises three monthly subscription packages — Tupla (€210/month incl. VAT for 2 sessions) and Tripla (€315/month incl. VAT for 3 sessions) — plus standalone physiotherapy (€140 exercise program; €200-220 two-session package, 0% VAT) and corporate wellness contracts (€520-€1,000/month for 40-60 min sessions, 4x/month). Each package includes initial and final fitness testing, individualized training programs at weekly and monthly granularity, nutrition diary analysis, and ongoing trainer contact via WhatsApp or training applications. Trainers deliver sessions at client homes, Helsinki outdoor gyms, Keskuspuisto trails, Töölön kisahalli, and corporate offices rather than a fixed studio. The firm also integrates Firstbeat heart rate variability / R-R interval monitoring to inform training intensity decisions. Payment is accepted via Epassi, Edenred, and Smartum employee benefit cards.

The business is bootstrapped, founder-owned, and has no external funding, parent company, or public-market presence. Go-to-market is sales-led and event-driven: a free initial consultation lowers the barrier to entry; word-of-mouth referrals and a 60+-article educational blog (Treeniblogi, 2014-2025) drive SEO inbound; media coverage in YLE, Helsingin Sanomat, Uusimaa, and Kaupunkikanava builds credibility. The customer base spans hundreds of individual clients coached over 15+ years, including long-tenure clients (the longest approximately 10 years), plus a small set of corporate accounts (e.g., Epcos Nordic oy, 3-month engagement). Customer segments include pain/injury sufferers, weight-loss and lifestyle change seekers, goal-oriented athletes, corporate wellness buyers, and adolescent movers.

Name

Innostapersonatrainer

Legal name

Innosta personal trainer

Website

https://innostapersonaltrainer.fi

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Innosta Personal Trainer is a Helsinki-based, bootstrapped personal training and physiotherapy service firm founded in 2009, where every trainer holds dual physiotherapist and PT credentials, serving individual and corporate clients across Helsinki, Espoo, and Vantaa through mobile, on-location session delivery.

Ownership category

akta.pro rank

Product category

Personal Training and Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Sports and Recreation Instruction (61162), Professional and Management Development Training (61143)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDAOAJAI

Rehabilitation Support (PT/OT Aide)

Education/Vocational, Technical & Trade Education/Healthcare Allied & Clinical Support Training

SECONDARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAAAL

Adaptive & Special Needs Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYBPAEANAL

Train-the-Trainer & Instructor Enablement Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

Keywords

• Personal training services
• Physiotherapy services
• Corporate wellness programs
• Pain rehabilitation coaching
• Mobile fitness training

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly personal training packages (Tupla & Tripla): Recurring monthly subscription packages priced at €210/month (2 sessions) and €315/month (3 sessions), inclusive of VAT. Includes comprehensive digital workbooks, nutrition diary analysis, fitness testing, weekly trainer contact, and programming. Individual session rate approximately €105 per session.
2. Physiotherapy sessions and programs: One-time and session-based physiotherapy services: €200–220 for a 2-session physiotherapy package (no VAT), and €140 for a standalone physiotherapy exercise program. Delivered at client homes, gyms, or Töölö kisahalli.
3. Corporate wellness (yritysliikunta): Recurring corporate wellness sessions delivered at client companies in Helsinki, Espoo, and Vantaa. Priced from €520 to €1,000/month + VAT depending on session frequency, group size, and format (muscle strength, boxercise, stretching, group coaching).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Innosta Personal Trainer delivers integrated personal training and physiotherapy services in the Helsinki metropolitan area. Every trainer holds a university-level physiotherapy degree (AMK) alongside a personal training certification (FAF or ACE), allowing clients to receive rehabilitation-informed fitness coaching in a single engagement. Services are delivered on-location (client homes, outdoor gyms, Töölö kisahalli, corporate offices) across Helsinki, Espoo, and Vantaa.

Product overview

Innostapersonatrainer operates as a personal training and physiotherapy service provider in the Helsinki metropolitan area. The company offers integrated personal training packages (Tupla and Tripla) combining fitness coaching with physiotherapy expertise, standalone physiotherapy services, and corporate fitness programs. All trainers hold physiotherapy qualifications. The service emphasizes personalized training programs, pain management, and holistic wellness, operating since 2009 from Kulosaari, Helsinki.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training Services Customized personal training delivered by dual-qualified physiotherapist-trainers in Helsinki. Includes initial fitness assessments, individualized exercise programs (weekly and monthly periodization), nutrition diary analysis, ongoing trainer contact via app or WhatsApp, and final assessments. Targeted at individuals with pain, weight management needs, athletic performance goals, or general lifestyle change.
• Tupla Personal Trainer Package

Quantifiable outcome

• Customer case: Henri Juva — maintained and improved fitness over 8 years of coaching, including hip replacement rehabilitation.
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Helsinki and Espoo healthcare networkminorStrategic or Co-development PartnerInnosta physiotherapists refer clients to and collaborate with a network of healthcare providers across Helsinki and Espoo for multi-professional support when client needs fall outside the company's scope. The network supports comprehensive care for complex rehabilitation cases.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Trainer4You: Trainer4You is a Finnish online personal training education and remote coaching platform that trains new PTs and offers digital coaching services. It overlaps with Innosta's PT training activity and competes in the remote/digital PT space, complementing rather than directly replacing in-person physio-led coaching.

Broad incumbents

• Mehiläinen: Mehiläinen is one of Finland's largest private healthcare and wellness service providers, including physiotherapy, occupational health, and corporate wellness programs. It competes for the same corporate wellness and rehabilitation clients at much greater scale.
• Terveystalo: Terveystalo is a leading Finnish private healthcare provider offering physiotherapy, occupational health, and wellness services nationwide. Comparable to Innosta on the physiotherapy and corporate wellness axes but operating as a broad healthcare incumbent rather than a boutique physio-PT hybrid.
• Pihlajalinna: Pihlajalinna is a Finnish healthcare group providing physiotherapy, occupational health, and corporate wellness services across Finland. Comparable to Innosta on the rehabilitation and corporate wellness dimensions but operating as a broad healthcare group rather than a specialized physio-PT practice.
• SATS Finland: SATS is a major Scandinavian fitness chain operating gyms and personal training services across Finland, including Helsinki. While not specializing in physio-led training, it competes for the same corporate wellness and individual PT customers with broader facility offerings and bigger marketing budgets.

Others

• Firstbeat: Firstbeat is a Finnish heart rate variability and recovery analytics technology provider, already a partner of Innosta for HRV-based training monitoring. It is comparable as the enabling technology partner whose tools support Innosta's premium data-driven positioning, and serves many other fitness and PT operators.

Direct peers

• Coronaria (Kuntoutus Coronaria): Coronaria is a Finnish rehabilitation and physiotherapy provider offering musculoskeletal therapy, occupational health physiotherapy, and rehabilitation programs. It is comparable to Innosta on the clinical rehab side, though primarily insurance- and contract-driven rather than direct-to-consumer subscription.
• Suomen Kuntoutus Oy: Suomen Kuntoutus is a Finnish rehabilitation services provider offering physiotherapy, occupational physiotherapy, and wellness coaching. Comparable to Innosta on the rehab + coaching combination, though typically operating through institutional contracts rather than direct consumer subscriptions.
• Fysios: Fysios is one of Finland's largest private physiotherapy chains offering musculoskeletal physio, rehabilitation, and exercise therapy across multiple clinics. It is directly comparable to Innosta's physiotherapy + corrective exercise offering, though at much larger scale and broader geographic footprint.

Regional players

• Liikku Helsinki: Liikku is a Helsinki-based mobile personal training and wellness service delivering trainers to clients' homes, offices, and outdoor locations. Its mobile, location-flexible delivery model closely mirrors Innosta's distribution approach, making it a regional competitor for the same individual and corporate customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Innosta
• YouTubem.youtube.com/channel/UCB_hjnYeDK_MZ9ovzmylkDw
• LinkedInlinkedin.com/mwlite/in/johanneshesso
• Instagraminstagram.com/innostapersonaltrainer

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innostapersonatrainer