Management Support

What Management Support does

Management Support is a Dutch-language professional media platform serving management assistants, executive assistants, office managers, and administrative professionals in the Netherlands. Founded in 1981 and headquartered in Alphen Aan Den Rijn, the company operates as a subsidiary of VMN media. The platform delivers a subscription-based content library of over 9,134 indexed articles, checklists, FAQs, templates, blogs, and tips across 325+ topics covering AI tools, productivity, communication, meeting management, event planning, career development, and workplace well-being. The company reaches 25,500+ newsletter subscribers (distributed twice weekly) and supplements the core magazine with three additional product lines: the Management Support Academy (a separate e-commerce training portal offering online courses, in-company training, and events), De Support Cast (a monthly interview podcast hosted by the editor-in-chief), and a job board (Vacatures) powered by Exenzo technology.

The business model combines four revenue streams: individual digital magazine subscriptions (monthly or annual plans with a 1-month free trial and a freemium tier allowing 2 articles per month), Academy training and event ticket sales, recruiter job board postings, and sponsored content under the 'Van onze partners' section. Technology infrastructure consists of a content management platform with structured topical collections, an AI-powered site search feature, and a podcast hosting distribution channel; no proprietary generative AI product is offered. The company targets four horizontal customer segments — management assistants (primary), virtual assistants, office managers, and broader administrative/secretarial professionals — all served through direct-to-consumer digital channels within the Netherlands.

Distribution is purely domestic Dutch-language digital, with a small operational team (1-10 employees) and no disclosed funding, acquisitions, or external investment. Management Support functions as a mature niche professional media brand rather than a venture-backed growth company, with VMN media providing corporate backing and publishing infrastructure.

Name

Management Support

Legal name

Management Support

Website

https://managementsupport.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Management Support is a Dutch professional media platform serving management assistants and administrative professionals, operating subscription-based content, a training academy, a podcast, and a job board under parent VMN media.

Ownership category

akta.pro rank

Product category

Professional Development Publishing

NAICS

Management Consulting Services (54161), Business Support Services (5614)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)

akta.pro industry

PRIMARYEDAIAFAM

On-Site Mentoring, Supervision & Program Management Services

Education/International Education & Study Abroad/International Internships, Co-ops & Work Placement Programs

Keywords

• Professional development publishing
• Management assistant resources
• Online training academy
• Workplace productivity content
• Administrative profession platform

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine/Platform Subscriptions: Paid digital magazine subscriptions providing unlimited access to articles, checklists, templates, and resources. Offered as monthly or annual plans with a 1-month free trial.
2. Training Academy: Management Support Academy sells online courses, in-company training, and event tickets for professional development of management assistants. Training topics include AI skills, communication, leadership, and secretarial specializations.
3. Job Board / Vacatures: A dedicated job board featuring vacancies for management assistants, executive assistants, and office managers. Integrated with Exenzo for job postings.
4. Sponsored Content / Advertising: Branded articles and partner content featured under 'Van onze partners' (From our partners) section, with sponsored articles from companies including Leonardo Hotels, Utrecht Convention Bureau, and Public Support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Management Support is a Dutch professional multimedia platform offering subscription-based access to articles, tips, checklists, templates, FAQs and blogs covering productivity, AI, communication, meeting management, event planning, and career development for management assistants and executive assistants. It monetizes through online magazine subscriptions, an Academy providing online courses and in-company training, the monthly Support Cast podcast, and a Vacatures job board for the Dutch administrative profession.

Product overview

Management Support is a Dutch professional membership platform for management assistants and executive support professionals, comprising three main offerings: the Management Support Online Magazine (the core content platform delivering articles, checklists, FAQs, blogs, and newsletters covering topics such as AI tools, productivity, communication, meeting management, and career development), the Management Support Academy (a separate training and education platform offering online courses, in-company training, and events), and De Support Cast (a monthly podcast featuring expert interviews on professional development topics). The platform also organizes content into topical collections (such as AI and prompting, insight into behavior, workload management, and virtual assistance) and publishes a digital and print magazine. The primary service is subscription-based, with a free trial and paid tiers, targeting over 25,500 subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• De Support Cast: Monthly podcast featuring conversations with experts and trainers about topics relevant to management support professionals

Products and services

• Management Support Online Magazine (Abonnement) A paid digital and print magazine membership platform providing unlimited access to articles, tips, checklists, FAQs, blogs, and example letters covering productivity, AI, communication, meeting management, career development, and professional skills for Dutch management assistants and executive support professionals. Sold as monthly or annual subscriptions with a 1-month free trial; a free account tier grants access to 2 articles per month.
• Management Support Academy A dedicated e-commerce training platform offering online courses, in-company training programs, and events for management support professionals. Topics cover digital skills, AI, personal effectiveness, leadership, communication, meeting facilitation, and career development, sold as individual courses, in-company programs, and event tickets.
• De Support Cast Podcast A monthly podcast series featuring expert and trainer interviews on professional development topics for management assistants, hosted by the editor-in-chief and editorial assistant. Distributed free via Spotify and other podcast platforms as a community and brand engagement asset that supports subscription and training acquisition.
• Vacatures Job Board A dedicated job board for management assistants, executive assistants and office managers in the Netherlands, powered by Exenzo. Employers (e.g., NWO) post vacancies that are surfaced on the Management Support platform to reach the engaged Dutch management-support audience.

Quantifiable outcome

• 25,500+ newsletter subscribers
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• VMN mediacoreOthersManagement Support is a brand and business unit owned by VMN media, a Dutch professional media publishing company. VMN media provides the organizational infrastructure, brand platform, and corporate backing for Management Support. The relationship is a parent-subsidiary structure, with VMN media operating as the overarching media group.
• Management Support AcademycoreTechnology or IntegrationManagement Support Academy (managementsupportacademy.nl) is a division of Management Support dedicated to professional training. It offers online courses, in-company training, and events. The Academy uses a separate e-commerce storefront integrated with the main platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Coursera:
• Vakmedianet (sister brands within VMN media): Sister publication brands within the same VMN media parent group serving other Dutch professional niches; share corporate infrastructure, content platform technology, and advertising inventory, providing both internal synergy and a model for cross-niche expansion.

Emerging players

• Belay: US-based virtual staffing company offering dedicated VAs and executive assistants, with a culture of training and professional development — comparable as a subscription service supporting the same assistant profession.
• Boldly: Subscription staffing company providing dedicated remote assistants to executives and entrepreneurs, offering training and community resources to its assistant network — comparable as a subscription-based, training-supported service for the same professional cohort.
• Time Etc: UK/US virtual assistant staffing platform providing on-demand admin support, overlapping with the management/executive assistant persona that Management Support's content addresses.

Direct peers

• The Assistant Room: International direct peer: training, coaching, and community platform for executive assistants, with comparable subscription training programs and event-based engagement for the same professional persona.
• Practically Perfect PA: UK-based direct peer: blog, podcast, books, and live events for executive assistants and PAs, with comparable editorial formats (articles, expert interviews, training resources) and overlapping target audience.
• Lof Magazine: Direct Dutch peer: Lof is a longstanding Dutch magazine and online platform serving management assistants and secretaries with articles, training, and community — the closest one-to-one competitor in the same Dutch-language niche.
• Executive Support Media: International direct peer: a global media brand (magazine, podcasts, awards, training) dedicated to executive and management assistants, offering a comparable content-plus-community-plus-training model at global scale.

Broad incumbents

• LinkedIn Learning: Global incumbent learning platform offering courses on productivity, communication, leadership, and AI — directly competing with the Management Support Academy for individual learner training budgets and employer L&D spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/managemsupport
• Facebookfacebook.com/managemsupport
• LinkedInlinkedin.com/company/management-supportnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Management Support