Pelikan International Corporation
Pelikan International Corporation is a heritage stationery brand founded in 1832, producing over 12,000 writing instruments, art supplies, and school/office products sold through localized e-commerce sites, retail, and institutional channels across more than 24 countries under Hamelin Group ownership.
- Company typePrivate
- Founded1832
- HeadquartersSelangor, Malaysia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pelikan International Corporation does
Pelikan International Corporation is a heritage stationery and writing-instruments business whose brand traces to 1832 in Hanover, Germany. The company produces more than 12,000 articles spanning fountain pens, ballpoint and rollerball pens, fineliners, pencils, highlighters, and markers, as well as colouring and painting supplies (coloured pencils, paint boxes, crayons, paints), handicraft items (Creaplast® modelling clay, crafting papers, scissors), gluing and correcting products, school supplies (notebooks, compasses, rulers, the griffix® four-stage writing learning system), and office generic items. The professional design-writing line includes Jazz®, Snap®, Pura®, and the Red Dot Award-winning Ineo®, while premium instruments are sold through the dedicated Pelikan Passion fine-writing platform. Pelikan operates localized e-commerce and marketing sites across more than 24 countries spanning Europe, the Americas (Argentina, Colombia, Mexico), the Middle East (UAE), and Asia/Oceania (Japan, China, Malaysia), with regional manufacturing in Puebla, Mexico, and wholly-owned subsidiaries in Mexico, Argentina, and the UAE.
The business model is the sale of physical consumer and institutional stationery products through a multi-channel distribution network that combines direct e-commerce on country-specific websites, a dedicated teacher/education B2B portal (Pelikan Lehrershop), physical retail partnerships, and wholesale distribution to office-supply and stationery resellers. Pelikan is part of the Hamelin Group, a diversified paper, office, and stationery conglomerate headquartered in France that acquired Pelikan in 1996 and added Herlitz in 2009; the international parent Pelikan International Corporation Berhad is listed on Bursa Malaysia (KLSE:PELIKAN). Customer segments are education (students, teachers, schools), professional/office workers, and art/creative users, served across four geographic regions.
Pelikan International Corporation firmographics
Firmographics- Name
- Pelikan International Corporation
- Legal name
- Pelikan Vertriebsgesellschaft mbH & Co. KG
- Website
- https://pelikan.com
- Company type
- Private
- Founded year
- 1832
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Pelikan International Corporation is a heritage stationery brand founded in 1832, producing over 12,000 writing instruments, art supplies, and school/office products sold through localized e-commerce sites, retail, and institutional channels across more than 24 countries under Hamelin Group ownership.
- Ownership category
- akta.pro rank
Pelikan International Corporation industry classification
Industry- Product category
- Writing Instruments & Stationery
- NAICS
- Office Supplies (except Paper) Manufacturing (339940), Stationery Product Manufacturing (322230)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
Keywords
Where Pelikan International Corporation is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices7 records
Markets served
Pelikan International Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Writing instruments sales: Sale of writing instruments including fountain pens, ballpoint pens, rollerballs, fineliners, pencils, highlighters, and markers
- Art and craft products: Sale of colouring and painting products including coloured pencils, paint boxes, markers, crayons, paints, and accessories
- School and office supplies: Sale of school generic products (notebooks, compasses, rulers, geometry sets), office supplies (sealing waxes, carbon papers, stamp pads), and handicraft items
- Fine writing instruments: Premium fine writing instruments sold through Pelikan Passion platform
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pelikan International Corporation product offering
Product offeringCore offering
Pelikan International Corporation manufactures and sells branded writing instruments, art supplies, and stationery products, including fountain pens, ballpoint pens, pencils, ink cartridges, markers, highlighters, notebooks, and school/office supplies. The company distributes its products globally through retail, e-commerce, wholesale, and a dedicated B2B portal serving teachers and schools. Operating across Europe, the Americas, the Middle East, and Asia, it leverages nearly two centuries of brand heritage.
Product overview
Pelikan International Corporation is a leading provider of high-quality paper, office and stationery articles headquartered in Falkensee near Berlin. The product portfolio comprises over 12,000 articles spanning writing instruments (fountain pens, ballpoint pens, rollerballs, fineliners, pencils, highlighters, markers), coloring & painting products (colored pencils, paint boxes, markers, crayons, paints), handicraft items (modeling clays, crafting papers, scissors), gluing products (glue sticks, liquid glues, contact glues), correcting & erasing supplies, school supplies (notebooks, compasses, rulers, griffix® writing learning system), and office products. The professional design writing line includes branded products like Jazz® (Classic, Pastel, Elegance, Noble Elegance), Snap®, Ineo® (Red Dot Winner 2023), and Pura®, while the Fine Writing category offers premium instruments under Pelikan Passion. The griffix® four-stage writing learning system guides children from pencil to fountain pen.
Differentiator
Problem solved
Functional benefit
Brands
- Jazz®: Professional ballpoint pen line with multiple variants including Classic, Pastel, Noble Elegance, and Elegance.
- Pura®
- Ineo®
- Snap®
- griffix®
- Creaplast®
- Pelikano®
- Twist®
- Pina Colada®
- Happy Pen®
- ilo®
- Hang Stick®
- Erase 2.0®
- Inky
- Silverino®
Products and services
- Pelikan Fountain Pens Branded fountain pens sold under the Pelikan label, targeted at students, professionals, collectors, and gift buyers across global retail and e-commerce channels.
- Pelikan Ballpoint Pens Branded ballpoint pens for everyday writing use, sold to consumers and institutional buyers through retail, B2B wholesale, and the teacher portal.
- Pelikan Pencils and Colour Pencils Branded graphite and colour pencils for school, office, and art use, sold to consumers and schools through retail and B2B channels.
- Pelikan Ink Cartridges and Refills Branded ink cartridges and bottled ink refills for Pelikan fountain pens and other compatible writing instruments, sold as recurring consumables to consumers and institutional buyers.
- Pelikan Markers and Highlighters Branded markers and highlighters for school, office, and professional use, sold to consumers and institutional buyers.
- Pelikan Art Supplies Branded art supplies including colour pencils and related art materials for students, artists, and schools, sold through retail, e-commerce, and B2B channels.
- Pelikan Notebooks and Stationery Branded notebooks, diaries, and general stationery products for school, office, and personal use, sold through retail and e-commerce.
- Pelikan Teacher / School Portal A dedicated B2B online portal through which teachers and schools can purchase Pelikan writing instruments, art supplies, and stationery in bulk with institutional pricing.
Companies that use Pelikan International Corporation
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Pelikan International Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pelikan International Corporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hamelin Brands GroupcorePelikan is part of the Hamelin Brands Group, a major international provider of paper, office, and stationery products. Hamelin headquarters is located in Herouville St Clair, France. Pelikan operates as a key brand within the Hamelin portfolio alongside Herlitz and other stationery brands.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pelikan International Corporation competitors and assessment
Company assessmentDirect peers
- Mitsubishi Pencil Company (uni): Japanese maker of pencils, ballpoints, and markers under the uni brand. Comparable to Pelikan across the core writing instrument categories, with similar emphasis on quality manufacturing and multi-region distribution.
- BIC Group: French global mass-market manufacturer of ballpoint pens, markers, correction products, and glue. Comparable as a competitor in Pelikan's commodity-adjacent categories and across the same global mass retail channels.
- Stabilo: German writing instrument manufacturer with strong positions in highlighters, fineliners, and ergonomic pens for children. Direct peer in the same European school supply market with overlapping product focus.
- Lamy: Premium German fountain pen and writing instrument maker with similar design-led positioning to Pelikan's Ineo and Pelikan Passion lines. Comparable as a heritage German pen brand competing in the same professional and design-conscious segments.
- Faber-Castell: German heritage manufacturer of writing instruments, colored pencils, and art supplies with a comparable global brand portfolio. Closely matches Pelikan in product range, premium positioning, education focus, and international distribution scale.
- Pentel: Japanese manufacturer of mechanical pencils, ballpoints, markers, and art supplies. Comparable to Pelikan across professional writing, school supply, and art categories with similar international distribution.
- Staedtler: German manufacturer of writing, drawing, and coloring instruments with strong presence in schools and professional segments. Directly comparable to Pelikan on heritage, European manufacturing base, and educational channel focus.
- Pilot Corporation: Japanese global manufacturer of ballpoint, fountain, and gel pens plus markers. A direct peer given overlapping product categories, broad international distribution, and significant presence in both education and professional writing segments.
Broad incumbents
- Newell Brands: Diversified global consumer products company owning Parker, Waterman, and Paper Mate writing instrument brands. Overlaps with Pelikan in fountain pens and ballpoints but operates across many non-stationery categories.
Emerging players
- Crayola: Hallmark-owned art and school supplies brand competing with Pelikan's colored pencils, markers, crayons, and paint boxes in the educational channel. Comparable given similar category overlap in children's art supplies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pelikan International Corporation social profiles
Digital presencePelikan International Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelikan International Corporation leadership team
Management profileNumber of profiles
Pelikan International Corporation subsidiaries and ownership
Company hierarchySubsidiaries4 records
Pelikan International Corporation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelikan International Corporation M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelikan International Corporation
What does Pelikan International Corporation do?
Pelikan International Corporation manufactures and sells branded writing instruments, art supplies, and stationery products, including fountain pens, ballpoint pens, pencils, ink cartridges, markers, highlighters, notebooks, and school/office supplies. The company distributes its products globally through retail, e-commerce, wholesale, and a dedicated B2B portal serving teachers and schools. Operating across Europe, the Americas, the Middle East, and Asia, it leverages nearly two centuries of brand heritage.
Is Pelikan International Corporation a public or private company?
Pelikan International Corporation is a private company. It is classified as corporate owned and is currently operating.
When was Pelikan International Corporation founded?
Pelikan International Corporation was founded in 1832. It employs 5,001 to 10,000 people.
Where is Pelikan International Corporation based?
Pelikan International Corporation is headquartered in Selangor, Malaysia, in the Asia region.
How does Pelikan International Corporation make money?
Four revenue lines are on record. Writing instruments sales are the primary driver. The others are art and craft products, school and office supplies and fine writing instruments.
Who are Pelikan International Corporation's main competitors?
Direct peers on record are Mitsubishi Pencil Company (uni), BIC Group, Stabilo, Lamy, Faber-Castell, Pentel, Staedtler and Pilot Corporation. Newell Brands is listed as a broad incumbent. Crayola is listed as an emerging player.
Does Pelikan International Corporation have an API?
No public API is recorded for Pelikan International Corporation.
What industry is Pelikan International Corporation in?
Pelikan International Corporation's product category is Writing Instruments & Stationery. Its primary akta.pro industry code is IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms). Its NAICS code is 339940 and its SIC code is 3950.