Cheerz
Cheerz is a French direct-to-consumer e-commerce platform founded in 2012 that converts digital photos into personalized physical products — photo books, prints, wall décor, gift boxes and puzzles — for individual consumers and gift buyers in Europe and worldwide.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cheerz does
Cheerz SAS is a privately held French direct-to-consumer photo personalization and printing company founded in 2012 and headquartered in Paris, with a headcount in the 101–250 range. The company operates an integrated e-commerce platform accessible via cheerz.com and native iOS and Android applications, through which consumers can upload digital photos from devices or cloud platforms and order a broad catalog of personalized physical products — photo books, photo prints (classic, retro, photobooth, mini, square, large-format), wall décor (canvases, framed photos, posters, photo collages, plexiglass and metallic prints), gift boxes, fridge magnets, personalized puzzles (including a Ravensburger co-branded SKU), wall and desk calendars, and greeting/invitation/thank-you cards including hybrid photo-and-video cards.
Underlying the storefront is an online photo personalization platform with e-commerce ordering and digital-to-physical printing services. The platform's technical differentiation is concentrated on creation tooling — notably smart autofill for photo collages and photo books that automates layout filling — rather than on AI-driven image generation. Production is anchored in France, with approximately 90% of products manufactured domestically and the remainder produced elsewhere in Europe, on FSC Mix 70% certified paper stock and with a stated CO2-compensation commitment.
The business model is a transactional one-time-purchase commerce model (no subscription) with unit-based pricing. Photo books start at $24.90–$41.90, prints start at $0.15–$0.19, and gift formats range from ~$10.90 to higher premium SKUs, with free delivery offered on orders over $50. The company pursues a product-led growth motion, targeting individual consumers and gift buyers in Europe (primarily France) with worldwide shipping via FedEx, supported by organic social, email, SEO and direct app traffic. Distribution is exclusively direct-to-consumer through Cheerz-owned properties. The company reports having served more than 5 million customers since founding, and its only disclosed funding event was a 2015 round of approximately $6.8M led by Serena with IronCapital; no subsequent venture financings have been disclosed.
Cheerz firmographics
Firmographics- Name
- Cheerz
- Legal name
- Cheerz
- Website
- https://cheerz.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cheerz is a French direct-to-consumer e-commerce platform founded in 2012 that converts digital photos into personalized physical products — photo books, prints, wall décor, gift boxes and puzzles — for individual consumers and gift buyers in Europe and worldwide.
- Ownership category
- akta.pro rank
Where Cheerz is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Cheerz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Photo product sales: One-time purchase model for personalized photo products including photo books, prints, canvases, magnets, puzzles, calendars, and gift boxes. Customers pay per product with no subscription required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Travel Photo Book - Hardcover photo album with destination-themed covers |
| Unit Pricing | Pay-as-you-go | Pocket of Memories - Gift box with photo prints |
| Unit Pricing | Pay-as-you-go | Photo Collage - Multi-photo wall display |
| Unit Pricing | Pay-as-you-go | Classic Cheerz Box - Photo prints in gift box |
| Unit Pricing | Pay-as-you-go | Layflat Hardcover Photo Book - Premium photo album |
| Unit Pricing | Pay-as-you-go | Photobooth Prints - Photo strips |
| Unit Pricing | Pay-as-you-go | Retro Prints - Vintage style photo prints |
| Unit Pricing | Pay-as-you-go | Portrait Photo Book - Bestseller album |
| Unit Pricing | Pay-as-you-go | Classic Prints - Standard photo prints |
| Unit Pricing | Pay-as-you-go | Framed Photo - Photo frame product |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cheerz product offering
Product offeringCore offering
Cheerz is a French e-commerce photo printing company that allows customers to transform their digital photos into tangible personalized keepsakes. It offers a broad catalog including photo books, photo prints, canvases, framed photos, posters, photo collages, calendars, fridge magnets, photo puzzles, gift boxes, and greeting cards. Customers upload and customize their photos online or via mobile app, and finished products are manufactured (90% in France) and shipped directly to consumers worldwide.
Product overview
Cheerz is an online photo printing platform offering instant photo printing services through a diverse portfolio of personalized photo products. The platform operates as a unified product ecosystem centered on transforming digital photos into tangible keepsakes. The core offerings span multiple product categories including Photo Books (Portrait Photo Book, Travel Photo Book, Layflat Hardcover Photo Book, Retro Softcover Photo Book, and specialty albums for Baby, Love, and Annual themes), Photo Printing (Classic Prints, Retro Prints, Photobooth Prints, Mini Prints, Square Prints, Large Format Prints), Photo Decor (Photo on Canvas, Framed Photos, Photo Collage, Posters, Plexiglass Prints, Photo on Metallics), Photo Boxes (Classic Cheerz Box, Pocket of Memories, Memory Box, Very Little Box), Photo Calendars (wall and desk formats), Fridge Magnets (various shapes), Photo Puzzles (Ravensburger collaboration and children's puzzles), and Photo Cards (greeting cards, invitations, gift cards). The platform emphasizes local EU production with FSC-certified materials, fast delivery, and user-friendly creation tools accessible via web and mobile app. The company serves over 5 million customers since 2012 with French manufacturing for 90% of products.
Differentiator
Problem solved
Functional benefit
Products and services
- Portrait Photo Book Bestselling portrait-format photo album with customizable layouts and up to 150 photos, designed to tell personal stories in a book format.
- Travel Photo Book Hardcover photo book with 29 destination-inspired covers plus 2 generic designs, 21x27cm format, 24 to 128 pages, holding up to 1,152 photos.
- Layflat Hardcover Photo Book Premium photo album with lay-flat binding and silver halide photo paper, available in 21x21cm, 21x27cm, and 27x21cm formats with 24 to 48 pages.
- Retro Softcover Photo Book Softcover photo album with retro design styling.
- Classic Prints Bestselling standard photo prints starting from $0.19, offered in packs with various sizes and finishes.
- Retro Prints Vintage-style photo prints starting from $0.15, sizes 8.5x10.2cm and 12.8x15.2cm, with 14 border colors, 6 fonts, and 6 layouts, printed on Fujifilm silver halide photo paper.
- Photobooth Prints Photo strips sold in packs of five, each strip containing 4 photos (20.3x5.1cm), with customizable backgrounds and text options, matte finish.
- Photo Collage Multi-photo wall decoration displaying up to 35 photos in a single creation, available in 3 sizes (30x45, 40x60, 50x75 cm) with optional black or wood frame.
- Photo on Canvas Bestselling canvas print product transforming photos into wall decorations with premium quality finishes.
- Framed Photo Photo prints presented in decorative frames with multiple formats available.
- Poster Printing Large-format poster printing with multiple new formats available.
- Plexiglass Print Premium photo print on plexiglass/acrylic material.
- Photo on Metallics Metal-finish photo prints.
- Double Page A4 Photo Calendar Bestselling wall calendar displaying 12 months of favorite memories in double-page A4 landscape format.
- Desk Calendar Desktop calendar format with stand.
- Square Magnets x9 Bestselling set of 9 square fridge magnets for displaying favorite photos.
- Personalised Puzzle Ravensburger Bestselling personalized puzzle in collaboration with Ravensburger, up to 1,000 pieces.
- Classic Cheerz Box Photo gift box (11x15cm) containing 25 to 50 silver photo prints, available in 5 box colors, ideal for gifting.
- Pocket of Memories Gift box containing 10 prints in 8x10cm format with digital printing on both sides, customizable pocket design, option to add notes behind photos.
- Cheerz Gift Card Digital or physical gift cards allowing recipients to choose their own photo prints and products.
Quantifiable outcome
- 5+ million customers served since 2012
Companies that use Cheerz
Customer profileSegments2 records
Ideal customer profiles2 records
Cheerz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Cheerz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Make-A-Wish®minorCheerz partnered with Make-A-Wish® to create a special Cheerz x Make-A-Wish® Photo Book, allowing wish children and their families to preserve memories from wish experiences.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cheerz competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Cheerz social profiles
Digital presenceCheerz compliance and trust
Trust signalCompliance1 record
Cheerz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheerz leadership team
Management profileNumber of profiles
Profiles4 records
Cheerz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheerz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheerz
What does Cheerz do?
Cheerz is a French e-commerce photo printing company that allows customers to transform their digital photos into tangible personalized keepsakes. It offers a broad catalog including photo books, photo prints, canvases, framed photos, posters, photo collages, calendars, fridge magnets, photo puzzles, gift boxes, and greeting cards. Customers upload and customize their photos online or via mobile app, and finished products are manufactured (90% in France) and shipped directly to consumers worldwide.
Is Cheerz a public or private company?
Cheerz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cheerz founded?
Cheerz was founded in 2012. It employs 101 to 250 people.
Where is Cheerz based?
Cheerz is headquartered in Paris, France, in the Europe region.
How does Cheerz make money?
One revenue line is on record: photo product sales.
Does Cheerz have an API?
No public API is recorded for Cheerz.