Cheerz

What Cheerz does

Cheerz SAS is a privately held French direct-to-consumer photo personalization and printing company founded in 2012 and headquartered in Paris, with a headcount in the 101–250 range. The company operates an integrated e-commerce platform accessible via cheerz.com and native iOS and Android applications, through which consumers can upload digital photos from devices or cloud platforms and order a broad catalog of personalized physical products — photo books, photo prints (classic, retro, photobooth, mini, square, large-format), wall décor (canvases, framed photos, posters, photo collages, plexiglass and metallic prints), gift boxes, fridge magnets, personalized puzzles (including a Ravensburger co-branded SKU), wall and desk calendars, and greeting/invitation/thank-you cards including hybrid photo-and-video cards.

Underlying the storefront is an online photo personalization platform with e-commerce ordering and digital-to-physical printing services. The platform's technical differentiation is concentrated on creation tooling — notably smart autofill for photo collages and photo books that automates layout filling — rather than on AI-driven image generation. Production is anchored in France, with approximately 90% of products manufactured domestically and the remainder produced elsewhere in Europe, on FSC Mix 70% certified paper stock and with a stated CO2-compensation commitment.

The business model is a transactional one-time-purchase commerce model (no subscription) with unit-based pricing. Photo books start at $24.90–$41.90, prints start at $0.15–$0.19, and gift formats range from ~$10.90 to higher premium SKUs, with free delivery offered on orders over $50. The company pursues a product-led growth motion, targeting individual consumers and gift buyers in Europe (primarily France) with worldwide shipping via FedEx, supported by organic social, email, SEO and direct app traffic. Distribution is exclusively direct-to-consumer through Cheerz-owned properties. The company reports having served more than 5 million customers since founding, and its only disclosed funding event was a 2015 round of approximately $6.8M led by Serena with IronCapital; no subsequent venture financings have been disclosed.

Name

Cheerz

Legal name

Cheerz

Website

https://cheerz.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Cheerz is a French direct-to-consumer e-commerce platform founded in 2012 that converts digital photos into personalized physical products — photo books, prints, wall décor, gift boxes and puzzles — for individual consumers and gift buyers in Europe and worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Photo product sales: One-time purchase model for personalized photo products including photo books, prints, canvases, magnets, puzzles, calendars, and gift boxes. Customers pay per product with no subscription required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cheerz is a French e-commerce photo printing company that allows customers to transform their digital photos into tangible personalized keepsakes. It offers a broad catalog including photo books, photo prints, canvases, framed photos, posters, photo collages, calendars, fridge magnets, photo puzzles, gift boxes, and greeting cards. Customers upload and customize their photos online or via mobile app, and finished products are manufactured (90% in France) and shipped directly to consumers worldwide.

Product overview

Cheerz is an online photo printing platform offering instant photo printing services through a diverse portfolio of personalized photo products. The platform operates as a unified product ecosystem centered on transforming digital photos into tangible keepsakes. The core offerings span multiple product categories including Photo Books (Portrait Photo Book, Travel Photo Book, Layflat Hardcover Photo Book, Retro Softcover Photo Book, and specialty albums for Baby, Love, and Annual themes), Photo Printing (Classic Prints, Retro Prints, Photobooth Prints, Mini Prints, Square Prints, Large Format Prints), Photo Decor (Photo on Canvas, Framed Photos, Photo Collage, Posters, Plexiglass Prints, Photo on Metallics), Photo Boxes (Classic Cheerz Box, Pocket of Memories, Memory Box, Very Little Box), Photo Calendars (wall and desk formats), Fridge Magnets (various shapes), Photo Puzzles (Ravensburger collaboration and children's puzzles), and Photo Cards (greeting cards, invitations, gift cards). The platform emphasizes local EU production with FSC-certified materials, fast delivery, and user-friendly creation tools accessible via web and mobile app. The company serves over 5 million customers since 2012 with French manufacturing for 90% of products.

Differentiator

Problem solved

Functional benefit

Products and services

• Portrait Photo Book Bestselling portrait-format photo album with customizable layouts and up to 150 photos, designed to tell personal stories in a book format.
• Travel Photo Book Hardcover photo book with 29 destination-inspired covers plus 2 generic designs, 21x27cm format, 24 to 128 pages, holding up to 1,152 photos.
• Layflat Hardcover Photo Book Premium photo album with lay-flat binding and silver halide photo paper, available in 21x21cm, 21x27cm, and 27x21cm formats with 24 to 48 pages.
• Retro Softcover Photo Book Softcover photo album with retro design styling.
• Classic Prints Bestselling standard photo prints starting from $0.19, offered in packs with various sizes and finishes.
• Retro Prints Vintage-style photo prints starting from $0.15, sizes 8.5x10.2cm and 12.8x15.2cm, with 14 border colors, 6 fonts, and 6 layouts, printed on Fujifilm silver halide photo paper.
• Photobooth Prints Photo strips sold in packs of five, each strip containing 4 photos (20.3x5.1cm), with customizable backgrounds and text options, matte finish.
• Photo Collage Multi-photo wall decoration displaying up to 35 photos in a single creation, available in 3 sizes (30x45, 40x60, 50x75 cm) with optional black or wood frame.
• Photo on Canvas Bestselling canvas print product transforming photos into wall decorations with premium quality finishes.
• Framed Photo Photo prints presented in decorative frames with multiple formats available.
• Poster Printing Large-format poster printing with multiple new formats available.
• Plexiglass Print Premium photo print on plexiglass/acrylic material.
• Photo on Metallics Metal-finish photo prints.
• Double Page A4 Photo Calendar Bestselling wall calendar displaying 12 months of favorite memories in double-page A4 landscape format.
• Desk Calendar Desktop calendar format with stand.
• Square Magnets x9 Bestselling set of 9 square fridge magnets for displaying favorite photos.
• Personalised Puzzle Ravensburger Bestselling personalized puzzle in collaboration with Ravensburger, up to 1,000 pieces.
• Classic Cheerz Box Photo gift box (11x15cm) containing 25 to 50 silver photo prints, available in 5 box colors, ideal for gifting.
• Pocket of Memories Gift box containing 10 prints in 8x10cm format with digital printing on both sides, customizable pocket design, option to add notes behind photos.
• Cheerz Gift Card Digital or physical gift cards allowing recipients to choose their own photo prints and products.

Quantifiable outcome

• 5+ million customers served since 2012

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Make-A-Wish®minorStrategic or Co-development PartnerCheerz partnered with Make-A-Wish® to create a special Cheerz x Make-A-Wish® Photo Book, allowing wish children and their families to preserve memories from wish experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cheerzto
• LinkedInlinkedin.com/company/2781067
• Instagraminstagram.com/cheerzfr
• Facebookfacebook.com/Cheerz.eu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheerz