Lilikoi

Tour and Activity Booking Softwarelilikoi.io

Lilikoi is a SaaS booking platform built for small adventure tourism businesses (2-20 person teams) such as rafting, zipline, and guided tour operators, combining bookings, E-SIGN waivers, payments, and automated email/SMS in one workspace.

Company typePrivate
Founded2024
HeadquartersKahuku, United States
Headcount1–10
GTM typeB2B
OfferingSoftware

What Lilikoi does

Lilikoi Ltd. is a US-based, privately-held SaaS company founded in 2024 by Jarod Stewart in Boulder, Colorado, operating a vertical booking platform for adventure tourism businesses such as rafting outfitters, zipline parks, and guided tour companies with teams of 2 to 20 people. The platform consolidates online booking, E-SIGN compliant digital waivers, real-time availability management, Stripe Connect payment processing, and automated email and SMS guest communication into a single workspace, with additional modules for customer management, analytics, team roles, and multi-location support. Technical architecture is built on a modern serverless stack — Vercel for hosting and image storage, Stripe Connect for PCI-compliant payments, Resend for email, Cloudflare for global widget delivery, Google OAuth for authentication, and a public JavaScript API for embeddable widgets that serve 38.5kB bundles from Cloudflare's edge network.

The company monetizes via a hybrid subscription-plus-transaction model: $149 per month plus $1 per booking on the standard tier, with a discounted Founding Member Program at $49 per month plus $1 per booking (70% lifetime discount) offered in exchange for Customer Advisory Board participation and direct founder access. Founding members are not charged until their first booking, reducing onboarding friction. Go-to-market is founder-led sales combined with product-led growth: 15-minute demo calls booked via Cal.com, self-serve signup at lilikoi.io, content marketing through an adventure tourism glossary and blog, and a 30-day money-back guarantee. The flat $1 per-booking fee is positioned as a structural cost advantage over percentage-based competitors such as FareHarbor (6%) and Checkfront (3%), with internal benchmarks citing $349/month versus $1,299-$2,877/month for comparable stacks at 200 bookings per month. As of the input data, Lilikoi is a bootstrapped, single-employee operation with no disclosed institutional funding, minimal social following, and fewer than 5 founding member customers per its own promotional copy.

Lilikoi firmographics

Firmographics

Name: Lilikoi
Legal name: Lilikoi Ltd.
Website: https://lilikoi.io
Company type: Private
Founded year: 2024
Operating status: Operating
Headcount range: 1–10 employees
Short description: Lilikoi is a SaaS booking platform built for small adventure tourism businesses (2-20 person teams) such as rafting, zipline, and guided tour operators, combining bookings, E-SIGN waivers, payments, and automated email/SMS in one workspace.
Ownership category
akta.pro rank

Lilikoi industry classification

Industry

Product category: Tour and Activity Booking Software
NAICS: Tour Operators (56152)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro industry: PRIMARYTHALADAN
White-Label Booking Engine Platforms (SaaS/Widget)
Travel & Hospitality/Travel Technology & Distribution Services/Central Reservation Systems (CRS) & Booking Engines

Keywords

Online booking platform
Adventure tourism software
Digital waiver management
Tour operator SaaS
Reservation management system

Where Lilikoi is headquartered

Location

Headquarters

HQ city: Kahuku
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Lilikoi business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

Subscription + Transaction Fee (Standard): $149/month platform fee plus $1 per booking. Covers all features including waivers, email automation, SMS, and analytics. No per-transaction percentage fees. Predictable costs aligned with customer success.
Subscription + Transaction Fee (Founding Member): $49/month platform fee plus $1 per booking (70% discount). Founding members get lifetime discount, direct founder access, and input on product roadmap. No payment until first booking.

Pricing tiers

Model	Billing	Price
Hybrid	Monthly	Standard Pricing - Full platform access
Hybrid	Monthly	Founding Member - 70% lifetime discount with advisory board access

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Lilikoi product offering

Product offering

Core offering

Lilikoi is an all-in-one SaaS booking platform for small adventure tourism businesses (rafting, ziplines, guided tours) operating with 2–20 person teams. It combines online booking pages, E-SIGN compliant digital waivers, real-time availability management, Stripe-based payment processing, and automated email/SMS guest communication into a single dashboard. The platform is priced via monthly subscription ($149 standard or $49 founding member) plus a flat $1 per-booking fee.

Product overview

Lilikoi is an all-in-one booking platform for adventure businesses, comprising a unified SaaS platform with integrated modules. The core product includes Online Booking Sites, Digital Waivers (E-SIGN compliant), Automated Emails, Real-Time Availability management, Stripe Payments, Customer Management, Analytics Dashboard, Team Member Roles, Multi-Location Support, and Secure & Compliant infrastructure. Additional capabilities include Embeddable Widgets for website integration, SMS Workflows for guest communication, Private Bookings for exclusive group experiences, and Command-K for productivity. The platform operates on a $149/month + $1/booking pricing model (with a $49/month founding member offer) and is built for rafting, tours, and outdoor adventure operators managing 2-20 person teams.

Differentiator

Problem solved

Functional benefit

Products and services

Lilikoi Booking Platform All-in-one SaaS booking platform for small adventure tourism businesses (rafting, ziplines, guided tours) with 2–20 person teams, combining online bookings, E-SIGN compliant digital waivers, real-time availability, Stripe payments, automated email and SMS, customer management, analytics, team roles, and multi-location support under a single dashboard subscription ($149/month standard or $49/month founding member, plus $1 per booking).
Digital Waivers E-SIGN compliant digital waiver module allowing adventure operators to collect signed waivers from guests before arrival, with participant tracking, template versioning, validity periods, activity assignment, and status management. Bundled into the Lilikoi platform subscription with no additional fee.
Embeddable Booking Widgets JavaScript-based embeddable widgets that let operators add booking flows, book buttons, availability calendars, and product catalogs to their existing websites, available in inline, popup, or fullscreen modes with workspace-scoped API keys. Included with the platform subscription at no additional widget fee.
SMS Workflows

Quantifiable outcome

$2528/month savings vs FareHarbor stack for 200 bookings
+2 more outcomes

Companies that use Lilikoi

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Lilikoi technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Lilikoi partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

StripecoreTechnology or IntegrationPayment processing partner. Platform uses Stripe Connect for payment processing. Operators agree to Stripe's Connected Account Agreement. PCI-compliant payment handling with automatic receipts and transaction logs.
VercelcoreTechnology or IntegrationHosting and analytics provider. Platform hosted on Vercel infrastructure. Vercel Blob Storage used for media/image storage.
ResendcoreTechnology or IntegrationEmail communications service. Used for sending booking confirmations, reminders, and automated email workflows.
CloudflarecoreTechnology or IntegrationCDN provider for embeddable widget delivery. Widgets served from Cloudflare Workers with automatic failover and global redundancy. Sub-100ms load times worldwide.
Cal.comcoreTechnology or IntegrationScheduling platform for demo calls. 15-minute and 30-minute demo slots booked via Cal.com/lilikoi/demo and Cal.com/lilikoi/intro.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Lilikoi competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Lilikoi compliance and trust

Trust signal

Compliance4 records

Lilikoi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lilikoi leadership team

Management profile

Number of profiles

Profiles1 record

Lilikoi funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lilikoi M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lilikoi

What does Lilikoi do?

Is Lilikoi a public or private company?

Lilikoi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Lilikoi founded?

Lilikoi was founded in 2024. It employs 1 to 10 people.

Where is Lilikoi based?

Lilikoi is headquartered in Kahuku, United States, in the North America region.

How does Lilikoi make money?

Two revenue lines are on record. Subscription + Transaction Fee (Standard) is the primary driver. The others are subscription + Transaction Fee (Founding Member).

Does Lilikoi have an API?

Yes. Lilikoi offers a public API for widget integration and workspace management. Widgets use workspace-scoped API keys that can be rotated anytime. The API enables embedding booking flows, availability calendars, product catalogs, and book buttons directly on operator websites. Terms of Service reference API usage guidelines, rate limits, and authentication requirements. Developer documentation is at docs.lilikoi.io/widgets.

What industry is Lilikoi in?

Lilikoi's product category is Tour and Activity Booking Software. Its primary akta.pro industry code is THALADAN, White-Label Booking Engine Platforms (SaaS/Widget). Its NAICS code is 56152 and its SIC code is 7900.