What Tenuta San Guido does

Tenuta San Guido is a privately held, family-owned agricultural estate headquartered in Bolgheri, Maremma (Livorno, Italy), tracing its origins to 1942–1944 when Marchese Mario Incisa della Rocchetta planted the first Cabernet Sauvignon vineyard in the Castiglioncello di Bolgheri area. The estate operates across 2,500 hectares, of which only ~5% is planted to vines, and produces three red wines under its core portfolio: Sassicaia (a Bolgheri Sassicaia DOC blend of Cabernet Sauvignon and Cabernet Franc, commercially released from the 1968 vintage and granted in 2013 the first single-estate DOC in Italy), Guidalberto (Toscana IGT, Cabernet Sauvignon–Merlot, launched 2000), and Le Difese (Toscana IGT, Sangiovese–Cabernet Sauvignon, launched 2002). The estate also produces extra virgin olive oil from approximately 11,000 olive trees across 110 hectares, operates the historic Razza Dormello Olgiata thoroughbred horse breeding operation (~30 thoroughbreds, 15 broodmares), and stewards the WWF-affiliated Rifugio Faunistico Padule di Bolgheri wildlife refuge.

Production relies on traditional Bordeaux-inspired viticulture — severe pruning for low yields, manual harvesting, French barrique aging, natural fermentation without artificial yeasts, and organic-only fertilization under integrated pest management — designed to express the specific terroir of calcareous, gravelly, stony soils at 60–400 meters altitude on the Tuscan coast. The legal entity is Società Agricola C.I.T.A.I. S.p.A. a socio unico, a single-shareholder structure consistent with control by the Incisa della Rocchetta family, currently in its third generation (five cousins), with professional management: Alessandro Berlingieri as Chairman (since 2022, previously CEO from 2018) and Carlo Paoli as CEO from 2025, previously General Manager and Head of Production since 2009. Honorary President is Nicolò Incisa della Rocchetta, son of the founder.

The business model is wholesale-only: Tenuta San Guido explicitly does not sell directly to consumers, does not organize winery visits, and distributes exclusively through historic and consolidated partner networks worldwide. Revenue is generated from three primary streams — premium wine sales (the dominant revenue source), extra virgin olive oil, and the thoroughbred horse operation — with pricing not publicly disclosed. End customers span global wine collectors and connoisseurs, fine-dining establishments, and luxury hospitality channels, served indirectly through the partner network rather than through first-party customer relationships.

Name

Tenuta San Guido

Legal name

Società Agricola C.I.T.A.I. S.p.A.

Website

https://tenutasanguido.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Tenuta San Guido is a family-owned Italian wine estate in Bolgheri, Tuscany, producing the flagship Sassicaia Super Tuscan alongside Guidalberto and Le Difese wines, plus olive oil and thoroughbred horses, distributed globally through exclusive partner networks to collectors and luxury hospitality.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Horses and Other Equine Production (11292)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Premium wine production
• Bordeaux-style winemaking
• Italian red wines
• Extra virgin olive oil
• Thoroughbred horse breeding

Headquarters

HQ city

Bolgheri

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Tenuta San Guido produces and sells three wines: Sassicaia (Bolgheri Sassicaia DOC), Guidalberto (Toscana IGT), and Le Difese (Toscana IGT). Distribution is exclusively through historic partners and consolidates, not direct-to-consumer.
2. Extra Virgin Olive Oil: The estate produces extra virgin olive oil from approximately 11,000 adult olive trees of Leccino, Moraiolo, Pendolino, and Frantoio varieties, grown in mixed cultivation systems typical of Tuscan farms.
3. Thoroughbred Horse Breeding (Razza Dormello Olgiata): The Razza Dormello Olgiata horse breeding operation includes training approximately 30 thoroughbreds and 15 broodmares at the Bolgheri training center, with historic champions including Ribot.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tenuta San Guido is a Bolgheri-based wine estate that produces and sells three premium red wines (Sassicaia, Guidalberto, and Le Difese), extra virgin olive oil from estate-grown Tuscan olive varieties, and thoroughbred racehorses under the Razza Dormello Olgiata brand. The flagship Sassicaia is a Cabernet Sauvignon/Cabernet Franc blend bottled under the proprietary Bolgheri Sassicaia DOC appellation. The estate distributes exclusively through historic partner networks and does not sell directly to consumers.

Product overview

Tenuta San Guido is a wine estate producing three distinct red wines: Sassicaia (the flagship Bolgheri Sassicaia DOC blend of Cabernet Sauvignon and Cabernet Franc), Guidalberto (Tuscany IGT blend of Cabernet Sauvignon and Merlot launched in 2000), and Le Difese (Tuscany IGT blend of Sangiovese and Cabernet Sauvignon launched in 2002). The estate also produces Extra Virgin Olive Oil from traditional Tuscan olive varieties. The wine portfolio follows a tiered approach, with Sassicaia as the premium offering and Le Difese serving as an introduction to the estate's winemaking style.

Differentiator

Problem solved

Functional benefit

Brands

• Sassicaia: Bolgheri Sassicaia DOC — the flagship wine of Tenuta San Guido, a Cabernet Sauvignon and Cabernet Franc blend originally reserved for family and friends until 1968. First released commercially in 1971. The first Italian wine to have a denomination exclusively reserved for it (DOC Bolgheri Sassicaia, 2013).
• Guidalberto
• Le Difese
• Razza Dormello Olgiata
• Rifugio Faunistico Padule di Bolgheri

Products and services

• Sassicaia Bolgheri Sassicaia DOC flagship red wine; a blend of Cabernet Sauvignon and Cabernet Franc produced from estate-owned plots in Castiglioncello, Aia Nuova, Cerreta, Sassicaia di Sopra, and San Martino. The first Italian wine with an appellation reserved exclusively for a single estate.
• Guidalberto Toscana IGT red wine; a blend of Cabernet Sauvignon and Merlot, named after ancestor Guidalberto della Gherardesca.
• Le Difese Toscana IGT red wine; a blend of Sangiovese and Cabernet Sauvignon positioned as an introduction to the Tenuta San Guido style.
• Extra Virgin Olive Oil Extra virgin olive oil produced from approximately 11,000 adult olive trees of Leccino, Moraiolo, Pendolino, and Frantoio varieties, grown on about 110 hectares of mixed Tuscan cultivation within the estate's 2,500 hectares.

Quantifiable outcome

• 1972 vintage won first place among 33 wines from around the world at Decanter blind tasting in 1978
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CNR (National Research Council of Italy)minorStrategic or Co-development PartnerTenuta San Guido and CNR have signed an agreement for a research project to protect and preserve the Viale dei Cipressi (Cypress Avenue), one of the most representative places of Tuscany in the world. The project focuses on the conservation and safeguarding of the arboreal heritage of this iconic landscape feature.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Tenuta dell'Ornellaia: Closest peer: a Bolgheri estate producing Super Tuscan icons Masseto and Ornellaia with similar Bordeaux-inspired Cabernet/Merlot blends, ultra-premium pricing, and limited production. Comparable model and direct regional competitor for fine-dining and collector demand.
• Donnafugata: Family-owned Sicilian premium wine producer with strong brand storytelling and recognized quality across multiple DOC/IGT lines. Comparable in family-led Italian premium positioning and export-oriented distribution.
• Planeta: Family-owned Sicilian premium wine estate producing terroir-driven wines across multiple appellations with strong sustainability and hospitality focus. Comparable in family-driven Italian premium estate model and multi-product diversification.
• Angelo Gaja: Family-owned Piedmont producer of Barbaresco and Barolo crus, recognized globally for single-vineyard prestige wines and uncompromising quality. Comparable in family-controlled premium positioning, cult-status vintages, and global fine-dining distribution.
• Masi Agricola: Listed Italian premium wine group led by Amarone della Valpolicella, with historic family ownership (Boscaini) and global distribution. Comparable in Italian premium positioning, family heritage, and export-driven business model.
• Marchesi de' Frescobaldi: Multi-estate Tuscan producer of premium wines including CastelGiocondo and Nipozzano, with historical noble-family heritage and LVMH backing. Comparable in Italian premium wine portfolio breadth and collector/fine-dining positioning.
• Biondi-Santi: Historic Brunello di Montalcino estate with similar cult-status single-estate positioning, age-worthy Sangiovese-based wines, and family heritage narrative (acquired by EPI in 2024). Comparable in collector-driven pricing and single-appellation prestige.
• Tasca d'Almerita: Sicilian wine estate with 200+ year family heritage producing premium single-estate wines (Regaleali), strong sustainability credentials, and luxury hospitality. Comparable in multi-generational family premium estate model.
• Marchesi Antinori: Italian wine dynasty that created the Super Tuscan category (Tignanello, Solaia) and owns Guado al Tasso in Bolgheri. Family-controlled premium producer with multi-regional portfolio and similar fine-dining/collector customer base.

Broad incumbents

• Zonin 1821: Largest privately held Italian wine group, with seven estates across Italy including Tuscan properties. Comparable as a major Italian wine producer, but at much larger scale and broader portfolio rather than single-estate ultra-premium focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tenuta_sanguido
• Xx.com/InfoSassicaia
• Facebookfacebook.com/tenutasanguido.official
• LinkedInlinkedin.com/company/tenuta-san-guido

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenuta San Guido