Digital Identity
Digital Identity is a Tokyo-based B2B digital marketing agency and subsidiary of Orchestra Holdings, serving Japanese enterprises with full-stack marketing services across real estate, finance, and B2B verticals. It operates the proprietary Forté.AI platform with 30+ AI tools and a DI-MCP gateway for enterprise AI agent deployment.
- Company typePrivate
- Founded2013
- HeadquartersMinami, Japan
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Digital Identity does
Digital Identity Inc. (株式会社デジタルアイデンティティ) is a Tokyo-headquartered B2B digital marketing agency and wholly-owned subsidiary of publicly listed Orchestra Holdings, operating from Shibuya, Tokyo with 251-500 employees. The company provides comprehensive digital marketing services including SEO, paid advertising (Google, Yahoo, display), web production, content marketing, marketing DX (MA/CRM/BI), social media management, and CRO, primarily targeting Japanese enterprise and mid-market clients. It maintains specialized verticals for real estate (1,700+ projects since 2012, with proprietary LMPone CMS suite) and financial services (banks, insurance, securities, fintech), supported by staff drawn from specialized finance ad agency Pam Co.
The company's technical differentiator is the proprietary Forté.AI marketing AI platform, which integrates multiple foundation models (Gemini, OpenAI, Claude), workflow automation (n8n), data infrastructure (Supabase), and AI development tools (Dify, Cursor, GitHub) into 30+ custom-built AI apps and autonomous agents spanning eight operational domains. The platform includes DI-MCP, an internally developed Model Context Protocol gateway providing role-based access control for enterprise-scale AI agent deployment, and has achieved 15,000+ hours of internal work reduction within six months of full deployment, with 80%+ daily utilization among non-engineering staff.
Digital Identity generates revenue through three primary streams: (1) professional services via retainer-based digital marketing engagements with project teams, (2) emerging SaaS subscriptions including Forté.AI LLMO Analytics (LLMO brand monitoring) and Forté-MCP (MCP-gated data access), and (3) specialized vertical services for real estate and finance. Distribution combines sales-led enterprise engagement through direct consultation and case-study-driven outreach with a product-led motion for AI tools. The company is led by Representative Director President Kenji Suzuki (鈴木 謙司) and is currently consolidating through a February 2026 absorption merger of subsidiary DI Marketing Partners (formerly LIFULL Marketing Partners).
Digital Identity firmographics
Firmographics- Name
- Digital Identity
- Legal name
- 株式会社デジタルアイデンティティ
- Website
- https://digitalidentity.co.jp
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Digital Identity is a Tokyo-based B2B digital marketing agency and subsidiary of Orchestra Holdings, serving Japanese enterprises with full-stack marketing services across real estate, finance, and B2B verticals. It operates the proprietary Forté.AI platform with 30+ AI tools and a DI-MCP gateway for enterprise AI agent deployment.
- Ownership category
- akta.pro rank
Digital Identity industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Digital Identity is headquartered
LocationHeadquarters
- HQ city
- Minami
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Digital Identity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Professional Services: B2B agency model providing comprehensive digital marketing services including SEO, paid advertising (Google, Yahoo, display), web production, content marketing, marketing DX (MA/CRM/BI), social media management, and CRO. Services are delivered through dedicated project teams and retainer contracts, primarily targeting Japanese enterprise and mid-market clients across real estate, finance, pharmaceutical, and B2B sectors.
- AI Platform / SaaS Subscriptions: External-facing AI tools including Forté.AI LLMO Analytics (subscription-based, tenant-isolated dashboard for brand monitoring in AI search) and Forté-MCP (subscription access to proprietary data and functions via MCP protocol). Early adoption programs have been conducted with over 200 client companies.
- Specialized Vertical Services: Domain-specialized services for real estate (1,700+ projects, CMS development, portal data tools) and finance (banks, insurance, securities, crypto) sectors, including WordPress production and maintenance, ad creative, and system development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LLMO Analytics offered with ChatGPT and Gemini model coverage, monthly automatic updates, and competitive benchmarking (up to 10 competing brands) |
| Subscription | Monthly | Forté-MCP offered via Google OAuth login with ACL-based access control, providing LLMO survey data access and additional tools in development |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Digital Identity product offering
Product offeringCore offering
Digital Identity is a Tokyo-based B2B digital marketing agency that provides full-stack marketing services — including digital advertising, SEO, content marketing, web production, marketing DX (MA/CRM/BI), SNS/PR, and CRO consulting — to Japanese enterprise and mid-market clients with deep specialization in real estate and financial services. The firm also operates its proprietary AI platform Forté.AI (with 30+ custom AI apps) and external-facing AI tools such as Forté.AI LLMO Analytics and Forté-MCP, sold via monthly subscription to brands seeking to optimize their presence in AI search results.
Product overview
Digital Identity is a digital marketing services company offering a comprehensive portfolio of services including AD/digital advertising, SEO, creative production, marketing DX, content marketing, web analytics, and SNS/PR. The company also provides specialized services for the real estate and finance sectors, and operates its own AI platform called Forté.AI for marketing automation. The service offering follows a platform-plus-modules architecture centered on Forté.AI, which integrates various AI-powered marketing tools including LLMO Analytics for AI search optimization, Forté-MCP for AI agent integrations, and over 30 internal AI applications and agents for workflow automation.
Differentiator
Problem solved
Functional benefit
Brands
- Forté.AI: Marketing AI Platform - a proprietary AI platform for digital marketing automation and optimization
- DI-MCP
- Forté.AI LLMO Analytics
- Forté-MCP
- wp.make
- wp.support
- wp.rescue
- wp.versionup
- wp.speed
- wp.geek
- LMPone oneInfo
- LMPone oneForm
- LMPone onePortal
- LLMO Research Lite
- GA4分析ダッシュボード
Products and services
- Forté.AI Proprietary marketing AI platform developed in-house that aggregates multiple AI apps and autonomous agents for digital marketing operations. Covers eight operational domains: sales administration, research, AI personas, creative generation, coding/development, data analysis, simulation, and customer service/sales. Used internally and offered externally to clients.
- Forté.AI LLMO Analytics AI search optimization analytics tool that monitors how large language models (ChatGPT, Gemini) cite, reference, and mention brands in their responses, with dashboards tracking mention rate, citation rate, reference rate, AI reasoning processes, search queries generated by AI, and competitive benchmarking with support for geographic segmentation.
- Forté-MCP External-facing MCP (Model Context Protocol) gateway that provides AI agents with access to Digital Identity's proprietary data (LLMO survey data) and functions, supporting Google OAuth authentication and ACL-based access control for secure multi-tenant usage.
- LLMO Research Lite Lightweight tool for quick brand mention rate analysis across multiple LLMs (ChatGPT, Gemini), surveying up to 50 prompts in approximately 30 minutes with mention rate quantification and positive/negative context analysis, distributed to over 200 client companies.
- Thailand Immigration Management System (THIM) Thailand's first web and mobile application for national immigration management, developed with the Thailand Immigration Bureau on AWS cloud services, featuring AI-powered OCR for automated document verification, mobile check-in, arrival registration, appointment booking, and e-Extension services for approximately 30 million annual visitors.
- AD/Digital Advertising (AD/デジタル広告) Digital advertising services including Facebook, Instagram, YDA, GDN, and other platform ad management with KPI-focused ad technology provision and creative consulting for ongoing PDCA optimization, targeting Japanese enterprise clients.
- SEO Consulting Search engine optimization services covering site architecture, content planning, and technical optimization with quantitative analysis for business-goal-focused SEO consulting to Japanese enterprise and mid-market clients.
- CRO Consulting / CVR Improvement (CROコンサルティング・CVR改善支援) Conversion rate optimization consulting that analyzes site behavior through GA4, heatmaps, and user psychology to design improvements in navigation, information architecture, UI/UX, CTA, and forms, with an average win rate exceeding 60% based on 1,000+ A/B tests.
- wp.make (WordPress Site Production) Specialized WordPress site production and customization service delivered by a professional team with deep expertise in optimal server selection, workflow setup, and security implementation.
- Financial Industry Digital Marketing Service (金融チーム) Digital marketing support specialized for the financial industry including banks, insurance, securities, asset management, and fintech, staffed by consultants from former specialized finance ad agency Pam Co. plus other industry-experienced members.
- Real Estate Industry Digital Marketing Service (不動産チーム) Real estate sector digital marketing service backed by 1,700+ project implementations since 2012, covering strategy, web/social advertising, branding, website production, SEO, SNS marketing, and system/app development.
- LMPone Real Estate CMS and Tools Suite Suite of real estate-specific CMS and tools including LMPone oneInfo (property management and event scheduling CMS), oneForm (form creation and management tool), and onePortal (portal site automatic data acquisition tool), tailored to real estate industry workflows.
Quantifiable outcome
- 15,000+ hours of work reduction achieved within 6 months of Forté.AI deployment across the company
- +7 more outcomes
Companies that use Digital Identity
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Digital Identity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability13 records
Feature7 records
Digital Identity partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and major.
- Sakura Saku Marketing Co., Ltd. (サクラサクマーケティング株式会社)minorDigital Identity co-hosts seminars with Sakura Saku Marketing, including a 2026 AI trend seminar featuring LLMO insights. The partnership serves as a joint marketing and thought leadership channel for AI and digital marketing topics.
- Pinterest JapanminorPinterest Japan recognized Digital Identity as a 'Best SMB Partner' at the PinPro Award 2025. This recognition positions Digital Identity as an authorized/recognized Pinterest advertising partner for SMB-focused campaigns in Japan.
- Thailand Immigration BureaumajorDigital Identity Co., Ltd. (an entity related to Digital Identity Inc. through the Orchestra Holdings group) partnered with the Thailand Immigration Bureau to develop THIM (Thailand Immigration Management System), Thailand's first web and mobile application for national immigration management, built on AWS cloud services. The system allows international tourists to complete arrival registration digitally before landing, using AI-powered OCR for document verification.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Digital Identity competitors and assessment
Company assessmentDirect peers
- FULLSPEED: Japanese digital marketing agency specializing in affiliate marketing, SEO, and advertising operations. Comparable in mid-market enterprise focus and digital marketing services portfolio.
- Macromill: Tokyo-listed online research and digital marketing services company. Comparable in data-driven marketing approach and Japanese enterprise focus, with strong analytics capabilities overlapping with Digital Identity's GA4 and analytics offerings.
- Digital Holdings: Tokyo-based digital marketing holding company providing advertising, content, and data-driven marketing services. Direct competitor in Japanese digital marketing services with similar B2B enterprise focus.
- Septeni Holdings: Japanese digital marketing holding company with similar full-service digital advertising, SEO, and content capabilities. Septeni also operates proprietary ad tech platforms and serves Japanese enterprise clients across verticals, making it the closest Japanese-headquartered direct competitor.
- Allies: Japanese digital marketing agency focused on digital advertising, SEO, and content marketing for enterprise clients. Comparable scale and service portfolio, with direct overlap in the Japanese mid-market digital marketing space.
- GMO AD Partners: Tokyo-listed digital advertising agency offering comprehensive digital marketing services including ad operations, creative, and media planning for Japanese enterprises. Comparable in scale, business model, and target market.
Broad incumbents
- Hakuhodo DY Holdings: Japan's second-largest advertising group with extensive digital marketing, data, and consulting capabilities. Competes in the same Japanese enterprise market with overlapping capabilities but operates as a much larger diversified group.
- Dentsu Digital: Subsidiary of Dentsu Group, one of the largest advertising agencies globally, offering comprehensive digital transformation, marketing technology, and consulting services. Competes with Digital Identity across enterprise clients with broader portfolio and significantly larger scale.
Emerging players
- Profound: US-based AI search analytics platform specializing in brand visibility tracking across LLM-generated responses. Most direct international competitor to Forté.AI LLMO Analytics, representing the global frontier of the LLMO category that Digital Identity is pioneering in Japan.
- FreakOut Holdings: Tokyo-listed digital advertising technology company with proprietary DSP and AI-driven ad verification products. Comparable in the Japanese digital marketing ecosystem with stronger ad tech focus, representing both a potential competitor and a partner for Digital Identity's paid advertising services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Digital Identity social profiles
Digital presenceDigital Identity compliance and trust
Trust signalCompliance1 record
Digital Identity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Identity leadership team
Management profileNumber of profiles
Profiles4 records
Digital Identity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Identity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Identity
What does Digital Identity do?
Digital Identity is a Tokyo-based B2B digital marketing agency that provides full-stack marketing services — including digital advertising, SEO, content marketing, web production, marketing DX (MA/CRM/BI), SNS/PR, and CRO consulting — to Japanese enterprise and mid-market clients with deep specialization in real estate and financial services. The firm also operates its proprietary AI platform Forté.AI (with 30+ custom AI apps) and external-facing AI tools such as Forté.AI LLMO Analytics and Forté-MCP, sold via monthly subscription to brands seeking to optimize their presence in AI search results.
Is Digital Identity a public or private company?
Digital Identity is a private company. It is classified as corporate owned and is currently operating.
When was Digital Identity founded?
Digital Identity was founded in 2013. It employs 251 to 500 people.
Where is Digital Identity based?
Digital Identity is headquartered in Minami, Japan, in the Asia region.
How does Digital Identity make money?
Three revenue lines are on record. Digital Marketing Professional Services are the primary driver. The others are AI Platform / SaaS Subscriptions and specialized Vertical Services.
Who are Digital Identity's main competitors?
Direct peers on record are FULLSPEED, Macromill, Digital Holdings, Septeni Holdings, Allies and GMO AD Partners. Broad incumbents are Hakuhodo DY Holdings and Dentsu Digital. Emerging players are Profound and FreakOut Holdings.
Does Digital Identity have an API?
Yes. Forté-MCP is an MCP (Model Context Protocol) gateway that provides AI agents with access to LLMO (Large Language Model Optimization) survey data and functions. It offers tools including llmo_list_projects, llmo_list_prompts, and llmo_get_survey for retrieving LLMO research data within AI agent workflows. The MCP server supports Google OAuth authentication and ACL-based access control for secure multi-tenant usage.
What industry is Digital Identity in?
Digital Identity's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541810 and its SIC code is 7311.