SEJONG Korean Language School

What SEJONG Korean Language School does

SEJONG Korean Language School is a Singapore-based for-profit language education institution, founded in 2012 and operated under the parent entity Sejong Pte Ltd. The school delivers Korean language instruction across six course formats: Regular (12 lessons × 1.5 hours, 1×/week), Express (12 lessons × 1.5 hours, 3×/week), Intensive (6 lessons × 3 hours, 1×/week), Private one-on-one or small-group lessons, Corporate training, and Online classes conducted live via ZOOM. Its physical footprint comprises three Singapore campuses — Tanjong Pagar (main), Jurong West satellite, and Tampines East satellite — supported by proprietary in-house textbooks for Beginners and Intermediate levels that are not sold or distributed externally. All teachers are MOE-licensed and recruited at a stated 2% hire rate, with ZOOM-based online classes employing unique meeting IDs, password protection, waiting room admission, host-only screen sharing, and a mandatory video-on policy.

The school serves two primary customer segments. The first is individual adult learners seeking Korean for personal enrichment, K-pop and drama-related cultural interest, travel, or career enhancement, enrolled via direct website registration with a SGD $100 down payment to secure a seat. The second is corporate and institutional clients commissioning tailored Korean training for employees, including Bank of Singapore, OCBC, JP Morgan, Great Eastern, Samsung, CJ, SK Energy, Singapore Airlines, the National University of Singapore, Nanyang Polytechnic, Nanyang Junior College, the National Heritage Board, and the Peoples' Association. The school is also #1 ranked on Google, Facebook, Time-Out, and Honeycombers, and supports UTAP subsidies (valid until 31 March 2027) and SkillsFuture credit claims for eligible Singapore citizens and PRs.

Revenue is generated primarily through tuition fees (group classes structured as multi-term subscriptions, private lessons priced per session, corporate training invoiced at least one week before commencement) and ancillary streams including placement tests (SGD $15), course material replacements (SGD $15-30), certificate reprints (SGD $10), class transfer fees, and ad-hoc make-up lessons. The school is privately held with no external funding, no subsidiaries, and no parent company, and operates exclusively within Singapore.

Name

SEJONG Korean Language School

Legal name

Sejong Pte Ltd

Website

https://sejong.com.sg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SEJONG Korean Language School is a Singapore-based private language school founded in 2012 that delivers Korean language courses (Beginners through Advanced) to individual adult learners and corporate clients across three Singapore campuses and an online ZOOM channel, using proprietary textbooks and MOE-licensed teachers.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

akta.pro secondary industry

General Language Schools (Multi-Language) (EDAIAEAA)

Keywords

• Korean language courses
• Foreign language instruction
• Corporate language training
• Online language classes
• Adult language education

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Course Fees (Group Classes): Fees for Regular (1.5 hours x 12 lessons, once per week), Express (1.5 hours x 12 lessons, 3x per week), and Intensive (3 hours x 6 lessons, once per week) open-to-public group classes. Full payment due before class commencement; down payment of $100 required to secure a seat.
2. Private Lesson Fees: One-on-one or small group private lessons privately arranged by individuals or friends. Charged per session depending on length, number of lessons, and class size. Down payment required 3 working days prior; full payment before class commencement.
3. Corporate Language Training: Tailored Korean language training commissioned by companies or organisations for their employees. Full payment invoiced to the company at least one week prior to class commencement.
4. Placement Test Fee: Chargeable placement test and post-test assessment at $15.00, which can be offset from school fees upon registering for a class.
5. Course Material Reprinting Fees: Replacement course materials for lost, misplaced, or damaged books: $15.00 per PVC-spine bound book, $30.00 per glue/sewn bound book.
6. Certificate Reprint Fee: $10.00 reprinting fee for lost, damaged, or additional copies of Certificate of Completion.
7. Transfer Fee: Transfer fees charged for approved class transfers depending on conditions: same level/intake transfers are free under certain conditions; transfers involving different levels, different intakes, or subsequent transfers incur a fee.
8. Ad Hoc Make-up Lesson Fee: Chargeable one-to-one private tutoring sessions with a teacher to cover missed lessons, priced depending on lesson length, number of lessons required, and teacher availability.
9. UTAP Course Subsidy: Beginners 1 Term 1 course fees subsidised via NTUC Union Training Assistance Programme (UTAP), valid until 31 March 2027.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SEJONG Korean Language School delivers Korean language instruction to adult learners and corporate clients in Singapore through on-campus classes at three locations (Tanjong Pagar, Jurong, Tampines) and live online classes via ZOOM. The school offers multiple course formats — Regular, Express, Intensive, Private, and Corporate — from Beginners to Advanced levels, supported by custom-designed in-house textbooks and three certification tiers (Certificate of Completion, Statement of Attendance, Official Statement of Proficiency).

Product overview

SEJONG Korean Language School is Singapore's leading Korean language education provider offering a multi-format learning system. The core offering includes Regular Courses (12 weekly lessons), Express Courses (accelerated 3x weekly format), Intensive Courses (6 extended 3-hour sessions), Private Lessons (customizable one-on-one or small group), and Corporate Training programs. The school also provides Online Classes via ZOOM video conferencing and integrates UTAP and SkillsFuture funding options. Supporting services include proprietary custom-designed textbooks for Beginners and Intermediate levels, Placement Tests for level assessment, and multiple certification tiers (Certificate of Completion, Statement of Attendance, and Official Statement of Proficiency). All courses span from Beginners through Advanced levels using custom-tailored materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Korean Courses Standard Korean language courses meeting once per week with 12 lessons of 1.5 hours each, spanning Beginners to Advanced levels for adult learners.
• Express Korean Courses Accelerated Korean language courses meeting three times per week with 12 lessons of 1.5 hours each, designed for learners who want to progress more quickly through the curriculum.
• Intensive Korean Courses In-depth Korean language courses meeting once per week with 6 lessons of 3 hours each, providing extended learning time for deeper immersion in Korean language instruction.
• Private Lessons One-on-one or small group Korean language instruction with 18 contact hours per term, customizable to individual or group needs with flexible scheduling.
• Corporate Korean Training Korean language training programmes tailored for organisations and their employees, featuring customised curriculum, scheduling, and invoicing to the sponsoring company.
• Online Korean Classes Live interactive Korean language instruction conducted via ZOOM video conferencing, including real-time teacher interaction, conversation practice, pronunciation checking, and feedback.
• Placement Tests Korean language proficiency assessment to determine the appropriate starting level for students with prior knowledge, chargeable at $15.00 and offsettable from course fees upon registration.
• Certificate of Completion Official certification awarded to students who complete both Term 1 and Term 2 of a course (18 contact hours per term) with minimum 75% attendance rate.
• Statement of Attendance Official record documenting course details and attendance rate for students who have completed a single term without indicating proficiency level.
• Official Statement of Proficiency Advanced certification requiring completion of both Term 1 and Term 2 under standard course structure (18 contact hours per term) with 75% minimum attendance and minimum 70% score on each term test.

Quantifiable outcome

• MOE-licensed teachers at a 2% hire rate — only the brightest educators recruited from the industry

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• LingoAce: Online language learning platform offering live Korean classes for children and adults. Comparable to Sejong on live online delivery and structured curriculum, though it focuses on K–12 and beginner adult segments with a tech-native platform rather than physical campuses.
• italki: Global online marketplace connecting language learners with community and professional teachers, including Korean. Comparable to Sejong on private/small-group lessons but operates as a marketplace rather than a vertically integrated school.
• TalkToMeInKorean: Online-first Korean learning platform offering lessons, podcasts, and premium courses. Competes for self-directed adult Korean learners globally, and increasingly partners with online tutoring; represents a partial overlap with Sejong's online ZOOM-based delivery.

Direct peers

• EF Education First Singapore: Major global language education provider with Singapore operations offering multiple languages including Korean. Overlaps with Sejong on adult group classes, corporate training, and structured curriculum for working professionals.
• Berlitz Singapore: Global language school operator with a Singapore presence offering Korean among many other languages. Comparable in delivery format (in-person plus online), course structure (group and private), and corporate training offering, though it operates as a multi-language incumbent rather than Korean-specialist.
• inlingua Singapore: Established Singapore-based language school offering group and corporate language training including Korean. Comparable to Sejong in target market (adult learners and corporate clients) and service delivery model.
• King Sejong Institute: Globally operated network of Korean language and culture schools founded by the Korean government. Directly competes with Sejong in Singapore (and other cities) for adult Korean learners, operating on a similar classroom-based model with both free and fee-based offerings.

Broad incumbents

• Duolingo: Global mobile-first language learning platform offering Korean among 40+ languages. While not a direct classroom competitor, it competes for casual and beginner adult Korean learners with a free, gamified experience and increasingly paid premium tiers.
• Wall Street English Singapore: Established English-language school with Singapore presence operating a hybrid physical and digital model. Comparable to Sejong in adult learner focus, multi-campus delivery, and corporate training offering, though English-only and at larger scale.

Regional players

• Korean Cultural Center Singapore: Government-affiliated cultural organization that promotes Korean language and culture in Singapore, often running free or low-cost Korean classes. Competes with Sejong for entry-level learners in Singapore and overlaps on cultural programming, though it is non-commercial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/sejongkls
• Facebookfacebook.com/sejongkls
• Instagraminstagram.com/sejongkorean
• LinkedInlinkedin.com/company/sejongkls

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEJONG Korean Language School