Homestate Co-operation
- Company typePrivate
- Founded1975
- HeadquartersLae, Papua New Guinea
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Homestate Co-operation firmographics
Firmographics- Name
- Homestate Co-operation
- Legal name
- Homestate Co-operation Limited
- Website
- https://homestatepng.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Homestate Co-operation industry classification
Industry- Product category
- Rice Distribution and Processing
- NAICS
- Rice Milling (311212), Food Manufacturing (311), Rice Farming (11116)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Agricultural Production-Crops (100)
- akta.pro primary industry
- Ethnic & International Foods Distribution (CRAOABAG)
- akta.pro secondary industries
- International & Ethnic Packaged Foods (CRADAAAG), Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE), Rice Farming (AFAGAAAC)
Keywords
Where Homestate Co-operation is headquartered
LocationHeadquarters
- HQ city
- Lae
- HQ country
- Papua New Guinea
- HQ region
- Oceania
Offices5 records
Markets served
Homestate Co-operation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Rice Import and Distribution: Importing and distributing various rice products including Jasmine Rice, Star Rice, and other Thai rice varieties through a network of branches across Papua New Guinea. Products are sold under company brands and OEM arrangements.
- Salt Distribution: Distribution of iodized salt (Star Salt) processed and packaged through partner Wonnapob Co-Operation Ltd.
- Sugar Sales: Refined sugar product (Star Sugar) sold in various packaging sizes.
- Foam Box Sales: Polystyrene foam packaging products for food service industry.
- Instant Noodle Sales: Instant noodle products for consumer market.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Homestate Co-operation product offering
Product offeringCore offering
Homestate Co-operation imports Thai rice and food products and distributes them across Papua New Guinea through a network of five branches, offering branded rice varieties (Jasmine Red, Jasmine Green, Jasmine Brown, Star, Super A-one, Frangipani, Sweet, Good Brown), vitamin-enriched rice, salt, sugar, instant noodles, and PS foam packaging. The company also provides OEM rice packaging services and operates food processing facilities with color sorting, vitamin enrichment, and DNA-based authenticity testing.
Product overview
Homestate Co-operation is a Papua New Guinea-owned food importer and distributor operating since 1999, serving families for over 25 years with a diversified product portfolio. The company operates as a single unified brand offering multiple branded rice products (Jasmine Red, Jasmine Green, Jasmine Brown, Star, Super A-one, Frangipani, Sweet/Glutinous, and Good Brown rice varieties), complemented by Star Salt, Star Sugar, Instant Noodles, and PS Foam Box packaging. Products are offered in various package sizes (1kg to 20kg) under both their own brand names and OEM arrangements. The company also produces vitamin-enriched rice variants, importing from Thailand and distributing through multiple branches across PNG including Lae, Port Moresby, Mt. Hagen, Rabaul, and Alotau.
Differentiator
Problem solved
Functional benefit
Brands
- Star Rice: 25% broken Thai white rice with special formula, soft and tasty.
- Star Salt
- Star Sugar
- Jasmine Red Rice
- Jasmine Green Rice
- Jasmine Brown Rice
- Super A-one Rice
- Frangipani Rice
- Sweet Rice
Products and services
- Jasmine Red Rice Thai Hom Mali Rice, also known as Jasmine Red Rice. A fragrant rice variety with unique fragrance and slightly soft texture; translucent when uncooked and becomes opaque and white when cooked. Sold to PNG households and retailers.
- Jasmine Green Rice Pathumthani Rice, marketed as New Thai Fragrant Rice. Natural fragrance and soft texture identical to Thai Jasmine Rice. Targeted at PNG households seeking premium aromatic rice.
- Jasmine Brown Rice Long grain brown rice with high fiber and nutrient content. Marketed to health-conscious consumers in PNG who pay attention to dietary intake.
- Star Rice 25% broken Thai white rice with a special formula, soft, tasty, and fluffy when cooked. A core Homestate brand sold across PNG for daily household consumption.
- Super A-one Rice Broken Thai white rice with taste and texture similar to standard long grain white rice, particularly suitable for rice congee. Sold to PNG households and food service buyers.
- Frangipani Rice 100% long grain Thai white rice positioned as a lower-priced option; firm and separately textured when cooked. Sold to budget-conscious PNG consumers.
- Sweet Rice Thai Glutinous Rice, commonly called Sticky Rice, with high amylose starch content. Used in traditional dishes; sourced from northeastern Thailand and sold in PNG.
- Good Brown Rice Nutritious whole grain rice delivering fiber, protein, and selenium; chewier and nuttier than white rice. Marketed for health and weight-loss benefits in PNG.
- Vitamin Enriched Rice White rice enriched with Vitamin B1, Vitamin B3, and Iron via PLC-controlled automatic metering and GMP-conforming systems, restoring nutrients lost during processing. Sold to PNG consumers seeking fortified staples.
- Star Salt Table salt 99.99% pure with moisture content not more than 0.15% by weight; iodized and dehydrated for food preparation. Packaged under the Star brand for PNG retail.
- Star Sugar Refined sugar processed by extracting sucrose from plant materials and removing unwanted materials, packaged for household consumption and food ingredient use in PNG.
- Instant Noodle Instant noodle product for quick meal preparation, sold in PNG retail markets.
- PS Foam Box Polystyrene foam packaging products, lightweight and affordable with insulating properties for hot and cold food. Suitable for temperatures from -20°C to 80°C; sold to PNG food service businesses.
Quantifiable outcome
- Served families for over 25 years
- +2 more outcomes
Companies that use Homestate Co-operation
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Homestate Co-operation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Homestate Co-operation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Wonnapob Company LtdminorJoint relief efforts with Homestate Co-operation Ltd to donate 16,000 kg of rice and 2,000 kg of iodized salt (total value K81,400+) to landslide victims in Mulitaka, Enga Province.
- WONNAPOB CO., LTD (Thailand)corePrimary exporter partner from Thailand for rice products. Also distributes iodized salt to Homestate for packaging and sale under Star Salt brand.
- HOMECUSTOM CO., LTD (PNG)minorShipping partner in Papua New Guinea handling logistics and transportation services.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Homestate Co-operation competitors and assessment
Company assessmentEmerging players
- Lotus Foods: US-based specialty rice brand focused on heirloom and Jasmine varieties with health/nutrition positioning, directly comparable to Homestate's Jasmine Brown and vitamin-enriched premium SKUs.
Broad incumbents
- COFCO International: Global agribusiness and rice trader with broad Asian and Pacific exposure — illustrative of the global incumbents Homestate could eventually partner with or compete against for Pacific rice trade.
- C.P. Intertrade (Charoen Pokphand Group): Thai agribusiness conglomerate that exports rice, sugar, and packaged foods across Asia-Pacific; comparable scale and product breadth to Homestate's multi-category distribution model.
- SunRice (Ricegrowers Limited): Australia's largest branded rice company and a significant rice supplier into the Pacific, competing head-to-head with Homestate's Thai Jasmine portfolio in PNG's premium rice segment.
- LT Foods (Daawat): Indian branded rice company with global specialty rice portfolio, comparable to Homestate's multi-SKU Jasmine/brown/specialty rice strategy.
- Ebro Foods / Riviana Foods: Global rice and pasta processor with Pacific-region brands, demonstrating the scale-up trajectory available to a regionally-dominant rice distributor like Homestate.
- KRBL Limited (India Gate Basmati): India's largest basmati rice exporter with vertically integrated milling and global branded distribution — a structural peer for rice milling, branding, and international distribution.
Direct peers
- Thai Hua Co., Ltd: Major Thai rice exporter with global distribution reach, comparable in supplying branded Jasmine and specialty rice to international markets — directly competing with Wonnapob/Homestate's Thai-origin rice franchise.
- Trukai Industries Limited: PNG's largest rice importer and distributor and Homestate's primary domestic competitor, operating a similar import-process-distribute model with Australian-sourced rice across the same retail and wholesale channels in PNG.
Regional players
- Pacific Foods Ltd (Fiji): Fiji-based rice importer and food distributor serving the Pacific Islands — a relevant peer for understanding regional distribution economics in markets Homestate could reach via its Port Moresby re-export capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Homestate Co-operation compliance and trust
Trust signalCompliance4 records
Homestate Co-operation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homestate Co-operation leadership team
Management profileNumber of profiles
Profiles2 records
Homestate Co-operation subsidiaries and ownership
Company hierarchySubsidiaries3 records
Homestate Co-operation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homestate Co-operation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homestate Co-operation
What does Homestate Co-operation do?
Homestate Co-operation imports Thai rice and food products and distributes them across Papua New Guinea through a network of five branches, offering branded rice varieties (Jasmine Red, Jasmine Green, Jasmine Brown, Star, Super A-one, Frangipani, Sweet, Good Brown), vitamin-enriched rice, salt, sugar, instant noodles, and PS foam packaging. The company also provides OEM rice packaging services and operates food processing facilities with color sorting, vitamin enrichment, and DNA-based authenticity testing.
Is Homestate Co-operation a public or private company?
Homestate Co-operation is a private company. It is classified as family owned and is currently operating.
When was Homestate Co-operation founded?
Homestate Co-operation was founded in 1975. It employs 251 to 500 people.
Where is Homestate Co-operation based?
Homestate Co-operation is headquartered in Lae, Papua New Guinea, in the Oceania region.
How does Homestate Co-operation make money?
Five revenue lines are on record. Rice Import and Distribution is the primary driver. The others are salt Distribution, sugar Sales, foam Box Sales and instant Noodle Sales.
Who are Homestate Co-operation's main competitors?
Lotus Foods is listed as an emerging player. Broad incumbents are COFCO International, C.P. Intertrade (Charoen Pokphand Group), SunRice (Ricegrowers Limited), LT Foods (Daawat), Ebro Foods / Riviana Foods and KRBL Limited (India Gate Basmati). Direct peers are Thai Hua Co., Ltd and Trukai Industries Limited. Pacific Foods Ltd (Fiji) is listed as a regional player.
Does Homestate Co-operation have an API?
No public API is recorded for Homestate Co-operation.
What industry is Homestate Co-operation in?
Homestate Co-operation's product category is Rice Distribution and Processing. Its primary akta.pro industry code is CRAOABAG, Ethnic & International Foods Distribution, with a secondary code of CRADAAAG, International & Ethnic Packaged Foods. Its NAICS code is 311212 and its SIC code is 2000.