Torikizoku
Torikizoku is a publicly listed Japanese yakitori restaurant chain operating 699 stores nationwide under a uniform 390-yen-per-item pricing model, serving individual diners and group dining occasions through dine-in, takeout, and party banquet courses.
- Company typePrivate
- Founded1985
- HeadquartersOsaka, Japan
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Torikizoku does
Torikizoku is a publicly listed Japanese yakitori (grilled chicken skewer) restaurant chain headquartered in Osaka and operating 699 stores nationwide under a uniform 390-yen-per-item (tax-inclusive) pricing model. Founded in 1985 in Higashi-Osaka, the company serves two primary customer segments: individual budget-conscious diners seeking affordable casual meals, and group dining occasions served through its トリキ晩餐会 (Toriki Bansankai) party course — a 2-hour all-you-can-eat-and-drink package priced at 3,900 yen per person. The chain covers every major Japanese region including Hokkaido, Tohoku, Kanto, Hokuriku-Chubu, Kansai, Chugoku, Shikoku, Kyushu, and Okinawa, with a stated goal of making 'YAKITORI' a globally recognized word through its 'Global Shop' international expansion initiative.
The company's core technology is a proprietary digital ecosystem anchored by the Torikizoku official mobile app, which provides table reservations, a loyalty point system (トリキポイント), gift certificate gacha lottery, and original character cultivation content. Storefront operations are supported by integrations with major Japanese mobile payment platforms (PayPay, au PAY, d payment, Merpay), international wallets (Alipay, WeChat Pay), and major credit card networks. The go-to-market is direct-to-consumer with distribution exclusively through owned physical retail locations and takeout service; brand awareness is driven through the official website, X (Twitter), Instagram, and Facebook channels, while the app handles mid-funnel customer engagement.
Torikizoku generates revenue through per-item food and beverage sales at the 390-yen price point and through party course packages. The company employs over 10,000 people, is listed on the Tokyo Stock Exchange (TYO:3193), and is in active expansion mode with approximately 40 new domestic store openings planned for 2026, plus ongoing international expansion under the Global Shop brand. The business model is anchored by scale-driven bulk purchasing power that supports the uniform low-price strategy; current strategic priorities include domestic footprint extension, brand-extension into adjacent CPG and merchandise verticals, and selective international expansion.
Torikizoku firmographics
Firmographics- Name
- Torikizoku
- Legal name
- Torikizoku
- Website
- https://torikizoku.co.jp
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Torikizoku is a publicly listed Japanese yakitori restaurant chain operating 699 stores nationwide under a uniform 390-yen-per-item pricing model, serving individual diners and group dining occasions through dine-in, takeout, and party banquet courses.
- Ownership category
- akta.pro rank
Torikizoku industry classification
Industry- Product category
- Japanese Casual Dining
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)
Keywords
Where Torikizoku is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Torikizoku business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Revenue generated from dine-in and takeout customers purchasing yakitori skewers, appetizers, rice dishes, drinks, and limited-time menu items at the unified price point of 390 yen (tax-included) per item
- Party Course Sales (トリキ晩餐会): Special party package offering 2-hour all-you-can-drink and all-you-can-eat service at 3,900 yen per person (tax-included), targeting group dining occasions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Menu Items - All items at unified price |
| Subscription | Pay-as-you-go | トリキ晩餐会 Party Course |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Torikizoku product offering
Product offeringCore offering
Torikizoku is a Japanese yakitori (grilled chicken skewer) restaurant chain operating approximately 699 stores nationwide under a uniform pricing model where every menu item costs 390 yen (tax-included). The chain serves yakitori skewers, appetizers (ippin ryori), speed menu items, rice dishes, desserts, and drinks at standardized prices, with supporting offerings including the Toriki Bansankai all-you-can-eat and drink party course, a takeout service, a loyalty-driven mobile app, and the Torikizoku Global Shop international expansion initiative.
Product overview
Torikizoku is a Japanese yakitori (grilled chicken skewer) restaurant chain operating on a uniform pricing model where all menu items cost 390 yen (tax-inclusive). The company runs a platform-plus-modules architecture with the core restaurant concept as the foundation, supported by digital touchpoints (official app for reservations and loyalty), party dining packages (Toriki Bsansankai banquet courses), takeout services, and seasonal limited-time menus. The menu is organized into six core categories: Yakitori (signature skewers), Premium Dishes (ippin ryori), Speed Menu, Rice & Desserts, and Drinks. Supporting offerings include the Torikizoku Official App for reservations and loyalty points, takeout menu service, partner franchise program (Ogacha), and international expansion under the Global Shop brand. The company is currently celebrating its 40th anniversary with special fair menus.
Differentiator
Problem solved
Functional benefit
Brands
- 鳥貴族記念館/1号店: Commemorative concept store representing the original first store from 1985
Products and services
- Torikizoku Yakitori Restaurant Dining
- Toriki Bansankai Party Course (トリキ晩餐会)
- Takeout Service (テイクアウトメニュー)
- Torikizoku Official Mobile App (鳥貴族公式アプリ)
- Limited-Time Seasonal Menu (期間限定メニュー)
- Partner / Franchise Program (鳥貴族 〇〇家 / Ogacha)
- Torikizoku Global Shop (海外店舗)
Quantifiable outcome
- 699 stores nationwide serving customers across Japan
- +1 more outcomes
Companies that use Torikizoku
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Torikizoku technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Torikizoku partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights6 records
Torikizoku competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Torikizoku social profiles
Digital presenceTorikizoku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torikizoku leadership team
Management profileNumber of profiles
Profiles1 record
Torikizoku funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torikizoku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torikizoku
What does Torikizoku do?
Torikizoku is a Japanese yakitori (grilled chicken skewer) restaurant chain operating approximately 699 stores nationwide under a uniform pricing model where every menu item costs 390 yen (tax-included). The chain serves yakitori skewers, appetizers (ippin ryori), speed menu items, rice dishes, desserts, and drinks at standardized prices, with supporting offerings including the Toriki Bansankai all-you-can-eat and drink party course, a takeout service, a loyalty-driven mobile app, and the Torikizoku Global Shop international expansion initiative.
Is Torikizoku a public or private company?
Torikizoku is a private company. It is classified as public and is currently operating.
When was Torikizoku founded?
Torikizoku was founded in 1985. It employs 5,001 to 10,000 people.
Where is Torikizoku based?
Torikizoku is headquartered in Osaka, Japan, in the Asia region.
How does Torikizoku make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are party Course Sales (トリキ晩餐会).
Does Torikizoku have an API?
No public API is recorded for Torikizoku.
What industry is Torikizoku in?
Torikizoku's product category is Japanese Casual Dining. Its primary akta.pro industry code is THAFAAAF, Asian QSR (Chinese/Thai/Japanese/Korean). Its NAICS code is 722513 and its SIC code is 5810.