NA-KD
NA-KD is a Sweden-based direct-to-consumer online fashion retailer founded in 2015, selling women's clothing, accessories, and footwear through its own e-commerce storefront at na-kd.com/en to individual female consumers in the European market.
- Company typePrivate
- Founded2015
- HeadquartersGöteborg, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What NA-KD does
NA-KD is a Sweden-based direct-to-consumer women's fashion retailer that sells clothing, accessories, and footwear through its own e-commerce platform at na-kd.com/en. The company was founded in 2015 and operates with a headcount of 51–100 employees, with its headquarters identified in Göteborg and a notable operational footprint in the Helsingborg region — one of Sweden's primary e-commerce clusters. Its customer base is horizontally segmented, targeting individual female consumers seeking online fashion rather than enterprise or B2B buyers, and it serves the Swedish/European market.
The business operates as a single unified e-commerce storefront with no disclosed physical retail, marketplace presence, or B2B channel. The company is classified as private, and no funding rounds, ownership structure, investors, or financial disclosures are present in the available data. Its product is a curated women's fashion assortment accessible via a single proprietary storefront, with no disclosed AI capabilities, integrations, APIs, mobile apps, or technical differentiation documented.
The revenue model is conventional DTC e-commerce retail — the company sells apparel and accessories directly to end consumers through its owned digital channel. Pricing is not publicly disclosed. No certifications, patents, trademarks, partnerships, alliances, awards, regulatory actions, M&A activity, or leadership changes are documented in the input data, indicating either limited public disclosure or genuinely minimal disclosed activity in these dimensions.
NA-KD firmographics
Firmographics- Name
- NA-KD
- Website
- https://na-kd.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NA-KD is a Sweden-based direct-to-consumer online fashion retailer founded in 2015, selling women's clothing, accessories, and footwear through its own e-commerce storefront at na-kd.com/en to individual female consumers in the European market.
- Ownership category
- akta.pro rank
Where NA-KD is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
NA-KD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Distribution channels1 record
NA-KD product offering
Product offeringCore offering
NA-KD is an online fashion retailer that sells women's clothing, accessories, and footwear directly to consumers through its own e-commerce storefront. The company curates and retails its own branded assortment rather than operating as a third-party marketplace.
Product overview
NA-KD operates as a single unified e-commerce platform for women's fashion retail. The company offers its core online fashion store (available at na-kd.com/en) as its primary product and service, providing women's clothing, accessories, and footwear through a direct-to-consumer digital channel.
Differentiator
Problem solved
Functional benefit
Products and services
- NA-KD Online Fashion Store
- Women's Clothing, Accessories, and Footwear Assortment Curated selection of women's fashion items (clothing, accessories, and footwear) sold directly to consumers through the NA-KD e-commerce storefront.
Companies that use NA-KD
Customer profileSegments1 record
Ideal customer profiles1 record
NA-KD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NA-KD partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights1 record
NA-KD competitors and assessment
Company assessmentDirect peers
- ASOS: UK-based pure-play online fashion retailer selling primarily to 20-something female customers with an emphasis on trend-led apparel. Highly comparable in business model (online-only, female-focused, trend-driven) and serves a similar segment to NA-KD across Europe.
- Boozt: Nordic-based direct-to-consumer online fashion and beauty retailer operating across the Nordics. Boozt is the most direct geographic and category comparable to NA-KD as a multi-brand online women's fashion platform headquartered in the same region.
- Zalando: Europe's largest online fashion platform selling apparel, footwear, and accessories to consumers across multiple European markets. Operates in the same women's fashion e-commerce category as NA-KD, including in the Nordics, with a much larger scale.
- About You: European online fashion retailer targeting a younger, trend-driven female demographic with a similar curated multi-brand assortment. Competes head-to-head with NA-KD in DACH and Nordics, with comparable assortment strategy and customer profile.
- Nelly (NQVi / Nelly.com): Swedish-founded online fashion retailer targeting young women with apparel, beauty, and lifestyle products. A close geographic and category peer to NA-KD, often cited alongside it in Nordic fashion e-commerce rankings.
Broad incumbents
- H&M: Swedish-headquartered global fast-fashion retailer with a strong and growing e-commerce channel. H&M is the dominant incumbent in NA-KD's home market and competes across price points, categories, and channels in women's fashion.
Regional players
- Lindex: Swedish fashion retailer with a women's apparel focus and growing e-commerce business across the Nordics. A regional comparable to NA-KD in category, customer, and geography, though traditionally more brick-and-mortar.
- Kappahl: Swedish-headquartered fashion retailer with omnichannel presence across the Nordics, focused on women's and children's clothing. Comparable to NA-KD on category and home market, with a stronger physical-store footprint.
Emerging players
- SHEIN: Global ultra-fast-fashion online retailer disrupting the women's fashion e-commerce category on price, assortment depth, and trend speed. Increasingly competitive in Europe and a structural threat to mid-sized players like NA-KD.
Others
- NA-KD's private-label and marketplace enablers (e.g., Centra / Voyado / Klarna): E-commerce platform and marketing automation providers used by Nordic fashion DTCs like NA-KD. Listed as ecosystem enablers rather than direct competitors, illustrating the typical vendor stack a company of NA-KD's profile runs on.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
NA-KD social profiles
Digital presenceNA-KD financial estimates
Financial estimateRevenue estimate
Valuation estimate
NA-KD leadership team
Management profileNumber of profiles
NA-KD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NA-KD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NA-KD
What does NA-KD do?
NA-KD is an online fashion retailer that sells women's clothing, accessories, and footwear directly to consumers through its own e-commerce storefront. The company curates and retails its own branded assortment rather than operating as a third-party marketplace.
Is NA-KD a public or private company?
NA-KD is a private company. It is classified as unknown and is currently operating.
When was NA-KD founded?
NA-KD was founded in 2015. It employs 51 to 100 people.
Where is NA-KD based?
NA-KD is headquartered in Göteborg, Sweden, in the Europe region.
Who are NA-KD's main competitors?
Direct peers on record are ASOS, Boozt, Zalando, About You and Nelly (NQVi / Nelly.com). H&M is listed as a broad incumbent. Regional players are Lindex and Kappahl. SHEIN is listed as an emerging player. NA-KD's private-label and marketplace enablers (e.g., Centra / Voyado / Klarna) is listed as an others.
Does NA-KD have an API?
No public API is recorded for NA-KD.