Weka Business Medien
Weka Business Medien (Pelemedia GmbH) is a German B2B specialist media company that operates print trade magazines, digital portals, events, E-Papers, and newsletters targeting decision-makers in industrial manufacturing, construction, and laboratory sectors.
- Company typePrivate
- Founded-
- HeadquartersDarmstadt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Weka Business Medien does
Weka Business Medien, now operating under Pelemedia GmbH, is a privately held German B2B specialist media company headquartered in Darmstadt with a branch in Haar. The company targets three core verticals — Industry (automation, intralogistics, plastics, production, additive manufacturing), Construction and Building Technology, and Laboratory & Analytics / Medical Technology — and serves these audiences through an integrated multi-channel platform comprising established print trade magazines (over 1.1 million copies distributed annually), specialized online portals including materialfluss.de, Additive Manufacturing Industry, Computer Automation, and Buildingnet (approximately 10 million annual page views), 100+ industry events per year (such as the TSN/A Conference and IT & OT Praxisforum), 1.4 million E-Paper readers, and newsletters reaching more than 150,000 subscribers.
The business generates revenue through five distinct streams: print and digital advertising, event sponsorships and exhibitions, newsletter and E-Paper subscriptions, and corporate publishing and media services. Pricing is quote-based and not publicly disclosed, consistent with enterprise B2B media sales. Distribution combines regional direct sales for print and events with global self-serve digital portals, including English-language editions such as materialfluss.de and AMI targeting international industrial audiences.
The company serves a diversified base of enterprise B2B advertisers (KUKA, Balluff, SCHUNK, Eppendorf, Arburg, Rockwool, Egger, and others) and operates under the Pelemedia brand following a leadership transition from WEKA Business Medien. The firm has no public funding history, no disclosed AI/ML capabilities, and no subsidiary or M&A activity on record; its strategic posture is defined by portfolio extension (additive manufacturing, English-language portals), platform consolidation (Website Turbo Upgrade), and continued reliance on traditional trade media monetization.
Weka Business Medien firmographics
Firmographics- Name
- Weka Business Medien
- Legal name
- Pelemedia GmbH
- Website
- https://weka-businessmedien.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Weka Business Medien (Pelemedia GmbH) is a German B2B specialist media company that operates print trade magazines, digital portals, events, E-Papers, and newsletters targeting decision-makers in industrial manufacturing, construction, and laboratory sectors.
- Ownership category
- akta.pro rank
Weka Business Medien industry classification
Industry- Product category
- B2B Trade Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Media Buying Agencies (54183)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Weka Business Medien is headquartered
LocationHeadquarters
- HQ city
- Darmstadt
- HQ country
- Germany
- HQ region
- Europe
Markets served
Weka Business Medien business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print Magazine Advertising: Traditional print advertising and content placement in industry-specific trade magazines distributed to B2B decision-makers in industrial sectors.
- Digital Advertising and Content: Online portal advertising, sponsored content, and digital placements across industry portals with approximately 10 million annual page views.
- Event Sponsorships and Exhibitions: Organizes and hosts over 100 industry events annually including conferences like TSN/A Conference and IT & OT Praxisforum, generating revenue through sponsorships and exhibition fees.
- Newsletter and E-Paper Subscriptions: Digital content distribution to over 150,000 newsletter subscribers and 1.4 million E-Paper readers, monetized through subscription fees and advertising placements.
- Corporate Publishing Services: Custom media solutions and corporate publishing services developed in agile project teams for client-specific communication needs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Weka Business Medien product offering
Product offeringCore offering
Pelemedia GmbH (operating as Weka Business Medien) is a B2B specialist media company that publishes industry-specific trade magazines, digital portals, E-Papers, and newsletters, and organizes industry events targeting the Industry, Construction, and Laboratory & Analytics verticals. Revenue is generated primarily through advertising in print and digital media properties, subscriptions, event sponsorships, and fee-based corporate publishing and media services for B2B clients.
Product overview
Weka Business Medien operates as a multi-channel B2B media partner (continued under Pelemedia brand) offering an integrated portfolio of print trade magazines, specialized online portals (materialfluss.de, Additive Manufacturing Industry, Computer Automation, Buildingnet), digital formats including E-Papers and newsletters, and over 100 annual industry events. The offering is complemented by professional services in digital media, print production, event management, content creation, market research, and media planning. The portfolio focuses on three core verticals: Industry (automation, production, plastics, logistics), Construction and Building Technology, and Laboratory & Analytics/Medical Technology. The company delivers over 1.1 million print magazines, approximately 10 million portal visits, 1.4 million E-Papers, and reaches over 150,000 newsletter subscribers annually.
Differentiator
Problem solved
Functional benefit
Brands
- materialfluss.de: Leading industry portal for Intralogistics and Supply Chain Management
- Additive Manufacturing Industry (AMI)
- ComputerAutomation
- BuildingNET
Quantifiable outcome
- Over 1.1 million print magazines distributed to industry decision-makers annually
- +4 more outcomes
Companies that use Weka Business Medien
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles5 records
Weka Business Medien technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Weka Business Medien partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Weka Business Medien competitors and assessment
Company assessmentDirect peers
- Konradin Medien Group: German B2B trade publisher producing industrial, construction, and production-related magazines, digital platforms, and events — overlaps directly with Weka's industry, construction, and intralogistics coverage.
- IDG Communications: International B2B tech and industrial media company with trade publications, events, and digital platforms — comparable multi-channel B2B media model and advertiser base.
- Haufe Group: German media and software company offering B2B content, trade media, and corporate publishing services — directly comparable in the German-language B2B trade publishing and corporate publishing segments.
- Vogel Communications Group: German B2B media house with trade magazines, digital portals, and events covering industrial, automation, and electronics verticals — directly comparable to Weka Business Medien in product mix, target advertisers, and multi-channel B2B media model.
- Deutscher Fachverlag (dfv): Frankfurt-based German B2B trade media group operating industry magazines, digital portals, and events — a direct competitor for industrial, construction, and trade-sector advertising budgets.
Broad incumbents
- Informa plc: Global B2B media, events, and information services group — overlapping with Weka's trade media + events model at a much larger scale across multiple verticals.
- Wiley: Global publisher with a large B2B and scientific trade publishing portfolio across verticals including life sciences and industrial — a broader incumbent with overlapping capabilities in trade periodicals and lab/medical sectors.
- Springer Nature: Global academic and professional publisher with strong positioning in scientific, medical, and laboratory content — overlaps with Weka's Laboratory & Analytics vertical and B2B scientific content distribution.
- Haymarket Media Group: International B2B and consumer media company operating trade titles, digital platforms, and events across multiple verticals — comparable multi-channel B2B media operating model at larger scale.
Regional players
- Handelsblatt Media Group: Leading German-language business and industry media brand — a regional German competitor targeting B2B and industrial decision-makers via print, digital, and events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Weka Business Medien social profiles
Digital presenceWeka Business Medien financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weka Business Medien leadership team
Management profileNumber of profiles
Weka Business Medien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weka Business Medien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weka Business Medien
What does Weka Business Medien do?
Pelemedia GmbH (operating as Weka Business Medien) is a B2B specialist media company that publishes industry-specific trade magazines, digital portals, E-Papers, and newsletters, and organizes industry events targeting the Industry, Construction, and Laboratory & Analytics verticals. Revenue is generated primarily through advertising in print and digital media properties, subscriptions, event sponsorships, and fee-based corporate publishing and media services for B2B clients.
Is Weka Business Medien a public or private company?
Weka Business Medien is a private company. It is classified as management employee owned and is currently operating.
When was Weka Business Medien founded?
Weka Business Medien was founded in -1. It employs 11 to 50 people.
Where is Weka Business Medien based?
Weka Business Medien is headquartered in Darmstadt, Germany, in the Europe region.
How does Weka Business Medien make money?
Five revenue lines are on record. Print Magazine Advertising is the primary driver. The others are digital Advertising and Content, event Sponsorships and Exhibitions, newsletter and E-Paper Subscriptions and corporate Publishing Services.
Who are Weka Business Medien's main competitors?
Direct peers on record are Konradin Medien Group, IDG Communications, Haufe Group, Vogel Communications Group and Deutscher Fachverlag (dfv). Broad incumbents are Informa plc, Wiley, Springer Nature and Haymarket Media Group. Handelsblatt Media Group is listed as a regional player.
Does Weka Business Medien have an API?
No public API is recorded for Weka Business Medien.
What industry is Weka Business Medien in?
Weka Business Medien's product category is B2B Trade Media. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 513120 and its SIC code is 2721.