Roof Coatings

What Roof Coatings does

Roof Coatings LLC is a privately held, direct-to-consumer e-commerce company that sells liquid-applied elastomeric roof coatings, adhesives, sealants, and roofing fabric accessories through its own website at roofcoatingsllc.com. The company is led by founder and president Justin Krauss and operates without disclosed institutional funding, partnerships, or distribution channels outside its single owned storefront. Its target customers are fragmented across two primary groups: individual DIY end users (RV owners, mobile home owners, homeowners) seeking to repair and waterproof existing roofing substrates, and commercial building owners seeking cost-effective restoration of low-slope roofing systems.

The company's core technology is a portfolio of modified acrylic elastomeric roof coatings marketed under the RC5000 series, with substrate-specific formulations for asphalt (RC5000ASP), concrete (RC5000CR), commercial (RC5000CRC), EPDM (RC5000EPDM), spray foam (RC5000FR), Hypalon (RC5000HYP), mobile home (RC5000MH), metal (RC5000MR), RV (RC5000RV), single-ply membranes (RC5000SP), and TPO (RC5000TPO). Supporting products include the RC4000BC ultra-performance base coat, roofing fabric reinforcement rolls in multiple widths, M-1 structural adhesives and sealants (including a specialty clean-room variant), and pre-cut repair fabric. The system is engineered for high-build application (20+ to 50+ mils) creating seamless waterproof membranes over existing roofing substrates, with self-priming resins designed for adhesion to substrates that conventional coatings fail on, and select products carrying 10-year warranties.

The revenue model is transactional one-time product sales at unit price points ranging from $14.99 (repair fabric) to $319.99 (5-gallon RV coating), with the company distributing exclusively through its own e-commerce storefront at a single-country domestic scope. Free shipping is offered on select items. There is no recurring revenue, subscription, or licensing layer, no third-party marketplace presence disclosed, and no contractor channel program. The product catalog comprises approximately 17 line items across coatings, base coats, adhesives/sealants, and fabric accessories, with product imagery dated to early 2023.

Name

Roof Coatings

Legal name

Roof Coatings LLC

Website

https://roofcoatingsllc.com

Company type

Private

Operating status

Operating

Short description

Roof Coatings LLC is a privately held direct-to-consumer e-commerce company that sells a proprietary RC5000-series line of modified acrylic elastomeric roof coatings, base coats, structural adhesives, and roofing fabric accessories to DIY RV owners, mobile home owners, homeowners, and commercial building owners through its own online storefront.

Ownership category

akta.pro rank

Product category

Roof Coatings

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122), Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Coatings & Elastomeric Coatings (IMADAKAF)

akta.pro secondary industries

Roof Coatings & Liquid-Applied Roofing (IMADAFAK), Roofing Adhesives, Sealants & Leak Repair (IMADAOAF), Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)

Keywords

• Elastomeric roof coatings
• RV roof coatings
• Commercial roof repair
• Mobile home roofing
• Roofing accessories

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Roof Coating Products: Direct one-time sale of liquid roof coating products (RC5000 series, RC4000 series) in various sizes (1 gallon, 3 gallon, 5 gallon). Products are applied by customers themselves or contractors to extend roof life and waterproof existing roofing systems.
2. Roofing Accessories: Sale of supporting accessories including roofing fabric (various widths and lengths), repair fabric for seams and penetrations, and related installation materials required for proper coating system installation.
3. Caulks, Sealants, and Adhesives: Sale of M-1 Structural Construction Adhesive and Sealant products (Chemlink) in various colors and packaging sizes (24-pack, 16-pack). Includes specialty products like Clean Room structural adhesive for controlled environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Roof Coatings LLC manufactures and sells liquid-applied elastomeric roof coating systems (RC5000 series) formulated for diverse substrates such as asphalt, EPDM, TPO, Hypalon, PVC, metal, concrete, foam, and mobile home roofing. The company also sells supporting adhesives, sealants, M-1 structural products, and roofing fabrics packaged in 1–5 gallon containers priced between $59.99 and $319.99, distributed exclusively through its own e-commerce site.

Product overview

Roof Coatings LLC offers a comprehensive portfolio of liquid roof coating products primarily based on modified acrylic elastomeric technology. The core product line includes the RC5000 series of high-build roof coatings designed for various substrate types (asphalt, concrete, EPDM, TPO, Hypalon, metal, foam, and mobile home roofs) as well as the RV-specific RC5000RV system. Supporting products include the RC4000BC ultra-performance base coat, M-1 structural adhesives and sealants (including the clean room variant), and roofing fabric accessories for reinforcement. The products work as a complete system where base coats, fabric reinforcement, and top coats are applied in layers to create seamless waterproof membranes. Available sizes range from 1-gallon to 5-gallon containers with prices from approximately $59.99 to $319.99 for coatings, and accessories priced from $14.99 to $279.99.

Differentiator

Problem solved

Functional benefit

Products and services

• RC5000ASP Modified Acrylic Roof Coating for Asphalt High solids premium grade modified acrylic roof coating designed for excellent adhesion over asphalt and modified asphalt roofing systems including granulated cap sheet, torch-down, modified bitumen, hot tar, and roll out roofing. Targeted at owners and contractors of asphalt-based and BUR roofing systems.
• RC5000CR Concrete Roof Repair Coating White Modified acrylic concrete roof coating designed to effectively coat and waterproof concrete commercial or residential roofs. Provides high build system thickness of over 50 mils with expansion capability to prevent future leaks. Targeted at concrete roof owners seeking a re-roofing alternative.
• RC5000CRC High Build Modified Acrylic Commercial Roof Coating System White High solids premium grade modified acrylic commercial roof coating offering high tensile strength and resistance for ponding water. Self-priming formula with outstanding adhesion to all four major roof surfaces. Targeted at commercial building owners with low-slope roofing.
• RC5000EPDM EPDM Roof Coating High build, high strength liquid coating for rubber EPDM roofs. Resists ponding water with 10-year warranty available. Bonds exceptionally well to EPDM, especially when used over RC4000BC base coat. Targeted at EPDM roof owners and commercial properties.
• RC5000FR Modified Acrylic Elastomeric Coating for Foam Roofing Modified acrylic elastomeric coating designed to provide a seamless waterproof membrane over existing spray foam roofing (SPF). High-solids, single-component roof coating that creates seamless protection. Targeted at owners of foam roofing systems.
• RC5000HYP Coating for Hypalon Roofing Spray or roller applied seamless roof coating for use over Hypalon single-ply systems. Designed for repairing and coating Hypalon sheets, flashing, and penetrations. Targeted at Hypalon single-ply roof owners.
• RC5000MH Mobile Home Roof Coating Roof coating specifically designed for repairing and coating mobile home roofs. Suitable for low slope asphalt roofs and metal roofs on mobile homes. Targeted at mobile home owners seeking leak repair and roof life extension.
• RC5000MR White Reflective Metal Roof Coating Single component metal roof coating offering excellent adhesion to standing seam and corrugated roof panels. Reflects heat, seals, repairs, and waterproofs metal roofs with a 10-year guarantee. Targeted at metal roof owners (residential and commercial).
• RC5000RV Liquid Applied RV Roof Repair Liquid-applied high build, modified elastomeric RV roof coating and repair system. Creates a seamless 20+ mil membrane for EPDM rubber, TPO, Hypalon, and PVC RV roofs. Covers 100 Sq. Ft. per Gallon. Targeted at RV, camper, and trailer owners seeking DIY RV roof repair.
• RC5000SP Roof Coating For Single Ply Roof Membranes 10-year single ply roof membrane coating creating seamless roof membrane over single-ply roof systems including TPO, EPDM, Hypalon, and weathered PVC. Provides outstanding adhesion for penetrations and flashing. Targeted at owners of single-ply roofing systems.
• RC5000TPO TPO Coating & Roof Repair Two-coat system for quickly and easily repairing or re-coating single-ply TPO roofing membranes. Provides seamless, water-tight repair that withstands ponding water and is highly reflective. Targeted at TPO single-ply roof owners.
• Ultra Performance Base Coat White (RC4000BC) Ultra-high performance, high solids base coat providing outstanding adhesion and resistance to ponding water. Sold as part of the RC5000 series of products for use as a primer/base layer. Targeted at installers of the company's coating systems.
• M-1 Structural Construction Adhesive and Sealant Solvent-free, 100% solids structural construction adhesive and sealant that will not shrink or slump. Moisture curing polyether formula designed for applications in damp, dry, or cold climates. Available in Black, Gray, and White. 24 Pack. Targeted at contractors and construction professionals.
• F1224 M-1 CR Clean Room Structural Adhesive and Sealant (M1 CleanRoom) Solvent-free, extremely low VOC moisture curing polyether adhesive-sealant designed for clean room applications. Releases virtually no molecular air contamination, contains no isocyanates. Designed for biomedical, electronic, and aerospace cleanrooms. Available in Gray and White. 16 Pack. Targeted at clean room and specialty industrial buyers.
• Roofing Fabric 40" x 275' Roof repair fabric required for system warranty installations. Sized for most RV and camper applications. Typically embedded in base coat followed by two additional coats. Targeted at installers of the company's coating systems.
• Roofing Fabric 8" x 275' (RF8275) Medium width roofing fabric for broader coverage areas. 8-inch width by 275 feet length. Targeted at installers of the company's coating systems.
• 20 Feet 5" Repair Fabric for Seams and Penetrations (RPF-20) Pre-cut repair fabric designed for use at seams and penetrations on RVs. Sized for most RVs, campers, and often used around perimeter of commercial structures. Designed to be embedded in first layer of coating. Targeted at RV owners and commercial installers.

Quantifiable outcome

• 20+ mil seamless RV roof membrane with two-coat application
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof Coatings