Asha Mahila Milk Producer Company

What Asha Mahila Milk Producer Company does

Asha Mahila Milk Producer Company Limited is a women-owned dairy producer company incorporated in Pali, Rajasthan on 21 March 2016 under Part IXA of the Companies Act, 1956, and currently headquartered in Udaipur. It was established with financial support from DHANII (Tata Trusts Dairy Mission) and technical support from NDDB Dairy Services to provide livelihood to rural tribal women through a transparent milk procurement system. The company is wholly owned by more than 25,000 women farmer members across approximately 500 villages in Rajasthan, with all producer directors being women and share capital deducted from milk payments.

Operationally, the company procures raw milk through a network of Milk Pooling Points (MPPs) and Bulk Milk Coolers (BMCs), supported by field facilitators who oversee 20-30 villages each. Procurement is processed at three plants located in Bhinmal, Rajsamand, and Partapur, with output sold both as bulk milk and as branded Marudhara consumer products (Ghee, Dahi, Paneer, Rasgulla) through wholesale/retail channels and automated vending machines. The company also offers productivity-enhancement services to members including artificial insemination, ration balancing, cattle feed, mineral/calcium supplementation, silage, chaff cutter access, California Mastitis testing, infertility treatment camps, mobile veterinary units (Asha Pashu Sanjeevani Sewa), and its own line of Asha Veterinary Medicines, with NDDB-provided INAPH software used for animal breeding and health record tracking.

The business model is community-led and dual-revenue: a primary transaction-fee model on raw milk trading (purchase from members, resale to market with timely digital payments, plus dividends/bonus to member-owners) combined with a secondary professional-services stream from productivity-enhancement offerings provided at minimal cost. Membership is tiered into Class A (minimum 6,000 liters/year), Class B (minimum 2,000 liters/year), and Class C (minimum 500 liters/year) with corresponding share obligations. Headcount is 250+ people including 44 direct employees, and stated annual turnover is approximately INR 40 Crores. Strategic partners include JICA (Japan International Cooperation Agency) for operational support, NDDB for technical services, and Jayoti Vidyapeeth Women's University for member-daughter education under a December 2024 MoU.

Name

Asha Mahila Milk Producer Company

Legal name

Asha Mahila Milk Producer Company Limited

Website

https://ashamilk.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Asha Mahila Milk Producer Company is a Rajasthan-based, women-owned dairy producer cooperative that procures raw milk from over 25,000 women members across 500 villages, processes it into Marudhara-branded dairy products, and delivers productivity-enhancement veterinary services to rural tribal farmers.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Fluid Milk Manufacturing (311511)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Fluid Milk & Cream Processing (AFAKAKAA)

akta.pro secondary industries

Butter & Ghee Manufacturing (AFAKAKAD), Cheese Manufacturing (AFAKAKAB), Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)

Keywords

• Dairy products
• Milk procurement
• Dairy processing
• Producer company
• Dairy cooperative

Headquarters

HQ city

Udaipur

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Raw Milk Trading: The company purchases raw milk from its women farmer members at fair and competitive prices and sells to market after necessary testing and chilling. This is the primary revenue stream. The company makes timely digital payments to farmers and provides bonus and dividend apart from raw milk purchase price to its women farmer member-owners.
2. Productivity Enhancement Services: Provides various services at minimal cost to members including Artificial Insemination (AI), Ration Balancing, Silage, Chaff Cutters, Mineral Mixture, Calcium supplements, Infertility and Mastitis treatment camps, and Mobile Veterinary Units.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Asha Mahila Milk Producer Company procures raw milk from over 25,000 women farmer members across 500 villages in Rajasthan, processes it into branded dairy products such as Marudhara Ghee, dahi, paneer, rasgulla, and fresh milk, and sells these products directly to end consumers via retail, distributors, and MilkoFresh vending machines. It also delivers productivity-enhancement services to its members, including artificial insemination, mobile veterinary care, cattle feed, chaff cutting, silage, mineral mixture, ration balancing, infertility camps, and medicines.

Product overview

Asha Mahila Milk Producer Company Limited operates a dual business model combining dairy product manufacturing and productivity enhancement services for its women farmer members. The company's product arm processes raw milk procured from over 25,000 women members across 500 villages into branded consumer products under the Marudhara label, including ghee, dahi (yogurt), paneer, and rasgulla sold through retail and vending machines. The services arm provides productivity enhancement offerings including artificial insemination, ration balancing, mineral/calcium supplementation, cattle feed, silage, chaff cutter access, California Mastitis testing, infertility treatment camps, and mobile veterinary services (Asha Pashu Sanjeevani Sewa). The company also offers ethno-veterinary medicines and operates milk pooling points (MPPs) and bulk milk coolers (BMCs) for transparent milk procurement. The portfolio is structured around a cooperative model where ownership rests with women farmer members while professional management handles operations.

Differentiator

Problem solved

Functional benefit

Brands

• Marudhara Ghee: Ghee product brand - from farm to kitchen, quality and purity, natural aroma and traditional flavour
• Marudhara Dahi
• Marudhara Panner
• Marudhara Rasgulla

Products and services

• Marudhara Ghee
• Dahi (Yogurt / Curd)
• Paneer
• Rasgulla
• MilkoFresh Pasteurized Milk (Vending Machine)
• Productivity Enhancement Services for Member Farmers

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Jayoti Vidyapeeth Women's University, JaipurminorStrategic or Co-development Partner · 1 December 2024MoU signed to provide higher education opportunities for female children of company members. Aims to support education of members' daughters through this partnership.
• NDDB Dairy Services (National Dairy Development Board)coreTechnology or IntegrationTechnical support partner providing training for AI technicians, access to INAPH software for breeding records, and technical expertise for milk procurement operations.
• National Dairy Development Board (NDDB)coreStrategic or Co-development PartnerJointly visited with JICA delegation to observe company operations. Provides ongoing technical support and guidance for dairy development activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother Dairy: Major Indian dairy processor and marketer established under the Operation Flood program, processing milk and selling branded dairy products nationwide. Comparable as a cooperative-affiliated branded dairy player.
• Aavin (Tamil Nadu Cooperative Milk Producers' Federation): Tamil Nadu state-level cooperative federation marketing branded milk and dairy products. Comparable farmer-member cooperative model with state-level procurement and branded processing.
• Amul (Gujarat Cooperative Milk Marketing Federation): India's largest dairy cooperative, owned by ~3.6 million farmer-members across multiple states. Direct comparable as a farmer-owned cooperative processing raw milk into branded dairy products and competing for the same Indian household consumer.
• Sudha (Bihar State Milk Cooperative Federation): Bihar state cooperative federation operating dairy procurement and processing under the Sudha brand. Closely comparable cooperative dairy business model serving a regional market.
• Nandini (Karnataka Milk Federation): State-level dairy cooperative federation marketing products under the Nandini brand. Comparable cooperative structure, farmer-member ownership, and multi-product dairy portfolio.
• Verka (Punjab State Cooperative Milk Producers' Federation): Punjab state cooperative federation operating dairy procurement and branded products under the Verka name. Closely comparable cooperative dairy business model across the value chain.
• Rajasthan Cooperative Dairy Federation (Parag): State-level dairy cooperative federation operating in the same geography as Asha. Most direct geographic and structural comparable — also a Rajasthan-based farmer cooperative processing and marketing dairy products under the Parag brand.
• Banas Dairy (Banaskantha District Co-operative Milk Producers' Union): One of India's largest district-level dairy cooperatives based in Gujarat with cross-border operations into Rajasthan. Comparable cooperative structure, raw milk procurement model, and dairy product processing scale.

Broad incumbents

• Heritage Foods: Listed Indian dairy and value-added foods company processing milk into branded products. Comparable branded dairy processing business, though operating as a private-public hybrid rather than farmer cooperative.
• Hatsun Agro Product: India's largest private-sector dairy company, operating across procurement, processing, and branded dairy products (Arun Icecreams, Arokya milk). Comparable end-product portfolio and pan-India branded dairy ambition, though structured as a public-listed company rather than cooperative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AshaMahila
• YouTubeyoutube.com/@ASHA_MMPCL
• Facebookfacebook.com/asha.mmpc.1
• LinkedInlinkedin.com/in/asha-mahila-milk-producer-company-limited-185a70300
• Instagraminstagram.com/ashadairy_2016/reels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asha Mahila Milk Producer Company