POCO Holding

What POCO Holding does

POCO Holding Co., LTD is a Shenzhen-listed (stock code 300811, IPO 2019) Chinese materials science company specializing in metal soft magnetic materials and their application in power electronics. The company manufactures alloy powders (spherical, spherical-like, amorphous, nanocrystalline, low-loss, flaky, and alloy steel variants), toroidal and special-shaped powder cores across more than a dozen product series (NPX, NPA, GPV, NPV, GPC, NPC, NPF, NPH, NPH-L, PPI, NPU, NPN, NPN-LH, plus BLOCK, CYLINDER, ELLIPSE, RHOMBUS, EQ, SEP, EE, UU shapes), and finished metal power inductors marketed under the NEWINDUCTOR brand established in 2023. Its core technology platform covers the full production system for powder cores — powder R&D, atomization (vacuum, gas, water, centrifugal), insulation processing, and powder core forming — supported by over 600 patent certificates and frequencies spanning 5 kHz to 2 MHz.

The company generates revenue primarily through direct B2B sales of these metal soft magnetic materials to power electronics OEMs across at least seven verticals: new energy vehicles (BEV, 48V MHEV, PHEV, FCEV), EV charging stations, photovoltaic inverters, energy storage systems, inverter air conditioning, and power supplies/UPS/server/telecom power. It also serves chip inductor demand for GPU modules, CPU motherboards, and AI/data center power. GTM is direct-to-enterprise with technical sales support: sample request forms, a part number search tool, an online design tool, dedicated sales contact points across China (Tianjin, Xi'an, Suzhou, Chengdu) and internationally (India via Sugi Electronics LLP, plus coverage in Germany, Hungary, Korea, Japan, Taiwan), and an active presence at industry trade shows including APEC, PCIM Europe, TECHNO-FRONTIER Japan, electronica, PM China, and SNEC. Pricing is not publicly disclosed and is handled through direct consultation.

POCO operates a vertically integrated manufacturing footprint with 6,000+ employees across Shenzhen headquarters, the Huizhou and Heyuan production bases in China (combined capacity of 65,000+ tons, 45,000T+ yield in 2025), and a Thailand factory under construction starting 2025 as part of a global expansion strategy. The company is wholly owned by listed parent Platinum New Materials, with subsidiary Huizhou Boke Xingan Technology Co., Ltd. focused on high-end atomized powders. Recognition includes "Little Giant" Enterprise of National Specialization and Refinement, the 23rd China Patent Excellence Award, International Manufacturing Individual Champion Demonstration Enterprise status, the 2023 Carbon Neutrality Pioneer Award, a 2023 Sungrow "Light of Synergy" customer award, and the 2025 Guangdong Provincial Science and Technology Progress Second Prize.

Name

POCO Holding

Legal name

POCO Holding Co.,LTD

Website

https://pocomagnetic.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

POCO Holding is a Shenzhen-listed Chinese manufacturer of metal soft magnetic materials — alloy powders, powder cores, and finished metal power inductors — sold B2B to power electronics OEMs across new energy vehicles, photovoltaic inverters, energy storage, charging infrastructure, and server/AI data center power.

Ownership category

akta.pro rank

Product category

Metal Soft Magnetic Materials

SIC

Electronic Coils, Transformers & Other Inductors (3677), Electronic Components & Accessories (3670)

akta.pro primary industry

Inductors & Coils (Power/RF/Chokes) (HDAHANAC)

akta.pro secondary industries

Transformers & Magnetics (Power/Signal) (HDAHANAD), Passive Components (Resistors, Capacitors, Inductors, Ferrites) (IMAGAJAA)

Keywords

• Metal soft magnetic materials
• Alloy powder manufacturing
• Magnetic powder cores
• Metal power inductors
• Power electronics components

Headquarters

HQ city

Futian

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Metal Soft Magnetic Products Sales: POCO generates revenue primarily from manufacturing and selling metal soft magnetic materials including alloy powder, powder cores (toroidal and special-shaped), and metal power inductors. The company offers product customization and application design services alongside product sales. Revenue is derived from direct sales to power electronics companies across multiple industry verticals.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

POCO Holding manufactures and sells metal soft magnetic materials and magnetic components for the power electronics industry. Its three core product lines are Alloy Powder (spherical, amorphous, nanocrystalline, low loss, flaky, and alloy steel powders), Powder Cores (toroidal and special-shaped magnetic cores in multiple series), and Metal Power Inductors (GP, CFS, BR, HP series under the NEWINDUCTOR brand). The company offers integrated solutions spanning frequencies from 5kHz to 2MHz for new energy vehicles, charging stations, photovoltaic inverters, energy storage, inverter air conditioning, and power supply applications.

Product overview

POCO Holding is a B2B materials science company specializing in metal soft magnetic materials and applications for the power electronics industry. The company operates three core product lines: Alloy Powder (high-end atomized powders including spherical, amorphous, nanocrystalline, and specialty alloy varieties), Powder Cores (toroidal and special-shaped magnetic cores in multiple series), and Metal Power Inductors (GP, CFS, BR, HP series under the NEWINDUCTOR brand). The portfolio spans from raw powder materials through finished magnetic components, providing integrated solutions from material development to application design for power electronics systems in new energy, telecommunications, and industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• NEWINDUCTOR: Metal Power Inductors brand established in 2023, introducing a new generation of inductors including Cu-Fe sintering (CFS) technology
• POCO

Products and services

• Alloy Powder

Quantifiable outcome

• Optimized magnetic component solutions for cost, efficiency, and size
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SungrowcoreStrategic or Co-development Partner · 24 February 2025POCO maintains in-depth cooperation with Sungrow, a leading photovoltaic inverter manufacturer. POCO provides high-quality metal magnetic powder cores and chip inductors for photovoltaic inverter applications. Sungrow awarded POCO the 'Light of Synergy' recognition, indicating strong collaborative value in solving technical problems related to cost, efficiency, and space of magnetic components.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• TDK Corporation: Global leader in passive electronic components including inductors, coils, and soft magnetic materials for power electronics, automotive, and industrial applications — directly comparable to POCO's powder core and metal power inductor portfolio.
• Sumida Corporation: Japanese manufacturer specializing in inductors, transformers, and power magnetics for automotive, industrial, and consumer applications — directly comparable to POCO's metal power inductor and powder core offerings.
• Vacuumschmelze (VACUUMSCHMELZE GmbH): German manufacturer of soft magnetic materials including amorphous and nanocrystalline cores for power electronics, EV, and industrial applications — direct competitor in advanced soft magnetic materials.
• Proterial, Ltd. (formerly Hitachi Metals): Major manufacturer of soft magnetic materials (FINEMET nanocrystalline, amorphous ribbons, and powder cores) supplying power electronics, EV, and renewable energy markets — direct competitor in the soft magnetic materials segment.
• Chang Sung Corporation (CSC): Korean producer of inductors and power magnetics serving automotive, renewable energy, and consumer electronics — competes directly with POCO in metal power inductors.
• Codaca Electronic (Dongguan Codaca): Chinese manufacturer of power inductors, chokes, and magnetic components for automotive, renewable energy, and industrial applications — direct China-based competitor to POCO.
• Coilcraft: US-based manufacturer of inductors, transformers, and EMI/RFI components for power electronics and RF applications — directly comparable to POCO's power inductor and chip inductor lines.
• Samwha Electric: Korean manufacturer of inductors, ferrite cores, and power magnetics for automotive, renewable energy, and industrial electronics — direct competitor in soft magnetic components.
• Magnetics (a division of Spang & Co.): US-based manufacturer of soft magnetic powder cores ( Kool Mµ, Hi-Flux, MPP, XFLUX) for power electronics applications — directly comparable to POCO's toroidal powder core portfolio.

Broad incumbents

• Würth Elektronik: Large German passive-component manufacturer offering a broad catalog of inductors, transformers, and power magnetics alongside other electronic components — overlaps with POCO's portfolio but as part of a much wider product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shenzhen-poco-magnetic-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POCO Holding