phloc

What phloc does

phloc operates a Vietnamese-language sports betting information and affiliate platform branded around "Kèo World Cup 2026," serving Vietnamese-speaking sports bettors with free access to odds comparison, daily match previews ("soi kèo"), and an AI-driven match prediction feature. The core product combines real-time odds feeds from two primary providers, SABA Sports and CMD368, with editorial content and an "AI Prediction Supercomputer" that claims to run thousands of simulations using historical data, expected goals (xG), possession, and recent form to generate betting recommendations.

The platform is staffed by a small team of 1-10 employees headquartered in Ho Chi Minh City, with editorial leadership from "David" (editor-in-chief) and "Tuấn Anh Bet" (betting expert). Output is content-led and SEO-optimized, with heavy keyword concentration on World Cup 2026 to capture event-driven Vietnamese-language search traffic.

The business model is affiliate-driven: users access the product for free, and revenue is generated by redirecting users to a network of roughly 10 partner betting platforms (including haywin, yo88, zo, nhatvip, sun, hit, win79, rikvip, and gem) under standard referral/CPA economics. There is no disclosed enterprise pricing, subscription tier, or direct consumer monetization; the unit economics are entirely dependent on deposit conversion at downstream gambling operators and on the regulatory permissibility of promoting unlicensed betting in Vietnam.

Name

phloc

Legal name

phloc

Website

https://phloc.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Vietnamese-language sports betting odds comparison and AI-prediction platform focused on World Cup 2026, monetizing through affiliate referrals to roughly 10 partner betting sites serving Vietnamese-speaking users.

Ownership category

akta.pro rank

Product category

Sports Betting Information & Odds Comparison

NAICS

Broadcasting and Content Providers (516)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Sports betting odds
• Match prediction analytics
• AI sports forecasting
• Affiliate betting platform
• Live score tracking

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Marketing from Betting Platforms: The platform generates revenue by redirecting users to partner betting platforms (nhà cái) through affiliate links. Users clicking 'Cược Ngay' (Bet Now) buttons are redirected to partner sites where phloc receives referral commissions. The platform explicitly states it does not organize gambling or process deposits/withdrawals on its own system.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

phloc is a free Vietnamese-language sports data and content platform that provides real-time betting odds comparison, AI-powered match predictions, and expert analysis focused on the FIFA World Cup 2026. Users access live odds from multiple sportsbooks (SABA, CMD368), AI-driven probability forecasts, squad/injury data, and pre-match analysis without registration. The platform monetizes exclusively through affiliate commissions redirected to third-party partner betting platforms.

Product overview

phloc operates as a real-time sports betting odds comparison and analysis platform for World Cup 2026. The core offering consists of the Kèo World Cup 2026 odds table, which aggregates and displays live odds from multiple sportsbooks (SABA, CMD368) across Asian handicap, European 1x2, and Over/Under markets. The platform integrates a Siêu máy tính AI dự đoán (AI Prediction Supercomputer) that runs thousands of match simulations to generate probability-based predictions. Supporting features include a Trung tâm dữ liệu (Data Center) for real-time squad/ injury news, Biểu đồ biến động tỷ lệ (Odds Movement Charts) for visualizing line movements, plus Livescore, match schedules, and expert pre-match analysis content.

Differentiator

Problem solved

Functional benefit

Products and services

• Kèo World Cup 2026 (World Cup 2026 Betting Odds Platform) Real-time World Cup 2026 betting odds platform providing live odds comparison across Asian handicap, European 1x2, and Over/Under markets with sub-1-second refresh rates for Vietnamese-speaking sports bettors.
• Siêu máy tính AI dự đoán (AI Prediction Supercomputer) AI-powered match prediction system that simulates thousands of outcomes using historical head-to-head data, form analysis, xG metrics, scoring efficiency, ball possession, and advanced statistics to provide objective win/draw/loss probability assessments for Vietnamese sports bettors.
• Bảng tỷ lệ kèo trực tuyến (Real-Time Odds Comparison Table) Real-time odds comparison table displaying Asian handicap, European 1x2, and Over/Under odds from multiple sportsbook providers including SABA and CMD368, refreshed via direct API connections with sub-second latency.
• Trung tâm dữ liệu (Data Center) Real-time data aggregation hub providing squad news, injury reports, card suspensions, and team information for all national teams to inform betting decisions.
• Livescore World Cup Live match results and scores updated in real-time for World Cup 2026 matches.
• Bảng xếp hạng World Cup (World Cup Standings) Continuously updated World Cup 2026 standings and rankings across tournament groups.
• Nhận định/Soi kèo World Cup (Expert Pre-Match Analysis) Expert pre-match analysis covering tactical breakdowns, squad assessments, form trends, head-to-head history, and xG statistics for informed betting decisions, written by specialist Tuấn Anh Bet.

Quantifiable outcome

• Sub-second odds refresh rate for real-time data
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• haywinminorChannel Partner/ Reseller/ DistributorBetting platform partner listed as 'Top nhà cái uy tín' (Top reputable betting platforms). Users are redirected to partner sites via 'Cược Ngay' (Bet Now) affiliate links embedded throughout the platform.
• yo88minorChannel Partner/ Reseller/ DistributorBetting platform partner listed as 'Top nhà cái uy tín'. Affiliate link integration for user redirection.
• zominorChannel Partner/ Reseller/ DistributorBetting platform partner listed as 'Top nhà cái uy tín'. Affiliate link integration for user redirection.
• nhatvipminorChannel Partner/ Reseller/ DistributorBetting platform partner listed as 'Top nhà cái uy tín'. Affiliate link integration for user redirection.
• sunminorChannel Partner/ Reseller/ DistributorBetting platform partner listed as 'Top nhà cái uy tín'. Affiliate link integration for user redirection.
• hitminorChannel Partner/ Reseller/ DistributorBetting platform partner listed as 'Top nhà cái uy tín'. Affiliate link integration for user redirection.
• win79minorChannel Partner/ Reseller/ DistributorBetting platform partner listed as 'Top nhà cái uy tín'. Affiliate link integration for user redirection.
• rikvipminorChannel Partner/ Reseller/ DistributorBetting platform partner listed as 'Top nhà cái uy tín'. Affiliate link integration for user redirection.
• gemminorChannel Partner/ Reseller/ DistributorBetting platform partner listed as 'Top nhà cái uy tín'. Affiliate link integration for user redirection.
• SABA SportscoreTechnology or IntegrationPrimary odds data provider integrated into the platform's odds comparison interface. Listed as one of the major sportsbook platforms whose odds are displayed for user comparison.
• CMD368coreTechnology or IntegrationMajor odds provider integrated into the platform. Users can directly compare odds between SABA and CMD368 on the same interface.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Forebet: AI/mathematical football prediction platform providing probabilities, scores and analysis. Closest peer to phloc's 'Siêu máy tính AI dự đoán' value proposition of algorithmic match predictions for football bettors.
• NowGoal: Asian-focused live scores, odds comparison and data platform. Closest functional peer to phloc given Vietnamese/Asian betting-market focus, Asian handicap coverage, and sub-second live data feeds.
• BetExplorer: Odds comparison and statistics platform focused on football with deep historical data and odds movement visualization. Comparable to phloc on real-time odds, statistics integration and movement chart features.
• OddsChecker: UK-based odds comparison site comparing prices across licensed bookmakers with movement data and content. Operates the same odds-shopping use case phloc targets, though in mature Western markets and English.
• Odds Shark: Sports betting odds, picks and analysis site covering major leagues including soccer. Comparable to phloc in combining odds comparison, expert picks, and affiliate-style content monetization.
• OddsPortal: Established odds comparison and sports data platform aggregating odds from dozens of sportsbooks. Directly comparable to phloc's core odds-aggregation and movement-charting functionality, but at global scale and with multi-language coverage.

Others

• CMD368: Asian-market sportsbook whose odds feed phloc's interface. Functions as an upstream data and affiliate partner rather than direct competitor, but operates the same end-market for Vietnamese bettors.
• SABA Sports: Asian-facing sportsbook whose odds data feeds phloc's comparison table. More of a data supplier / operator than direct peer, but the relationship positions SABA as adjacent ecosystem participant.

Emerging players

• PredictZ: Free football prediction and stats site providing match previews and probabilistic forecasts. Comparable to phloc in combining free predictions, statistics and SEO-driven content for football bettors.
• Vitibet: AI-powered sports prediction service focused on football and other sports. Comparable to phloc on AI-driven prediction positioning and free content funnel, though at smaller scale and broader geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about phloc