The Singapore Women's Weekly
The Singapore Women's Weekly is a digital lifestyle media brand published by SPH Media Limited that serves modern family women in Singapore with editorial content on parenting, food, shopping, family life, and wellness, monetized through advertising and sponsored content.
- Company typePrivate
- Founded1997
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Singapore Women's Weekly does
The Singapore Women's Weekly is a digital-first women's lifestyle media publication based in Singapore and published by SPH Media Limited. It targets modern family women — primarily mothers — in Singapore and delivers editorial content across six core categories: Parenting, Family Life, Your Life (wellness and personal development), Food, Shopping, and Spa Awards. The product surface includes the womensweekly.com.sg website, an annual Spa Awards franchise, the 'Too Tired Mums' long-form video series, a weekly email newsletter, a Telegram channel (@sgwomensweekly), and the SWW Village community platform for peer support among mums.
The underlying technology is a standard digital media publishing stack: a CMS-driven website with category landing pages, embedded video players for editorial video content, email newsletter distribution, and a separate community platform (SWW Village). No proprietary technology, APIs, SDKs, or AI/ML capabilities are disclosed. The editorial team, led by Editor-in-Chief Estelle Low, includes an Associate Editor, a Social Media Producer, and approximately six named contributors covering parenting, food, wellness, beauty, lifestyle, and design.
The business model is advertising- and sponsorship-led. Content is free to readers; revenue is generated through advertising, sponsored articles, and promotional/affiliate shopping recommendations integrated into editorial coverage. There is no subscription paywall, no disclosed pricing, and no transactional commerce. The publication operates exclusively in Singapore, with minor adjacent coverage of regional family travel. Headcount is 101-250, and the publication has no disclosed funding rounds, no parent company (legal entity SPH Media Limited is the publishing operator), no M&A activity, and no patents or regulatory milestones in the input data.
The Singapore Women's Weekly firmographics
Firmographics- Name
- The Singapore Women's Weekly
- Legal name
- SPH Media Limited
- Website
- https://womensweekly.com.sg
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Singapore Women's Weekly is a digital lifestyle media brand published by SPH Media Limited that serves modern family women in Singapore with editorial content on parenting, food, shopping, family life, and wellness, monetized through advertising and sponsored content.
- Ownership category
- akta.pro rank
The Singapore Women's Weekly industry classification
Industry- Product category
- Women's Lifestyle Digital Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industries
- Health, Fitness & Wellness Magazines (MPAJAEAD), Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where The Singapore Women's Weekly is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
The Singapore Women's Weekly business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and sponsored content: Media publication generates revenue through advertising, sponsored articles, and promotional content. The publication features shopping guides, product recommendations, and deals content that may include affiliate partnerships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Singapore Women's Weekly product offering
Product offeringCore offering
The Singapore Women's Weekly is a digital media publication that produces and distributes editorial content across parenting, family life, wellness, food, shopping, and spa categories for modern family women in Singapore. The core offering is a free online magazine supported by advertising and sponsored content, complemented by the SWW Village online community for mothers and the 'Too Tired Mums' video series on motherhood storytelling. The publication is owned and operated by SPH Media Limited as part of its Singapore media brand portfolio.
Product overview
The Singapore Women's Weekly is a digital-first media publication serving modern family women in Singapore. The offering consists of a unified website platform delivering content across six main categories: Parenting, Family Life, Your Life, Food, Shopping, and Spa Awards. The publication produces original editorial content including the 'Too Tired Mums' video series, supports community engagement through the SWW Village program, and distributes content via weekly newsletter subscriptions. Published by SPH Media Limited, the publication focuses on serving mothers with practical advice, product recommendations, dining and deal coverage, and honest personal stories about motherhood.
Differentiator
Problem solved
Functional benefit
Products and services
- The Singapore Women's Weekly Digital Publication
- Too Tired Mums Video Series
- SWW Village Community
Companies that use The Singapore Women's Weekly
Customer profileSegments1 record
Ideal customer profiles1 record
The Singapore Women's Weekly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Singapore Women's Weekly partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Singapore Women's Weekly competitors and assessment
Company assessmentDirect peers
- CLEO Singapore: Direct competitor — Singapore edition of CLEO magazine targeting young women with content across beauty, career, relationships, and lifestyle, with overlapping advertising categories and digital publishing format.
- Female Magazine Singapore: Direct competitor — Singapore women's lifestyle publication covering fashion, beauty, wellness, and lifestyle content targeting a similar female audience with comparable advertising-driven digital publishing model.
- Mother & Baby Singapore: Direct competitor — Singapore parenting magazine covering pregnancy, baby care, and motherhood, directly overlapping with SWW's Parenting and Family Life verticals and mum-targeted audience.
- Harper's Bazaar Singapore: Direct competitor — Singapore edition of Harper's Bazaar covering fashion, beauty, and luxury lifestyle for women, overlapping with SWW's lifestyle and shopping content verticals and similar advertiser base.
- Her World Singapore: Direct competitor — long-established Singapore women's lifestyle magazine covering fashion, beauty, wellness, and lifestyle, serving the same modern female audience through similar digital-first content and advertising-driven revenue model.
- Shape Singapore: Direct competitor — Singapore women's fitness, health, and wellness magazine covering workouts, nutrition, and beauty, overlapping with SWW's wellness and lifestyle verticals and target audience.
Emerging players
- Coconuts Media: Emerging player — digital-first regional lifestyle and news publisher covering food, travel, and lifestyle across Southeast Asia, with overlapping content verticals and digital advertising model in the regional market.
- HoneyKids Asia: Emerging player — Singapore-based digital media brand covering family activities, parenting, education, and kids' lifestyle content for parents in Asia, overlapping directly with SWW's Parenting and Family Life verticals.
- Women's Health Singapore: Emerging player — Singapore edition of Women's Health magazine covering fitness, nutrition, and wellness for women, with partial overlap to SWW's Your Life wellness category and shared audience.
Broad incumbents
- SPH Media Limited: Broad incumbent — SWW's parent publisher and one of Singapore's largest media companies operating a broad portfolio of news, lifestyle, and entertainment brands across print, digital, and video formats.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks2 records
Key highlights7 records
Customer concentration
The Singapore Women's Weekly social profiles
Digital presenceThe Singapore Women's Weekly financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Singapore Women's Weekly leadership team
Management profileNumber of profiles
Profiles9 records
The Singapore Women's Weekly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Singapore Women's Weekly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Singapore Women's Weekly
What does The Singapore Women's Weekly do?
The Singapore Women's Weekly is a digital media publication that produces and distributes editorial content across parenting, family life, wellness, food, shopping, and spa categories for modern family women in Singapore. The core offering is a free online magazine supported by advertising and sponsored content, complemented by the SWW Village online community for mothers and the 'Too Tired Mums' video series on motherhood storytelling. The publication is owned and operated by SPH Media Limited as part of its Singapore media brand portfolio.
Is The Singapore Women's Weekly a public or private company?
The Singapore Women's Weekly is a private company. It is classified as corporate owned and is currently operating.
When was The Singapore Women's Weekly founded?
The Singapore Women's Weekly was founded in 1997. It employs 101 to 250 people.
Where is The Singapore Women's Weekly based?
The Singapore Women's Weekly is headquartered in Singapore, Singapore, in the Asia region.
How does The Singapore Women's Weekly make money?
One revenue line is on record: advertising and sponsored content.
Who are The Singapore Women's Weekly's main competitors?
Direct peers on record are CLEO Singapore, Female Magazine Singapore, Mother & Baby Singapore, Harper's Bazaar Singapore, Her World Singapore and Shape Singapore. Emerging players are Coconuts Media, HoneyKids Asia and Women's Health Singapore. SPH Media Limited is listed as a broad incumbent.
Does The Singapore Women's Weekly have an API?
No public API is recorded for The Singapore Women's Weekly.
What industry is The Singapore Women's Weekly in?
The Singapore Women's Weekly's product category is Women's Lifestyle Digital Media. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of MPAJAEAD, Health, Fitness & Wellness Magazines. Its NAICS code is 51312 and its SIC code is 2721.