Simple Elegance

What Simple Elegance does

Simple Elegance is a privately held wedding planning company founded in 1996 and headquartered in Olathe, Kansas, in the Kansas City metropolitan area. The firm provides full-service wedding planning, partial planning, day-of coordination, vendor management, timeline creation, and on-site event execution for engaged couples, including a dedicated destination wedding service line. A team of seven named professional planners (Kindra Browne, Holly Davidson, Paulina Boydston, Alyssa Walz, Lucia Lordo, Kelsey Buehler, and Emmy Jensen) delivers all engagements, with Kindra Browne serving as the lead consultant on certain bookings.

The company has no proprietary technology platform, no mobile application, and no API or integration surface; it operates as a pure professional services business. Demand is generated through a website inquiry funnel, social media presence on Instagram, Facebook, and Pinterest, and content marketing in the form of real wedding galleries and an editorial blog. Vendor relationships with Kansas City venues (The Brim, The Nelson-Atkins, The Sheraton, KCCC) and destination venues (Stonepine Estate) are surfaced via documented case studies rather than formal contracts.

Revenue is generated through custom-quoted, project-based engagements billed on a multi-year contract cadence, with pricing determined per couple via consultation. The company is an LLC domiciled in Kansas, currently booking weddings for the 2026-2027 seasons, and shows no disclosed funding, acquisition, or institutional investment activity.

Name

Simple Elegance

Legal name

Simple Elegance, LLC

Website

https://iplanyourwedding.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Simple Elegance is a Kansas City-based wedding planning company founded in 1996 that delivers full-service planning, day-of coordination, and destination wedding services to engaged couples through a team of seven professional planners, operating as a privately held LLC with no proprietary technology platform.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Partial Wedding Planning (HSACABAB), Day-Of / Month-Of Wedding Coordination (HSACABAC), Destination Wedding Planning (HSACABAD), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding planning services
• Event coordination
• Destination weddings
• Bridal consulting
• Day-of coordination

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Wedding Planning Services: Full-service wedding planning and coordination fees. Services include initial consultation through day-of coordination, vendor management, timeline creation, and on-site execution. Revenue is generated through project-based professional service engagements, likely retainer or milestone-based billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Simple Elegance is a Kansas City-based wedding planning company that provides end-to-end wedding planning, vendor management, timeline creation, and day-of coordination for engaged couples. The firm also offers destination wedding services for couples planning ceremonies outside the Kansas City metro. Services are delivered by a team of seven professional planners under a custom-engagement, consultation-driven model.

Product overview

Simple Elegance is a wedding planning company offering comprehensive wedding planning and coordination services. Their primary offerings include full-service wedding planning and destination wedding coordination, delivered by a team of seven professional planners (Kindra Browne, Holly Davidson, Paulina Boydston, Alyssa Walz, Lucia Lordo, Kelsey Buehler, and Emmy Jensen). The company operates from Olathe, Kansas and serves the Kansas City metro area as well as destination locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning Services
• Destination Weddings

Quantifiable outcome

• Weddings described as 'something out of a magazine' with smooth execution

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• The BrimminorOthersVenue partner for wedding events. Sydney & Brian wedding held at this venue.
• The Nelson-AtkinsminorOthersVenue partner for wedding ceremonies and receptions. Anna & Zachary, Alex & Lauren weddings held at this venue.
• The SheratonminorOthersHotel venue partner for wedding events. Alex & Lauren wedding held at this venue.
• Stonepine EstateminorOthersDestination venue partner for wedding events. Chloie & Hutch wedding held at this venue.
• KCCC (Kansas City Convention Center)minorOthersVenue partner for wedding events. Anna & Phillip wedding held at this venue.
• Various Wedding Vendors (Photographers, Florists, Caterers, DJs, etc.)minorOthersExtensive network of wedding vendor partners including photographers (Sarah Dean Photography, Bailey Pianalto, Melissa & Beth Photography), florists (Love Lilacs, Studio Floral, HeyeSidelines), caterers (Garozzo's, Paradise Catering), bands/DJs (Elite Sounds, Patrick Lentz Entertainment, Twice on Sunday Band), makeup artists, stationers, and rental companies. These appear as vendor collaborations rather than formal partnerships.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Joy: Wedding planning app and platform offering websites, registries, and planning tools used by modern couples. Comparable as a tech-native planning alternative that competes for engagement in the same wedding-services category.
• Zola: Tech-enabled wedding planning platform combining registry, website, vendor marketplace, and planning tools. Emerging threat/comparator relevant to Simple Elegance because it directly couples with brides on the planning journey traditionally served by planners.

Broad incumbents

• The Knot Worldwide: Largest wedding marketplace and planning platform in the U.S., serving couples and vendors nationwide. Comparable as it competes for the wedding-planning wallet share and shapes couple behavior in vendor selection — directly relevant to Simple Elegance's positioning.
• JW Marriott / Marriott International Wedding Services: Large hotel group offering in-house wedding planning and coordination across thousands of venues, including The Sheraton used by Simple Elegance. Comparable as an incumbent offering overlapping wedding planning capabilities to couples, often in competition with independent planners.

Direct peers

• Birch Event Design: Wedding planning and design firm with a comparable boutique, design-forward model and full-service offering. Closely aligned on custom engagement pricing and team-based planning capacity.
• Geller Events: Luxury wedding and event planning firm with a similar full-service, design-led approach and multi-year booking model. Highly comparable on service mix (full planning, vendor management, on-site execution) and high-touch client base.
• A Good Affair Wedding & Event Production: Long-standing boutique wedding and event planning firm offering full-service coordination for high-end weddings. Closely comparable business model (custom quote-based planning fees, venue/vendor network, local anchor market) to Simple Elegance.
• Once Upon a Time Events: Boutique wedding planning company offering full-service and partial planning with destination capability. Comparable on team-based delivery, premium pricing model, and emphasis on vendor coordination.
• Colin Cowie Weddings & Events: Celebrity and luxury wedding planner offering bespoke design-led wedding planning with destination services. Comparable on premium positioning, custom engagement pricing, and emphasis on execution quality rather than technology.
• Marigold Events: Full-service wedding and event planning firm with strong local-market positioning and destination weddings. Comparable in service scope, custom pricing, and reliance on vendor relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/simpleelegancekc
• Instagraminstagram.com/simpleelegancekc
• Pinterestpinterest.com/simplelegancekc
• LinkedInlinkedin.com/company/simple-elegance-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Elegance