i’way
i'way is a Prague-based global airport transfer consolidator founded in 2009, operating across 130+ countries and 600+ airports with fixed-price private car transfers for individual travelers, 3,000+ corporate clients, and 3,000+ travel agency partners via mobile apps, web, and API.
- Company typePrivate
- Founded2009
- HeadquartersStrasnice, Czechia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What i’way does
i'way is a Prague-headquartered global airport transfer consolidator founded in 2009, operating as iWay Express, s.r.o. The company operates a cloud-based booking platform and mobile applications (iOS, Android, Huawei AppGallery) that connect travelers to a vetted network of professional drivers and transportation providers across 130+ countries and 600+ airports. Its core technology stack includes real-time driver location tracking, in-app communication, an automated flight monitoring system, and a partner API with booking widget capabilities, supported by standardized service protocols covering vehicle age, driver rating thresholds, and meet-and-greet procedures. The product portfolio spans nine vehicle classes from Standard (KIA Cerato, Toyota Corolla) to Luxury (Mercedes-Benz S-class) and group configurations up to an 18-passenger minibus.
i'way's revenue model is built on transaction fees from airport and private transfers using fixed per-trip pricing with no surge variability, complemented by affiliate commissions paid to 3,000+ travel agency partners and post-payment cashless settlement services for corporate accounts. The company pursues a hybrid go-to-market combining product-led self-service for individual consumers via app and web, enterprise field sales with credit lines and volume discounts for 3,000+ corporate clients, and channel partnerships with travel agencies embedding transfers into full travel packages. Distribution is further reinforced by event-driven contracts servicing major forums, festivals, and FIFA 2018, alongside regional customer support offices in 12+ cities including London, Washington DC, Berlin, Hong Kong, Dubai, and Buenos Aires. Operational scale includes 2,500+ daily transfers, a 4.9/5 passenger rating, and a 4.65 minimum driver rating that triggers removal of underperforming supply.
i’way firmographics
Firmographics- Name
- i’way
- Legal name
- iWay Express, s.r.o.
- Website
- https://iway.io
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- i'way is a Prague-based global airport transfer consolidator founded in 2009, operating across 130+ countries and 600+ airports with fixed-price private car transfers for individual travelers, 3,000+ corporate clients, and 3,000+ travel agency partners via mobile apps, web, and API.
- Ownership category
- akta.pro rank
i’way industry classification
Industry- Product category
- Airport Transfer Services
- NAICS
- Taxi and Ridesharing Services (485310), Other Transit and Ground Passenger Transportation (48599)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Airport Transfer Services (Meet-and-Greet, Fixed-Route) (THADAEAG)
- akta.pro secondary industries
- Airport Transfers & Meet-and-Greet Services (THACAIAE), Ground Transportation & Transfers Coordination (HSACAKAD)
Keywords
Where i’way is headquartered
LocationHeadquarters
- HQ city
- Strasnice
- HQ country
- Czechia
- HQ region
- Europe
Offices13 records
Markets served
i’way business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Airport Transfer Bookings: Transaction-based revenue from individual and corporate transfer bookings. Fixed prices charged per ride with no surge pricing. Price includes meet & greet, luggage assistance, and 1 hour of free waiting time.
- Travel Agency Partner Commissions: Travel agencies earn commissions/agent rewards for each booking made through their referral. Partners receive exclusive rates.
- Corporate Post-Payment Services: Corporate clients receive cashless settlement with credit lines, paying after service delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fixed per-trip pricing based on vehicle class and distance |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
i’way product offering
Product offeringCore offering
i'way is a global airport and private car transfer booking platform that aggregates third-party drivers and transportation providers across 130+ countries and 600+ airports to deliver pre-booked, fixed-price transfers with meet & greet, luggage assistance, one hour of free waiting, and flight monitoring. Customers book via website and mobile apps (iOS, Android, Huawei), while corporate clients and travel agencies use dedicated portals and a partner API for employee travel management and reselling transfers as part of complete travel packages.
Product overview
i'way is a global transfer booking service providing airport and private car transfers across 130+ countries and 600 airports. The core offering consists of the i'way Transfer Booking Platform and i'way Mobile App for customers, complemented by the Driver App for transport providers. B2B solutions include the Corporate Client Portal for employee travel management and the Travel Agency Portal for partner access with exclusive rates. The product portfolio is organized into vehicle classes (Standard, Comfort, Business Light, Business, Luxury/First, Minivan, Minivan VIP, SUV, and Minibus) ranging from economy to premium segments. An API product is available for developer integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- i'way Transfer Booking Platform Global airport and private car transfer booking service operating across 130+ countries and 600 airports, offering fixed-price transfers with features including real-time driver tracking, flight monitoring, and meet & greet services for individual travelers, corporate clients, and travel agencies.
- i'way Mobile App (Customer) Customer-facing mobile application available on iOS, Android, and Huawei AppGallery for booking and managing airport transfers, featuring real-time driver location tracking, in-app chat and calling with drivers, and push notifications before trips.
- i'way Driver App Mobile application for independent drivers and fleet drivers to receive booking notifications, manage transfers through private channels, and complete trip management tasks; drivers can complete up to 8 transfers per day subject to a 4.65 minimum rating threshold.
- Corporate Client Portal B2B platform for corporate customers to organize and control employee travel transfers, featuring cashless payments, post-payment settlement, credit lines, volume-based discounts, and multi-employee access management across 130+ countries.
- Travel Agency Portal Partner platform for travel agencies and tour operators to access exclusive transfer rates, manage bookings, earn agent commissions/rewards, and integrate white-label booking modules into their websites through API or widget.
- i'way Partner API Developer API with documentation and support enabling travel agencies, corporate partners, and developers to access booking functionality, route search, automatic intercity distance calculation, and multi-level employee access management.
- Transportation Provider Platform Partnership platform for transport companies with fleets of more than 2 vehicles (C-segment and above) to join the i'way network under standardized service and vehicle age requirements, gaining access to global passenger demand.
Quantifiable outcome
- 97.3% of trips rated 'excellent' by customers
- +3 more outcomes
Companies that use i’way
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
i’way technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
i’way partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
i’way competitors and assessment
Company assessmentDirect peers
- Holiday Taxis: Airport and port transfer marketplace serving 21,000+ resorts and 150+ countries with pre-booked fixed-price transfers. Direct competitor in the same aggregator model, with strong travel-trade and OTA distribution partnerships.
- Welcome Pickups: Airport transfer specialist serving 200+ destinations with meet-and-greet drivers, fixed pricing, and personalized in-car amenities. Directly competes with i'way in the tourist and leisure airport transfer segment with similar service standards.
- Suntransfers: European-focused airport transfer aggregator operating in 80+ countries with fixed pricing and broad agent/reseller distribution. Closely comparable business model to i'way, including the B2B travel agency partner channel and white-label solutions.
- Jayride: Airport transfer marketplace operating across APAC, North America, and Europe with a supplier-aggregator model targeting OTAs and travel agents. Comparable two-sided marketplace structure with API-led partner distribution.
- Hoppa (Booking.com Transfers): Global airport transfer aggregator now integrated into Booking.com's ground transportation offering, serving 900+ airports with pre-booked fixed-price transfers. Direct competitor with the backing of a major OTA distribution platform.
- Blacklane: Global premium airport transfer and chauffeur service operating in 50+ countries with professional drivers, fixed all-inclusive pricing, and flight tracking. The closest direct comparable to i'way, with similar B2B corporate and luxury positioning and overlapping airport coverage.
Emerging players
- inDrive: Fast-growing ride-hailing and intercity mobility platform operating in 40+ countries with a distinctive negotiation-based pricing model. Increasingly competing in airport transfer and intercity rides, particularly in emerging markets where i'way also operates.
Broad incumbents
- SIXT Ride: Premium chauffeur and airport transfer service from the SIXT rental car group, offering fixed-price intercity and airport transfers across 250+ cities. Comparable premium positioning and corporate client focus, with the backing of a major global mobility brand.
- Uber Reserve / Uber Black: Global ride-hailing giant offering scheduled airport pickups (Uber Reserve) and premium chauffeur services (Uber Black) in major cities worldwide. Competes with i'way on airport transfer use cases while offering the full breadth of mobility services, supported by massive brand and capital advantages.
- Careem: Super-app ride-hailing and mobility platform (now Uber subsidiary) operating across the Middle East, North Africa, and South Asia with airport transfer, scheduled rides, and chauffeur services. Comparable in airport transfer and corporate mobility, with much larger consumer reach and capital base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
i’way social profiles
Digital presencei’way financial estimates
Financial estimateRevenue estimate
Valuation estimate
i’way leadership team
Management profileNumber of profiles
i’way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
i’way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about i’way
What does i’way do?
i'way is a global airport and private car transfer booking platform that aggregates third-party drivers and transportation providers across 130+ countries and 600+ airports to deliver pre-booked, fixed-price transfers with meet & greet, luggage assistance, one hour of free waiting, and flight monitoring. Customers book via website and mobile apps (iOS, Android, Huawei), while corporate clients and travel agencies use dedicated portals and a partner API for employee travel management and reselling transfers as part of complete travel packages.
Is i’way a public or private company?
i’way is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was i’way founded?
i’way was founded in 2009. It employs 101 to 250 people.
Where is i’way based?
i’way is headquartered in Strasnice, Czechia, in the Europe region.
How does i’way make money?
Three revenue lines are on record. Airport Transfer Bookings are the primary driver. The others are travel Agency Partner Commissions and corporate Post-Payment Services.
Who are i’way's main competitors?
Direct peers on record are Holiday Taxis, Welcome Pickups, Suntransfers, Jayride, Hoppa (Booking.com Transfers) and Blacklane. inDrive is listed as an emerging player. Broad incumbents are SIXT Ride, Uber Reserve / Uber Black and Careem.
Does i’way have an API?
Yes. i'way provides an API with documentation and support for partners, travel agencies, and corporate clients. The API enables developers to access booking functionality, route search, automatic intercity distance calculation, and multi-level employee access management.
What industry is i’way in?
i’way's product category is Airport Transfer Services. Its primary akta.pro industry code is THADAEAG, Airport Transfer Services (Meet-and-Greet, Fixed-Route), with a secondary code of THACAIAE, Airport Transfers & Meet-and-Greet Services. Its NAICS code is 485310 and its SIC code is 4700.