Concrete Laser Flooring
Concrete Laser Flooring is a South African specialist contractor, founded in 2003, that installs industrial and commercial concrete floors using laser-screed technology for logistics, manufacturing, retail, and property clients across South Africa and select international markets.
- Company typePrivate
- Founded2003
- HeadquartersJohannesburg, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Concrete Laser Flooring does
Concrete Laser Flooring is a South Africa-based specialized contractor that designs, supplies, and installs industrial and commercial concrete flooring, founded in 2003 by Peter Norton. The company is built around laser-screed concrete placement technology, deploying a fleet of five laser screed machines operated by trained crews to deliver flatness-critical floors for logistics, manufacturing, retail, and property clients across South Africa from offices in Johannesburg (headquarters), Cape Town, and Durban. Its product set extends beyond laser-screed placement to include proprietary floor joint systems (the Diamond Dock System and Diamond Dowel System), dry-shake toppings and hardeners, brownfield refurbishment under the Floor Reviva brand, and panelled padel court construction, and the company is the licensed African contractor for Primekss seamless flooring systems.
The business operates on a project-contract basis, with disclosed floor areas ranging from roughly 850 m² to 180,000 m² and contract values from approximately R850,000 to R12 million; an enterprise customer reference list spans Takealot, BMW Rosslyn, Courier Guy, Value Logistics, Worldnet Logistics, Redefine Properties, Distell, Robertson Packhouse, Premier Valves, Hilti, and Inex Partners Oy (Finland), indicating revenue is earned across multiple industries and geographies rather than a single account. Following a 2014 management buyout from Abbeydale Building and Civils, the company operates under an employee-shareholding structure that aligns incentives between ownership and operational crew. The company has not publicly disclosed revenue, funding, or detailed financials, and there is no evidence of AI/ML capability in its current offering — its competitive position rests on physical IP, specialized equipment, and accumulated operational know-how rather than software or data assets.
Concrete Laser Flooring firmographics
Firmographics- Name
- Concrete Laser Flooring
- Legal name
- Concrete Laser Flooring (Pty) Ltd
- Website
- https://concreteflooring.co.za
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Concrete Laser Flooring is a South African specialist contractor, founded in 2003, that installs industrial and commercial concrete floors using laser-screed technology for logistics, manufacturing, retail, and property clients across South Africa and select international markets.
- Ownership category
- akta.pro rank
Concrete Laser Flooring industry classification
Industry- Product category
- Industrial Flooring Services
- NAICS
- Flooring Contractors (23833), Flooring Contractors (238330)
- SIC
- Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Concrete Flooring Systems (Polished, Stained, Overlays) (IMADAJAG)
- akta.pro secondary industries
- Concrete Floor Repair, Grinding & Polishing (HSAGAFAH), Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)
Keywords
Where Concrete Laser Flooring is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Concrete Laser Flooring business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- New Industrial Flooring Installation: Design, supply and installation of laser screed floors, seamless floors, superflat floors, post-tensioned floors, and hybrid concrete flooring for warehouses, distribution centers, and industrial facilities. Project-based revenue with varying scales from 1,800m2 to 90,000m2 projects.
- Floor Repairs and Maintenance Services: Industrial floor repair services including 24-hour joint rehabilitation, injection grouting, crack repair, freezer repairs, delamination repairs, and level repairs. Also includes FIRMS maintenance programs with 6-month inspection cycles.
- Coatings and Polishing: Application of epoxy, polyurethane, polyureas, polyaspartic coating systems, and floor polishing services using planetary diamond grinders.
- Floor Surveys and Inspections: Profilograph surveys to measure floor surface regularity according to Concrete Society TR 34 classifications, providing floor inspection and assessment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing for industrial flooring contracts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Concrete Laser Flooring product offering
Product offeringCore offering
Concrete Laser Flooring designs, supplies, and installs industrial and commercial concrete floors using laser screed technology across South Africa, offering new floor construction (jointless, traditional, hybrid, super flat, post-tensioned, and steel fibre reinforced systems), specialised floor repair and maintenance services (joint rehabilitation, crack repair, injection grouting, freezer and delamination repairs), epoxy and polyurethane coatings, polished concrete finishes, and floor flatness surveys under the FIRRMSS maintenance programme. Projects range from 1,800m2 to over 90,000m2 and serve warehouses, distribution centres, manufacturing plants, cold chain facilities, and outdoor hardstand areas.
Product overview
Concrete Laser Flooring (CLF) is a specialised industrial concrete flooring solutions company offering a comprehensive portfolio of flooring services and products. The core offering consists of New Industrial Flooring (including Jointless, Traditional, Hybrid, Super Flat, Steel Fibre Reinforced, and Post Tension flooring systems) and Industrial Floor Repairs (covering joint, crack, injection grouting, freezer, delamination, bolt, and level repairs). Additional services include Coatings (epoxy, polyurethane, polyureas, polyaspartic systems), Polishing, Surveys using RackTrack Profilograph, and the FIRRMSS/FIRMS maintenance programs. The company also manufactures specialised flooring products including the patented Diamond Dock System, Dry Shake Spreader Machine, CLF Titan Top Dry Shake Hardener, CLF Floor Reviva, CLF Dura Top 410, and various joint systems (Mamba Joint, Viper Joint, Ulbrich Joint). CLF operates nationally from offices in Johannesburg, Cape Town, and Durban with a fleet of five laser screed machines.
Differentiator
Problem solved
Functional benefit
Brands
- FIRRMSS: Floor Inspection, Repair, Renovation, Maintenance and Safety Solutions - a comprehensive floor management and maintenance service used by leading multinationals across the continent.
- Diamond Dock
- Floor Reviva
- FIRMS
Products and services
- Jointless Flooring Seamless concrete flooring using high saturation of steel fibres and shrinkage compensating admixtures, allowing floors to be placed without saw cut joints up to 6,000m2 in a single pour. Targeted at warehouses and distribution centres seeking durable, jointless surfaces.
- Traditional Concrete Flooring Conventional concrete floors with ready mix concrete, steel or fibre reinforcement, and saw-cut contraction joints. For industrial and commercial facilities where traditional jointed construction is acceptable.
- Hybrid Concrete Flooring Flooring combining low shrinkage concrete with high dosage of steel fibres and hybrid RTZ mesh reinforcement.
- Super Flat Flooring High-tolerance flat floors for VNA (very narrow aisle) racking systems using concrete grinding and Scancem Superflat overlay solutions.
- Steel Fibre Reinforced Concrete Flooring Concrete reinforced with randomly distributed steel fibres for improved flexural strength, abrasion resistance, and spalling resistance in industrial floor slabs.
- Post Tension Flooring Jointless floor using high tensile steel cables pre-stressed in two stages to compress concrete and prevent cracking, allowing thinner slab construction.
- Hardstands In-situ concrete surfaces for parking and working areas around warehouses, providing hard-wearing surfaces resistant to diesel spills and heavy truck traffic.
- Overlays Bonded or unbonded concrete overlay on existing structurally sound floors to rejuvenate industrial facilities.
- Decks Concrete deck construction for industrial and commercial facilities using in-situ casting at heights.
- Padel Court Foundation & Floor Construction High-tolerance precision concrete foundation and floor installation for padel courts with proper subbase and drainage solutions.
- Joint Repairs 24-hour joint rehabilitation services to repair damaged joints, the most common area of concrete floor damage, including spalling and edge deterioration.
- Crack Repairs Repair of cosmetic and structural cracks using CLF 10 Minute Concrete Mender, a two-part modified urethane that penetrates deep into concrete matrix.
- Injection Grouting Injection of non-shrink grout below concrete panels to fill voids caused by concrete curling at edges.
- Freezer Repairs Specialised repair methodologies and products for freezer facilities operating at -10°C to -30°C using products sourced from around the world.
- Delamination Repairs Repair of surface issues including weak abrasion resistance and surface delamination using grinding and self-levelling screed applications.
- Bolt Repairs Repair of holes left behind after moving racking and fencing using proprietary products and methodologies.
- Level Repairs Improvement of floor levels using specialist grinding and appropriate self-levelling screeds to achieve DM1/DM2 tolerances.
- FIRRMSS Programme Floor Inspection, Repair, Renovation, Maintenance and Safety Solutions programme used across Africa by leading multinationals for managing industrial floor assets.
- Coatings Application Application of epoxy, polyurethane, polyureas, and polyaspartic coating systems as nationally approved applicators for major suppliers in South Africa.
- Concrete Floor Polishing Floor grinding and polishing using planetary diamond grinders for smooth, reflective concrete floor surfaces, leveraging CLF's laser-placed flat floors.
- Floor Flatness Surveys Floor surface regularity surveys using the CLF RackTrack Profilograph measuring transverse and longitudinal profiles per UK Concrete Society's TR 34 4th edition.
- FIRMS Maintenance Service Floor Inspection, Repairs and Maintenance Service offering 24-hour joint rehabilitation, injection grouting, grinding, and self-level screed applications with 6-month inspection cycles.
- Diamond Dock System Patented precast dock leveler system with built-in CLF Diamond Dowel load transfer and CLF Armoured Viper joint edge protection for quick and accurate installation at loading docks.
- CLF Titan Top Dry Shake Hardener Surface hardener applied to concrete floors for superior strength and durability, applied using a hydraulic dispenser calibrated for precise application.
- CLF Dura Top 410 Epoxy coating product used in workshop floor applications with primer, epoxy screed, and sealer layers.
- CLF Floor Reviva Kit Floor protection and maintenance kit for cleaning and maintaining power floated finished concrete floors, water-based and pH neutral.
- Dry Shake Spreader Machine Advanced machine for accelerating dry shake hardener application with calibrated vibration mechanism that dispenses material evenly and in correct quantities.
Quantifiable outcome
- Up to 6,000m2 of seamless concrete floor slabs can be laid in a single pour
- +4 more outcomes
Companies that use Concrete Laser Flooring
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Concrete Laser Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Concrete Laser Flooring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PrimeksscoreCLF is the licensed contractor for installation of Primekss Seamless Flooring technology in Africa. This patented technology enables CLF to offer jointless concrete floors using high-dose steel fibre reinforcement and shrinkage compensating admixtures, with over 10 million square meters placed globally since 1997. CLF has placed 72,000m2 of seamless flooring in Africa under this license.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Concrete Laser Flooring competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Concrete Laser Flooring social profiles
Digital presenceConcrete Laser Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concrete Laser Flooring leadership team
Management profileNumber of profiles
Profiles1 record
Concrete Laser Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concrete Laser Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concrete Laser Flooring
What does Concrete Laser Flooring do?
Concrete Laser Flooring designs, supplies, and installs industrial and commercial concrete floors using laser screed technology across South Africa, offering new floor construction (jointless, traditional, hybrid, super flat, post-tensioned, and steel fibre reinforced systems), specialised floor repair and maintenance services (joint rehabilitation, crack repair, injection grouting, freezer and delamination repairs), epoxy and polyurethane coatings, polished concrete finishes, and floor flatness surveys under the FIRRMSS maintenance programme. Projects range from 1,800m2 to over 90,000m2 and serve warehouses, distribution centres, manufacturing plants, cold chain facilities, and outdoor hardstand areas.
Is Concrete Laser Flooring a public or private company?
Concrete Laser Flooring is a private company. It is classified as management employee owned and is currently operating.
When was Concrete Laser Flooring founded?
Concrete Laser Flooring was founded in 2003. It employs 101 to 250 people.
Where is Concrete Laser Flooring based?
Concrete Laser Flooring is headquartered in Johannesburg, South Africa, in the Africa region.
How does Concrete Laser Flooring make money?
Four revenue lines are on record. New Industrial Flooring Installation is the primary driver. The others are floor Repairs and Maintenance Services, coatings and Polishing and floor Surveys and Inspections.
Does Concrete Laser Flooring have an API?
No public API is recorded for Concrete Laser Flooring.
What industry is Concrete Laser Flooring in?
Concrete Laser Flooring's product category is Industrial Flooring Services. Its primary akta.pro industry code is IMADAJAG, Concrete Flooring Systems (Polished, Stained, Overlays), with a secondary code of HSAGAFAH, Concrete Floor Repair, Grinding & Polishing. Its NAICS code is 23833 and its SIC code is 3270.