Sarana Instrument

What Sarana Instrument does

PT Sarana Instrument is an Indonesian industrial-instrumentation distribution and engineering services company, founded in 1986 and headquartered in Jakarta with additional representative offices in Balikpapan and Bontang (Kalimantan Timur). The company distributes process analyzers, flame scanners, pressure/level/temperature/flow instruments, gas and flame detection systems, radiometric instruments, and insulation materials from a portfolio of authorized principals including Ametek, Fireye, SOR Inc., General Monitors (now part of MSA), MSA, Berthold Technologies, and Armacell. Customers are predominantly enterprise operators in oil & gas, petrochemical and refining, power generation, pulp and paper, and related process industries in Indonesia; documented end users include PERTAMINA, Total E&P, PetroChina Jabung, Badak NGL, ConocoPhillips, Star Energy, Chandra Asri Petrochemical, BASF, BP Petrochemicals, Pupuk Iskandar Muda, Petrokimia Gresik, Indorama, Bekasi Power, Krakatau Daya Listrik, Paiton Energy, PJB, and PLN.

The business operates two revenue streams: hardware and consumables distribution under manufacturer authorizations, and engineering services covering revamping and retrofit, system engineering, installation and commissioning, training, after-sales support, and spare-parts supply. Pricing is quote-based and not publicly disclosed; commercial engagement runs through the company's own technical sales force and representative offices rather than through digital channels. The company holds ISO 9001:2015 (quality), ISO 45001:2018 (occupational health and safety), and ISO 37001:2016 (anti-bribery) certifications, and operates as a privately held entity with no disclosed external investors, parent company, or M&A history. The leadership team consists of President Director Arifin alongside Directors Frida Tien Sutanto and Daniel Hindarto Suliman.

Name

Sarana Instrument

Legal name

PT Sarana Instrument

Website

https://sarana-instrument.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Sarana Instrument is a privately held Indonesian industrial-instrumentation distributor, founded in 1986 and headquartered in Jakarta with offices in Balikpapan and Bontang. It distributes analyzers, flame detection, pressure/level/temperature/flow instruments, and insulation products for authorized principals to enterprise customers in oil & gas, petrochemical, and power.

Ownership category

akta.pro rank

Product category

Industrial Instrumentation Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)

Keywords

• Industrial instrumentation
• Process analyzers
• Flame detection
• Gas detection systems
• Engineering services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Instrument Products Distribution: Distribution of industrial instrumentation products including analyzers, flame scanners, pressure/level/temperature/flow switches, gas detectors, and insulation materials to industrial customers.
2. Engineering Services: Complete range of engineering services including revamping and retrofit, system engineering, installation and commissioning, training, after-sales service, and spare parts support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sarana Instrument distributes industrial instrumentation products including process analyzers (AMETEK), flame scanners (Fireye), pressure/level/temperature/flow instruments (SOR Inc.), gas and flame detection systems (General Monitors, MSA), radiometric instruments (Berthold), and insulation materials (Armacell) to Indonesian industrial customers. The company supplements product distribution with a complete range of engineering services including revamping and retrofit, system engineering, installation and commissioning, training, after-sales service, and spare parts support through a nationwide network of branch offices.

Product overview

Sarana Instrument is an industrial instrumentation distribution company established in 1986, representing products from world-class manufacturers. The company distributes a portfolio of process analyzers (AMETEK), flame detection systems (Fireye), pressure/level/temperature/flow instruments (SOR Inc.), gas and flame detection systems (General Monitors), radiometric instruments (Berthold), and insulation materials (Armacell). These products serve oil and gas, petrochemical, refining, pulp and paper, steel mills, and power industries. The company complements its product distribution with engineering services including system engineering, installation, commissioning, training, and after-sales support throughout Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• SI - PT. Sarana Instrument: Company brand/trading name appearing in footer copyright notice

Products and services

• AMETEK Process Analyzers AMETEK Process Instruments is a worldwide manufacturer of process analyzers and instrumentation. Products include Oxygen Analyzers, Moisture Analyzers, Hydrocarbon Dew Point of Natural Gas Analyzers, Hydrogen Sulfide Analyzers, Sulphur Recovery Unit (SRU) Analyzers, and Spectrometer-type Analyzers (UV, IR, or Laser) for industrial process monitoring.
• Fireye Flame Scanners Fireye provides UV and IR flame scanners that accurately detect the presence or absence of flame in combustion chambers. Product lines include InSight and Phoenix families with integrated detection and amplification circuitry that discriminate the target burner from adjacent flames.
• SOR Inc. Instrumentation SOR Inc. manufactures electronic and mechanical instrumentation for measuring pressure, levels, temperature, and flow. Products are engineered to order for oil and gas, power generation, and nuclear industries and are backed by industry-leading warranties.
• General Monitors HazardWatch System General Monitors HazardWatch System is an innovative, modular gas and flame detection system combining PLC technology with advanced field devices. The system is scalable from small installations to large plant-wide applications and includes Combustible Gas Detectors, H2S Gas Detectors, Toxic Gas Detectors, Flame Detectors, Ultrasonic Gas Leak Detectors, and PLC-based controllers.
• BERTHOLD Technologies Radiometric Instruments BERTHOLD TECHNOLOGIES radiometric instruments designed for offshore and onshore oil industry applications, installed on Drilling Rigs, Production Platforms, FPSOs, and Oil Terminals to provide accurate and repeatable readings for safe and profitable operations.
• Armacell Insulation Systems Armacell develops flexible foam for equipment insulation and engineered foams providing thermal, acoustic, and mechanical solutions. Product lines include ArmaGel HT high-temperature aerogel blanket (up to 650°C), ArmaGel DT cryogenic aerogel insulation (-180°C to +250°C), and ArmaSound hybrid acoustic/thermal insulation systems for oil and gas applications.
• Engineering Services Complete engineering services including Revamping and Retrofit, System Engineering, Installation and Commissioning, Training, After Sales Service, and Spare Parts Support delivered by qualified engineers and technicians through a network of representative offices and affiliates across Indonesia.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Ametek Process InstrumentscoreChannel Partner/ Reseller/ DistributorAMETEK Process Instruments is a worldwide manufacturer of process analyzers and instrumentation. Sarana Instrument distributes their products including oxygen analyzers, moisture analyzers, hydrocarbon dew point analyzers, hydrogen sulfide analyzers, SRU analyzers, and spectrometers in Indonesia.
• FireyecoreChannel Partner/ Reseller/ DistributorFireye provides UV and IR flame scanners for accurate flame detection in combustion chambers. Products include InSight and Phoenix families with integrated detection and amplification circuitry.
• SOR Inc.coreChannel Partner/ Reseller/ DistributorSOR Inc. provides electronic and mechanical instrumentation for measuring pressure, levels, temperature, and flow. Products are engineered to order for oil and gas, power generation, and nuclear industries with industry-leading warranties.
• General MonitorscoreChannel Partner/ Reseller/ DistributorGeneral Monitors provides modular programmable gas and flame detection systems. Products include combustible gas detectors, H2S detectors, toxic gas detectors, flame detectors, ultrasonic gas leak detectors, and PLC-based systems.
• MSAcoreChannel Partner/ Reseller/ DistributorMSA provides safety equipment including gas detection systems and personal protective equipment for industrial applications.
• Berthold TechnologiescoreChannel Partner/ Reseller/ DistributorBerthold Technologies provides radiometric instruments for offshore and onshore oil industry applications. Products are installed on drilling rigs, production platforms, FPSOs, and oil terminals providing accurate measurements for safe and profitable operations.
• ArmacellcoreChannel Partner/ Reseller/ DistributorArmacell is the inventor of flexible foam for equipment insulation and leading provider of engineered foams. Products include thermal and acoustic insulation systems, ArmaGel aerogel insulation technology for high-temperature and cryogenic applications, and ArmaSound noise control systems for the oil and gas industry.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• PT Endress+Hauser Indonesia: Local Indonesian operation of Endress+Hauser, a global leader in industrial process instrumentation for flow, level, pressure, temperature, and analytical measurement. Directly comparable as a brand-authorized distributor/integrator serving the same oil & gas, petrochemical, and power customers in Indonesia.
• PT Emerson Indonesia: Local presence of Emerson, a global process automation and instrumentation player. Directly comparable to Sarana as a supplier of pressure, temperature, level, flow, and analytical instrumentation to Indonesian oil & gas, refining, and petrochemical operators.
• PT Pepperl+Fuchs Indonesia: Indonesian subsidiary of Pepperl+Fuchs, a manufacturer of industrial sensors and explosion protection equipment. Directly comparable as a brand-name supplier of industrial instrumentation for hazardous oil & gas and process environments in Indonesia.
• PT Yokogawa Indonesia: Indonesian subsidiary of Yokogawa Electric, a major manufacturer and integrator of process control and instrumentation systems. Comparable as a supplier of analyzers, pressure/flow/temperature/level instruments, and control systems to the same Indonesian oil & gas, petrochemical, and power enterprise customers.

Broad incumbents

• PT Honeywell Indonesia: Indonesian arm of Honeywell, a major industrial process control and safety instrumentation vendor. Directly comparable product offerings (gas/flame detection, analyzers, field instrumentation) to Sarana's distributed portfolio, though with much larger scale and direct sales model.
• PT ABB Indonesia: Indonesian arm of ABB, a global industrial automation and electrical equipment leader. Comparable in providing industrial measurement, control, and instrumentation to oil & gas, power, and process industries in Indonesia, though operating at much broader scope than a niche distributor.
• PT Siemens Indonesia: Indonesian subsidiary of Siemens, a diversified industrial automation and process instrumentation supplier. Comparable in serving industrial customers with measurement and process instruments but at significantly larger scale and broader portfolio scope.
• PT Rockwell Automation Indonesia: Indonesian subsidiary of Rockwell Automation, a major industrial automation and process control supplier. Comparable in serving power, oil & gas, and process industries with measurement and control instrumentation, though at much larger scale.

Regional players

• PT Sulzer Indonesia: Indonesian arm of Sulzer, a global process equipment and rotating machinery specialist. Comparable as a supplier of engineered process equipment and instrumentation to oil & gas, petrochemical, and power customers in Indonesia, with overlapping service and aftermarket capabilities.
• PT Indesso Instrumentindo (and similar local I&C distributors): Indonesian industrial instrument and chemical distributor. Comparable as a local peer operating in the same Indonesian industrial distribution market, though with broader chemical/flavor adjacencies outside the pure instrumentation niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarana Instrument