Typical

What Typical does

Xi'an Typical Industries Co., Ltd. (SSE: 600302) is a Chinese manufacturer of industrial sewing machinery and automated sewing systems, operating under three brands — Standard/TYPICAL, VETRON (high-end, German-engineered), and HIGHLEAD — that are now being consolidated under unified Xi'an Typical management following the April 2026 dissolution of Shanghai Standard Haileng. The company traces its origins to the 1946 Shanghai Huigong Hardware Factory, was incorporated in its current form in 1999, and listed on the Shanghai Stock Exchange in December 2000. Headquartered in Xi'an, Shaanxi, the company employs 1,001-5,000 people and operates four research-and-production centers in Xi'an, Suzhou, Shanghai, and Kaiserslautern, Germany, including the wholly-owned Xi'an Typical Europe GmbH established in June 2009.

The company manufactures six product lines — flatbed, overlock, coverstitch, special-purpose, automation, and heavy-material industrial sewing machines — spanning models such as GC6902/GC6901/GC6801/T5/T6 flatbeds, GN7201 overlock, GK337-XP coverstitch, GT679/GT690/GT691 special machines, TC164/TC165/BASS3200/GK1508PRD-D/GK398D3-248/P automation units, and TC181/VETRON5181/GK397D3-364/P heavy-material machines. Recent launches include the AI computer-vision-enabled 5217AI boundary recognition template machine and the TC404 automotive seat cotton cover quilting automation line, both awarded at CISMA2025. The Standard Smart Cloud Production Management System is the company's flagship software platform, providing integrated pre-, mid-, and post-sewing factory orchestration under a '1+7' services model (equipment, engineering, operations, services, finance, supply chain, intelligence). The company holds 600+ patents, has authored 10+ national and 70+ industry standards, and has won the German Technical Innovation Award at Texprocess six consecutive times.

Revenue is generated primarily through hardware sales of industrial sewing equipment to enterprise customers in two vertical segments — automotive seating and interior manufacturers (primary, served via the VETRON heavy-material line) and garment/apparel manufacturers (served via the Standard/TYPICAL line) — supplemented by managed-services and system-solution offerings. Pricing is not publicly disclosed and is handled through direct consultation; go-to-market is event-driven, anchored by major industry exhibitions including CISMA and the Eurasian Economic Forum, combined with direct enterprise sales. The company disclosed performance losses in 2021 and the first half of 2022 and received a non-standard audit opinion on its 2021 annual report, with negative EBITDA and net income continuing through 2025. In 2025 the company came under the strategic oversight of Xi'an Industrial Investment Group, which classified Standard Group as a 'potential growth-oriented' enterprise for the 15th Five-Year Plan period.

Name

Typical

Legal name

西安标准工业股份有限公司

Website

https://Chinatypical.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Xi'an Typical Industries (SSE: 600302) is a Chinese manufacturer of industrial sewing machinery and automated sewing systems serving automotive seating and garment manufacturers worldwide under the Standard/TYPICAL, VETRON, and HIGHLEAD brands, with operations across China and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Lintong

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Sewing Machinery and Equipment Sales: The company generates primary revenue from manufacturing and selling industrial sewing machinery including flatbed, overlock, coverstitch, specialized, automated, and heavy material sewing machines under its three brands: '标准' (TYPICAL), '威腾' (VETRON), and '海菱' (HIGHLEAD). Products include GC6902, GC6901, GC6801, T5, T6 series digital single-needle flatbed sewing machines; GN7201 series integrated ultra-high-speed overlock machines; GK337 series small sewing table coverstitch machines; GT679, GT690, GT691 series special machines; TC164, TC165, BASS3200, GK1508PRD-D, GK398D3-248/P automated series; TC181, VETRON5181, GK397D3-364/P heavy material series; and TC181 and VETRON5181 fully automatic multi-layer cutting beds.
2. System Solutions and Services: The company is transitioning from selling single sewing equipment to becoming a system solutions and services provider in the environmental and apparel fields, providing '1+7' business model offering equipment, engineering, operations, services, finance, supply chain, and intelligent services to end customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Xi'an Typical Industries manufactures and sells industrial sewing machinery under three brands (Standard/TYPICAL, VETRON, HIGHLEAD) covering flatbed, overlock, coverstitch, special-purpose, automated, and heavy-material machines. The company also provides system solutions including the Standard Smart Cloud Production Management System, offering equipment, engineering, operations, services, finance, supply chain, and intelligent services to garment and automotive seating manufacturers. Products serve automotive seat/interior manufacturers, garment factories, and technical textile producers across China, Europe, and North America.

Product overview

Xi'an Typical Industries Co., Ltd. operates as a manufacturer of industrial sewing machines and textile equipment with a multi-brand portfolio strategy. The company offers six major product series: Flat Sewing Series (GC6902, GC6901, GC6801, T5, T6), Overlock Series (GN7201), Cover Seam Series (GK337-XP), Special Machine Series (GT679, GT690, GT691, TC130B), Automation Series (TC164, TC165, BASS3200, GK1508PRD-D, GK398D3-248/P), and Heavy Material Series (TC181, VETRON5181, GK397D3-364/P). These products are sold under three distinct brand names: Standard/TYPICAL (core brand), VETRON (high-end German technology), and HIGHLEAD (acquired brand). The company also provides the Standard Smart Cloud Production Management System as a software solution enabling IoT integration and intelligent manufacturing transformation. Additionally, a separate home goods brand called 'Typical' launched in February 2026 by Lyndon Cormack (co-founder of Herschel Supply Company) offers The Typical Stretch Towel™ as its debut product. The company operates research and manufacturing centers in Xi'an, Suzhou, Shanghai, and Kaiserslautern, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• 标准 (Standard/TYPICAL): Core industrial sewing machine brand of Xi'an Typical Industries, representing the company's primary product line including flat-seam, overlock, and specialty machines. Recognized as China Famous Brand and China Famous Trademark.
• 威腾 (VETRON)
• 海菱 (HIGHLEAD)

Products and services

• 5217AI Boundary Recognition Heavy Material Lifting Rotary Head Template Machine AI-powered template sewing machine with visual boundary recognition that automatically generates stitching patterns. Features 360° infinite rotation, 50mm automatic head lifting, X-Y right-angle coordinate feeding, integrated cast base, independent upper and lower servo motor drives, and 3x dedicated heavy material rotating hook with vertical hook double needle structure. Designed for automotive seating and heavy material applications.
• TC404 Automotive Seat Cotton Cover Quilting Automation Production Line Automated production line for quilting automotive seat cotton covers, featuring automatic loading and unloading, automated assembly lines, automated sewing units reducing labor dependency, and high-precision sensors and control systems for precise control of each production step ensuring stable and consistent product quality.
• Flatbed Sewing Machine Series (GC6902, GC6901, GC6801, T5, T6) Industrial flatbed sewing machines including digital single-needle models for general sewing applications across garment manufacturing.
• Overlock Sewing Machine Series (GN7201) Integrated ultra-high-speed overlock machines including GN7201 models designed for edge sealing and overlocking operations in garment manufacturing.
• Coverstitch Sewing Machine Series (GK337-XP) Small sewing table coverstitch machines including GK337-XP for decorative stitching and seam covering operations.
• Special Purpose Machine Series (GT679, GT690, GT691, TC130B) Special purpose industrial sewing machines including GT679 computer lockstitch buttonhole, GT690 computer bartacking, GT691 computer button-attaching, and TC130B models.
• Automation Series (TC164, TC165, BASS3200, GK1508PRD-D, GK398D3-248/P) Automated sewing systems including template machines TC164/TC165, BASS3200 fully automated pocket opening machine, GK1508PRD-D four-needle denim waistband sewing machine, and GK398D3-248/P direct-drive computer thread-cutting burier.
• Heavy Material Series (TC181, VETRON5181, GK397D3-364/P) Heavy material sewing equipment including TC181 fully automated multi-layer computer cutting beds, VETRON5181 ultra-high-precision fully automatic multi-layer computer cutting beds, and GK397D3-364/P direct-drive computer thick-material burier. Integrates German advanced technology for automotive seats and interiors.
• Standard Smart Cloud Production Management System (标准智云生产管理系统) Cloud-based production management system enabling transformation from isolated IoT solutions to integrated intelligent system solutions. Provides flexible smart clothing factory system solutions covering pre-sewing, mid-sewing, and post-sewing processes, with seven value-added services: equipment, engineering, operations, services, finance, supply chain, and intelligence.
• The Typical Stretch Towel™ Patent-pending towel woven from 98% cotton and 2% spandex combining traditional terry absorbency with stretch functionality. A home goods product reimagining everyday essentials through design and material innovation.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• 武汉智仁智汇科技有限公司 (Wuhan Zhiren Zhihui Technology Co., Ltd.)minorStrategic or Co-development Partner · 20 May 2021Xi'an Typical Industries and Wuhan Zhiren Zhihui Technology jointly exhibited at the 2021 Wuhan International Smart Sewing Equipment Exhibition (booth A11, the largest exhibiting area), presenting intelligent sewing equipment and system solutions including the 'Typical Smart Cloud Production Management System'. The companies collaborated on introducing the smart clothing factory system covering sewing before, during, and after processes, and co-presented at the 8th Central China Garment Enterprise Summit Forum.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Typical