What Steelab does

Steelab LLC is a privately held, Portland, Oregon-based design, engineering, and fabrication company that produces retail environments, custom fixtures, signage systems, and displays for brand-name retailers. The company operates from a single facility near the Rose Quarter in Portland (mailing/billing at 2360 N Harding Ave and shipping at 2317 N Clark Ave) and runs a unified design-to-install service offering that bundles design development, engineering, manufacturing, project management, and installation management under one provider. Its project portfolio is concentrated in athletic and luxury retail — Adidas (Melrose, Herald Square), Nike (GT Cut Initiative, SNKRS ATL), Nordstrom (+Nike NYC flagship, Century City), Danner (+REI), and Flight 23 — with adjacent projects in craft brewing (Pelican Siletz Bay), fast casual (Five on Black), beauty (Gold & Arrow Salon), and event/exhibit environments (StagePass).

The business operates as a project-based B2B services provider selling directly to enterprise retail brands through an enterprise field sales motion; pricing is quote-based and scope-dependent with no public rate card or recurring SaaS/contract layer. Steelab monetizes each engagement as a custom fabrication and installation project, accepting scope and complexity variability inherent in flagship-store and concession-fixture rollouts. Marketing is limited to a Squarespace-hosted company website that uses project photography and case studies (organized per brand/location) as the primary demand-generation asset, with no disclosed paid channels, partnerships, or institutional investor relationships.

Steelab is structured as an Oregon LLC with no disclosed funding rounds, parent company, subsidiaries, patents, certifications, or management team beyond generic contact channels ([email protected]; 503.249.0178). Operating status is active, and the project portfolio spans 2017 through 2024 image metadata, indicating sustained multi-year client relationships rather than a one-off program. There is no evidence of geographic expansion beyond the Portland base, no disclosed headcount, and no digital/AI product layer.

Name

Steelab

Legal name

Steelab LLC

Website

https://steelab.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Steelab is a Portland, Oregon-based design, engineering, and fabrication firm that produces custom retail environments, fixtures, signage, and displays for brand-name retailers including Nike, adidas, Nordstrom, and REI, delivered as integrated design-to-install project services.

Ownership category

akta.pro rank

Product category

Retail Design & Fabrication Services

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

akta.pro secondary industry

Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

Keywords

• Retail environment design
• Custom fixture fabrication
• Retail signage manufacturing
• Commercial millwork fabrication
• Retail build-out services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Environment Design & Fabrication Services: Project-based revenue from designing, engineering, and fabricating retail environments, fixtures, signage, and displays for major brands. Services include design development, manufacturing, project management, and installation management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Steelab designs, engineers, and fabricates retail environments, fixtures, signage, and displays for major retail brands. The company provides an integrated design/build service spanning design development, engineering, manufacturing, project management, and installation management, operating from a Portland, Oregon facility and delivering projects for clients such as adidas, Nike, and Nordstrom.

Product overview

Steelab is a design, engineering, and fabrication company specializing in retail environments, fixtures, signage, and displays. The company offers a unified service portfolio organized around five core capabilities: design, engineering, manufacturing, project management, and install management. Rather than a software platform with discrete product modules, Steelab provides end-to-end design/build services for retail, exhibit, and event environments. Projects showcased include retail stores and fixtures for major brands such as Adidas, Nike, Nordstrom, Danner, and Pelican Brewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Design, Engineering & Fabrication Services End-to-end design, engineering, manufacturing, project management, and installation management services for retail environments, fixtures, signage, and displays, delivered to major retail brands and mid-market specialty clients.

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chute Gerdeman: Retail design and brand-experience firm specializing in store design, visual merchandising, and shopper experience for major brands. Comparable to Steelab as a retail-focused design partner for enterprise clients in apparel and lifestyle categories.
• Fitch: Cincinnati-based design/build firm specializing in retail environments, brand experiences, and fixtures for global brands. Closely comparable to Steelab as a full-service retail design and fabrication provider serving a similar enterprise client base.
• DCI Group (Design Consultants Inc.): Retail-focused design and fabrication firm serving major U.S. brands with custom store fixtures, environments, and chain-wide rollouts. Highly comparable in product type, customer profile, and integrated offering to Steelab.
• Displayworks: Retail display and fixture manufacturer serving brands, retailers, and event clients with custom point-of-purchase and brand-experience installations. Similar scale, product offering, and enterprise customer mix as Steelab.
• Lacks Enterprises: Grand Rapids-based manufacturer of retail fixtures, trim, and visual merchandising products for major retail and automotive brands. Comparable to Steelab as a fabricator of custom retail components serving enterprise customers.
• Stylmark: Manufacturer of custom retail displays, fixtures, and architectural metalwork for department stores and specialty retailers. Directly comparable to Steelab as a custom fixture and display fabricator serving enterprise retail customers.

Broad incumbents

• Gensler: Global architecture and design firm with a major retail practice designing flagship stores and brand environments. Larger incumbent that overlaps in retail design intent but offers a far broader portfolio and global footprint than Steelab.
• CallisonRTKL: Global architecture firm with a deep retail practice designing stores, environments, and brand experiences for major chains. Comparable to Steelab in retail design intent but operates at much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/steelab-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steelab