Resting Pulse Brewing

What Resting Pulse Brewing does

Resting Pulse Brewing Company is a privately held, founder-owned craft brewery operating a single taproom at 714 1st Ave in downtown Opelika, Alabama. The company was established by founders with healthcare backgrounds who sought to create a community-oriented craft beer venue; the "Resting Pulse" brand identity is built around the concept of a relaxed gathering space. Its core offering is a portfolio of approximately 14 signature and rotating craft beers spanning Kölsch, Mexican Lager, American Light Lager, Fruited Berliner Weisse sours, Radler, Wheat Beer, Gose, New England IPA, West Coast IPA, Brut IPA, Brown Ale, and Stout, brewed on-site and served at the taproom alongside a food menu of appetizers and mains. Headcount is reported at 1-10 employees, the company is bootstrapped with no disclosed institutional investment, and it operates under the DBA "Resting Pulse Brewing Co." with a website dated 2023.

The business model is direct-to-consumer, with four revenue streams: (1) on-site taproom beer sales, (2) food service at the brewery, (3) merchandise sales (apparel, drinkware, gift cards, accessories) through a Wix-hosted e-commerce storefront, and (4) digital gift cards redeemable on-site. Unit pricing is modest — beer tokens at $6.50, glasses at $5.00, t-shirts at $20, hoodies at $34, polos at $44, and snapback hats at $25 — consistent with a local hospitality venue rather than a premium lifestyle brand. Distribution is single-site (domestic, Southeast US) with no wholesale, no second location, and no third-party delivery or app integrations. Marketing is conducted through organic social channels (Facebook, Instagram under #RestingPulseBrewingCo), the company website, and local community engagement, with event space available for booking via direct email contact. There are no disclosed patents, certifications, partnerships, or award recognitions.

Name

Resting Pulse Brewing

Legal name

Resting Pulse Brewing Company

Website

https://restingpulsebrewing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Resting Pulse Brewing Company is a privately held, founder-owned craft brewery operating a single taproom in downtown Opelika, Alabama. It serves local adults a rotating portfolio of ~14 craft beers alongside a food menu, with supplemental revenue from on-site merchandise and gift card sales.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Beer Brewing & Brands (CRADAIAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Taproom sales
• Brewery merchandise
• Craft beer varieties
• Local brewery food

Headquarters

HQ city

Opelika

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Taproom Beer Sales: On-site sales of craft beers including signature full-flavored beers, seasonal offerings, and session beers. Serves a variety of styles from light lagers to stouts and IPAs.
2. Food Service: Food menu including appetizers, mains, and other fare served at the brewery.
3. Merchandise Sales: Online shop selling branded merchandise including apparel (polos, t-shirts, hoodies, hats), drinkware (glasses, growlers, koozies), and accessories (stickers, gift cards).
4. Gift Cards: Digital gift cards sold online and redeemable at the brewery for beer, food, and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Resting Pulse Brewing Company operates a single-location craft brewery and taproom in downtown Opelika, Alabama, producing a portfolio of signature full-flavored craft beers across styles such as Kölsch, Mexican Lager, Berliner Weisse, IPA, Stout, and Brown Ale. The brewery serves beer on-site alongside a food menu and retails branded merchandise (apparel, drinkware, accessories, gift cards) through both the taproom and an online store.

Product overview

Resting Pulse Brewing Company is a craft brewery in Opelika, Alabama offering a portfolio of signature full-flavored craft beers alongside a food menu. The product portfolio centers on its core craft beer offerings (Kölsch, Mexican Lager, American Light, Fruited Berliner Weisse varieties, Radler, Wheat Beer, Sour/Gose, IPA styles, Brown Ale, and Stout) complemented by merchandise including apparel (Polo Shirt, Snap Back Hat, Full Zip Hoodie, Chalice T-Shirt) and drinkware/accessories (Gift Card, Beer Token, Growler, Glass, Koozie, Sticker). The company operates as a single-location brewery with on-site dining and retail merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer Portfolio A range of signature full-flavored craft beers brewed and served on-site, including Touch Back (Kölsch), Salus Amigos (Mexican Lager), Laid Back Lager (American Light), Strawberry Lemonade / Mango Madness / Crazberry (Fruited Berliner Weisse Sours), Grapefruit Radler, Opa Liken Lime (Wheat Beer), Margarita Gose, Breathin' Hazy (New England IPA), West Coast Vibes (IPA), Peach Bellini (Brut IPA), Main Street Brown (Brown Ale), and Coffee Break Stout, plus rotating seasonal and session beers.
• Food Menu On-site food menu featuring appetizers, mains, and other fare served at the brewery taproom. Current prices and selection are available on printed menus at the brewery.
• Brewery Branded Merchandise Retail merchandise line including apparel (Polo Shirt, Snap Back Hat, Full Zip Hoodie, Chalice T-Shirt), drinkware (Branded Glass, Empty Growler, Koozie), and accessories (Orange Sticker, Gift Cards, Beer Tokens) sold both in the taproom and via the online shop.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Yuengling: Largest U.S. independent brewery; relevant as an incumbent competitor in the broader beer market competing for the same on-premise pour/draft access.
• New Belgium Brewing Company: Large craft brewery with a flagship taproom in Fort Collins and Asheville; useful comparable for portfolio breadth and on-site experience strategy.
• Founders Brewing Co. Major U.S. craft brewery with taproom operations and broad distribution; comparable product portfolio (IPAs, stouts, brown ales) and brand-building playbook.
• Sierra Nevada Brewing Co. National craft brewer with a flagship taproom and diverse style portfolio; relevant for benchmarking taproom-plus-distribution economics.
• Stone Brewing: National craft brewery with prominent taproom/brewpub operations; offers a benchmark for craft brewpub experience design and food pairings.
• SweetWater Brewing Company: Larger Atlanta-based craft brewery with a taproom plus broad regional distribution; provides a benchmark for a scaled craft operator in the same Southeast geography.

Regional players

• Monday Night Brewing: Atlanta-based craft brewery with a taproom-led model across multiple locations; a useful comparable for taproom economics in the broader Southeast craft market.

Direct peers

• Good People Brewing Company: Alabama-based independent craft brewery with a taproom and restaurant model in the same regional market; directly comparable as a similarly sized Alabama craft brewery with on-site service.
• TrimTab Brewing Company: Birmingham-based craft brewery combining on-site taproom service with packaged distribution; comparable in scale and craft positioning to Resting Pulse's single-location model.
• Avondale Brewing Company: Birmingham, AL craft brewery operating a taproom with food and events, providing a close model for an Alabama taproom-led craft beer business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/explore/tags/RestingPulseBrewingCo
• Xx.com/RPBrewingCo
• Facebookfacebook.com/restingpulsebrewingco
• LinkedInlinkedin.com/company/resting-pulse-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resting Pulse Brewing