Winery Mohr

What Winery Mohr does

Weingut Mohr is a family-owned winery based in Leutesdorf along the Mittelrhein in Germany, founded in 1640 and currently operated by its 11th generation. It is the oldest continuously operating winery in Leutesdorf and produces wines from hand-harvested grapes grown on steep-slope vineyards (Steillagenweinbau), with Riesling as the primary variety alongside Grauer Burgunder, Gewürztraminer, Spätburgunder, Muskateller, Weißer Burgunder, and Kerner. Winemaking is traditional, emphasizing gentle handling of hand-picked grapes and careful aging to preserve terroir expression in a cultural landscape maintained for over 1,500 years.

The business sells directly to consumers through three channels: an on-site shop at Krautsgasse 16 in Leutesdorf (open daily with extended afternoon and weekend hours), an online shop hosted on nephele-s4.de shipping via DHL (€9.90 for 1–12 bottles, free over 48 bottles) across Germany and internationally, and event-driven channels including the annual Leutesdorfer Winzerfest, WeinDate Mittelrhein tastings, on-site concerts, and guided Gutsprobe tasting experiences. Payment options include PayPal, purchase-on-account for repeat customers (from the second order), and advance bank transfer.

Revenue also derives from wine tourism and event ticket sales, with concert tickets priced at €14 including a glass of Secco Nero sparkling wine. The winery participates in regional industry associations (WeinSteigwinzer Leutesdorf e.V., Mittelrhein Wein e.V.), receives ELER/EULLE rural development co-financing for environmental measures, and holds Partnerbetrieb Naturschutz certification. Quality is validated by Kammerpreismünzen medals from Landwirtschaftskammer Rheinland-Pfalz (2 Gold, 3 Silver, 2 Bronze in 2022; 1 Gold, 4 Bronze in 2017) and AWC Vienna recognition. Operations are supported by a small family team plus part-time staff, with the 12th generation (Laura, Daniel, Benjamin) growing into the business.

Name

Winery Mohr

Legal name

Weingut Mohr

Website

https://1640mohr.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Weingut Mohr is an 11th-generation family winery founded in 1640 in Leutesdorf, Germany, producing Riesling and Burgundy/aromatic varietal wines from steep-slope vineyards (Steillagen) along the Mittelrhein. It sells direct-to-consumer via an on-site shop, an online store shipping via DHL across Germany and internationally, and regional wine-festival and tasting events.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213), Wineries (312130)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Steep slope viticulture
• German Riesling wines
• Mittelrhein winery
• Wine tasting experiences
• Family winery production

Headquarters

HQ city

Leutesdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through on-site shop and online ordering. Payment options include PayPal, purchase on account for returning customers (from 2nd order onwards), or advance bank transfer. Ships via DHL with 9.90€ for 1-12 bottles, free shipping for 48+ bottles.
2. Wine Tastings and Events: Wine tasting experiences (Gutsprobe) offered in historic surroundings. Hosts events including concerts, wine picknics, and participation in regional wine festivals. Revenue from ticket sales (e.g., 14€ concert tickets including a glass of Secco Nero).
3. Wine Tourism: Wine tourism activities including vineyard visits, wine tastings, and participation in Leutesdorfer Winzerfest and other regional events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Weingut Mohr is a family winery producing handcrafted wines from steep slope vineyards (Steillagen) in Leutesdorf along the Mittelrhein. The portfolio includes Riesling, Grauer Burgunder, Gewürztraminer, Spätburgunder, Muskateller, Weißer Burgunder, Kerner, and Secco Nero sparkling wine, sold directly to consumers through on-site shop visits and an online shop shipping via DHL. The winery also offers paid wine tasting experiences (Gutsprobe) and hosts cultural events including concerts and wine picknics.

Product overview

Weingut Mohr is a traditional family winery producing wines from steep vineyards in Leutesdorf along the Mittelrhein. The portfolio centers on Riesling as the primary grape variety, complemented by Burgundy varieties (Grauer Burgunder, Weißer Burgunder, Spätburgunder), aromatic wines (Gewürztraminer, Muskateller), and Kerner. The winery operates an e-commerce online shop for direct sales and offers tasting experiences. Products include still wines (dry, off-dry, and sweet styles from Kabinett to Spätlese), rosé wines, and Secco Nero sparkling wine.

Differentiator

Problem solved

Functional benefit

Products and services

• Riesling Wines Riesling is Weingut Mohr's primary grape variety, producing still wines from Kabinett to Spätlese to Qualitätswein in dry, feinherb (off-dry), and other styles. Yields are held low at 30-40 hl/ha to concentrate aromatics; targeted at wine consumers seeking premium German Riesling.
• Grauer Burgunder (Ruländer) Wines Full-bodied, low-acid wines with a bouquet reminiscent of ripe pineapple and pear. Predominantly dry styles; cultivated at Weingut Mohr since the 1970s. Targeted at consumers seeking Burgundian-style white wine.
• Gewürztraminer Wines Aromatic wines with relatively low acidity and a distinctive spicy bouquet reminiscent of wild roses. Weingut Mohr produces both varietal Gewürztraminer and a Traminer-Riesling cuvée. Targeted at consumers seeking aromatic white wines.
• Blauer Spätburgunder Wines Full-bodied, velvety red wines with a blackberry bouquet, also produced as Weißherbst, Blanc de Noirs, and Rosé styles. Serves as the base wine for Secco Nero sparkling wine. Targeted at red wine and rosé consumers.
• Muskateller Wines Aromatic Muskateller (Muscat) wines with an unmistakable distinctive aroma. A rare variety at the Mittelrhein, with less than 0.5% of Germany's vineyard area planted with Muscateller. Includes Gelber Muskateller (planted 2007) and Blütenmuskateller (planted 2021). Targeted at consumers seeking aromatic, terroir-distinctive wines.
• Weißer Burgunder Wines Mild-acidity wines with a bouquet reminiscent of quince, apricot, and sometimes honeydew melon. Cultivated since 2005. Targeted at consumers seeking elegant Burgundian-style white wines.
• Kerner Wines Fruity wines with bouquets of peach, mango, and blackcurrant from Kerner — a Trollinger-Riesling cross named after the physician and poet Justinus Kerner. Targeted at consumers seeking aromatic, food-friendly white wines.
• Secco Nero Sparkling Wine Fruity sparkling wine made from Spätburgunder (Pinot Noir) base wine, served as a sparkling aperitif at the winery and offered as part of concert ticket packages. Targeted at consumers seeking a domestic German Secco-style sparkling wine.
• Gutsprobe (Estate Tasting) Guided wine tasting experience ("Gutsprobe") in the winery's historic surroundings, providing background knowledge of the wines and vineyard alongside tasting flights. Available by arrangement for individuals and groups. Targeted at wine tourists, small private groups, and visitors to the Leutesdorf winery.
• Weingut Mohr Online Shop (Direct-to-Consumer Wine Sales) E-commerce storefront operated by Weingut Mohr (hosted at nephele-s4.de) for direct ordering of the winery's wines. Supports PayPal, invoice for returning customers (from the 2nd order), and advance bank transfer. Ships via DHL within Germany and internationally at 9.90€ for 1-12 bottles, free shipping for orders of 48+ bottles. Targeted at direct-to-consumer wine buyers.

Quantifiable outcome

• Multiple Kammerpreismünzen awards from Landwirtschaftskammer Rheinland-Pfalz (2 Gold, 3 Silver, 2 Bronze in 2022; 1 Gold, 4 Bronze in 2017)
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Weingut Eisenbach-KornminorChannel Partner/ Reseller/ Distributor · 4 June 2022Hosted wine tasting event station during WeinDate Mittelrhein 2022. Joint event participation with other Leutesdorf wineries.
• Mittelrhein Wein e.V.coreGTM or Marketing Partner · 1 June 2019Regional wine association representing winegrowers of the Mittelrhein wine region. Organizes the WeinDate Mittelrhein event bringing together 30 wineries for joint tastings. Winery Mohr participates in these regional marketing events.
• WeinSteigwinzer Leutesdorf e.V.coreStrategic or Co-development PartnerAssociation of Leutesdorf winegrowers working together on joint events, wine tastings, and regional marketing. Winery Mohr participates in group activities including the annual Leutesdorfer Winzerfest, wine picknics, and the 'Große Leutesdorfer Weinprobe' event.
• ELER (Europäischer Landwirtschaftsfonds für die Entwicklung des ländlichen Raums)minorOthersEuropean Agricultural Fund for Rural Development providing compensation for environmental and climate measures in steep slope viticulture. Part of the Rhineland-Palatinate development program 'EULLE' co-financed by the state of Rhineland-Palatinate.
• Partnerbetrieb Naturschutz (Landes Rheinland-Pfalz)minorOthersNature conservation partnership program of the state of Rhineland-Palatinate supporting biodiversity in vineyards through balanced ratios of beneficial insects and pests.
• DHLminorOthersShipping partner for wine deliveries to customers. Standard shipping (9.90€ for 1-12 bottles) and free shipping for bulk orders (48+ bottles).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Weingut Selbach-Oster: Family-owned Mosel winery focused on Riesling from steep slate vineyards. Comparable as a similarly sized German family estate emphasizing Steillage viticulture and DTC sales across Europe.
• Weingut Dönnhoff: Family-owned German estate specializing in steep-slope (Steillage) Riesling from the Nahe region. Directly comparable as a small-to-mid family winery focused on hand-harvested premium Steillage wines with similar DTC and tasting room orientation.
• Weingut Dr. Loosen: Long-established Mosel Riesling family estate with similar multi-generational heritage (founded 1688). Comparable as a German family-run Steillage Riesling producer combining traditional winemaking with international DTC and tasting experiences.
• Weingut Markus Molitor: Premium Mosel Riesling estate run by a younger-generation winemaker. Comparable as a quality-focused German family winery with steep-slope vineyards, DTC emphasis, and growing international recognition.
• Weingut Robert Weil: Traditional Rheingau family winery focused on Riesling from steep vineyards. Comparable as a heritage German Steillage estate combining traditional practices with tasting-room hospitality and direct sales.
• Weingut Schäfer-Fröhlich: Family-run Nahe winery focused on steep-slope Riesling and Burgundy varieties. Comparable to Winery Mohr in size, family structure, and emphasis on hand-harvested Steillage wines from a relatively small German region.
• Weingut Clemens Busch: Boutique Mosel family winery specializing in Steillage Pinot Noir and Riesling. Comparable in scale and approach as a small family Steillage producer reliant on hand-harvesting and quality-driven direct sales.
• Weingut Fritz Haag: Long-standing Mosel family estate (since 1605) specialized in steep-slope Riesling. Comparable as a German family winery of similar scale anchored in heritage Steillage viticulture and direct customer relationships.

Regional players

• Weingut Toni Jost: Family winery located in Bacharach in the Mittelrhein wine region. Comparable as a fellow Mittelrhein family Steillage producer serving a similar regional customer base, providing a same-region benchmark.

Broad incumbents

• Weingut Egon Müller (Scharzhof): Iconic Saar/Mosel family estate widely regarded as a benchmark for German Steillage Riesling. Comparable as a multi-generational German Steillage family winery operating at higher price points but on the same production and DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DKpcwyhMkDJ
• LinkedInlinkedin.com/company/weingut-mohr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winery Mohr