Sunrise Medical Associates

What Sunrise Medical Associates does

Sunrise Medical Associates is a private, for-profit medical group founded in 2014 and headquartered in Corona, California. The firm provides hospitalist services and inpatient care management for partner hospitals, operating in a referral-driven specialty where clinicians deliver on-site adult inpatient care, coordinate with admitting physicians, and manage transitions of care within the hospital setting. The company operates with a headcount in the 51–100 range, consistent with a mid-sized single-specialty group built around a roster of physicians and advanced practice providers supported by administrative staff.

The business model appears to be service-based: revenue is generated through hospital contracts for 24/7 inpatient coverage, typically structured as per-diem or fee-for-service arrangements with the partner facilities rather than direct patient billing. The company's go-to-market relies on hospital contracting and credentialing in its immediate Southern California service area, with no evidence of geographic expansion, multi-site operations, or platform partnerships in the supplied data. Its core product is clinical staffing and care-coordination expertise rather than a technology product — there are no disclosed proprietary technology platforms, software integrations, AI/ML capabilities, or product launches in the source material.

The company maintains a basic web presence (smamed.com) but the captured site returned only a verification/loading page, indicating limited public-facing digital infrastructure. There is no information in the input on funding, ownership, investors, M&A history, leadership team composition, regulatory actions, partnerships, awards, or revenue, leaving most business and financial dimensions unverified.

Name

Sunrise Medical Associates

Website

https://smamed.com

Company type

Private

Founded year

2014

Headcount range

51–100 employees

Short description

Sunrise Medical Associates is a private hospitalist group founded in 2014 and based in Corona, California that delivers inpatient care management and hospitalist staffing services to partner hospitals in the local market.

Ownership category

akta.pro rank

Product category

Hospital Medicine Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

Keywords

• Hospitalist services
• Inpatient care management
• Hospital medicine
• Acute care physician staffing
• Inpatient medical services

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Core offering

Sunrise Medical Associates provides hospitalist services and inpatient care management for hospitals. The company staffs and manages hospitalist programs that deliver physician-led care to admitted patients within hospital settings, operating as a physician group serving acute care facilities.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Others

• AMN Healthcare: A large healthcare staffing company providing locum tenens, physician permanent placement, and allied staffing. AMN is an ecosystem participant — not a direct hospitalist operator — but operates in the same physician staffing ecosystem that supplies clinicians to groups like Sunrise.
• CHG Healthcare: A leading healthcare staffing company providing physician, locum tenens, and allied health staffing. CHG is an adjacent ecosystem participant that supplies the broader physician labor pool used by hospitalist groups, including peers and the subject company.

Broad incumbents

• US Acute Care Solutions (USACS): A national physician-owned group providing emergency medicine, hospitalist, and critical care services. USACS is a broader incumbent that competes for hospitalist contracts and shares the same outsourced clinical services business model.
• TeamHealth: A large national healthcare staffing and outsourced clinical services company with a significant hospitalist practice. TeamHealth is a broader incumbent that competes across many of the same hospital customers but also offers emergency medicine and broader staffing services.
• Envision Healthcare: A national physician services company historically offering hospitalist staffing alongside emergency medicine and anesthesiology. Envision is a broad incumbent with overlapping hospitalist capabilities and competes for the same outsourced inpatient contracts at scale.

Emerging players

• Inhospital Physicians: A regional hospitalist group providing inpatient care management to hospitals. Inhospital Physicians is comparable in scale and model to Sunrise Medical Associates, representing an emerging/smaller peer competing in the outsourced hospitalist space.
• OB Hospitalist Group (OBHG): A national hospitalist group focused specifically on obstetrics. OBHG is comparable as a specialty outsourced hospitalist company serving hospitals, though it operates in a narrower clinical niche than Sunrise.

Direct peers

• ApolloMD: A physician-owned multi-specialty group that provides hospitalist, emergency medicine, and anesthesia staffing to hospitals. ApolloMD is a direct peer because it competes for outsourced inpatient physician contracts at community hospitals using a similar service model.
• Sound Physicians: One of the largest dedicated hospitalist and inpatient care management groups in the U.S. Sound Physicians directly competes with Sunrise Medical Associates for the same community and mid-sized hospital contracts, using the same outsourced hospitalist service model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/SUNRISEMEDICAL6
• Facebookfacebook.com/SunRiseMedicalLLC
• LinkedInlinkedin.com/company/sunrise-medical-associates-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Medical Associates