Sorbus Home

What Sorbus Home does

Sorbus Home is a direct-to-consumer e-commerce retailer specializing in home organization, furniture, and decor products. The company sells a broad, horizontal assortment of physical storage and organization goods through its Shopify-based website, sorbushome.com, including storage bins and baskets, fabric and wood dressers in multiple drawer configurations, makeup organizers, floating shelves, ottomans and benches, hammocks and swings, wine racks, kitchen organizers, floor and play mats, wall clocks, drawer dividers, bathroom organization, outdoor decor, room dividers, and wellness products such as acupressure mats. The catalog targets U.S. residential consumers seeking functional, design-forward storage solutions for closets, pantries, bathrooms, kitchens, bedrooms, living rooms, nurseries, playrooms, dorms, and outdoor spaces, with a primary homeowner/renter persona and a secondary college student persona.

The underlying technology and operations consist of commodity product sourcing and design (wire, fabric, wood, acrylic, bamboo materials), Shopify-based storefront technology, and a single corporate headquarters and distribution center at 16477 Slover Ave in Fontana, California that fulfills direct-to-consumer orders across the United States. The company does not disclose manufacturing partners, proprietary materials science, or technology platforms beyond standard e-commerce and logistics tooling, and it holds no disclosed patents or trademarks in the available data.

Sorbus Home generates revenue through one-time product sales to individual consumers via its website, with unit prices spanning roughly $15 to $180 across categories (storage bins $15-$60, fabric dressers $45-$130, makeup organizers $20-$50, hammocks $30-$180, floating shelves $20-$60). Go-to-market is asset-light DTC supported by an organic social media presence on Facebook, Instagram, Pinterest, and TikTok plus email newsletter and blog content marketing, with promotional pricing mechanics such as a recurring 20% off USA discount code. The company is privately held, operates only in the U.S. market, has no disclosed funding rounds, parent company, or named institutional investors, and is presumed to be founder-led or closely held based on the "Sorbus 2023" copyright attribution.

Name

Sorbus Home

Legal name

Sorbus

Website

https://sorbushome.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sorbus Home is a U.S. direct-to-consumer e-commerce retailer selling home organization, furniture, and decor products (storage bins, dressers, makeup organizers, shelves, outdoor goods) to homeowners, renters, and students through its Shopify website sorbushome.com and organic social channels.

Ownership category

akta.pro rank

Product category

Home Organization Products

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

akta.pro secondary industries

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH), Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving) (CRAIAJAG), Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE)

Keywords

• Home organization products
• Storage bins baskets
• Furniture decor retail
• Makeup organizers
• Dorm room storage

Headquarters

HQ city

Fontana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Product Sales: One-time purchase revenue from selling home organization products, furniture, and decor items directly to consumers through their e-commerce platform. Products include storage bins, baskets, dressers, makeup organizers, hammocks, and various home organization solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sorbus Home is a direct-to-consumer e-commerce retailer that designs, sources, and sells home organization, furniture, and décor products to individual consumers through its website sorbushome.com. Its product range spans storage bins and baskets, fabric dressers, makeup organizers, floating shelves, ottomans, hammocks, wine racks, kitchen organizers, floor mats, wall clocks, bathroom organizers, outdoor décor, and room dividers, with orders shipped nationwide from its Fontana, California distribution center.

Product overview

Sorbus Home is a direct-to-consumer e-commerce retailer specializing in home organization, furniture, and decor products. The company offers a diverse portfolio of physical storage and organizational products organized across multiple categories: storage bins, baskets and containers (woven, wire, fabric, plastic, and wooden options); dressers and storage chests (fabric, wood, and metal configurations); makeup organizers and cosmetic storage; floating shelves; ottomans, benches and stools; hammocks and swings; wine racks and stemware storage; kitchen organizers including lazy susan turntables and ceiling racks; floor and play mats; wall clocks; drawer dividers; fridge and pantry organization; bathroom organization; outdoor decor and plant stands; room dividers; and wellness products. The product line serves residential consumers seeking organization solutions for closets, pantries, bathrooms, kitchens, bedrooms, living rooms, nurseries, playrooms, dorms, and outdoor spaces. Sorbus Home operates primarily through its e-commerce platform at sorbushome.com with warehouse distribution from Fontana, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Storage Bins, Baskets & Containers A line of storage solutions including woven baskets, wire baskets, fabric bins, plastic containers, wooden storage bins, and collapsible storage options for organizing closets, pantries, bathrooms, and living spaces. Targeted at homeowners, renters, and dorm residents.
• Dressers & Storage Chests Fabric dressers with steel frames and MDF wood surfaces, featuring multiple drawer configurations (4-drawer through 10-drawer) in colors and styles including pastel, tie-dye, and neutral collections. Targeted at consumers needing bedroom or nursery storage.
• Makeup Organizers & Cosmetic Storage Drawer-based makeup organizers with configurations ranging from 4 to 12 drawers, featuring clear construction, stackable designs, and carousel/rotating organizers for cosmetics and beauty products. Targeted at beauty consumers and dorm room residents.
• Floating Shelves Wall-mounted decorative shelves including farmhouse rustic rectangle shelves, coastal floating shelves, hexagon shelves, and long floating shelves in paulownia wood, MDF, and metal with multiple finish options. Targeted at homeowners decorating walls.
• Ottomans, Benches & Stools Storage ottomans and benches including faux suede storage benches, log print storage ottomans, bamboo corner benches, and bamboo step stools combining seating functionality with concealed storage. Targeted at homeowners and renters.
• Hammocks, Swings & Stands Outdoor relaxation products including double hammocks with steel stands, macramé swings, saucer hanging swing nests, swing stands, and Caribbean-style hanging hammock swing chairs. Targeted at homeowners and outdoor living enthusiasts.
• Wine Racks & Stemware Storage Wine storage solutions including freestanding wine racks, wall-mounted wine racks, stemware storage chests with quilted padded interiors, and buffet caddies for serving and storage. Targeted at homeowners entertaining at home.
• Kitchen Organizers Kitchen storage solutions including 2-tier rotating kitchen organizers (lazy susan), pot and pan ceiling racks with hooks, fruit basket holders, pantry storage bins with hinged lids, and airtight food storage containers with snap-on lids. Targeted at homeowners organizing kitchens and pantries.
• Floor Mats & Play Mats Interlocking foam floor tiles available in wood grain prints, grass foam patterns, and various colors, plus puzzle exercise mats and children's foam mats for playrooms, gyms, and floor protection. Targeted at parents and home gym users.
• Wall Clocks Decorative oversized wall clocks in roman numeral style featuring vintage industrial modern rustic design, available in 16-inch and 32-inch sizes with quartz movement. Targeted at homeowners decorating living spaces.
• Drawer Dividers & Organizers Foldable drawer dividers and organizers including 4-piece sets with multiple section configurations for organizing underwear, bras, socks, accessories, and small personal items within drawers and dressers. Targeted at consumers seeking interior drawer organization.
• Fridge & Pantry Organization Refrigerator and pantry storage solutions including soda can organizers with lids, pull-out fridge storage drawers, fridge bins sets, and clear container bins for organizing food and beverages. Targeted at homeowners organizing refrigerators and pantries.
• Bathroom Organization Bathroom storage including towel racks, linen closet bins, acrylic trays and shelves, wall-mounted rack holders for nail polish, and bamboo countertop shelves with drawers. Targeted at homeowners and renters organizing bathrooms.
• Outdoor Decor & Plant Stands Outdoor items including artificial interlocking grass tiles, flower cart plant stands with 6 tiers, outdoor torches, grilling accessories, and outdoor play items. Targeted at homeowners with outdoor living areas.
• Room Dividers Folding privacy screens and room dividers with double-hinged panels available in 4, 6, and 8 panel configurations for dividing spaces or displaying. Targeted at renters, dorm residents, and homeowners needing flexible space separation.
• Acupressure Mat and Pillow Sets Wellness products like the Sivan Acupressure Mat and Pillow Set designed to stimulate energy through pressure points with various spike color options. Targeted at home wellness and home gym consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Container Store: The Container Store is a direct peer — a specialty retailer whose core offering is home organization, storage, and closet solutions sold to consumers. Both companies target the same homeowner/renter use cases (closet, pantry, kitchen, bathroom organization) with comparable product categories.
• Simple Houseware: Simple Houseware is a direct peer offering affordable home organization and storage products (bins, drawer dividers, garment racks, kitchen organizers) through online retail channels, competing in similar price tiers and customer segments as Sorbus.
• Honey-Can-Do: Honey-Can-Do is a direct peer in home storage and organization, offering laundry hampers, storage bins, garment racks, and kitchen organizers to consumers through retail and online channels — directly comparable to Sorbus's product mix.
• Seville Classics: Seville Classics is a direct peer in home storage and organization, with overlapping lines in shelving, storage carts, and utility organizers sold DTC and through major retailers — comparable assortment and target customer to Sorbus.
• mDesign (interDesign): mDesign is a direct peer selling affordable home organization, storage, and decor products direct-to-consumer, overlapping substantially with Sorbus's bins, baskets, makeup organizers, and bathroom/kitchen storage lines at similar price points.

Broad incumbents

• Target: Target is a broad incumbent operating a large home organization and decor category online and in-store, competing on price and assortment. Its Threshold and Room Essentials lines directly overlap with Sorbus's value-oriented storage products.
• Wayfair: Wayfair is a broad incumbent in online home furnishings and furniture, carrying many of the same categories as Sorbus (dressers, storage, shelves, decor) at scale. It is a competitive benchmark for assortment breadth and pricing in the same channel.
• IKEA: IKEA is a broad incumbent in home furnishings with extensive storage, dresser, and organization assortments sold at value price points. It anchors the competitive set Sorbus operates within for furniture-adjacent categories.
• At Home: At Home is a broad incumbent superstore specializing in home decor and furnishings, including storage, wall decor, and seasonal home goods. It competes for the same homeowner/renter organization and decor wallet share as Sorbus.
• Amazon (Home & Kitchen category): Amazon is a broad incumbent and default discovery channel for home organization products including bins, baskets, dressers, and makeup organizers. It competes directly with Sorbus on price, assortment, and fulfillment speed for the same product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SorbusHome
• Instagraminstagram.com/sorbushome
• Pinterestpinterest.com/sorbushome
• TikToktiktok.com/@sorbushome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorbus Home