Blue Lions

What Blue Lions does

Blue Lions is a creative advertising agency operating as one of four owned agencies within SouthNext Group, an independent agency group headquartered in Paris and founded in 2013. The agency provides integrated 360-degree marketing services — campaign strategy, brand-content creation, film production, influence marketing, media-buying, events management, print and offline campaigns — to global brands and retailers operating in Africa, Indian Ocean, Middle-East, and European markets. Named enterprise clients include Betclic, Michelin, Brasseries Bourbon, Rinogrip Imex Pharma, Rhum Charrette, and KFC, with documented campaigns spanning TV, out-of-home (including painted Gbaka vehicles in Côte d'Ivoire), digital mobile games, limited-edition packaging, and social media activations.

Blue Lions is part of a co-branded agency portfolio alongside sister agencies Facto, Court-Circuit, and Gardeners under SouthNext Group, which collectively maintains physical offices across France (Paris, Annecy, Reunion, Martinique, Mayotte), Morocco, Côte d'Ivoire, South Africa, Kenya, UAE, Ghana, Mauritius, Madagascar, and Switzerland. Revenue is generated through professional services on a quote-based, project-by-project basis; no pricing, public revenue figures, or headcount are disclosed. The go-to-market motion is sales-led, leveraging the SouthNext Group network for client acquisition and intra-group cross-referral among its four agencies.

The agency's core technology is not specified, and no proprietary technology platform, patents, AI/ML capabilities, APIs, or productized software offerings are documented in available sources. Distribution and brand reputation within regional creative markets — rather than technology — constitute Blue Lions' primary commercial assets.

Name

Blue Lions

Website

https://bluelions.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Blue Lions is a Paris-based creative advertising agency within SouthNext Group, delivering integrated 360-degree marketing campaigns — strategy, content, media-buying, events — to enterprise clients including KFC, Michelin, and Betclic across Africa, Indian Ocean, Middle-East, and Europe.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Advertising services
• Integrated marketing campaigns
• Brand content production
• Media buying services
• Creative agency services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Blue Lions generates revenue through providing integrated marketing and advertising services including campaign strategy, brand-content creation, film production, influence marketing, media-buying, events management, print campaigns, and offline marketing for major global brands and retailers operating in Africa, Indian Ocean, Middle-East, and Europe markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blue Lions is a creative advertising agency that plans and executes fully integrated 360-degree marketing campaigns for major global brands and retailers. Core deliverables include campaign strategy, brand-content creation, film production, influence marketing, media-buying, events, and offline/print campaigns delivered across Africa, Indian Ocean, Middle-East, and European markets through its parent SouthNext Group's network.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Campaign Management End-to-end planning and execution of 360-degree integrated campaigns for global brands, including strategy, content creation, influence, media-buying, events, and offline activations across Africa, Indian Ocean, Middle-East, and Europe.
• Brand Content and Film Production Creation of brand content and films, including TV commercials, digital mobile games for engagement, and video storytelling assets, used in campaigns for clients such as Betclic and Michelin.
• Influence Marketing Influencer engagement and influence-driven activations integrated into broader campaign work for global brands and retailers.
• Media-Buying Services Planning and purchase of media across digital and traditional channels, including out-of-home executions such as branded Gbaka vehicles in major African cities, delivered as part of integrated campaigns.
• Events and Offline Campaign Management Design and execution of events, restaurant openings, product launches, community management, and other offline campaign activations, exemplified by the KFC 360-degree engagement.
• Print and Packaging Campaign Services Design and execution of print campaigns and limited-edition packaging work, such as the Brasseries Bourbon La Dodo bottle redesign and Rhum Charrette limited edition packaging.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SouthNext GroupcoreStrategic or Co-development PartnerBlue Lions is one of four agencies (Blue Lions, Facto, Court-Circuit, Gardeners) owned by SouthNext Group, an independent agency group. This structure provides Blue Lions with access to a network of specialized agencies serving global brands and retailers across Africa, Indian Ocean, Middle-East, and Europe markets.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• FP7 McCann (MullenLowe MENA): FP7 McCann / MullenLowe MENA is one of the leading creative agency networks in the Middle East. It is directly comparable on creative and integrated campaign execution for global brands, though its geographic focus is narrower (MENA only) than Blue Lions' broader Africa + Indian Ocean + MENA + Europe footprint.
• BETC: BETC is a leading French creative advertising agency (Havas network) known for integrated, content-led campaigns for global brands. It is comparable to Blue Lions on creative caliber and integrated campaign delivery, though primarily French/European in geographic footprint rather than Africa-focused.

Broad incumbents

• WPP / Ogilvy Africa & MENA: WPP's Ogilvy, VMLY&R, and GroupM networks have substantial operations across Africa and the Middle East. They serve the same enterprise client base (multinational brands expanding into emerging markets) and represent the most formidable competitor for regional AOR pitches.
• Publicis Groupe Africa & Middle East: Publicis operates a deep network of creative, media, and digital agencies across Africa and the Middle East (Leo Burnett, Saatchi & Saatchi, Publicis 133). It competes with Blue Lions for the same global-brand mandates in these regions but offers significantly broader scale and integrated media-buying capabilities.
• Omnicom (DDB / BBDO Africa & Middle East): Omnicom's DDB, BBDO, and TBWA networks have long-established presences in Africa and the Middle East. They compete directly with Blue Lions for regional creative mandates from multinational advertisers and offer similar 360-degree integrated services.
• Havas Africa & Middle East: Havas operates creative and media agencies across African and Middle-Eastern markets, often pitching integrated campaigns to the same global brand and retailer clients that Blue Lions targets within the SouthNext Group network.

Direct peers

• TBWA\Africa: TBWA\Africa is a regional creative and advertising network operating across sub-Saharan Africa. It mirrors Blue Lions' model of delivering bold, integrated campaigns for global brands in African markets and is a direct head-to-head competitor for mandates in these geographies.
• Serviceplan Group: Serviceplan is Europe's largest independent, partner-owned agency group, offering integrated creative, media, digital, and activation services from multiple hubs. Its independent multi-agency model closely parallels the SouthNext Group structure (Blue Lions, Facto, Court-Circuit, Gardeners).
• Geometry Global (WPP): Geometry is a WPP-owned activation and shopper marketing agency operating across multiple emerging markets including Africa and the Middle East. It competes for the same offline activation, events, and out-of-home campaign budgets that Blue Lions executes for clients like Betclic and KFC.
• M&C Saatchi Africa: M&C Saatchi has built a pan-African network through Abelezi and partner agencies. It serves similar global brand clients seeking integrated creative and activation work across African markets, making it a directly comparable independent-style peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/bluelionsagency
• YouTubeyoutube.com/channel/UCn9ivENpAnvx_wnoky0QdXQ
• LinkedInlinkedin.com/company/3319311

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Lions