What Zero Tolerance does

Zero Tolerance is a Scottish Charitable Incorporated Organisation (The Zero Tolerance SCIO, charity number SC023484) founded in 1992 and headquartered at 15 Calton Road, Edinburgh. The organisation pursues the primary prevention of men's violence against women in Scotland by addressing its root cause, gender inequality, rather than providing response or support services. Its operations span awareness campaigns (You Can Be, Talking Gender, Violence Unseen travelling exhibition), media guidelines for journalists, the annual Write to End Violence Against Women (WEVAW) Awards, policy advisory work, and research publications. Core beneficiaries include women and girls in Scotland, alongside secondary audiences such as journalists, early years practitioners, schools, and Scottish Government policymakers.

The organisation co-chaired, alongside Rape Crisis Scotland and the Scottish Government, the working group that produced the Gender Based Violence in Schools Framework, and partnered with the End Violence Against Women (EVAW) Coalition in 2022 to extend its WEVAW Awards and Media Guidelines from Scotland to the rest of the UK. Additional collaboration with White Ribbon Scotland, Saheliya, Women's Support Project, Migrant Women Press, and Inspiring Scotland broadens its content distribution and reach into ethnic minority and migrant women sub-segments. Distribution channels include the zerotolerance.org.uk website, an active blog, Instagram and LinkedIn presence, a MailerLite email newsletter, published media-guideline PDFs, and a travelling photographic exhibition.

Zero Tolerance is a small charity with a stated headcount of 1–10 employees and is recognised as a Living Wage Employer. It does not operate a commercial revenue model: campaigns, research, media guidelines, and educational resources are provided free of charge, and operations are funded through donations, individual giving, and grants (the Scottish Government is identified as an institutional funder). No disclosed revenue, funding rounds, or external equity ownership appear in the source data, consistent with its status as a non-profit.

Name

Zero Tolerance

Legal name

The Zero Tolerance SCIO

Website

https://zerotolerance.org.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Zero Tolerance is a Scottish charity founded in 1992 that pursues the primary prevention of men's violence against women through education, research, media guidelines, policy work, and awareness campaigns, serving beneficiaries across Scotland and, via partnership, the wider UK.

Ownership category

akta.pro rank

Product category

Gender Equality and Violence Prevention Charity Services

NAICS

Human Rights Organizations (813311), Child and Youth Services (624110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industries

Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM), Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Violence prevention charity
• Gender equality advocacy
• Media guidelines
• Primary prevention campaigns
• Research publications

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Charitable Funding: Zero Tolerance is a Scottish charity (The Zero Tolerance SCIO, Scottish charity number SC023484) that operates primarily through donations and funding from institutional sources including the Scottish Government and other funders. The organization also receives funding through various campaigns and partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Zero Tolerance is a Scottish charity that delivers primary prevention work to end men's violence against women by addressing gender inequality. Its offerings include awareness campaigns (You Can Be, Talking Gender, Violence Unseen), comprehensive media guidelines and an annual WEVAW journalism awards programme, research publications, policy frameworks (including the Gender Based Violence in Schools Framework co-developed with Rape Crisis Scotland and the Scottish Government), and educational resources for early years practitioners. All resources are provided free of charge, with the organisation funded by donations and grants.

Product overview

Zero Tolerance is a Scottish charity offering a portfolio of prevention campaigns, educational resources, media guidance tools, and award programs focused on ending men's violence against women. The organization's offerings include awareness campaigns (You Can Be, Talking Gender, Violence Unseen), media guidelines for responsible journalism, the annual WEVAW Awards program, research publications on violence prevention topics, and educational resources for early years practitioners. These programs work together to promote gender equality, challenge attitudes that normalize violence, and support responsible media reporting on violence against women and girls.

Differentiator

Problem solved

Functional benefit

Products and services

• You Can Be Campaign Awareness campaign focused on gender equality in early years, providing resources for early years practitioners, parents, and educators to promote stereotype-free play and gender-friendly environments for children. Includes the Gender Equal Play Resources and Feminist Parenting materials.
• Talking Gender Campaign Campaign providing resources and guidance for discussing gender equality and challenging gender stereotypes with children and young people, including language and play-based materials for early years and primary settings.
• Violence Unseen Travelling Exhibition Physical travelling photographic exhibition raising awareness about men's violence against women, available for hosting by organisations under published terms of hire and setup instructions.
• Media Guidelines on Violence Against Women Comprehensive guidelines for journalists, editors, and media professionals on responsible reporting of violence against women and girls. Published in print and broadcast editions, with a national UK edition produced in partnership with the End Violence Against Women Coalition.
• Write to End Violence Against Women (WEVAW) Awards Annual awards programme recognising journalists and writers who report responsibly and accurately on violence against women and girls. Originally Scotland-focused and expanded UK-wide in 2022 in partnership with the End Violence Against Women Coalition; 12th year in 2024.
• Research Publications Portfolio of research reports covering topics including engaging men and boys, disabled women's experiences of violence, girls' rights, early years, workplace sexism, young people, and addressing men's violence against women.
• Gender Equal Play Resources Resources and tools for early years practitioners to audit their environments and promote gender-equal play practices, including the Bank of Stereotype-Free Play Ideas and Resources.
• Gender Based Violence in Schools Framework Framework for schools to address gender-based violence, sexism, and misogyny, developed by a working group co-chaired by Zero Tolerance with Rape Crisis Scotland and the Scottish Government.
• Guidance for Community Planning Partners Policy guidance document for community planning partners on implementing violence against women strategies in local community planning.

Quantifiable outcome

• Developed the Gender Based Violence in Schools Framework in partnership with Scottish Government and Rape Crisis Scotland
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered secondary, core and minor.

• Migrant Women PresssecondaryStrategic or Co-development Partner · 19 December 2024Partnership during 16 Days of Activism Against Gender-Based Violence to bring to light stories of migrant and ethnically diverse women facing men's violence, often overlooked in mainstream media.
• Rape Crisis ScotlandcoreStrategic or Co-development Partner · 6 March 2024Co-chaired the working group that developed the Gender Based Violence in Schools Framework alongside the Scottish Government. Ongoing policy collaboration.
• Scottish GovernmentcoreStrategic or Co-development Partner · 6 March 2024Collaborated on developing the Gender Based Violence in Schools Framework. Source of institutional funding and policy partnership for violence against women initiatives.
• Women's Support ProjectcoreStrategic or Co-development Partner · 20 June 2023Guest blog partnership where the Women's Support Project contributed content on responsible reporting regarding commercial sexual exploitation. Part of Zero Tolerance's blog content strategy.
• SaheliyasecondaryStrategic or Co-development Partner · 24 May 2022Saheliya is a specialist mental health and wellbeing organization for minority ethnic women in Scotland. Zero Tolerance hosted an event where Saheliya's Chair spoke about reporting violence against ethnic minority women.
• End Violence Against Women Coalition (EVAW)coreStrategic or Co-development Partner · 18 May 2022Partnership to launch UK-wide Write to End Violence Against Women (WEVAW) Awards, expanding from Scotland to the entire UK. Also collaborated on national edition of Media Guidelines on Violence Against Women. This is the primary strategic partnership for the organization's media work.
• Universal TruthminorStrategic or Co-development PartnerOrganization founded by Nyla Khan, a forced marriage survivor, providing aftercare service for ethnic minority women leaving abuse. Contributed to Zero Tolerance's media event on reporting violence against minority ethnic women.
• White Ribbon ScotlandsecondaryGTM or Marketing PartnerPartner in the 'Addressing Men's Violence' report, working together on primary prevention of men's violence against women and girls.
• Equally OurssecondaryGTM or Marketing PartnerPartner in the 'Addressing Men's Violence' report on communicating with men about preventing violence against women.
• Inspiring ScotlandsecondaryGTM or Marketing PartnerPartner in the 'Addressing Men's Violence' report, contributing to communication strategies for engaging men in prevention work.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Refuge: Large UK charity supporting women and children escaping domestic abuse. Comparable as a major VAW specialist operating across policy, services, and public campaigns at UK scale.
• End Violence Against Women Coalition (EVAW): UK-wide coalition of organizations working to end violence against women and girls. Directly comparable as a policy, advocacy, and media-reform peer, and Zero Tolerance's primary strategic partner for the WEVAW Awards and national media guidelines.
• Women's Aid (UK): UK-wide federation coordinating local Women's Aid organizations working against domestic abuse. Comparable as a larger, established VAW advocacy and service organization across the same mission space.

Direct peers

• Respect (UK): UK charity working with perpetrators, survivors, and professionals to end domestic abuse. Comparable peer in the VAW primary-prevention and perpetrator-intervention space operating across the UK.
• Women's Support Project: Scottish organization tackling violence against women, including commercial sexual exploitation. Direct peer in Scotland and a content/partner contributor to Zero Tolerance's media and reporting work.
• Equally Ours: UK charity coalition promoting equality and human rights. Comparable as a peer in policy advocacy and communications around gender equality, and a partner on Zero Tolerance's "Addressing Men's Violence" report.
• Rape Crisis Scotland: Scottish specialist organization addressing sexual violence, including prevention and survivor support. Direct peer in Scotland's VAW ecosystem and co-developer with Zero Tolerance of the Gender Based Violence in Schools Framework.
• Scottish Women's Rights Centre: Scotland-based initiative providing legal information and support to women affected by gender-based abuse. Comparable Scotland-based peer with overlapping rights and VAW remit.
• Saheliya: Edinburgh-based specialist mental health and wellbeing service for minority ethnic women, including survivors of abuse. Comparable as a Scotland-based VAW adjacent peer and partner organization.
• White Ribbon Scotland: Scottish campaign engaging men and boys to end violence against women. Direct peer focused on the male-engagement side of VAW primary prevention and a named partner on Zero Tolerance's "Addressing Men's Violence" report.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zero-tolerance-scotland
• Instagraminstagram.com/zerotolerancescotland
• Xx.com/ztscotland
• Facebookfacebook.com/ZeroToleranceScotland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Tolerance