Teatre Lliure
Teatre Lliure is a Barcelona-based, publicly funded performing arts institution (founded 1976) operating three venues that produces theater, opera, and dance for general audiences, schools, youth, and accessibility-focused segments through ticketed events, educational programs, and venue rental.
- Company typePrivate
- Founded1976
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Teatre Lliure does
Teatre Lliure is a Barcelona-based performing arts institution founded in 1976, currently celebrating its 50th anniversary in 2026. The organization operates as a concerted public cultural entity (entitat concertada) with governance and funding shared among four Spanish public administrations: Ajuntament de Barcelona, Generalitat de Catalunya, Diputació de Barcelona, and INAEM. It runs three physical venue spaces — Sala Fabià Puigserver (Montjuïc), Lliure de Gràcia, and Espai Lliure (open-air) — and produces theatrical performances, operas, operettas, and contemporary dance, serving general audiences, schools, youth, people with disabilities, and disadvantaged collectives through programs such as Ànima Lliure, Generació Lliure, and Apropa Cultura.
The company's product surface spans ticketed performances, educational programming (€8 per student for school groups), venue rental via the 'Lloguer d'espais' program, a subscription product for under-35s (Generació Lliure at €14 per ticket), and accessibility services including Sennheiser MobileConnect hearing assistance, magnetic induction loops, audio description, sign language, relaxed sessions, and Easy Read programs. Its technology stack is conventional SaaS: SecuTix for ticketing, Koobin for El Grec festival sales, Vimeo for video, Userway for accessibility widget, Cloudflare for delivery, Google Analytics, and Meta advertising pixels. The IT Teatre Lliure (Reverberacions) program indicates exploration of new theatrical formats and digital experimentation, though no specific AI/ML capabilities are disclosed.
Teatre Lliure monetizes through three revenue streams: ticket sales (transaction-based, via direct online platform and physical box offices at both venues), venue rental (one-time license), and recurring public funding/subsidies from municipal, regional, provincial, and national Spanish cultural administrations, supplemented by EU Next Generation funds and corporate patronage from Estrella Damm, Banc Sabadell, CaixaBank, Renfe, and TV3/Catalunya Ràdio. Pricing is tiered with discounts for functional diversity (50%), vulnerable populations (50%), and retirees (25%). The go-to-market motion is direct-to-consumer through owned digital channels (website, TikTok, Instagram, Facebook, YouTube, email newsletter) and festival distribution via El Grec. No private equity or venture capital is indicated.
Teatre Lliure firmographics
Firmographics- Name
- Teatre Lliure
- Legal name
- Teatre Lliure
- Website
- https://teatrelliure.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Teatre Lliure is a Barcelona-based, publicly funded performing arts institution (founded 1976) operating three venues that produces theater, opera, and dance for general audiences, schools, youth, and accessibility-focused segments through ticketed events, educational programs, and venue rental.
- Ownership category
- akta.pro rank
Teatre Lliure industry classification
Industry- Product category
- Performing Arts Theater
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Performances (THAJAFAD)
Keywords
Where Teatre Lliure is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Teatre Lliure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from sale of tickets to theatrical performances and cultural events across multiple venues (Sala Fabià Puigserver, Lliure de Gràcia, Espai Lliure). Tickets sold online and at box office.
- Venue Rental: Rental of theater spaces for external events and productions through the 'Lloguer d'espais' program.
- Public Funding and Subsidies: Institutional funding from Ajuntament de Barcelona, Generalitat de Catalunya, Diputació de Barcelona, and INAEM (Ministerio de Cultura). Additional support from Barcelona Capital Cultural i Científica and EU Next Generation funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard adult tickets |
| Unit Pricing | Pay-as-you-go | School groups |
| Unit Pricing | Pay-as-you-go | Children under 14 |
| Unit Pricing | Annual | Youth under 35 (Generació Lliure) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Teatre Lliure product offering
Product offeringCore offering
Teatre Lliure is a Barcelona-based performing arts institution that produces and presents theatrical performances, operas, operettas, and contemporary dance across three venue spaces: Sala Fabià Puigserver (Montjuïc), Lliure de Gràcia, and Espai Lliure (open-air). It sells tickets directly to consumers through online and physical channels, and offers subscription memberships, educational programs for schools, comprehensive accessibility services, social-inclusion workshops, and venue rental services for external events.
Product overview
Teatre Lliure is a performing arts organization operating three main venue spaces in Barcelona: Sala Fabià Puigserver (Montjuïc), Lliure de Gràcia, and Espai Lliure (outdoor). The organization produces theatrical performances, operas, and operettas, offering tickets via integrated SecuTix and Koobin platforms. Supplementary offerings include educational programs for schools, the Generació Lliure subscription for under-35s, comprehensive accessibility services (audio description, hearing assistance, easy reading), and special programs like Ànima Lliure (social inclusion theatre) and IT Teatre Lliure (digital innovation). The 50th anniversary season (2026-27) marks a significant milestone with special programming.
Differentiator
Problem solved
Functional benefit
Brands
- Ànima Lliure: Theater workshop program
- IT Teatre Lliure
- Generació Lliure
- Arxiu Lliure
Products and services
- Theatrical, Opera, and Contemporary Dance Performances Core productions of theater, opera, operettas, and contemporary dance staged across Sala Fabià Puigserver, Lliure de Gràcia, and Espai Lliure venues. Tickets sold individually to the general public via the online platform and physical box offices; suitable for individual consumers, schools, and groups.
- Generació Lliure Membership Free membership card for audience members under 35, unlocking discounted tickets at €14 across the season's programming. Drives repeat attendance from younger audiences.
- Educational Program School-focused programming including performances for educational groups, activities linked to specific shows, and follow-up activities at educational centers. Priced at €8 per student for school groups.
- Accessibility Services Comprehensive accessibility offerings including audio description, Sennheiser MobileConnect hearing assistance, magnetic induction loops, sign language, easy-read programs (with Associació Lectura Fàcil), relaxed sessions for autism spectrum audiences (with Aprenem Autisme - Fundació CRAB), 50% discount for persons with functional diversity and companions, and wheelchair-adapted box office counters.
- Ànima Lliure Workshop Program Drama workshop program focused on social inclusion, described as 'Teatre extra-ordinari', with its own accessibility plan. Targeted at community groups and vulnerable audiences.
- IT Teatre Lliure (Reverberacions) Innovation and technology program exploring new theatrical formats and digital experimentation. Targeted at audiences interested in contemporary and experimental performance.
- El Grec al Lliure Festival Annual theater festival in July as part of the Grec Festival de Barcelona, hosted at both Montjuïc and Gràcia venues, with tickets distributed through the Koobin platform.
- Venue Rental (Lloguer d'espais) Rental of theater spaces for external events and productions. Targeted at external organizations, event organizers, and production companies.
Companies that use Teatre Lliure
Customer profileSegments5 records
Ideal customer profiles6 records
Teatre Lliure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Teatre Lliure partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Estrella DammminorBrewery company supporting Teatre Lliure as part of its cultural patronage program.
- Banc SabadellminorBanking institution supporting the theater through sponsorship.
- CaixaBankminorFinancial institution supporting cultural initiatives at Teatre Lliure.
- RenfeminorNational railway company providing transportation sponsorship support.
- TV3 / Catalunya Ràdio / Canal 33 / iCatminorCatalan public broadcasting corporation providing media support and coverage.
- Aprenem Autisme - Fundació CRABcoreCollaboration with Aprenem Autisme - Fundació CRAB to develop accessibility guides for Montjuïc and Gràcia venues following Augmentative and Alternative Communication (AAC) guidelines.
- Associació Lectura FàcilcorePartnership for producing Easy Read format programs for own productions following international accessibility guidelines.
- Apropa CulturacoreProgram allowing disadvantaged collectives (prison inmates, mental health, refugees, homeless, etc.) to access cultural offerings at reduced prices.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Teatre Lliure competitors and assessment
Company assessmentDirect peers
- Teatre Romea: Historic Barcelona theater presenting contemporary and classic theatrical productions to similar audiences, sharing the same La Rambla-area theater cluster and operating in the same municipal cultural ecosystem.
- Gran Teatre del Liceu: Barcelona's historic opera house, operating under a similar concerted public-private model and presenting opera and music theater to overlapping audiences. Comparable in venue scale and Barcelona institutional positioning.
- Teatre Nacional de Catalunya (TNC): Barcelona's flagship publicly funded national theater, also a concerted entity with Generalitat de Catalunya. Directly comparable in mission, scale, public funding model, and audience to Teatre Lliure, and the primary institutional peer in the city.
- Teatre Poliorama: Long-running Barcelona theater presenting theatrical and musical productions to similar general-audience and tourist segments. Comparable in offering and city-level audience overlap, though more commercially operated.
- Mercat de les Flors: Barcelona's publicly funded dance and movement arts venue, also receiving support from Ajuntament de Barcelona and Generalitat. Comparable in scale, public funding structure, and Barcelona performing arts mission.
Broad incumbents
- Sadler's Wells: London's leading dance and movement theater presenting contemporary dance and crossover programming. Comparable as a multi-format publicly-supported performing arts venue with educational and accessibility programming, though at larger scale.
- Teatro Real: Spain's flagship opera and performing arts institution in Madrid, with substantially larger scale and broader programming including opera, dance, and concerts. Comparable as a publicly concerted national-level performing arts venue.
- Royal Court Theatre: London's leading new-writing theater with public subsidy and a programming model focused on contemporary and experimental work, closely aligned with Teatre Lliure's contemporary/experimental positioning.
- Centro Dramático Nacional (CDN): Spanish national dramatic theater company funded through INAEM (a shared public funding source with Teatre Lliure), producing and touring dramatic productions nationally. Comparable in mission and funding lineage.
Others
- Festival Grec de Barcelona: Barcelona's principal summer performing arts festival hosted partly at Teatre Lliure's venues. Comparable as a programming/distribution partner and ecosystem coordinator rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Teatre Lliure social profiles
Digital presenceTeatre Lliure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teatre Lliure leadership team
Management profileNumber of profiles
Teatre Lliure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teatre Lliure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teatre Lliure
What does Teatre Lliure do?
Teatre Lliure is a Barcelona-based performing arts institution that produces and presents theatrical performances, operas, operettas, and contemporary dance across three venue spaces: Sala Fabià Puigserver (Montjuïc), Lliure de Gràcia, and Espai Lliure (open-air). It sells tickets directly to consumers through online and physical channels, and offers subscription memberships, educational programs for schools, comprehensive accessibility services, social-inclusion workshops, and venue rental services for external events.
Is Teatre Lliure a public or private company?
Teatre Lliure is a private company. It is classified as state government owned and is currently operating.
When was Teatre Lliure founded?
Teatre Lliure was founded in 1976. It employs 51 to 100 people.
Where is Teatre Lliure based?
Teatre Lliure is headquartered in Barcelona, Spain, in the Europe region.
How does Teatre Lliure make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental and public Funding and Subsidies.
Who are Teatre Lliure's main competitors?
Direct peers on record are Teatre Romea, Gran Teatre del Liceu, Teatre Nacional de Catalunya (TNC), Teatre Poliorama and Mercat de les Flors. Broad incumbents are Sadler's Wells, Teatro Real, Royal Court Theatre and Centro Dramático Nacional (CDN). Festival Grec de Barcelona is listed as an others.
Does Teatre Lliure have an API?
No public API is recorded for Teatre Lliure.
What industry is Teatre Lliure in?
Teatre Lliure's product category is Performing Arts Theater. Its primary akta.pro industry code is THAJAFAD, Dance Performances. Its NAICS code is 71111 and its SIC code is 7990.