Shb Allgemeine Versicherung Vvag

What Shb Allgemeine Versicherung Vvag does

SHB Allgemeine Versicherung VVaG is a German Versicherungsverein auf Gegenseitigkeit (mutual insurance association) headquartered in Königswinter, founded in 1921 by a coalition of small Rhineland bakeries as a Glasschaden-Hilfskasse (glass damage mutual fund). Over a century the association has reorganized itself twice, renamed, and expanded its product portfolio to become a specialty insurer serving the German bakery and food trade (Bäcker- und Lebensmittelhandwerk) with multi-risk commercial coverage (the SBS Top Police all-in-one policy with dynamic business closure clause), fleet insurance, cyber risk, liability, accident, household, residential building, and pet owner liability products, alongside personal lines sold primarily to members of the trade. Two lines — cyber and Kfz — are brokered to external risk carriers rather than underwritten in-house.

The business operates on a recurring premium model with annual billing and quote-based pricing determined per risk, distributing products through three channels: direct sales via internal (Innendienst) and external (Außendienst) staff, a broker network supported by a dedicated Makler Portal, and digital self-service tools including online premium calculators. Distribution is single-country (Germany) and the customer base is concentrated in the food trade vertical, with a wholly-owned brokerage subsidiary, Versicherungsdienst des Bäckerhandwerks GmbH (VDB), supporting intermediary activity. SHB is governed by a dual-Vorstand board (Dr. Alfred Mathy and Wolfgang Riecke) under the chairmanship of Markus Holderied on the Aufsichtsrat. The most significant corporate event is the 2026 announced takeover by SIGNAL IDUNA Gruppe, pending BaFin approval, which would absorb SHB into a much larger mutual insurance group to expand SIGNAL IDUNA's reach into the German skilled trades sector. SHB discloses no AI/ML capabilities, has no external funding, and operates as a member-owned mutual with no equity investors.

Name

Shb Allgemeine Versicherung Vvag

Legal name

SHB Allgemeine Versicherung VVaG

Website

https://shbversicherung.de

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

SHB Allgemeine Versicherung VVaG is a German mutual insurance association founded in 1921 that provides specialty commercial and personal insurance products — including multi-risk, liability, household, building, and accident coverage — to the German bakery and food trade sector and its members.

Ownership category

akta.pro rank

Product category

Specialty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Restaurants, Bars & Food Service BOP (FSAJAFAG)

Keywords

• Mutual insurance association
• Liability insurance
• Household insurance
• Commercial multi-risk coverage
• Specialty trade insurance

Headquarters

HQ city

Königswinter

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: SHB generates revenue through insurance premiums collected from its members. As a Versicherungsverein auf Gegenseitigkeit (VVaG) - a mutual insurance company - the company is owned by its policyholders/members and operates on the principle of mutual assistance. Premiums are collected for various insurance products including liability, household, accident, building, vehicle, and cyber insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SHB Allgemeine Versicherung VVaG is a mutual insurance association that provides specialty insurance products primarily for bakery and food trade businesses, including the flagship SBS Top Police multi-risk commercial policy, as well as household, residential building, private liability, pet owner liability, and accident insurance for private members. The company serves approximately 13,500 members with 32,000 insurance contracts in Germany and also brokers cyber and Kfz coverage to partner risk carriers.

Product overview

SHB Allgemeine Versicherung VVaG is a mutual insurance association founded in 1921, specializing in insurance solutions for the bakery and food trade sector. The company offers a comprehensive portfolio of insurance products under the 'SHB Exclusiv' brand for private customers and businesses. Core offerings include household (Hausrat), residential building (Wohngebäude), private liability (Privathaftpflicht), pet owner liability (Tierhalterhaftpflicht), accident (Unfall), and liability (Haftpflicht) insurance. For commercial customers, particularly in the food and skilled trades sector, the flagship product is the SBS Top Police - a multi-risk all-in-one business policy with dynamic business closure clause. Some specialized products (Cyber and Kfz) are brokered through partner risk carriers. The company operates on the mutual principle, serving over 13,500 members with 32,000 insurance contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• SHB Exclusiv Hausrat Household insurance (Hausratversicherung) covering personal belongings for apartments and single-family homes, available in tiered tariff options for private customers.
• SHB Exclusiv Wohngebäudeversicherung Residential building insurance providing comprehensive protection for private homes against damage and loss.
• SHB Exclusiv Privathaftpflicht Private liability insurance (Privathaftpflichtversicherung) covering protection against liability claims in both private and professional life contexts for individuals and families.
• SHB Exclusiv Tierhalterhaftpflicht Pet owner liability insurance (Tierhalterhaftpflichtversicherung) providing coverage for dog owners against liability claims, whether at home or walking.
• Unfallversicherung Accident insurance protecting individuals and families against the financial consequences of serious injuries or disability arising from private and professional accidents.
• SBS Top Police Multi-risk all-in-one business insurance policy (All-in-One Schutz) with a dynamic business closure clause, providing comprehensive coverage for trades and food industry businesses including fleet insurance and cyber risk coverage.
• Haftpflichtversicherung Liability insurance providing protection against liability claims for both private and commercial customers.
• Glasversicherung Glass insurance covering glass damage, originally the founding product of SHB when it was established in 1921 as a glass damage fund for bakers.
• Cyber Versicherung Cyber insurance providing security and assistance against the consequences of internet crime. Brokered to another risk carrier.
• Kfz Versicherung Liability and comprehensive vehicle insurance for private and commercial vehicles. Brokered to another risk carrier.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SIGNAL IDUNA GruppemajorStrategic or Co-development Partner · 1 January 2026SIGNAL IDUNA Gruppe is preparing to take over SHB Allgemeine Versicherung VVaG in 2026. The merger is intended to expand SIGNAL IDUNA's proximity to the skilled trades sector. The takeover is pending approval from Germany's Federal Financial Supervisory Authority (BaFin).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shb-allgemeine-versicherung-vvag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shb Allgemeine Versicherung Vvag