Night Club

What Night Club does

Night Club is a social-purpose initiative, established in 2018 and operated under The Liminal Space, that delivers training, immersive experiences, and consultancy to improve sleep, wellbeing, safety and performance for night shift workers. It serves enterprise employers across logistics, transport, healthcare, retail, manufacturing, energy, utilities and defence, and has reached 15,000+ night workers across 40+ UK employers including Co-op, Transport for London, Sysco GB, NHS, British Airways, GXO, Thames Water, Aldi, Network Rail, Hitachi and BAE Systems. The core product portfolio comprises six training formats tailored to different workforce sizes and delivery contexts: MAX (on-site shipping-container experience for 150+ workers), FLEX (75+), MINI (25+), Night Club Online (live 90-minute virtual workshop for up to 12 participants with physical activation packs), Peer-to-Peer / Sleep Champions, and Train the Trainer. These are supplemented by Consultancy services (audits, policy design, fatigue risk management) and Experiences (immersive events, summits, installations), plus free downloadable employer resources used as lead magnets.

All content is grounded in evidence co-developed with Oxford University's Sleep and Circadian Neuroscience Institute (SCNi) under Professor Russell Foster, and delivered by a team that includes clinical psychologists, sleep scientists, nutritional therapists and programme facilitators with lived shift-work experience. The business model is primarily enterprise professional services with quote-based, often multi-year contracts for on-site training and consultancy, complemented by a transactional self-serve channel (Night Club Online at £59 launch / £149 standard per seat) and supplemented by grant-style support from founding partners Wellcome Trust and Impact on Urban Health. Go-to-market is consultative enterprise field sales via free discovery calls, supported by content marketing (employer guides, evidence reports, the Night Insight newsletter, the #TheForgottenShift campaign), industry events such as Multimodal 2025, and the Night Club Consortium employer peer network.

Name

Night Club

Legal name

Night Club

Website

https://www.night-club.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Night Club is a UK-based social-purpose initiative, founded in 2018 under The Liminal Space, that delivers evidence-based sleep training, immersive experiences and consultancy to enterprise employers to improve the wellbeing, safety and performance of their night shift workers.

Ownership category

akta.pro rank

Product category

Workplace Sleep and Wellbeing Training

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sleep Health Coaching (HSADAGAE)

akta.pro secondary industry

Sleep Health & Recovery Education (EDAAAHAE)

Keywords

• Shift worker sleep training
• Fatigue risk management
• Corporate wellness programmes
• Workplace wellbeing consultancy
• Occupational sleep education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Others, Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Training programmes: On-site immersive training delivered in three formats (MAX, FLEX, MINI) plus online training and peer-to-peer/train-the-trainer models, priced per programme or per participant.
2. Night Club Online: Individual online workshop sessions at £149 per person (launch price £59), available for organisations to book dedicated sessions for their teams.
3. Consultancy services: Specialist consultancy for engagement, wellbeing and safety at night, including audits, policy design, engagement and communications, and custom training.
4. Experiences and events: Immersive events, workshops, summits, exhibitions and leadership sessions commissioned by employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Night Club delivers science-backed training, immersive experiences and specialist consultancy focused exclusively on improving sleep, wellbeing, safety and performance for night-shift workers at UK employers. Offerings include six training formats (MAX, FLEX, MINI, Online, Sleep Champions, Train the Trainer), live and on-site experiential events, and consultancy on fatigue risk management, policy design and shift patterns, all developed in collaboration with Oxford University's Sleep and Circadian Neuroscience Institute.

Product overview

Night Club is a social purpose initiative offering a multi-format training and consultancy portfolio focused on improving sleep, wellbeing, and safety for night shift workers. The core offering comprises six training delivery formats (MAX, FLEX, MINI, ONLINE, Peer to Peer/Sleep Champions, and Train the Trainer) that organisations can select based on workforce size and operational needs, all grounded in evidence from Oxford University's Sleep and Circadian Neuroscience Institute. Supplementary services include immersive Experiences (events, workshops, conferences) and Consultancy (policy design, fatigue risk management, employee voice research). The company also provides free downloadable resources including employer guides, seasonal sleep tip posters, and evidence reports. All offerings are delivered by a team of sleep scientists, clinical psychologists, and programme facilitators.

Differentiator

Problem solved

Functional benefit

Brands

• MAX Training: Large-scale immersive sleep experience delivered on site for large sites with high-volume night teams (150+ workers), featuring strong visual and experiential engagement.
• FLEX Training
• MINI Training
• Online Training
• Peer to Peer / Sleep Champions
• Train the Trainer
• Night Club Online
• Bright Nights
• Night Club Consortium

Products and services

• MAX Training Large-scale immersive sleep experience delivered on site for sites with high-volume night teams (150+ workers), featuring strong visual and experiential engagement across multiple shifts. Designed for employers seeking a short, intensive site-wide rollout.
• FLEX Training Adaptable on-site learning environment with flexible delivery across different shift patterns. Integrates into existing workplace spaces and targets medium-to-large sites with 75+ workers.
• MINI Training Portable, flexible quick-to-set-up format that retains the core Night Club learning without full installation, adaptable to teams working across multiple sites. Targets smaller teams of 25+ workers.
• Night Club Online 90-minute live, interactive online workshop for shift and night workers, delivered in small groups (max 12 participants) with physical activation packs containing a workbook, sleep tips, recipes and stress management techniques. Developed using Oxford SCNi research and insights from 14,000+ night workers. Available for individual booking and dedicated organisational sessions.
• Sleep Champions (Peer-to-Peer) Peer-to-peer capability-building programme that equips volunteer Sleep Champions to support colleagues across the organisation. Embeds longer-term behaviour change and wellbeing focus into shift worker culture, complementing direct training delivery.
• Train the Trainer Upskilling programme that trains in-house teams to deliver Night Club sleep support to their own night workforces. Enables larger, multi-site organisations to scale delivery internally and embed sleep support beyond a single intervention.
• Experiences Immersive events and experiences including leadership sessions, skills workshops, summits, conferences, exhibitions, installations, campaigns and transformed workplace spaces. Delivered in partnership with The Liminal Space and commissioned by employers seeking high-impact engagement formats.
• Consultancy Specialist consultancy providing insight-led support including policy audits, employee voice research, workforce data insights, policy design, shift pattern design, fatigue risk management and engagement communications. Sold to employers seeking structural improvements to night-work systems alongside training.

Quantifiable outcome

• 15,000+ night workers supported across sectors
• +7 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Oxford University Sleep and Circadian Neuroscience Institute (SCNi)coreStrategic or Co-development PartnerSCNi is the scientific foundation of Night Club's evidence base. Professor Russell Foster, Head of SCNi, oversees development of Night Club's evidence-based content. The collaboration ensures programmes are grounded in peer-reviewed sleep and circadian science.
• The Liminal SpacecoreStrategic or Co-development PartnerNight Club is an initiative of The Liminal Space, a social purpose creative agency. The Liminal Space provides creative direction, event design, and operational infrastructure. Sarah Douglas is a director of The Liminal Space.
• Co-op (founding employer partner)majorStrategic or Co-development PartnerCo-op was Night Club's founding employer partner. The Night Club programme was piloted at Co-op in 2017/2018 and has been described as 'one of the most innovative initiatives' by former CEO Steve Murrells.
• Health Safety DigitalminorGTM or Marketing PartnerNight Club partnered with Health Safety Digital to co-host a webinar on fatigue management and shift worker safety.
• MQ Mental Health ResearchminorStrategic or Co-development PartnerNight Club is supporting MQ Mental Health Research and Virgin Unite on a project to tackle root causes of poor workplace mental health.
• Greater London AuthorityminorStrategic or Co-development PartnerThe Greater London Authority and Deputy Mayor for Culture Justine Simons OBE backed research studies on London's night-time workforce that align with Night Club's mission.
• UCLminorStrategic or Co-development PartnerUCL conducted 'long-table conversations' with night workers as part of research on London's night-time workforce, funded by the Greater London Authority.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Health (Sleepio): Digital therapeutic for insomnia (Sleepio) sold into employer health benefits and EAPs. Comparable to Night Club as a sleep-focused intervention delivered to enterprise workforces, though digital-first rather than on-site and trainer-led.
• TimeShifter: App delivering personalised fatigue and jet-lag management plans, including for shift workers. Already a partner of Night Club and closely comparable in addressing shift-worker fatigue through science-led interventions.
• The Sleep Charity: UK charity providing sleep education, training and resources to employers, schools and communities. Comparable mission and target audience (UK shift workers and the public) with overlapping training offerings.

Broad incumbents

• Headspace: Subscription mental health and sleep platform with a large B2B enterprise channel. Comparable as an enterprise sleep/wellbeing vendor, but operates as a broad incumbent rather than a night-shift specialist.
• Calm: Consumer and B2B sleep and meditation app with a Calm Business arm. Comparable as an enterprise sleep offering, but generalist and content-driven rather than shift-worker specific.
• Limeade: Enterprise employee wellbeing and engagement platform. Comparable as a buyer to HR/benefits teams, but addresses a much broader wellbeing remit than Night Club's shift-worker focus.
• Virgin Pulse / Personify Health: Large enterprise wellbeing, benefits and engagement platform. Comparable as a corporate sleep/wellbeing channel partner and potential competitor for HR training budgets.
• BetterUp: Enterprise coaching and mental wellbeing platform. Comparable as a buyer of HR/wellbeing budgets at large employers, though focused on coaching rather than sleep science.

Others

• Oura: Consumer sleep and readiness tracking ring with a B2B workforce offering. Comparable as an enabling sleep data layer that enterprises may pair with programmes like Night Club's rather than as a direct competitor.
• Withings: Connected health devices including sleep tracking. Comparable as an ecosystem participant in corporate sleep/wellbeing rather than as a direct training competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/support-shift-workers

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Night Club