Trenders
Trenders (トレンダーズ) is a publicly traded Japanese beauty marketing company operating an integrated ecosystem of influencer marketing, owned beauty media, and e-commerce enablement services for enterprise cosmetics and consumer goods brands.
- Company typePublic
- Founded2000
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Trenders does
Trenders, Inc. (トレンダーズ株式会社) is a Japanese publicly traded digital marketing and media company specializing in the beauty and consumer goods sectors. Founded in 2000 and listed on the Tokyo Stock Exchange Growth Market under ticker 6069.T, the company is headquartered in Ebisu, Shibuya-ku, Tokyo, and employs 101-250 staff. Trenders operates a vertically integrated beauty marketing platform comprising influencer marketing (LIN platform), owned beauty media properties (MimiTV, AKANE MAGAZINE, Art+, Paranavi), and a growing portfolio of wholly-owned subsidiaries spanning event production (zenplus), TikTok-specific marketing (CARAFUL), e-commerce enablement (しるし / Shirushi), medical aesthetics (Clemence Laboratory), and J-Beauty international promotion (Cosme Hunt, ampule). The company serves enterprise clients — primarily Japanese beauty, cosmetics, and consumer goods brands — with named customers including Kao (花王) and Shiseido (資生堂), as well as technology partners such as X Corp. Japan.
The company's underlying technology stack centers on proprietary social media analytics tools: SNS Trend Finder (a cross-platform trend prediction tool with proprietary scoring covering TikTok, Twitter/X, Instagram, YouTube, and Pinterest) and Growseeds (Instagram-specific analytics). AI capabilities include text, image, video, and structured-data analytics, plus NLP-based sentiment and trend analysis, predictive analytics, generative AI for service development, and process automation for internal operations. The company holds Privacy Mark certification (2021) and discloses GDPR/CCPA-aligned data handling. Strategic partnerships include a capital and business alliance with istyle Corporation (TSE: 3660, operator of @cosme) and a four-year consecutive X Corp. Advanced Partner designation (2023-2026). Recognition includes Nadeshiko Brand (Reiwa 1 and Reiwa 2 — first MOTHERS-listed company selected), UN Women Unstereotype Alliance Japan, 30% Club Japan membership, and Forbes JAPAN WOMEN AWARD recognition (2016-2017).
Trenders generates revenue through three streams: (1) professional services fees from influencer marketing and bespoke campaign management via LIN; (2) advertising and sponsored content from owned beauty media properties; and (3) managed services fees and commissions from EC enablement and D2C brand development through subsidiaries. Pricing is per-campaign with no publicly disclosed tiers, and GTM is exclusively direct enterprise B2B sales. The company operates an active M&A program with a dedicated inquiry channel, having completed four subsidiary acquisitions since 2018, and pursues J-Beauty internationalization as a stated strategic priority under its ampule subsidiary.
Trenders firmographics
Firmographics- Name
- Trenders
- Legal name
- トレンダーズ株式会社 (Trenders,Inc.)
- Website
- https://trenders.co.jp
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Trenders (トレンダーズ) is a publicly traded Japanese beauty marketing company operating an integrated ecosystem of influencer marketing, owned beauty media, and e-commerce enablement services for enterprise cosmetics and consumer goods brands.
- Ownership category
- akta.pro rank
Trenders industry classification
Industry- Product category
- Beauty Marketing Services
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
Keywords
Where Trenders is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Trenders business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Influencer Marketing Services: Trenders earns fees by connecting brands (particularly in the beauty, cosmetics, and consumer goods sectors) with influencers and creators through its proprietary influencer network (LIN platform) and campaign management services. Revenue is generated through service fees based on campaign scope, influencer selection, and performance management.
- Media & Content Operations: The company operates owned beauty media properties (MimiTV, AKANE MAGAZINE, Art+, Paranavi) generating revenue through advertising, sponsored content, and brand partnerships. Content creation and event production services (ZENPLUS) also contribute.
- EC & D2C Brand Support: Through subsidiary companies including しるし株式会社 (EC support), Trenders provides e-commerce enablement services to brands, earning service fees and potentially commissions on sales throughput. D2C brand development (She Share Story) is also part of this revenue stream.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Trenders product offering
Product offeringCore offering
Trenders is a Tokyo-based marketing and media company that provides influencer marketing services, beauty-focused digital media platforms, and creative-industry solutions for enterprise clients, primarily in the cosmetics and consumer-goods sectors. Its core commercial offering is end-to-end J-Beauty marketing: matching brands with vetted influencers through the proprietary LIN platform, executing multi-platform social campaigns, and operating owned beauty media (MimiTV, AKANE MAGAZINE, Art+) to amplify reach. Through acquired subsidiaries it extends this into TikTok-specialized marketing (CARAFUL), event production (ZENPLUS), e-commerce enablement (しるし), J-Beauty internationalization (Cosme Hunt), and beauty R&D (Clemence Laboratory), supported by proprietary analytics tools such as SNS Trend Finder and Growseeds.
Product overview
Trenders operates as a diversified beauty and marketing platform with multiple specialized services and subsidiaries. The core offerings include influencer marketing (LIN), the beauty innovation firm ampule, and various media platforms (AKANE MAGAZINE, Art+). The company also provides career support services (Paranavi) and operates several subsidiaries including Mimi Beauty, ZENPLUS (event production), しるし株式会社 (EC support), CARAFUL株式会社 (TikTok marketing), Cosme Hunt Inc. (J-beauty global expansion), and クレマンスラボラトリー (beauty R&D). The portfolio spans marketing services, media/content, beauty products, and supporting services, unified by the mission of 'capturing trends and creating new eras.'
Differentiator
Problem solved
Functional benefit
Brands
- LIN (Lin/CREATE): Influencer marketing platform connecting brands with social media influencers
- ampule
- Paranavi (パラナビ)
- AKANE MAGAZINE
- Art+ (アートプラス)
- Mimi Beauty
- ZENPLUS
- しるし株式会社
- CARAFUL株式会社
- Cosme Hunt Inc.
- 株式会社クレマンスラボラトリー
Products and services
- LIN (Influencer Marketing Service) Influencer marketing service that connects brands with vetted social-media influencers for campaign planning, execution, and performance management — designed for enterprise clients seeking to transform individual sensibilities into social value, primarily in the beauty and consumer-goods sectors.
- ampule (Beauty Innovation Firm) Beauty-focused innovation firm empowering J-Beauty brands through expert communities, influencer networks, and global-promotion initiatives, including the 'ampule J-Beauty Voice' project launched to bring together beauty experts, professionals, and influencers.
- Paranavi (パラナビ) Parallel career support service that helps women balance and develop multiple careers over time through career consulting, media content, and employer-branding support.
- AKANE MAGAZINE Media platform publishing new values of J-Beauty to global audiences, featuring beauty experts and trend-setting content designed to communicate Japanese beauty values internationally.
- Art+ (アートプラス) Art makeup specialized media platform that helps users discover ideal art-makeup services and connect with qualified professionals in the art-makeup category.
- Mimi Beauty Beauty marketing service dedicated to advancing Japan's global presence in beauty and medical aesthetics, organized around Trenders' B2B 'Beauty Meets for Business' event series and brand-marketing initiatives.
- ZENPLUS Luxury event production service delivering high-end experiential marketing events that deliver extravagance to attendees' hearts, specializing in premium heart-touching experiences.
- しるし株式会社 (Shirushi Co., Ltd.) — EC Support EC support company that provides comprehensive e-commerce enablement solutions to brands, helping them unlock their potential and create the future through D2C and marketplace support.
- CARAFUL株式会社 — TikTok Marketing Services TikTok marketing professional-services company providing specialized TikTok campaign planning, creator management, and performance analysis to brand clients as part of Trenders' influencer-marketing ecosystem.
- Cosme Hunt Inc. — J-Beauty Global Expansion Company connecting J-beauty products with global markets, facilitating international expansion for Japanese beauty brands through overseas market-entry support.
- 株式会社クレマンスラボラトリー (Clemence Laboratory Inc.) Laboratory focused on beauty and medical aesthetics, developing products and services that combine beauty with healthcare for the Japanese market.
Quantifiable outcome
- X Corp. Advanced Partner certification maintained for 4 consecutive years (2023-2026)
- +1 more outcomes
Companies that use Trenders
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Trenders technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Trenders partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- しるし株式会社coreTrenders acquired しるし株式会社, an EC support company that helps brands unlock their potential and create the future. This acquisition expands Trenders' e-commerce enablement capabilities as part of its beauty ecosystem.
- 株式会社zenpluscoreTrenders acquired and made zenplus (event production company focused on luxury heart experiences) a subsidiary. Zenplus specializes in event production delivering luxury experiences, aligning with Trenders' beauty lifestyle ecosystem.
- 株式会社アイスタイル (istyle Corporation)coreTrenders entered a capital and business alliance with istyle Corporation (TSE: 3660), a leading beauty platform operator (cosme.jp). The alliance involves joint business development, shared beauty marketing expertise, and cross-promotional opportunities between Trenders' influencer network and istyle's beauty platform ecosystem.
- CARAFUL株式会社coreTrenders fully acquired CARAFUL株式会社, a TikTok marketing professional services company, to strengthen its TikTok-specific marketing capabilities as part of the broader beauty influencer ecosystem.
- X Corp. Japan (Twitter Japan)coreX Corp. Japan designated Trenders as an 'Advanced Partner' in the X company advertising certification partner program for 4 consecutive years (2023-2026). The partnership involves TikTok and Twitter marketing services, co-branded events, and influencer campaign collaboration.
- LINE CorporationminorMimiTV entered a business collaboration with LINE's beauty portal 'lacore', integrating MimiTV's beauty video content with LINE's messaging platform audience for cross-promotional beauty marketing.
- 東北新社minorTrenders partnered with Tohokushinsha Film Corporation to offer 'SNS drama' specialized video production services, combining Trenders' social media expertise with Tohokushinsha's video production capabilities.
- Pinterest JapanminorTrenders launched a Pinterest creator development project, partnering with Pinterest Japan to train and deploy creators on the Pinterest platform for beauty and lifestyle brands.
- cosme (小林製薬/アイスタイル)minorMimiTV, Trenders' beauty video media subsidiary, partnered with the cosme community app to offer review-linked video marketing, combining Trenders' influencer video capabilities with cosme's beauty review platform.
- Twitter Japan (as X Corp. predecessor)coreTrenders entered into a certified agency contract with Twitter Japan to offer Twitter-specialized influencer marketing services. This was the foundation of Trenders' TikTok and Twitter marketing specialization.
- 一般��人culesマーケティング協会 (WOMJ)minorTrenders is registered as a corporate member of the general incorporated association WOM Marketing Association (WOMJ). The company adheres to WOMJ's guidelines for word-of-mouth marketing, ensuring compliance with relationship disclosure and anti-fake review standards.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Trenders competitors and assessment
Company assessmentDirect peers
- UUUM Inc. UUUM operates one of Japan's largest YouTube and creator/influencer multi-channel networks. Comparable as a Japanese influencer network operationally similar to Trenders' LIN platform and MimiTV creator ecosystem.
- Istyle Corporation: Istyle operates @cosme, Japan's largest beauty review and platform community, and is a strategic capital and business alliance partner of Trenders. Both companies serve Japanese beauty brands with content-led discovery, e-commerce enablement, and consumer engagement at scale.
Broad incumbents
- Dentsu Inc. Dentsu is the largest Japanese advertising group offering media buying, influencer marketing and creative services to enterprise brands. Comparable as a large incumbent that competes with Trenders for enterprise beauty and consumer goods marketing budgets.
- CyberAgent Inc. CyberAgent is a major Japanese internet media group whose AbemaTV and talent agency (e.g., CyberAgent Talent) overlap with Trenders' influencer/creator marketing business. Comparable as a Japanese internet media conglomerate with significant beauty and entertainment ad inventory.
- Hakuhodo DY Holdings: Hakuhodo is one of Japan's largest advertising agency groups operating full-service influencer and digital marketing practices. Comparable as a Japanese enterprise advertising services competitor pursuing many of the same beauty and consumer goods clients.
- ADK Holdings (Asatsu-DK): ADK is a major Japanese advertising network offering digital, influencer and content marketing solutions. Comparable as an incumbent agency group competing for similar beauty brand briefs in Japan.
Emerging players
- Globee: Globee is a Japanese PR and influencer marketing agency focused on consumer and beauty brands. Comparable as a Japan-based influencer marketing agency competitor targeting similar mid-market enterprise brands.
- FindMe Caster: FindMe Caster is a Japanese influencer marketing marketplace for product seeding and brand collaborations. Comparable as an emerging creator marketplace focused on gifting/seeded campaigns — directly overlapping with Trenders' influencer seeding and managed-service activities.
- BUZMA (Eight Lab / various): BUZMA is a Japanese influencer marketing agency specializing in beauty and cosmetics campaigns. Comparable as a smaller, beauty-specialist influencer agency competing directly with Trenders' flagship LIN offering.
- Find Model (Proto Corp. subsidiary): Find Model is a Japanese influencer marketing platform that connects brands with creators across Instagram and TikTok. Comparable as a Japan-focused influencer discovery/marketplace emerging player targeting similar brand-side customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Trenders social profiles
Digital presenceTrenders compliance and trust
Trust signalCompliance3 records
Trenders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trenders leadership team
Management profileNumber of profiles
Profiles1 record
Trenders subsidiaries and ownership
Company hierarchySubsidiaries7 records
Trenders funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trenders M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trenders
What does Trenders do?
Trenders is a Tokyo-based marketing and media company that provides influencer marketing services, beauty-focused digital media platforms, and creative-industry solutions for enterprise clients, primarily in the cosmetics and consumer-goods sectors. Its core commercial offering is end-to-end J-Beauty marketing: matching brands with vetted influencers through the proprietary LIN platform, executing multi-platform social campaigns, and operating owned beauty media (MimiTV, AKANE MAGAZINE, Art+) to amplify reach. Through acquired subsidiaries it extends this into TikTok-specialized marketing (CARAFUL), event production (ZENPLUS), e-commerce enablement (しるし), J-Beauty internationalization (Cosme Hunt), and beauty R&D (Clemence Laboratory), supported by proprietary analytics tools such as SNS Trend Finder and Growseeds.
Is Trenders a public or private company?
Trenders is a public company. It is classified as public and is currently operating.
When was Trenders founded?
Trenders was founded in 2000. It employs 101 to 250 people.
Where is Trenders based?
Trenders is headquartered in Tokyo, Japan, in the Asia region.
How does Trenders make money?
Three revenue lines are on record. Influencer Marketing Services are the primary driver. The others are media & Content Operations and EC & D2C Brand Support.
Who are Trenders's main competitors?
Direct peers on record are UUUM Inc. and Istyle Corporation. Broad incumbents are Dentsu Inc., CyberAgent Inc., Hakuhodo DY Holdings and ADK Holdings (Asatsu-DK). Emerging players are Globee, FindMe Caster, BUZMA (Eight Lab / various) and Find Model (Proto Corp. subsidiary).
Does Trenders have an API?
No public API is recorded for Trenders.
What industry is Trenders in?
Trenders's product category is Beauty Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM). Its NAICS code is 541830 and its SIC code is 7311.