Wahler & Co

Name

Wahler & Co

Legal name

Wahler & Co. GmbH

Website

https://wahler-versicherungsmakler.de

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Commercial insurance brokerage
• Business risk management
• Insurance consulting services
• Independent insurance broker
• Corporate insurance solutions

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As a licensed insurance broker (Versicherungsmakler), Wahler & Co. earns commissions from insurance providers for policies placed. The company is legally obligated to act in the best interest of clients when placing insurance coverage.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wahler & Co. is an independent insurance broker (Versicherungsmakler) that assesses risk, designs holistic insurance portfolios, and places policies on behalf of business and private clients with multiple German and international insurance carriers. Core offerings span property and asset insurance, liability coverage, fleet and vehicle insurance, cyber risk insurance, transport/cargo insurance, and employee benefits including company pension and health schemes, organized into categories of Vermögenswerte, Haftungsrisiken, Fahrzeuge, Cyber, Mitarbeiterbindung, and Transport.

Product overview

Wahler & Co. is an independent insurance broker (Versicherungsmakler) based in Mannheim, Germany, offering comprehensive commercial and personal insurance solutions. The company provides a broad portfolio of insurance products organized into categories including: Vermögenswerte (property and asset insurance such as all-risk, electronics, and machinery breakdown), Haftungsrisiken (liability coverage including business liability, D&O, and professional indemnity), Liquidität (credit and guarantee insurance), Fahrzeuge (vehicle/fleet insurance), Cyber (cyber risk insurance), Mitarbeiterbindung (employee retention products like company pension and health insurance), and Transport (cargo and logistics insurance). The company serves industries including industry, trade, commerce, housing management, municipalities, and professionals, positioning itself as a holistic risk manager rather than a single-product provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyber Risk Insurance (Cyberversicherung) Cyber insurance coverage placed with partner carriers to protect businesses against cyber crime, ransomware attacks, data breaches, and associated operational and financial losses. For SMEs and mid-market commercial clients.
• Business and Professional Liability Insurance (Betriebs- und Berufshaftpflichtversicherung) Business and professional liability insurance covering statutory liability of insured companies for damages to third parties. For SMEs, commercial enterprises, and liberal professions.
• Transport / Cargo Insurance (Transportversicherung / Warentransportversicherung) Transport insurance covering goods during transit by water, land, and air, protecting against loss, damage, or theft during shipping. For manufacturers, traders, and logistics companies.
• Fleet Vehicle Insurance (Kfz-Flottenversicherung / Fuhrparkversicherungen) Fleet vehicle insurance providing coverage for companies with 6 or more motor vehicles, offering framework contracts for comprehensive fleet protection. For commercial enterprises with vehicle fleets.
• Directors and Officers Liability Insurance (D&O-Versicherung) Directors and Officers liability insurance protecting management personal assets against claims for breach of duty, covering legal defense costs and damages. For executives, board members, and managing directors.
• All-Risk Property Insurance (Allgefahrenversicherung) All-risk insurance providing broad coverage against multiple perils including fire, water damage, theft, and natural hazards. For commercial property owners and businesses.
• Business Interruption Insurance (Betriebsunterbrechungs-/Ertragsausfallversicherung) Business interruption insurance compensating for lost profits and ongoing expenses when operations are halted due to covered perils. For SMEs and commercial enterprises.
• Electronics Insurance (Elektronikversicherung) Electronics insurance covering damage to computer systems, office electronics, and technical equipment. For businesses with significant IT and electronics infrastructure.
• Machinery Breakdown Insurance (Maschinenbruchversicherung) Machinery breakdown insurance covering sudden and accidental damage to machinery and production equipment. For manufacturers and industrial clients.
• Trade and Craft Insurance (Handel- und Handwerk-Deckung) Trade and craft insurance specifically designed for motor trade and workshop businesses, covering test drives, customer vehicles, and activity-related damages. For automotive trade and craft businesses.
• Company Pension Schemes (Betriebliche Altersversorgung) Company pension schemes and retirement planning products for employees, supporting employer-sponsored retirement provision. For businesses seeking employee benefits and retention.
• Company Health Insurance (Betriebliche Krankenversicherung) Company health insurance providing additional healthcare coverage for employees as part of corporate benefits packages. For businesses seeking employee health benefits.
• Bundled Commercial Insurance Package (Gebündelte Gewerbepolice) Bundled commercial insurance package combining multiple coverages into a single policy for SMBs, offering simplified administration and integrated coverage. For small and medium businesses seeking comprehensive coverage.
• Photovoltaic Insurance (Photovoltaikversicherung) Specialized insurance for solar panel installations covering equipment damage and production losses. For businesses and property owners with photovoltaic installations.
• Fidelity Bond Insurance (Vertrauensschadenversicherung) Fidelity bond insurance covering losses from fraud, embezzlement, and social engineering attacks such as fake-president scams. For businesses seeking protection against internal and external financial crime.
• Professional Indemnity Insurance (Vermögensschadenhaftpflichtversicherung) Professional indemnity insurance covering financial losses caused by errors, negligence, or breach of duty in professional services. For self-employed professionals and consultancies.

Named customers12 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• AllianzcoreChannel Partner/ Reseller/ DistributorMajor German insurance provider partnership. Wahler & Co. as broker places policies with Allianz as one of multiple insurance partners, offering clients access to comprehensive coverage options.
• AXAcoreChannel Partner/ Reseller/ DistributorGlobal insurance group partnership providing commercial and personal insurance products through Wahler & Co. brokerage.
• HDIcoreChannel Partner/ Reseller/ DistributorGerman industrial insurance specialist partnership offering commercial insurance solutions for business clients.
• ERGOcoreChannel Partner/ Reseller/ DistributorERGO Group insurance partnership providing comprehensive insurance and assistance products through the broker network.
• Zurich GruppecoreChannel Partner/ Reseller/ DistributorInternational insurance company partnership offering global commercial and personal insurance solutions.
• AIGcoreChannel Partner/ Reseller/ DistributorGlobal insurance company partnership providing corporate and specialty insurance products including cyber and professional liability coverage.
• GeneralicoreChannel Partner/ Reseller/ DistributorMajor European insurance group partnership offering comprehensive insurance solutions for businesses and individuals.
• ARAGcoreChannel Partner/ Reseller/ DistributorGerman insurance company specializing in legal protection and general insurance products.
• GothaerminorChannel Partner/ Reseller/ DistributorGerman mutual insurance company partnership offering commercial and personal insurance products.
• Mannheimer Runde e.V.minorStrategic or Co-development PartnerMannheim regional charity/business network membership for corporate social responsibility and regional community engagement.
• BVMW (Bundesverband Mittelständischer Wirtschaft)minorStrategic or Co-development PartnerGerman SME association membership providing networking, advocacy, and business development support for medium-sized businesses.
• VEMAminorStrategic or Co-development PartnerInsurance broker network membership providing access to cooperative resources, training, and industry best practices.
• Bundesverband Deutscher Versicherungskaufleute (BDVM)minorStrategic or Co-development PartnerGerman insurance professionals association membership for industry representation and professional development.
• BNI (Business Network International) Südwest Chapter Heine MannheimminorGTM or Marketing PartnerBusiness referral network membership providing leads and referrals from other local businesses through structured networking.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Südvers Group: German insurance broker focused on commercial and industrial clients in southern Germany. Direct regional and product-line overlap with Wahler & Co.'s Mannheim-based industrial book.
• Ecclesia Gruppe: German independent insurance broker specializing in commercial, industrial and public-sector clients. Closely matches Wahler & Co.'s industrial/commercial/municipal vertical focus and independent brokerage positioning.
• Funk Gruppe: One of Germany's largest independent insurance brokers and risk consultants, headquartered in Hamburg. Directly comparable to Wahler & Co. as an ungebunden Versicherungsmakler serving commercial and industrial clients with multi-line offerings, though at significantly larger scale.
• MRH Trowe: German independent insurance broker and risk consultant serving mid-market and enterprise clients across specialty lines. Directly comparable multi-line, multi-carrier brokerage model.
• GLOBAL GRUPPE: German independent insurance broker and risk manager serving commercial and industrial mid-market clients. Closely comparable independent Versicherungsmakler model to Wahler & Co.
• Helmsauer & Kollegen: Independent German insurance broker group serving SMEs, liberal professions and industrial clients. Highly comparable product mix and independent brokerage model to Wahler & Co.

Broad incumbents

• Marsh Germany: Global insurance broker and risk advisor (Marsh McLennan) with a German presence serving large commercial and specialty risks. Overlaps with Wahler & Co.'s specialty lines (D&O, cyber, professional indemnity) at the upper end of the market.
• Willis Towers Watson (WTW): Global advisory and brokerage firm with German operations covering commercial risk, employee benefits and retirement planning — all segments in which Wahler & Co. also operates.
• Aon Germany: Global insurance and reinsurance broker with substantial German operations. Operates in the same commercial brokerage space as Wahler & Co. but at vastly larger scale and with multinational client coverage.

Regional players

• RVM Versicherungsmakler: German independent insurance broker serving regional commercial and industrial clients. Comparable business model and SME-focused offering to Wahler & Co., competing in overlapping regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xxing.com/pages/wahler-co-gmbhversicherungsmakler
• Facebookfacebook.com/wahler.firmenversicherungen
• LinkedInlinkedin.com/company/wahler-versicherungsmakler

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wahler & Co