R;pple Suicide Prevention

What R;pple Suicide Prevention does

Ripple Suicide Prevention is a UK-registered charity (No. 1194331) founded in 2020 by Alice Hendy MBE after the suicide of her brother Josh, operating a dual-structure model that pairs a non-profit charity arm with a commercial entity, Ripple Online Safety Limited (trading as Ripple For Business). Its core product is an AI-powered digital crisis intervention platform that detects harmful search intent related to self-harm and suicide in real time across search engines and web pages, intercepts users with a calm intervention screen, and signposts them to mental health support. The product suite comprises three deployment tiers — BrowserShield (browser extension across Chrome, Edge, Firefox, Safari, Opera), NetworkShield (network-level protection via on-site appliance, cloud proxy, or DNS), and MobileShield (MDM-deployed protection for managed mobile devices) — plus a Community Reporting Tool and Proactive AI Technology launched in 2026.

The underlying technology combines AI-driven content classification with local on-device processing for privacy, supported by a keyword/pattern library that refreshes every 24 hours and classification logic covering 15+ high-risk and 90+ additional harmful content categories. Detection runs locally so no personally identifiable information is collected, a deliberate architecture choice aligned with ISO 27001, ISO 9001, and Cyber Essentials certifications. Distribution is hybrid: browser extension stores and direct downloads serve individuals, families, educators, and charities (free tier), while enterprise sales via MDM partners (Intune, JAMF) and Netsweeper's 1.2 billion-device network infrastructure serve commercial and public sector customers on annual subscriptions priced per machine, access point, or enrolled device.

Name

R;pple Suicide Prevention

Legal name

Ripple Suicide Prevention (Registered Charity No. 1194331)

Website

https://ripplesuicideprevention.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ripple Suicide Prevention is a UK charity and commercial entity that builds AI-powered digital crisis intervention technology (BrowserShield, NetworkShield, MobileShield) to intercept harmful online searches related to self-harm and suicide, guiding vulnerable users to mental health support across 110+ countries.

Ownership category

akta.pro rank

Product category

Online Safety Software

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

akta.pro secondary industries

Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI), Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH)

Keywords

• Suicide prevention software
• Online safety technology
• Mental health crisis intervention
• Harmful content filtering
• Digital wellbeing tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Commercial Subscriptions (BrowserShield, NetworkShield, MobileShield): Subscription-based revenue from commercial and public sector organisations. BrowserShield priced per machine monthly, billed annually. NetworkShield priced per access point annually. MobileShield priced per enrolled device annually. Discounts available for public sector.
2. Free Charity Services (Cross-subsidy): BrowserShield provided free to individuals, parents, schools, colleges, universities, and registered charities. Funded by commercial subscription revenue from businesses. At least 10% of profits donated to charity.
3. Donations and Fundraising: Individual donations (one-off and monthly), corporate donations, fundraising events (challenge events, marathon runs, gaming marathons), workplace giving (payroll giving, matched giving, GAYE).
4. Speaker Bookings: Speaker appearances for events, workshops, internal initiatives on mental health, online safety, or suicide prevention booked for a donation of £795 + VAT.
5. Content Customisation: One-off fee for customising intervention screens with organisation-specific support services, helplines, internal EAP contacts, and geographic relevance of resources.

Pricing tiers

Go-to-market motion6 records

Distribution channels7 records

Marketing channels14 records

Core offering

Ripple Suicide Prevention builds AI-powered digital crisis intervention software that intercepts harmful search queries related to self-harm and suicide in real time, replacing harmful results with calm messages of hope and signposting users to 24/7 mental health support. Its three core products (BrowserShield, NetworkShield, MobileShield) protect individuals, students, employees, and organisations at browser, network, and mobile device levels, with the charity providing free protection to educators, families, and charities while commercial subscriptions are sold to businesses and public sector organisations.

Product overview

R;pple Suicide Prevention operates as two organizations: the charity (Ripple Suicide Prevention) and the commercial arm (Ripple For Business). The product portfolio consists of three core technology products: BrowserShield, NetworkShield, and MobileShield. BrowserShield is a browser-based extension that intercepts harmful searches at the device level. NetworkShield provides network-level protection across all connected devices as hardware/software deployed at infrastructure level. MobileShield extends protection to managed mobile devices via MDM platforms. All three products share the same crisis intervention mechanism—detecting high-risk search queries, displaying calm intervention screens with hope messaging, and connecting users to 24/7 mental health support. The products cover self-harm and suicide (core, always-on) plus 15+ associated risk categories and 90+ additional harmful content types. The charity provides these products free to schools, colleges, universities, and registered charities worldwide, while businesses and public sector organizations access them via annual subscription.

Differentiator

Problem solved

Functional benefit

Brands

• Ripple BrowserShield: Browser-based digital crisis intervention technology that intercepts harmful online searches and guides people to mental health support.
• Ripple NetworkShield
• Ripple MobileShield

Products and services

• BrowserShield

Quantifiable outcome

• 1.9 million+ people protected every week
• +7 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core, supporting and flagship.

• Blue Tea (Agile Software Systems)coreTechnology or IntegrationSoftware development partner providing technology services enabling business growth through innovative and bespoke software solutions such as Web Apps, Mobile Apps, API, and Software Modernisation.
• NetsweepercoreTechnology or IntegrationTechnology partner providing network-level infrastructure for content filtering and crisis intervention. Manages 1.2 billion devices globally.
• Mental Health First Aid England (MHFA)supportingStrategic or Co-development PartnerMental health training partner providing guidance on mental health awareness and crisis support within the Ripple ecosystem.
• FinWell TrainingsupportingStrategic or Co-development PartnerFinancial wellbeing training partner helping employees understand, measure and improve financial wellbeing for better mental health outcomes.
• Betknowmore UKsupportingStrategic or Co-development PartnerGambling harm support partner providing services combining lived experience and evidence-based therapeutic approaches.
• West Ham United FoundationflagshipGTM or Marketing PartnerMajor sports partnership for suicide prevention awareness. Joint football tournaments, community events, safeguarding initiatives across Academy.
• Bristol City Football ClubcoreGTM or Marketing PartnerSports partnership for mental health and suicide prevention. Safeguarding for staff and players across all age groups.
• Lighthouse CharitycoreStrategic or Co-development PartnerPartnership with construction industry charity providing mental health support. Joint webinars and awareness campaigns.
• Fay Greaves (BBC's The Traitors)flagshipGTM or Marketing PartnerBBC television personality and education sector leader serving as ambassador. 30-year career in education as Head of School Welfare. Climbing Machu Picchu to raise awareness.
• Ryan Briggs (FinWELL Training)coreGTM or Marketing PartnerFormer professional footballer and founder of FinWELL Training. Ambassador and advisory board member connecting financial wellbeing, mental health, and suicide prevention.
• Kirsty Birch (Work It Well)coreGTM or Marketing PartnerMental health advocate and founder of Work It Well. Leads #justhaveaconversation movement pushing for proactive mental health prevention in UK Health & Safety Law.
• Daniel Winter-Bates (Bury Tomorrow)coreGTM or Marketing PartnerLead singer of Bury Tomorrow metal band. Advocates for mental health conversations and raises awareness of Ripple technology in music and sports communities.
• Compare the MarketcoreGTM or Marketing PartnerMajor UK insurance comparison site deploying Ripple technology. Head of Internal Audit is MHFAider championing the initiative.
• AmeycoreGTM or Marketing PartnerInfrastructure management company deployed Ripple across 8,000 machines. Leading the way in construction sector for employee mental health.
• BeazleysupportingGTM or Marketing PartnerSpecialty insurance provider with Ripple deployment for employee protection.
• National Suicide Prevention NetworkflagshipStrategic or Co-development PartnerInnovation Partner in The Royal Foundation's National Suicide Prevention Network driving early action in suicide prevention.
• The Royal FoundationflagshipStrategic or Co-development PartnerCharity established by the Prince and Princess of Wales. Ripple is Innovation Partner in National Suicide Prevention Network.
• BenevitysupportingGTM or Marketing PartnerWorkplace giving platform enabling corporate employee giving, matched giving, and payroll giving programs.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kooth: Kooth is a digital mental health platform providing anonymous online counselling and wellbeing support to young people, with deep penetration in UK schools and colleges. It is directly comparable as a school-based digital mental health and suicide-prevention support service targeting the same 11–25 age group.
• GoGuardian: GoGuardian is a K-12 online safety and student wellbeing platform offering web filtering, classroom management and self-harm alerts. It is directly comparable as an education-focused online safety vendor with suicide-prevention signal detection.
• Papyrus (Prevention of Young Suicide): Papyrus is a UK charity dedicated to the prevention of young suicide, operating HOPELineUK and school-based suicide prevention programmes. It is directly comparable to Ripple in mission, UK education focus, and youth suicide prevention category.
• Bark: Bark is a parental and school monitoring tool that analyses texts, emails and social media for signs of cyberbullying, self-harm and suicidal ideation. It is directly comparable as a digital monitoring/safeguarding tool for schools and parents in the same category as BrowserShield.
• Lightspeed Systems: Lightspeed Systems provides web filtering, mobile device management and student safety tools for K-12 schools. It is directly comparable to NetworkShield/MobileShield in network and device-level online safety for education.
• Samaritans: Samaritans is the UK's leading suicide-prevention charity, operating a 24/7 helpline and a broad awareness programme. It is directly comparable as a UK-based suicide prevention charity providing crisis support and education outreach.
• Securly: Securly provides AI-powered student safety and wellness solutions for K-12 schools, including content filtering, mental health monitoring and self-harm detection. It is a direct peer in school-focused online safety with overlapping self-harm detection capabilities.
• Smoothwall: Smoothwall is a UK-based provider of web filtering, monitoring and safeguarding solutions for schools and businesses. It is a direct peer in network-level content filtering and safeguarding for education and enterprise.

Emerging players

• Crisis Text Line: Crisis Text Line provides 24/7 text-based crisis intervention, with technology-driven triage and routing. It is a comparable digital crisis-intervention organisation but operates a text-helpline model rather than in-browser interception.
• Calm Harm: Calm Harm is a UK NHS-backed app for self-harm prevention and emotional regulation among young people. It is an emerging peer in the digital self-harm intervention space, addressing a similar population through a different delivery modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/rippleprevent
• YouTubeyoutube.com/@ripplesuicideprevention
• Facebookfacebook.com/Ripplesuicideprevention
• LinkedInlinkedin.com/company/ripple-suicide-prevention-charity
• Instagraminstagram.com/ripplesuicideprevention

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R;pple Suicide Prevention