Cameron of Tasmania

What Cameron of Tasmania does

Cameron of Tasmania is a privately held, family-owned Pacific Oyster aquaculture business founded in 1971 by the Cameron family at Dunalley in Southern Tasmania. The company operates a fully vertically integrated production chain that includes the first commercial oyster hatchery in the Southern Hemisphere (built 1979), a nursery, and both sub-tidal and inter-tidal on-growing facilities across Tasmania and South Australia. Its technology base combines the proprietary Golden Oyster™ breed (developed over 30+ years), pioneering sub-tidal and deep-water grow-out systems, and screen-graded spat (4000–10,000 micron) that is supplied year-round to Tasmanian and South Australian oyster farms.

The product portfolio spans the full life cycle: spat/seed oysters in graded sizes for on-growers, fresh half-shell oysters, frozen half-shell oysters in Buffet and Standard sizes, whole live oysters in Buffet, Standard, and Large grades, and the branded Golden Oyster™ as a premium line. Sales are conducted as a B2B sales-led motion via phone, fax, and email through the Dunalley head office, with General Manager Ben Cameron and Administration Melissa Jansen handling customer inquiries directly. Distribution is domestic-only, with products reaching most major centres across Australia.

The company employs 30+ people directly plus 10+ indirectly via contract on-growers and processors. It operates under HACCP compliance, an 'Approved' classification in the Tasmanian Shellfish Quality Assurance Program, and Sustainable Certification across its Dunalley and Eagle Hawk Neck sites, and has recorded only one lease closure in more than 30 years. No external investors, parent entities, or public listing are indicated; revenue, pricing, and financial performance are not publicly disclosed.

Name

Cameron of Tasmania

Legal name

Cameron of Tasmania

Website

https://cameronsoysters.com

Company type

Private

Founded year

1971

Operating status

Operating

Short description

Cameron of Tasmania is a family-owned, vertically integrated Pacific Oyster producer founded in 1971, operating hatchery, nursery, and on-growing facilities in Tasmania and South Australia to supply spat, fresh and frozen oysters, and the proprietary Golden Oyster™ to Australian growers, foodservice, restaurants, and seafood retailers.

Ownership category

akta.pro rank

Product category

Oyster Aquaculture / Shellfish Farming

NAICS

Shellfish Farming (112512), Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro industry

PRIMARYAFAEAAAB

Marine Shellfish Farming (e.g., oysters, mussels, clams)

Agriculture & Food Production/Animal Production & Aquaculture/Aquaculture (Fish & Shellfish Farming)

Keywords

• Oyster aquaculture
• Pacific oyster farming
• Oyster seed supply
• Vertically integrated aquaculture
• Shellfish hatchery operations

Headquarters

HQ city

Dunalley

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Oyster Product Sales: Sale of Pacific Oyster products ranging from spat (seed oysters) to mature live oysters, including fresh half shell, frozen half shell, and whole live oysters to growers, food service providers, restaurants, and seafood retailers.
2. Spat/Seed Oyster Sales: Supply of juvenile oysters (seed/spat) from 3mm upwards to farmers for on-growing and finishing. Cameron of Tasmania supplies a considerable percentage of Tasmanian and South Australian farms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cameron of Tasmania is a vertically integrated Pacific Oyster producer that breeds, hatches, and grows oysters in Tasmania and South Australia. The company sells seed oysters (spat) graded by micron mesh screen sizes to other farms, and markets mature oysters (fresh half shell, frozen half shell, and whole live) in Buffet, Standard, and Large sizes to food service providers, restaurants, and seafood retailers. Its proprietary The Golden Oyster™ brand offers a premium gold-shelled breed exclusive to the company in Australia.

Product overview

Cameron of Tasmania is a vertically integrated oyster farming company offering a complete product portfolio from spat (juvenile oysters) to mature oysters. The product line includes: (1) Baby Spat Oysters and graded Spat Sizes (4000-10000 screen) for seed/supply to other farms; (2) Fresh Half Shell Oysters and Frozen Half Shell Oysters in Buffet, Standard, and Large sizes for food service and retail; (3) Whole Live Oysters for fresh seafood markets; and (4) The Golden Oyster™ as a premium branded product. The company operates both hatchery/nursery and on-growing facilities, allowing complete control from 3mm spat through to finished product.

Differentiator

Problem solved

Functional benefit

Products and services

• The Golden Oyster™
• Spat / Seed Oysters (4000, 5000, 6000, 8000, 10000 screen)
• Whole Live Oysters
• Fresh Half Shell Oysters
• Frozen Half Shell Oysters

Quantifiable outcome

• Supply from 3mm through 8mm spat all year round - unmatched capability in Australia
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Gippsland Aquaculture Industry Network Inc (GROWfish)minorOthersExternal resource link provided on Cameron of Tasmania's website to support industry education and information sharing. GROWfish is an aquaculture portal providing additional industry resources.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Petuna Group: Tasmanian salmon and seafood processor with aquaculture operations. Comparable as a Tasmanian aquaculture incumbent with similar cold-chain logistics, food-safety certifications, and B2B foodservice distribution.
• Huon Aquaculture: Largest Tasmanian aquaculture company focused on salmonids but with seafood processing infrastructure. Comparable as a larger Australian aquaculture incumbent that shares Tasmanian waters and cold-chain logistics expertise.
• Tassal Group: Australia's largest seafood producer (salmon) with vertically integrated operations including hatchery, grow-out, processing, and branded sales. Broad incumbent analogue for vertical integration, food-safety systems, and branded seafood marketing.

Direct peers

• East 33: Sydney-headquartered Australian oyster producer and aquaculture investor with operations across multiple estuaries. Direct peer because it shares Cameron's Pacific Oyster focus, vertically integrated approach, and supply to foodservice/retail channels.
• Tasmanian Oyster Co. Tasmanian-based oyster grower and processor supplying retail and foodservice markets. Direct peer as a Tasmania-based oyster operator sharing Cameron's geography, customer base, and product mix.
• Signature Oysters: Premium Australian oyster brand with multi-estuary production. Comparable to Cameron through its branded premium oyster positioning, selective breeding focus, and foodservice-led distribution.
• Spring Bay Seafoods: Tasmanian Pacific Oyster producer with on-growing and processing facilities. Direct peer competing in the same Tasmanian waters, serving similar foodservice and retail customers with comparable product specifications.
• Yumbah Aquaculture: One of Australia's largest aquaculture operators, producing abalone and oyster products with vertically integrated facilities. Comparable to Cameron in species-mix aquaculture, hatchery operations, and B2B foodservice sales motion.
• Angel Seafood Holdings: ASX-listed Pacific Oyster producer based in South Australia covering hatchery, nursery, and on-growing operations. Closest direct competitor to Cameron in the Australian Pacific Oyster market with overlapping product range (spat, half shell, whole live oysters) and similar customer segments.
• J&J Aquaculture: Australian Pacific Oyster hatchery and on-growing operation. Directly comparable to Cameron in hatchery/spat supply and oyster farming techniques, particularly for Tasmanian growers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cameron of Tasmania