Pegah

What Pegah does

Pegah (شرکت صنایع شیر ایران — Iran Dairy Industries Company) is Iran's largest dairy manufacturer and the country's first industrial pasteurized milk producer, founded in 1954 with equipment donated by UNICEF and matched funding from the Iranian government. The company operates as a privately-held holding structure with 29 subsidiaries spanning 10+ manufacturing facilities across Tehran, Tabriz, Shiraz, Kerman, Zanjan, Gorgan, Hamadan, Golpayegan, Khuzestan, and Urmia, plus an in-house packaging plant (2,200 tons/year) and a consolidated national distributor (Pakhsh Sarasar Bazargard).

Its product portfolio exceeds 900 SKUs and is anchored in core dairy — pasteurized and UHT (فرادما) milk, yogurt variants (including whipped, synbiotic, and Jersey), cheeses (cream, synbiotic, butter cheese, Five-Star), sterilized cream, doogh (including seven-herb), butter, kashk, and dry milk/infant formula. Beyond dairy, Pegah has expanded into adjacent categories under sub-brands: Padideh juices, Radler carbonated drinks, Zohl plant-based beverages, Shine, Avisa, Bita, sports protein supplements, milkshakes, instant drink powders, cake mixes, and industrial dairy powders. Production relies on conventional industrial dairy technologies — pasteurization, UHT sterilization with multi-layer aseptic packaging, and proprietary packaging film manufacturing.

The business model is a horizontally-oriented mass-market consumer goods operation selling one-time purchase dairy and beverage products through own-led distribution to retail stores, supermarkets, and government/institutional buyers across Iran. Revenue is generated through unit sales rather than subscriptions or licensing, pricing is mass-market and not publicly disclosed, and the primary customer segment is the general Iranian population, supplemented by institutional supply to schools, military bases, and government offices under long-standing arrangements dating to the 1950s.

Name

Pegah

Legal name

شرکت صنایع شیر ایران

Website

https://pegah.ir

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pegah is Iran's largest industrial dairy company, founded in 1954, producing 900+ dairy and beverage SKUs through 29 subsidiaries and nationwide distribution to Iranian mass-market consumers and government/institutional buyers.

Ownership category

akta.pro rank

Product category

Dairy Manufacturing

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Creamery Butter Manufacturing (311512), Beverage Manufacturing (3121), Food Manufacturing (311)

SIC

Dairy Products (2020), Fats & Oils (2070), Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Butter, Cream & Dairy Fats (CRADACAD), Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale (AFAIAEAB), Dairy-Based Beverage Wholesale (Milk Drinks, Yogurt Drinks) (AFAIAGAG)

Keywords

• Dairy manufacturing
• Milk processing
• UHT sterilization
• Pasteurized milk production
• Industrial dairy products

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dairy Products Sales: Sale of pasteurized milk, UHT milk, yogurt, cheese, cream, doogh, butter, kashk, whey products, and other dairy derivatives through retail and institutional channels across Iran.
2. Beverage Products: Sale of juice (under Pedehmeh brand), carbonated beverages (Radler), plant-based beverages (Zahel), Shine, Avisa, Bi Ta, and other beverage brands through the holding structure.
3. Industrial Dairy Ingredients: Sale of industrial dairy powders and ingredients to food manufacturers and other businesses.
4. Infant Formula / Dry Milk: Production and sale of dry milk and infant formula through subsidiary companies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pegah is Iran's largest industrial dairy manufacturer, producing and selling pasteurized and UHT (فرادما) milk, yogurt, cheese, cream, doogh (yogurt drink), butter, kashk (dried whey), and dry milk, alongside fruit juices, carbonated beverages, instant drink powders, cake mixes, industrial dairy powders, sports supplements, and infant formula across 900+ SKUs. The company operates through 29 subsidiaries spanning regional production facilities, beverage brands, packaging materials manufacturing, and nationwide distribution, reaching Iranian consumers and institutional buyers across all provinces.

Product overview

Pegah (صنایع شیر ایران - پگاه) operates as Iran's largest industrial dairy company, producing over 900 diverse products across multiple categories. The core product portfolio centers on liquid dairy products including pasteurized and UHT milk (شیر), various yogurt formats (ماست), cheese varieties (پنیر), cream (خامه), doogh/yogurt drink (دوغ), butter (کره), kashk (کشک), and dry milk (شیر خشک). Beyond traditional dairy, the company has expanded into adjacent food and beverage categories including fruit juices under the Padideh brand (آبمیوه پدیده), carbonated drinks (نوشیدنی گازدار), instant drink powders (پودر نوشیدنی فوری), cake mixes (پودر کیک), industrial dairy powders (پودرهای صنعتی), sports supplements (مکمل ورزشی), milkshakes (میلک شیک), and functional products such as kefir (کفیر), low-lactose milk, and fortified milk (شیر غنی شده). The company also holds additional brands including Radler (رادلر), Shahin (شاین), Avisa (آویسا), BiTa (بی تا), and Zohal (زحل). Products are distributed through Pegah Sahar Bazar (پخش سراسری بازارگستر) across Iran's provinces, with subsidiaries handling packaging, infant formula, and specialized dairy production.

Differentiator

Problem solved

Functional benefit

Brands

• آبمیوه پدیده (Pedehdeh Juice): Juice brand under Iran Dairy Industries holding company
• رادلر (Radler)
• زحول (Zohl)
• شاین (Shine)
• آویسا (Avisa)
• بی تا (Bita)
• پنیر پنج ستاره (Five-Star Cheese)
• فاماس (Famas)
• دوغ هفت گیاه (Seven-Herb Doogh)

Products and services

• Milk (شیر پگاه) Dairy product including fresh pasteurized milk, ultra-high temperature (UHT) milk (فرادما), and fortified milk enriched with vitamins A and D, sold to Iranian consumers through retail and institutional channels.
• Yogurt (ماست پگاه) Various yogurt products including regular yogurt, whipped yogurt (ماست همزده), synbiotic cheese yogurt, Jersey yogurt (ماست جرسی), and fruit-flavored yogurts for mass-market Iranian consumers.
• Cheese (پنیر پگاه) Wide range of cheese products including Five-Star Cheese (پنیر پنج ستاره), cream cheese, synbiotic cheese, and butter cheese (پنیر کره‌ای).
• Cream (خامه پگاه) Sterilized cream (خامه استریلیزه) and other cream products for culinary and consumer use.
• Doogh (دوغ پگاه) Traditional Iranian yogurt drink, including regular doogh and Seven-Herb Doogh (دوغ هفت گیاه) made with extracts from seven medicinal herbs.
• Butter and Animal Oil (کره پگاه) Butter and animal oil (روغن حیوانی) products made from dairy fats.
• Kashk (کشک پگاه) Dried and liquid whey product (کشک), a traditional dairy product used in Iranian cuisine.
• Kefir (کفیر پگاه) Fermented milk drink rich in probiotics, containing live cultures of yeasts and bacteria that support digestive health and immune function.
• Low-Lactose Milk (شیر کم لاکتوز پگاه) Milk processed with lactase enzyme to break down lactose, making it digestible for lactose-intolerant consumers.
• Fruit Juice (آبمیوه پگاه) Fruit juice products under the Padideh (پدیده) brand, including orange nectar (نکتار پرتقال) and other juice varieties.
• Carbonated Drink (نوشیدنی گازدار پگاه) Carbonated beverages including Radler drink (رادلر) under the Radler brand.
• Instant Drink Powder (پودر نوشیدنی فوری پگاه) Instant drink powder products for convenient preparation.
• Industrial Dairy Powders (پودرهای صنعتی پگاه) Industrial milk powder and dairy-based powders sold as ingredients to food manufacturers.
• Dry Milk and Infant Formula (شیر خشک پگاه) Powdered milk and infant formula products for consumer and institutional use, produced through the Nowzad subsidiary.
• Sports Supplements (مکمل ورزشی پگاه) Protein and sports nutrition supplements derived from dairy proteins.
• Milkshake (میلک شیک پگاه) Ready-to-drink and powder-based milk shake products in various flavors.
• Cake Mix (پودر کیک پگاه) Pre-mixed cake powder products for home baking.
• Animal Oil (روغن حیوانی پگاه) Clarified butter and animal-derived oils used in cooking and traditional food preparation.

Quantifiable outcome

• Over 900 diverse products across dairy and beverages
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Government of Iran (دولت ایران)coreStrategic or Co-development Partner · 1 January 1957The Iranian government committed to matching UNICEF's equipment donation (equivalent to $430,000 at the time) and pledged to allocate 1.5 times the value of machinery for 7 years from milk production revenue for feeding underprivileged children. The government also established the factory under the Ministry of Agricultural Production and Consumer Goods in 1968.
• UNICEF (یونیسف)coreStrategic or Co-development Partner · 1 January 1954UNICEF donated equipment and machinery worth 3.3 million tomans to Iran to help establish the first pasteurized milk factory in the country. This was a foundational partnership that enabled the creation of the company. The Iranian government matched this contribution with an equivalent investment. UNICEF's support was critical to the establishment of Iran's modern dairy industry in 1954.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Kalleh Dairy Company: One of Iran's largest private dairy producers, competing directly with Pegah across pasteurized and UHT milk, yogurt, cheese, cream, and dairy desserts in the Iranian mass market with strong national brand recognition.
• Pak Dairy (Damdaran): Major Iranian dairy manufacturer with broad portfolio of milk, yogurt, cheese, butter, and dairy beverages; competes head-to-head with Pegah in retail channels across Iran.
• Mihan Dairy Group: Large Iranian dairy group producing fluid milk, fermented dairy, cheese, and industrial dairy ingredients; overlaps with Pegah on core dairy categories and ingredient supply to food manufacturers.

Regional players

• Almarai: The largest vertically integrated dairy company in the Middle East (Saudi Arabia-listed), with a comparable full-spectrum dairy and beverage portfolio — a useful regional scale and business-model benchmark for Pegah's aspirations.
• Savola Group: Saudi food conglomerate with significant dairy and edible oils exposure across MENA; relevant peer given overlapping dairy manufacturing and branded consumer food distribution in the same regional corridor.

Broad incumbents

• Danone: Global dairy and plant-based beverage leader (Actimel, Danone yogurt, Alpro) — directly comparable in yogurt, probiotic dairy, and functional dairy positioning that Pegah is building toward.
• Nestlé: World's largest food and beverage company with broad dairy (Nido milk powder, infant formula, yogurt, cheese) and beverage portfolio that mirrors Pegah's mass-market + functional + industrial strategy at global scale.
• Arla Foods: Global dairy cooperative with strong position in milk, yogurt, cheese, butter, and dairy ingredients — directly comparable on product breadth and ingredient-side revenue streams.
• Lactalis: World's largest dairy group by turnover; relevant peer given its broad portfolio across fluid milk, cheese, butter, and dairy ingredients and its track record of acquiring and integrating regional dairy brands.
• Fonterra: Global dairy cooperative and one of the largest dairy ingredient exporters; comparable to Pegah on the industrial dairy powders and B2B ingredients side of the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pegah-distribution-company
• Xx.com/pegah_dairy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegah