What warfair does

warfair ApS is a privately held Danish e-commerce company founded in 2020 and headquartered in Veksø Sjælland, Denmark. The company imports and retails specialty foods and handicrafts sourced exclusively from countries classified as conflict-affected and fragile by the World Bank — currently Afghanistan, Burkina Faso, DR Congo, Myanmar, Niger, Palestine, Somalia, Syria, Yemen and Ukraine. The curated catalog of approximately 95 SKUs spans chocolate (Virunga Origins brand), nuts and dried fruits, spices, coffee and tea, beer and wine, grocery staples, and handicrafts, with origin-producer partnerships built in-country (e.g., Ziba Foods in Afghanistan, Som Seed Agri in Somalia, Taybeh Brewing in Palestine, Ukrainian wineries, Yemen Journey).

The business operates a Shopify-powered DTC storefront (warfair.store) as the primary sales channel, supplemented by a wholesale channel reaching 20+ Danish specialty retailers and fair trade shops (Green Living, Nørrebro Kolonial, Fair Trade Butik Karibu) and food-service accounts (Sing Tehus, Restaurant JATAK, Collective Bakery, plus Austrian restaurants Joseph Brot and Landhaus Bacher). A B2B corporate gift program (firmagaver for fred) targets Danish and European businesses seeking impact-driven gifting. Distribution is domestic Denmark via DSV/GLS, with international shipping to EU countries and the US via DHL Express.

The revenue model is straightforward commerce: pay-as-you-go unit pricing on individual SKUs (15 DKK to 1,599 DKK including Danish VAT), with free domestic shipping above 750 DKK. warfair monetizes through three streams — direct-to-consumer one-time product sales, wholesale/transaction-fee reseller sales to retailers and restaurants, and B2B corporate gift baskets. The competitive position rests on a unique sourcing niche, formal due-diligence documentation (warfair.world), Fairtrade/Flocert certification (FLO ID 44654), an EU organic importer certificate (DK-ØKO-100.208-0002052.2024.001), and former B-Corp status (2024-2026), alongside a climate compensation partnership with United Eco Solutions in DR Congo. The company is micro-scaled at 1-10 employees and has not disclosed revenue or external funding.

Name

warfair

Legal name

warfair ApS

Website

https://warfair.store

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

warfair ApS is a Danish e-commerce company that imports and sells specialty foods and handicrafts from 10 World Bank-classified conflict-affected countries via Shopify DTC, wholesale to 20+ Danish retailers and restaurants, and B2B corporate gifts targeting European consumers and businesses.

Ownership category

akta.pro rank

Product category

Ethical Specialty Foods and Handicrafts E-commerce

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

akta.pro secondary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Ethical specialty foods
• Conflict-zone imports
• Fair trade retail
• Corporate gift solutions
• Handicraft e-commerce

Headquarters

HQ city

Veksø

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C): One-time product sales through e-commerce storefront. Products include nuts, dried fruits, spices, chocolate, coffee, tea, crafts, and alcoholic beverages sourced from conflict-affected countries.
2. Wholesale to Retailers: Bulk sales to Danish retailers and fair trade shops who resell warfair products in their physical stores.
3. Corporate Gifts (B2B): Pre-packaged gift baskets and custom corporate gift solutions sold to businesses for gifting purposes. Includes custom design options for larger orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

warfair imports and resells quality specialty foods, beverages, and handicrafts sourced from conflict-affected countries through a Shopify-based e-commerce store and a wholesale network of Danish retailers and restaurants. The catalog of approximately 95+ products includes chocolates, nuts, dried fruits, spices, coffee, tea, beer, wine, groceries, and handicrafts from Afghanistan, Burkina Faso, DR Congo, Myanmar, Niger, Palestine, Somalia, Syria, Yemen, and Ukraine. The company also offers corporate gift baskets and pre-packaged gift services for businesses seeking socially impactful gifting.

Product overview

warfair is an e-commerce company that imports and sells quality products from conflict-affected countries to support peace and economic development. The product portfolio consists of a curated selection of food products and handicrafts from Afghanistan, Burkina Faso, DR Congo, Myanmar, Niger, Palestine, Somalia, Syria, Yemen, and Ukraine. The main product categories include: chocolates from DR Congo (Virunga Origins brand - dark, coconut milk, peanut, white, intense varieties); dried fruits and nuts (apricots, almonds, pistachios, pine nuts, walnuts, raisins, mulberries, figs, dates, mango); spices and seasonings (saffron, Za'atar, vanilla, chili, ginger, galangaroot, moringa); coffee, tea and cascara (from Yemen, Ukraine, Congo); grocery staples (olive oil, couscous, freekeh, chufa); beer from Palestine (Taybeh Brewing Co.) and wines from Ukraine; and handicrafts (glassware, lanterns, soap, baskets, vests, bags). Gift packages and corporate gift services are also offered. The company acts as a direct-to-consumer e-commerce platform via Shopify, with products sourced through partnerships with local suppliers and producers in conflict-affected regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Chokolader (Chocolates) Chocolate assortment from DR Congo including dark chocolate (63% organic), intense dark chocolate (95%), coconut milk chocolate (54%), peanut chocolate (61%), white chocolate (29%), chocolate-covered peanuts, and gorilla chocolate. All products are organic and vegan, made with Trinitario cocoa beans in association with Virunga National Park.
• Nødder (Nuts) Assorted nuts sourced from conflict-affected countries including Afghan almonds, cashew nuts from Burkina Faso, walnuts from Afghanistan, and pistachios from Syria and Afghanistan.
• Tørrede frugter (Dried Fruits) Dried fruits including tree-dried apricots, white mulberries, dried figs, dried pears, dried nectarines and peaches, dried persimmons, dried plums, mango from Burkina Faso, Medjoul dates from Palestine, and Kishmish raisins.
• Krydderier (Spices) Spices including Za'atar from Palestine, dried ginger from Myanmar, dried galangaroot from Myanmar, chili from Myanmar, saffron from Afghanistan, licorice root powder from Afghanistan, moringa powder from Niger, and vanilla sticks from Congo.
• Specialkaffe & Te (Specialty Coffee and Tea) Specialty coffee and tea including organic rosebay herbal tea from Ukraine, Carpathian tea bags from Ukraine, Zhorat herbal tea from Syria, organic coffee beans from Congo, Haraz coffee from Yemen, green coffee from Yemen, and Qishr/Cascara from Yemen.
• Kolonial (Grocery Staples) Grocery staples including couscous from Palestine, freekeh from Palestine, chufa from Niger, moringa powder from Niger, Aleppo soap from Syria, olive oil from Palestine, licorice root powder from Afghanistan, MüsliMix, and vanilla from Congo.
• Kerner & Frø (Seeds and Kernels) Seeds and kernels including Jalghoza pine nuts from Afghanistan, trailmix, raw apricot kernels, salted apricot kernels, snackmix, sesame from Somalia, and chia seeds from Congo.
• Øl & Vin (Beer and Wine) Beer and wine including Palestinian beers from Taybeh Brewing Co. (Golden, IPA, Dark, White, Amber, Non-alcoholic) and Ukrainian wines including Stakhovsky Merlot ACE and Chizay Cuvée. MitID age verification required for purchase.
• Håndværk (Handicrafts) Handicrafts including Herati glass from Afghanistan, Herati candlesticks, Yemen lanterns (small and large), Aleppo soap from Syria, Yemen beach baskets, Afghan wool and cotton vests, plush hippos from Congo, and embroidered shoulder bags from Afghanistan.
• Gaver (Gift Packages and Gift Cards) Curated gift packages including the Syria gift bag, Classic gift bag, Snacks&Safran gift bag, Chocolate&Almonds gift bag, Almonds gift bag, Palestine gift bag, Party gift bag, gift boxes, gift baskets, and digital gift cards. Also includes corporate gift services.
• Gavekort (Gift Cards) Digital gift cards available in variable amounts starting from 100 DKK, delivered immediately via email.
• Firmagaver for Fred (Corporate Gifts for Peace) B2B corporate gift solutions including pre-packaged gift baskets and custom corporate gift options for businesses seeking socially impactful employee gifts, client appreciation gifts, and event gifts. Includes custom design options for larger orders.

Quantifiable outcome

• Created income and employment opportunities in 10 conflict-affected countries
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Virunga OriginscoreStrategic or Co-development PartnerChocolate and coffee producer from eastern DR Congo, established in connection with Virunga National Park. Produces world-class chocolate and coffee while contributing to peace, income and employment for local population, and to sustainability and protection of mountain gorillas.
• Ziba FoodscoreStrategic or Co-development PartnerAfghan company working directly with smaller farms and cooperatives, purchasing highest quality products. Over 80-90% of employees are women. Products include apricot kernels, almonds, pistachios, pine nuts, and dried fruits.
• Som Seed AgricoreStrategic or Co-development PartnerSomali agricultural company in Mogadishu producing high-quality sesame seeds with 99.98% purity. FSSC food certified. Creates jobs and income for Somali farmers and women.
• Taybeh Brewing Co.coreStrategic or Co-development PartnerInternationally recognized Palestinian company producing beers sold in Israel, USA, Sweden, and Switzerland. Warfair imports Palestinian beers.
• Yemen JourneycoreStrategic or Co-development PartnerPartnership to bring unique Yemeni products to Denmark including coffee, lanterns, and woven baskets.
• Little SunminorChannel Partner/ Reseller/ DistributorDistribution partner for Yemen lanterns. Little Sun sells Yemen lanterns through their platform while warfair handles sales through their shop.
• Mol'far Eco Ltd.coreStrategic or Co-development PartnerUkrainian company founded by entrepreneur and soldier Yevhenii Honcharenko near Pylypets in the Carpathians. Seven employees produce natural and organic tea from herbs collected in the mountains by 30 local collectors.
• Stakhovsky WinerycoreStrategic or Co-development PartnerUkrainian winery owned by former tennis champion Sergiy Stakhovsky, now fighting for Ukraine. Produces premium wines from the Zakarpattia region using French oak barrels.
• Chateau ChizaycoreStrategic or Co-development PartnerMajor Ukrainian winery in the historic Zakarpatien region at the foot of the Carpathian Mountains, one of Ukraine's most important wineries.
• Villa TintacoreStrategic or Co-development PartnerUkrainian winery founded in 1998 in Bessarabia, Odessa region near the Danube River. Focuses on quality wines meeting EU standards.
• Molly's HeartminorGTM or Marketing PartnerPartnership for corporate gift solutions with beautiful handmade baskets, art, and delicacies.
• The -ableminorGTM or Marketing PartnerPartnership for corporate gifts importing ceramics and other handicrafts made by refugees in the Middle East.
• GebanaminorChannel Partner/ Reseller/ DistributorPartner for cashew nuts from Burkina Faso in the Snackmix product collaboration.
• United Eco SolutionscoreStrategic or Co-development PartnerClimate compensation partner providing interventions in DR Congo in the area where warfair also purchases goods through Virunga Origins.
• The Ethical CommitteecoreOthersInternal ethical committee that reviews and approves due-diligence reports and handles complaints related to warfair activities and behavior.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqCzu6HTv3U8zazUBmA_Sgg
• Facebookfacebook.com/tradeforpeace
• LinkedInlinkedin.com/company/warfair
• Instagraminstagram.com/warfairdk
• Xx.com/warfairdk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about warfair