Ledo plus

What Ledo plus does

Ledo plus d.o.o. is a Croatian private limited liability company headquartered in Zagreb that manufactures and distributes branded ice cream and frozen food products, operating since 1958. The company operates two principal product lines: ice cream under sub-brands including King (premium cones), Macho (innovative sandwiches and cups), Quattro, Ledo Legende, Lino Lada, Plazma, Kontiki, Twice, Torte, and Time, alongside specialty formats such as a 72-kcal fruit sorbet and a Cedevita-licensed vitamin-enriched ice cream; and frozen foods spanning fish and seafood (breaded fish, fish sticks, squid rings, shrimp, seafood mixes), vegetables and fruits (peas, spinach, blueberries, Provence mixes), pasta and dough (puff pastry, Štrukli), ready meals, and meat products. Its core production technology is branded 'svježe zamrznuto' (freshly frozen), a rapid-freezing process positioned as preserving nutritional value, flavor, and quality from the moment of freezing.

Ledo generates revenue through one-time retail sale of branded packaged goods to general consumers (horizontal B2C) via retail grocery, supermarket, and convenience store channels across Croatia, with exports managed through a dedicated 'Ledo u inozemstvu' (Ledo abroad) division. Distribution is supported by the company's own dedicated sales centers ('Prodajni centri'), and the business is part of the Nomad Foods Europe Limited group, giving it access to pan-European and UK distribution. Marketing is primarily content-led, centered on a recipe magazine, blog, newsletter, and selective participation in industry events such as the International Ice Cream Consortium (IICC), where it has won 10 international awards for the King brand including a 2025 bronze medal in the 'Most Innovative Ice Cream' category for King Cornet Yogurt Forest Fruit. The company holds AEO-C (Authorised Economic Operator – Customs) certification from the Croatian Ministry of Finance, facilitating faster EU customs procedures and signaling a compliance posture oriented toward international trade.

Name

Ledo plus

Legal name

LEDO plus d.o.o.

Website

https://ledo.hr

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ledo plus is a Croatian branded ice cream and frozen food manufacturer, established in 1958, selling through retail grocery and export channels as part of the Nomad Foods Europe Limited group. It serves general consumers across Croatia, the EU, UK, Serbia, and Bosnia with sub-brands including King, Macho, and Quattro.

Ownership category

akta.pro rank

Product category

Frozen Foods and Ice Cream Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

Keywords

• Frozen food manufacturing
• Ice cream production
• Frozen ready meals
• Frozen seafood products
• Frozen vegetables and fruits

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ice Cream Products: Ledo generates revenue through the manufacture and sale of branded ice cream products including King, Macho, Ledo Legende, Lino Lada, Kontiki, Quattro, Twice, Time, and other varieties. These are sold through retail grocery and convenience store channels across Croatia and export markets.
2. Frozen Food Products: Revenue is also generated from the manufacture and sale of frozen food products including fish, vegetables, fruits, pasta dishes, ready meals, and meat products. These are distributed through the same retail channels as ice cream products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LEDO plus d.o.o. manufactures and distributes ice cream and a broad range of frozen food products — including fish and seafood, vegetables, fruits, pasta, ready meals, and meat products — primarily under the Ledo brand and sub-brands such as King, Macho, Quattro, Hulk, Fantasia, Fantastico, Čiko, Twister, and Štapić. The company serves Croatian households and export markets through retail grocery channels, with production based in Croatia.

Product overview

Ledo plus is a Croatian frozen food and ice cream company offering two main product lines: frozen foods (smrznuta hrana) including fish and seafood (riba), vegetables and fruits (povrće i voće), pasta dishes (tijesta), ready meals (gotova jela), and meat products; and ice creams (sladoledi) through sub-brands including King (premium cones), Macho (innovative sandwiches and cups), Quattro (multi-flavor varieties), Ledo Legende (premium classics), Lino Lada, as well as specialty products like Sorbet (low-calorie fruit sorbet), Cedevita ice cream, and vanilla bourbon in 2L format. The company operates as part of the Nomad Foods Europe Limited group and holds AEO-C customs certification for international trade.

Differentiator

Problem solved

Functional benefit

Products and services

• King (ice cream)

Quantifiable outcome

• Frozen food retains nutritional value for months, while fresh produce loses nutrients within 4 days of harvest

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Nomad Foods Europe LimitedcoreOthersLedo (LEDO plus d.o.o.) is part of the Nomad Foods Europe Limited group. Personal data may be shared with other group companies as necessary for the provision of quality service and compliance with legal requirements. This is a corporate parent-subsidiary relationship within one of Europe's largest frozen food groups.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arla Foods: European dairy cooperative with significant ice cream production. Comparable in dairy-based ice cream manufacturing and European retail distribution.
• Findus: Major European frozen food brand (fish, vegetables, ready meals). Closely comparable in product mix and pan-European distribution, operating under the same Nomad Foods umbrella.
• Froneri: Pure-play ice cream and frozen desserts company (owns Häagen-Dazs, Nestlé European ice cream). Closely comparable as a focused ice cream/frozen dessert specialist with similar product format innovation.
• DMK Deutsches Milchkontor (Eiszauber / ice cream portfolio): German dairy cooperative producing private-label and branded ice cream. Comparable as a regional European ice cream manufacturer serving retail and foodservice channels.
• Birds Eye: UK-headquartered frozen food brand (fish fingers, peas, ready meals). Direct comparable in frozen food category breadth and brand-led consumer marketing approach.
• Iglo: Iconic European frozen food brand (fish, vegetables, poultry). Directly comparable as a Nomad Foods sibling brand with overlapping frozen-food portfolio and similar European retail channel.

Regional players

• Podravka: Major Croatian and Southeast European food company (soups, sauces, ready meals, frozen foods). Direct regional peer competing in the same Croatian grocery channel and neighboring export markets.

Broad incumbents

• Unilever (Algida / Wall's): Global FMCG major with leading European ice cream brands (Algida in Southern Europe, Wall's in UK). Direct competitor in ice cream with substantially larger marketing budgets and pan-European scale.
• Nomad Foods: Parent company and Europe's largest frozen food group (owns Birds Eye, Iglo, Findus). Directly comparable as the parent whose portfolio strategy shapes Ledo's growth opportunities and constraints.
• Nestlé: Global packaged food and ice cream major (e.g., Nestlé Ice Cream across Europe). Overlaps with Ledo in both branded ice cream and frozen prepared foods.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ledo.medo
• LinkedInlinkedin.com/company/ledoplus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ledo plus