Taets Art and Event Park

What Taets Art and Event Park does

Taets Art and Event Park is a privately held Dutch event-venue operator founded in 2004 by Peter Tates and legally organized as Taets Catering Services B.V. The company operates seven distinct event spaces on the historic Hembrugterrein in Zaandam, approximately 15 minutes from Amsterdam, including Building 41, Building 43, Yada Yada, Hall 1 (which contains the 4,500 m² Black Box), the Glass Pavilion, Building 408, the Event Garden, and the Hembrug ÉÉN passenger ship vessel. The 12,000 m² site sits within the UNESCO World Heritage 'Stelling van Amsterdam' and combines 1897 industrial-heritage architecture with modern event infrastructure, supporting events of 20 to 12,500 guests and offering 600 on-site parking spaces.

The business model centers on custom-quoted venue rental complemented by an ecosystem of preferred-partner services covering catering, audio-visual production, security, staffing, internet, event styling, furniture, hotel accommodation, branding, and signage. Go-to-market is direct enterprise sales through dedicated account managers, supported by a website with 360-degree venue tours and quote-request functionality. The client base is concentrated in enterprise and corporate events, with named customers spanning Google, ABN AMRO, Heineken, BMW, IKEA, Adidas, Deloitte, Philips, ING, and Adidas, alongside recurring festival and conference tenants such as Amsterdam Dance Event and DELIVER Europe. Pricing is bespoke and not publicly disclosed, with revenue, headcount details, and capital structure remaining undisclosed in the available data.

Name

Taets Art and Event Park

Legal name

Taets Catering Services B.V.

Website

https://taets.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Taets Art and Event Park is a Dutch event-venue operator on the UNESCO-listed Hembrugterrein in Zaandam, renting seven heritage and modern spaces from 20 to 12,500 guests to enterprise clients, festivals, and conference organizers.

Ownership category

akta.pro rank

Product category

Event Venue Rental Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

akta.pro secondary industries

Festival Grounds & Fairgrounds Operations (MPAGALAH), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event venue rental
• Corporate event spaces
• Conference facilities
• Industrial heritage venues
• Festival event services

Headquarters

HQ city

Zaandam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Venue Rental: Primary revenue from renting out event venues including Building 41, Building 43, Hall 1 (Black Box, White Box), Yada Yada, Event Garden, Hembrug ÉÉN (event vessel), and The Glass Pavilion. Venues can be booked individually or in combination for events ranging from 20 to 12,500 guests.
2. Additional Services: Supplementary revenue from catering, audio-visual equipment, security, internet, event styling, furniture rentals, hotel partnerships, branding/signage, and staffing services provided through preferred partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Taets Art and Event Park rents out six distinct indoor and outdoor event venues (Building 41, Building 43, Yada Yada, Hall 1, The Glass Pavilion, Building 408, Event Garden) plus a passenger ship (Hembrug ÉÉN) on the historic Hembrugterrein industrial site near Amsterdam, accommodating events from 20 to 12,500 guests. The company supplements venue rental with full-service event support including catering, audio-visual equipment, security, internet, event styling, furniture rentals, hotel partnerships, branding, and staffing through preferred partners.

Product overview

Taets Art and Event Park is a multi-venue event destination offering seven distinct indoor and outdoor spaces (Building 41, Building 43, Yada Yada, Hall 1, The Glass Pavilion, Building 408, Event Garden) plus a passenger ship venue (Hembrug ÉÉN). The venue supports events from 20 to 12,500 guests and offers comprehensive event services including catering, audio-visual technique, security and mobility, internet, event styling, furniture rentals, hotel partnerships, branding, and staffing. Venues can be used individually or combined, with the site located 15 minutes from Amsterdam on the historic Hembrugterrein industrial grounds.

Differentiator

Problem solved

Functional benefit

Brands

• Hembrug ÉÉN: A unique passenger ship event vessel offered by Taets Art and Event Park, designed for corporate events, networking sessions, and private celebrations on Amsterdam's iconic waterways. Starting from Amsterdam Central Station, it transports guests to the Hembrugterrein in a 40-minute cruise.

Products and services

• Building 41 Historic venue featuring The Gallery with waterfront terrace and The Theatre with original stage and antique wood floor, suitable for receptions, dinners, and plenary sessions up to 350 people.
• Building 43 Event venue with Event Area featuring cast iron pillars and elegant open space, plus Meeting Area with eight soundproofed meeting rooms, suitable for meetings, product presentations, and exhibitions.
• Yada Yada Former munitions factory venue divided into The Cathedral and Marketplace spaces, characterized by rusty structures and red bricks, suitable for conferences, trade shows, and exhibitions.
• Hall 1 Large venue housing the Black Box (4,500 m² floor space, largest venue space) and White Box, suitable for multi-day exhibitions, large conferences, and spectacular shows.
• The Glass Pavilion Iconic space featuring three large trees growing through the roof, suitable as entrance, registration, or checkroom space.
• Building 408 Long expansive space with glass roof, wood floors, and modern art, commonly used as artist foyer or crew space for Black Box events, with independent entrance for breakout or catering use.
• Event Garden Outdoor location nestled between historic buildings with a majestic old tree centerpiece, suitable for summer drinks, BBQs, food festivals, and outdoor activities.
• Hembrug ÉÉN Passenger ship venue offering cruises from Amsterdam Central Station to Hembrugterrein, with lower deck and upper salon spaces for meetings, product presentations, and events up to 250 guests.
• Conference Services Conference hosting services with venues suitable for 20 to 12,500 guests, featuring full-service support including catering and audiovisual needs.
• Catering Catering services through preferred catering partners, offering options from intimate gala dinners to outdoor food festivals, with option to bring in own caterer for a small fee.
• Audio & Visual Technique State-of-the-art in-house screens, projectors, and plug-and-play systems, with partner AV supplier for customized packages including streaming and complex visual setups.
• Security and Mobility Security and safety services through trusted partner GSEC, including access control, crowd management, emergency response, and traffic management with parking assistants.
• Event Styling Decoration options including lighting, projection, and event stylist services through partners for creating captivating atmospheres.
• Furniture & Rentals Standard furniture included in venue rental plus additional in-house furniture for rent and connection to suppliers for tents and portable toilets.
• Hotel Accommodation Services Partnership with nearby Inntel Hotels and NH Hotels for convenient accommodation options for event visitors.
• Branding & Signage Digital signage solutions and branding options through partners for displaying company logos and custom messages.
• Staffing Services Additional staff services including hostesses, toilet attendants, and wardrobe attendants through partner Melles People.

Quantifiable outcome

• Events can accommodate from 20 to 12,500 guests across six unique venues
• +1 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hete PepercoreStrategic or Co-development PartnerCreative catering partner that delivered cuisine for the ABN AMRO Retailer of the Year Awards 2024-2025. Known for high standards and inventive cuisine, Hete Peper is described as a trusted supplier and preferred catering partner of Taets.
• GSECcoreStrategic or Co-development PartnerSecurity and mobility partner providing skilled security staff for access control, crowd management, emergency response, and conflict resolution. Creates customized security packages for events from political conferences to festival-style parties.
• Melles PeoplecoreStrategic or Co-development PartnerStaffing partner providing additional personnel including hostesses, toilet attendants, and wardrobe attendants for event support.
• Inntel Hotels Amsterdam-ZaandamminorStrategic or Co-development PartnerPartner hotel providing accommodation options for event attendees. Located near the venue to ensure seamless visitor experience.
• NH HotelsminorStrategic or Co-development PartnerPartner hotel providing accommodation options for event attendees and visitors.
• Preferred AV SuppliercoreTechnology or IntegrationAudio-visual supplier specializing in customized AV packages for events including conferences with international streaming and festival-style corporate parties. Handles rigging and hanging points; in-house screens and projectors also available.
• AccuraatminorStrategic or Co-development PartnerFurniture rental partner providing additional equipment beyond standard in-house furniture.
• Van der MaarelminorStrategic or Co-development PartnerEvent styling partner providing decorative services to enhance event atmosphere.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De Fabrique: Utrecht-based industrial heritage event venue operating a former factory complex for conferences, corporate events, dinners, and festivals. Highly comparable to Taets in heritage character, multi-space format, corporate event focus, and capacity range.
• Pakhuis de Zwijger: Amsterdam waterfront venue in a former warehouse hosting conferences, debates, dinners, and corporate events. Comparable as a heritage Amsterdam multi-purpose venue competing for similar mid-to-large enterprise bookings.
• Beurs van Berlage: Iconic historic event and conference venue on Amsterdam's Damrak, hosting corporate conferences, galas, and large-scale events. Directly comparable as a heritage Amsterdam venue serving the same corporate/festival customer base as Taets.
• Westergasfabriek: Cultural and event venue in a former 19th-century gas factory in Amsterdam, hosting festivals, conferences, and corporate events. Comparable industrial-heritage positioning and event programming mix to Taets.
• DeLaMar Theater: Major Amsterdam theater and event venue hosting corporate events, galas, and conferences. Comparable in capacity range and corporate client base, though with a theater aesthetic rather than industrial heritage positioning.
• Passenger Terminal Amsterdam: Large-scale waterfront event venue in Amsterdam used for conferences, exhibitions, and gala dinners with thousands of guests. Directly competes with Taets's Hall 1 (Black Box) for high-capacity corporate event bookings in the Amsterdam metro.
• Tobacco Theater Amsterdam: Heritage Amsterdam venue (former tobacco auction house) used for corporate events, dinners, conferences, and parties. Comparable heritage positioning, capacity, and corporate event focus within Amsterdam.
• Kromhout Kazerne: Former military barracks complex in Utrecht repurposed as an event and congress venue with multiple halls. Highly comparable heritage military-to-event conversion story and multi-venue layout mirroring Taets's Hembrugterrein transformation.

Broad incumbents

• Postillion Hotels & Event Centers: Large Dutch hotel and conference center chain operating multiple event venues across the Netherlands. Comparable for corporate conferences and large meetings, though positioned as a broad-scale hotel-conference operator rather than a heritage specialty venue.

Regional players

• A'DAM Toren / A'DAM Events: Amsterdam venue tower offering event spaces, restaurants, and meeting rooms overlooking the IJ river. Regional Amsterdam competitor for corporate events, dinners, and product launches, though with a modern rather than heritage character.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TaetsArtEvents
• Facebookfacebook.com/Taetsofficial
• LinkedInlinkedin.com/company/taets-art-gallery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taets Art and Event Park