Winery

What Winery does

Winery (operating as "WINERY - Tienda de vinos online") is a Buenos Aires-based, privately held online beverage retailer serving Argentine consumers through the e-commerce site winery.com.ar. Founded in 1999 and reporting 51–100 employees, the company runs a direct-to-consumer storefront offering Argentine wines (notably Mendoza Malbecs), international spirits (whisky, gin, vodka, liqueurs), beers, Champagnes, and accessories. Its primary customer segment is Argentine wine and spirit consumers purchasing for personal consumption, gifting, or collection, with geographic segmentation as the core go-to-market lens and no named enterprise customers or B2B contracts disclosed.

The platform is built on standard web technologies hosted on Hostgator, with no proprietary platform or technical differentiation documented. Beyond first-party product sales, Winery derives material revenue from the Amazon Affiliate Program (referral commissions) and Google AdSense (programmatic display advertising). A Spanish-language content-marketing blog — covering wine types, tasting guides, cocktail recipes, pairings, and ancillary topics — anchors the top-of-funnel acquisition strategy, supported by Google Analytics, ComScore, and an email/newsletter channel. The site is configured under the IAB Europe Transparency and Consent Framework with iubenda as its consent management platform, and claims RGPD, LOPD, and LSSI compliance, suggesting EU-aligned data handling despite an Argentine operating base.

Winery's business model is a hybrid of one-time e-commerce product sales and recurring affiliate referral commissions, with no disclosed subscription, membership, or tiered pricing. Distribution is exclusively digital — a single-country domestic own-storefront channel plus global Amazon affiliate redirects — with no physical retail footprint. Marketing is entirely digital and content-led (blog SEO, email, Google Ads), and the firm is privately held with no disclosed funding rounds, M&A activity, ownership structure, or named management team.

Name

Winery

Legal name

Winery

Website

https://www.winery.com.ar

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Winery is a Buenos Aires-based private online retailer operating winery.com.ar, selling Argentine and international wines, spirits, beers, and accessories to Argentine consumers via its e-commerce site, supplemented by Amazon Affiliate commissions and Google AdSense advertising revenue.

Ownership category

akta.pro rank

Product category

Online Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Online wine retail
• Wine e-commerce
• Alcoholic beverages
• Spirits and liqueurs
• Argentine wine sales

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. E-commerce Product Sales: Direct retail sales of wines, spirits, beers, and other beverages through the online store. Products are sold at listed prices with no explicit subscription or recurring model mentioned.
2. Amazon Affiliate Marketing: The website participates in the Amazon Affiliate Program, earning commissions for referred sales. When users click on product links to Amazon, the site receives affiliate commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Winery operates an Argentine online retail store (winery.com.ar) that sells wines, spirits, beers, liqueurs, and related beverage accessories directly to consumers. The platform combines e-commerce product listings with detailed tasting notes, pairing guides, and editorial blog content about wines and cocktails. The site monetizes via direct product sales, Amazon affiliate referrals, and Google AdSense advertising.

Product overview

WINERY is an online wine and beverages store based in Argentina (winery.com.ar) operating as an e-commerce platform that sells a wide range of alcoholic beverages and related content. The platform features Argentine wines (primarily Malbec varieties from regions like Mendoza), international spirits including whisky, gin, vodka, liqueurs, beer, and Champagne. The store operates through affiliate marketing partnerships with Amazon and displays third-party advertisements via Google Adsense. Product offerings include detailed tasting guides and pairing recommendations for wines and spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• WINERY Online Wine and Spirits Store Argentine online retail platform that sells wines (including Malbec varietals from Mendoza), international spirits (whisky, gin, vodka, liqueurs), beers, Champagnes, and beverage accessories to individual consumers. Includes product listings with tasting notes, pairing recommendations, and editorial blog content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Google (Analytics & AdSense)coreTechnology or IntegrationGoogle provides web analytics through Google Analytics and advertising services through Google AdSense. Google Analytics uses cookies to analyze website usage and compile activity reports. Google AdSense delivers targeted advertisements based on user browsing behavior.
• Amazon (Affiliate Program)coreChannel Partner/ Reseller/ DistributorWINERY participates in the Amazon Affiliate Program, earning commissions for advertising and linking to Amazon products. This is a commercial affiliation arrangement where the site receives payment for qualified sales generated through their links.

Recent moves4 records

Expansion highlights2 records

Direct peers

• Wine.com: Largest pure-play online wine retailer in the US, offering a broad catalog with detailed tasting notes, pairings, and editorial content — directly comparable in DTC wine e-commerce plus content-led merchandising.
• Vivino: Global wine marketplace and community app combining product catalog, user reviews, and content with e-commerce — comparable model of content/community layered on wine retail.
• Naked Wines: Online wine retailer using a subscription/club funding model with curated selections and detailed product storytelling — comparable on subscription and content-driven DTC.
• Winc: Direct-to-consumer wine subscription service with curated monthly boxes — closely comparable to the company's stated curated alcohol box offering.
• Drizly: Online alcohol marketplace offering home delivery of wine, beer, and spirits — comparable on multi-category alcohol e-commerce and last-mile delivery.

Regional players

• Bonvivir: Argentina's leading wine subscription club, featuring curated Malbec-focused boxes — direct Argentine competitor for the company's subscription and curated alcohol box offering.
• Bodeboca: Leading Spanish online wine retailer combining e-commerce with editorial content and curated selections — comparable in Hispanic-market DTC wine retail and content strategy.

Broad incumbents

• Total Wine & More: Large US multi-category alcohol retailer with strong online presence and detailed product content — comparable as a broad incumbent in wine e-commerce with editorial emphasis.

Others

• Wine-Searcher: Global wine price comparison and discovery platform that drives traffic to retailers via content — comparable as a content/SEO-driven gateway into wine commerce, similar to winery.com.ar's role.
• Decanter / Wine Enthusiast: Editorial wine media brands that monetize via content and commerce integrations — comparable as content-first monetization playbooks in the wine vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/winery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winery