We Capital

What We Capital does

We Capital is an independent Brazilian multi-family office and wealth management firm headquartered on Rua Iguatemi in São Paulo's Itaim Bibi financial district. Founded in 2017, the firm serves ultra-high-net-worth Brazilian families with integrated wealth management spanning investment portfolio management, wealth and succession planning, private credit, real estate, and alternative investments. It is explicitly independent of any financial institution — differentiating from bank-affiliated private banks such as Itaú Private, BTG, and Bradesco — and aligns its remuneration with client outcomes ('we thrive when you thrive').

The firm's delivery model is organized into five functional modules: Investments (portfolio management and manager selection, including local and offshore liquid and alternatives), Wealth Planning (estate, tax, and succession with legal-financial integration), Client-centricity ('Clientividade') for relationship servicing, Operations (reconciliation, fund administration, offshore processing), and a Tech & Innovation team focused on automation and process efficiency. The team of approximately 40 professionals includes former senior leaders from Itaú Private Bank, Goldman Sachs, Credit Suisse Hedging-Griffo, JGP, McKinsey, Patria, Julius Baer Family Office, and Morgan Stanley, with multiple CFA, CFP, and CAIA credentials.

We Capital generates revenue through management fees on assets under management and performance-based remuneration under a subscription-style recurring model. Pricing is bespoke and not publicly disclosed, reflecting the relationship-driven, ultra-high-net-worth segment. The go-to-market is enterprise-style direct sales: senior partners personally source and serve clients via their professional networks, with no intermediaries, digital channels, or resellers. The firm is ANBIMA-certified, maintains published governance policies including a 2025 Reference Form, and operates from a single São Paulo location serving exclusively the Brazilian market.

Name

We Capital

Legal name

We Capital

Website

https://wecapital.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

We Capital is an independent Brazilian multi-family office founded in 2017 in São Paulo, serving ultra-high-net-worth Brazilian families with integrated investment management, wealth and succession planning, private credit, and alternative investments on a fee-based recurring model.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282)

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

akta.pro secondary industry

Estate Planning, Trust Structuring & Governance (FSAAADAF)

Keywords

• Wealth management services
• Multi-family office
• Portfolio management
• Estate planning advisory
• Private credit investments

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset Management Fees: We Capital is an independent investment manager specializing in wealth management for families. The firm is explicitly independent ('We are independent. We are not associated to any financial institution.') and operates as a multi-family office. Revenue is generated through management fees based on assets under management and performance-based remuneration, aligned with client outcomes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

We Capital is an independent multi-family office that manages investment portfolios and provides wealth planning for ultra-high-net-worth Brazilian families. Its core deliverables are discretionary portfolio management (across private credit, real estate, alternative investments, and offshore assets), integrated estate, tax, and succession planning, and dedicated relationship-driven client service — all delivered independently of any financial institution.

Product overview

We Capital is a multi-family office investment management firm offering a unified wealth management platform for Brazilian families. The core offering combines investment portfolio management (including private credit, real estate, and alternative investments) with dedicated client services through specialized modules: Clientividade (client-centricity), Investimentos (investments), Wealth Planning (estate/tax/succession), Operações (operations), Tech & Inovação (technology), and Corporate services. The firm positions itself as independent from financial institutions, focusing on harmonizing client results across generations.

Differentiator

Problem solved

Functional benefit

Products and services

• We Capital Multi-Family Office (Wealth Management Platform) Independent multi-family office and wealth management service combining discretionary investment portfolio management across local and offshore assets with relationship-driven client service for ultra-high-net-worth Brazilian families.
• Investment Management (Private Credit, Real Estate, and Alternative Investments) Discretionary investment management across private credit, real estate, alternative investments, and offshore assets for ultra-high-net-worth Brazilian families.
• Wealth Planning (Estate, Tax, and Succession Planning) Integrated estate, tax, and succession planning services combining legal and financial perspectives for family wealth preservation across generations.

Quantifiable outcome

• Client families' wealth preserved and grown consistently across generations
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• BTG Pactual Wealth Management: Largest independent investment bank in Latin America with a substantial wealth management arm serving UHNW Brazilian families. While bank-affiliated and much larger, BTG competes for the same UHNW family mandates and has deeper product, credit, and capital-markets capabilities.
• Itaú Private Bank: Brazil's largest private bank; Luiz Severiano was Global Head of Itaú Private Bank before founding We Capital. The dominant bank-affiliated incumbent against which We Capital explicitly positions itself as the independent alternative.

Direct peers

• M Square Investimentos: Brazilian independent investment manager and family office; Nicholas Gaal worked at M Square before We Capital. Comparable mid-sized São Paulo-based firm serving sophisticated family clients with discretionary portfolios.
• Reliance (now Julius Baer Family Office): Pioneer Brazilian MFO acquired by Julius Baer Group; Brenno Fernandes was a partner at Reliance before We Capital. Directly comparable multi-family office serving UHNW Brazilian families with similar independent-then-platform trajectory.
• Hedging-Griffo (Credit Suisse Hedging-Griffo): Historic Brazilian independent multi-family office that partnered with Credit Suisse; Sergio Doria and Oskar Treuenfels both worked at Hedging-Griffo before joining We Capital. Operates a comparable UHNW relationship-driven model in the same São Paulo market.
• UBS Consenso: Brazilian wealth management firm (UBS-affiliated) serving affluent and UHNW clients; multiple We Capital team members (Katarzyna Gierucka, Mayra Silva, Silvana Venancio) previously worked at UBS Consenso. Directly competes in São Paulo for family-office mandates.
• Tera Capital: Brazilian multi-family office and wealth manager serving UHNW families; Vinícius Dianni moved from Tera Capital to We Capital. Competes for the same independent-minded Brazilian family-client segment in São Paulo.
• Pragma Gestão de Patrimônio: Brazilian independent wealth management firm focused on UHNW families with offices in São Paulo; Mayra Silva moved from Pragma to We Capital. Directly comparable in target market, scale, and independent positioning.

Regional players

• Patria Investimentos: Leading Latin American alternative asset manager with a wealth management arm; Vinícius Dianni worked at Patria before We Capital. Competes less directly on UHNW family office services but draws from the same investor talent base and serves overlapping client profiles in Brazil.

Emerging players

• TAG Investimentos: Brazilian asset manager; Dan Kawa and Guilherme Overney both worked at TAG before We Capital. Smaller and more asset-management focused, but competes for the same talent pool and adjacent to the family-office ecosystem in São Paulo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/we-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Capital