What TriTec does

TriTec AV is a Jordan-headquartered audio-visual rental and production company founded in 1984, operating across the GCC and Middle East region. The company provides integrated event production services encompassing professional lighting, sound reinforcement, video display, rigging and structural staging, pyrotechnics and special effects, and backline instrument rental. Its operations span six primary service lines—Lighting Equipment Rental, Audio Equipment Rental, Video Equipment Rental, Rigging and Structures, Fireworks/Pyrotechnics and Effects, and Backline Equipment Rental—delivered through premium third-party equipment brands including Clay Paky, Martin, D&B Audiotechnik, Adamson, Digico, Yamaha, Shure, Sennheiser, Barco, Absen, MA Lighting, Avolites, Eurotruss, Layher, and MagicFX, with video control software from Dataton Watchout and Resolume Arena.

The business model is project-based B2B service delivery targeting enterprise and government clients, with revenue generated primarily through one-time AV equipment rental packages and professional production services. Pricing is quote-based and not publicly disclosed, with each engagement customized to event size, type, and technical requirements. Go-to-market is consultant-led direct enterprise sales, where dedicated specialists provide event-specific recommendations. The customer base spans corporate event organizers, government dignitaries, royalty, international celebrities, and affluent private clients across the Middle East, with the company claiming 9,000+ completed events, 300+ satisfied clients, and operations in 6+ countries. The company maintains its headquarters in Amman, Jordan, with a workforce of 11-50 employees and over 40 years of combined leadership experience in the AV industry.

The competitive position rests on capital-intensive equipment inventory, regional brand recognition as the leading AV rental provider in Jordan, deep technical expertise in operating premium equipment stacks, and an established track record serving high-profile regional events. Distribution is direct with no disclosed intermediaries, and the company maintains a digital presence through its website and social media channels (Instagram, LinkedIn, Facebook) for top-of-funnel brand visibility.

Name

TriTec

Legal name

TriTec AV

Website

https://tritecav.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

TriTec AV is a Jordan-based B2B audio-visual rental and production company founded in 1984, serving corporate, government, and elite private clients across the GCC and Middle East with integrated lighting, sound, video, rigging, pyrotechnics, and backline services for events.

Ownership category

akta.pro rank

Product category

Audio-Visual Event Production Services

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Communications Equipment, Nec (3669)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Audio visual rental
• Event production services
• Concert lighting services
• Professional sound systems
• Stage rigging equipment

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. AV Equipment Rental: Rental of professional lighting, sound, and video equipment for events including festivals, concerts, corporate events, exhibitions, television shows, product launches, weddings, and private parties. Equipment is provided in fully customized rental packages at competitive rates.
2. AV Production Services: Professional production services including setup, operation, and management of AV equipment by expert engineers and specialists. Services include video switching, distribution, and control managed by professional teams.
3. Backline Equipment Rental: Rental of musical instruments and backline equipment including DW drum kits, Yamaha Motif keyboards, Nord Keyboards, Fender guitar amps, Ampeg bass amps, and Pioneer DJ equipment for concert technical riders.
4. Pyrotechnics and Effects Services: Fireworks and pyrotechnics services including airburst, flame projectors, aerial fireworks, flares, strobes, comets, and dancing water fountains using MagicFX brand equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TriTec AV provides professional audio-visual rental and production services for events, delivering customized packages of lighting, sound, video, rigging, pyrotechnics, and backline equipment operated by expert engineers. The company serves festivals, concerts, corporate events, exhibitions, television shows, product launches, weddings, and private parties across the GCC and Middle East region. Operations are anchored in Amman, Jordan, with activity spanning 6+ countries and a portfolio of 9,000+ completed events.

Product overview

TriTec AV is a complete audio-visual solutions provider offering a diverse range of integrated services for events. Their core offering comprises six interconnected service areas: Lighting Equipment Rental (with equipment from Clay Paky, Martin, Studio Due, Selecon, GrandMA, Avolites), Audio Equipment Rental (featuring D&B Audiotechnik, Adamson, Digico, Yamaha, Midas, Shure, Sennheiser systems), Video Equipment Rental (including Absen LED screens, Watchout and Resolume Arena software), Rigging and Structures (using Total Fabrication, Eurotruss, Prolyte, Layher systems), Fireworks and Pyrotechnics Effects (MagicFX brand), and Backline Equipment Rental (DW, Yamaha, Nord, Fender, Ampeg, Pioneer DJ). As the leading AV rental company in Jordan serving the GCC and Middle East region, they provide fully customized rental packages for events ranging from corporate galas to stadium concerts.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Equipment Rental Professional event lighting rental solutions featuring equipment from world-class brands including Clay Paky, Martin, Studio Due, Selecon, and lighting control systems from GrandMA and Avolites. TriTec's lighting specialists create custom moods for events ranging from corporate galas to concerts. Delivered to enterprise event organizers, government clients, broadcasters, and private celebration hosts across the GCC and Middle East.
• Audio Equipment Rental Premium sound system rental delivering high-fidelity audio with equipment from top brands including D&B Audiotechnik, Adamson, Digico, Yamaha, Midas, Shure, Sennheiser, Lake Processing, and Powersoft amplifiers. Services include wireless microphones, lapel mics, monitors, audio mixers, and PA speakers for corporate events, concerts, and broadcast productions.
• Video Equipment Rental High-quality projection and video display equipment including Absen LED screens in various shapes and sizes, giant screen displays up to 20 meters high, video switching, distribution, video mapping capabilities, and professional video control software including Watchout and Resolume Arena. Targeted at large-scale event productions across the GCC and Middle East.
• Rigging and Structures Professional rigging services for light and sound equipment featuring aluminum boxes, decorative round trusses, and scaffolding systems. Equipment brands include Total Fabrication, Eurotruss, Prolyte, CM Lodestar hoists, and Layher Scaff systems, suitable for any event application from small gatherings to large-scale productions.
• Fireworks, Pyrotechnics and Effects Pyrotechnics and stage effects including airburst, flame projectors, aerial fireworks, flares, strobes, comets, and dancing water fountains in various colors, calibers, and shapes. All stage effects use industry-leading MagicFX brand equipment and are operated by trained professionals for concerts, weddings, and large-scale productions.
• Backline Equipment Rental Concert technical rider equipment including DW complete drum kits, Yamaha Motif keyboards, Nord Keyboards, Twin Reverb Fender guitar amps, Ampeg Bass Guitar amps with 10-inch Ashtown Cabinets, and Pioneer DJ equipment. Provided to support touring artists, concerts, and live performance productions.

Quantifiable outcome

• 300+ satisfied clients served
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core.

• Clay PakycoreTechnology or IntegrationLighting equipment supplier providing professional lighting fixtures and effects. Clay Paky products are used in TriTec AV's lighting rental solutions.
• MartincoreTechnology or IntegrationLighting equipment manufacturer supplying professional lighting fixtures. Martin products are part of TriTec AV's equipment inventory.
• D&B AudiotechnikcoreTechnology or IntegrationPremium PA system supplier providing high-quality audio systems. D&B Audiotechnik is a primary brand in TriTec AV's audio equipment inventory.
• AdamsoncoreTechnology or IntegrationAudio equipment manufacturer supplying professional PA systems used in TriTec AV's sound system rentals.
• DigicocoreTechnology or IntegrationDigital audio mixing console manufacturer providing advanced audio mixing desks for professional sound production.
• YamahacoreTechnology or IntegrationAudio equipment supplier providing mixing consoles and processors for professional sound systems.
• ShurecoreTechnology or IntegrationMicrophone manufacturer supplying wireless microphones and audio equipment for professional events.
• SennheisercoreTechnology or IntegrationProfessional audio equipment manufacturer supplying microphones and audio systems.
• BarcocoreTechnology or IntegrationVideo display and projection technology manufacturer supplying professional video equipment.
• AbsencoreTechnology or IntegrationLED screen manufacturer providing large inventory of LED screens in various shapes and sizes for video displays.
• MA LightingcoreTechnology or IntegrationLighting control system manufacturer providing GrandMA control desks for precise lighting control and operation.
• AvolitescoreTechnology or IntegrationLighting control console manufacturer providing advanced lighting control solutions.
• EurotrusscoreTechnology or IntegrationTrussing system manufacturer supplying aluminum trusses for stage rigging and technical flexibility.
• LayhercoreTechnology or IntegrationScaffolding system manufacturer providing Layher Scaffold systems for various event applications.
• MagicFXcoreTechnology or IntegrationStage effects manufacturer providing pyrotechnics and special effects equipment including flame projectors and stage effects.
• Pioneer DJcoreTechnology or IntegrationDJ equipment manufacturer providing DJ gear for backline rental services.
• ETCcoreTechnology or IntegrationLighting control equipment manufacturer providing professional lighting control solutions.
• Dataton WatchoutcoreTechnology or IntegrationVideo control software manufacturer providing Watchout production software for video mapping and control.

Scale indicators5 records

Expansion highlights4 records

Direct peers

• Production Resource Group (PRG): PRG is the world's largest provider of entertainment and event production solutions, offering lighting, audio, video, and rigging rentals globally. It is the most direct competitor to TriTec in terms of full-stack AV rental and event production services, operating at significantly larger scale across multiple regions including the Middle East.
• Procom Middle East: Procom Middle East is a regional audio, lighting, video, and rigging rental company serving events across the GCC and Middle East. It directly competes with TriTec in the same geographies, on the same product categories (lighting, audio, video, staging), and serves similar high-profile event clients.
• Solotech: Solotech is a major North American-headquartered AV rental and production company serving live events, concerts, corporate events, and broadcast productions. It competes with TriTec in the same AV rental/production category with similar premium-brand equipment inventory and turnkey production services.

Emerging players

• Gearhouse Group: Gearhouse Group is a South Africa-headquartered event technical services provider offering staging, lighting, audio, video, and rigging rental across Africa and internationally. It is comparable to TriTec as a multi-discipline AV rental/production house serving corporate events, concerts, and large-scale productions.

Regional players

• Flash Entertainment: Flash Entertainment is an Abu Dhabi-based live event promoter and producer delivering concerts, festivals, and large-scale entertainment events in the UAE and wider Middle East. It is comparable to TriTec as a regional player commissioning large-scale event AV production, though its primary role is promoter/producer rather than equipment rental.
• Maestra Group: Maestra is a Dubai-based event design and production company delivering AV, staging, and immersive experiences for corporate, government, and private events in the Middle East. It competes with TriTec directly across the GCC event production market with a similar premium positioning.
• Staging Connections: Staging Connections is an Australia-headquartered event staging and AV production company serving corporate events, conferences, and live performances. It is comparable to TriTec as a regional full-service AV rental and staging provider serving premium event clients.

Broad incumbents

• Encore (formerly PSAV): Encore is a global event technology and production services company specializing in hotel, convention center, and corporate event AV. It overlaps with TriTec on the corporate event AV rental and production category, though Encore's primary footprint is North American hospitality venues.
• MCI Group: MCI Group is a global event management, meetings, and association services company with significant Middle East presence. It overlaps with TriTec as a buyer of premium event AV services for corporate clients, governments, and associations across the GCC and Middle East.
• Freeman: Freeman is one of the world's largest event experience companies, providing AV, staging, and event production services globally across corporate events, exhibitions, and conferences. It overlaps with TriTec in the corporate event AV production space, though its primary focus is the North American and broader global market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tritecav
• LinkedInlinkedin.com/company/tritecav
• Instagraminstagram.com/tritec_av

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TriTec