VelocityRED
VelocityRED is a founder-owned commercial real estate development, investment, and consulting firm in Downtown Orlando that delivers complex urban mixed-use projects for enterprise clients, investors, and public-sector partners including UCF/Valencia and Electronic Arts.
- Company typePrivate
- Founded2010
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What VelocityRED does
VelocityRED is a privately held, founder-owned commercial real estate development, investment, and consulting firm headquartered at 800 North Orange Avenue, Suite 200, in Downtown Orlando, Florida. Founded in 2010 by Brooke Myers, the firm operates with a 2-person team (founder plus an Office Administrator/Property Manager) and targets complex, large-scale urban real estate projects in Downtown Orlando and surrounding submarkets. The company derives revenue across three streams: development fees and equity participation in commercial real estate projects, real estate investment management (claimed involvement in over $1 billion in real estate investment activity), and strategic consulting for complex transactions spanning feasibility analysis, planning, design, financing, development, and delivery.
The company's core product is end-to-end real estate development services organized across four phases: due diligence (feasibility, market research, deal structuring, concept design), pre-construction (master planning, entitlements, engineering, design development), development and delivery (project management, branding, construction coordination, draws), and asset management/disposition (investor communication, financial management, brokerage, close-out). It does not operate a software or technology platform; its technology profile is a multi-disciplinary real estate development approach leveraging strategic partnerships. The firm is heavily relationship-driven, anchored by a long-standing strategic partnership with the Ustler Group of Companies and a flagship anchor-tenant relationship with UCF/Valencia Downtown Campus at the 68-acre Creative Village redevelopment of the former Amway Arena site.
Notable project credits include the $2 billion Creative Village master development, the $62 million Electronic Arts Orlando Studio (176K SF professional office), the $108 million Julian Apartments, the $105 million UnionWest at Creative Village, the $75 million Alta at Health Village Apartments, and a Residence Inn by Marriott hotel development. VelocityRED is privately held with no external institutional investment, no parent company, and no disclosed funding; go-to-market is sales-led direct enterprise engagement with developers, institutional investors, and public-sector partners in the Orlando metropolitan area.
VelocityRED firmographics
Firmographics- Name
- VelocityRED
- Legal name
- VelocityRED
- Website
- https://velocity.red
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VelocityRED is a founder-owned commercial real estate development, investment, and consulting firm in Downtown Orlando that delivers complex urban mixed-use projects for enterprise clients, investors, and public-sector partners including UCF/Valencia and Electronic Arts.
- Ownership category
- akta.pro rank
Where VelocityRED is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VelocityRED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Development: Development fees and equity participation in commercial real estate projects including master-planned communities, multi-family residential, commercial office and hospitality developments
- Investment Management: Real estate investment management with over $1 billion in real estate investment activity
- Consulting Services: Strategic consulting for complex real estate transactions including feasibility analysis, planning, design, financing, development and delivery
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
VelocityRED product offering
Product offeringCore offering
VelocityRED is a commercial real estate development, investment, and consulting company that delivers end-to-end real estate services from due diligence and feasibility analysis through pre-construction, development and delivery, and asset management and disposition. The firm specializes in complex urban mixed-use, master-planned, multi-family residential, commercial office, and hospitality projects in the Downtown Orlando market, leveraging strategic partnerships with the Ustler Group of Companies and other institutional partners.
Product overview
VelocityRED is a commercial real estate development, investment and consulting company that operates as a unified service offering rather than a modular software product. The company provides end-to-end real estate services including due diligence, pre-construction planning, development and delivery, and asset management and disposition. VelocityRED works on large-scale mixed-use projects in urban environments, with notable involvement in the Creative Village master development in Downtown Orlando.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Development Services
Companies that use VelocityRED
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
VelocityRED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VelocityRED partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- Ustler Group of CompaniescoreLong-standing strategic partner for multiple successful real estate development projects in Downtown Orlando, including the Creative Village master development. Ustler Group is a recognized development company in Orlando.
- UCF/Valencia CollegeflagshipAnchor tenant and key development partner for the Creative Village project. UCF/Valencia Downtown Campus anchors the 68-acre Creative Village redevelopment of the former Amway Arena site.
- Four Seasons ResortminorCo-branding relationship with Four Seasons Resort involving land sale and entitlements for Disney's Golden Oak 900-acre resort residential community. Historical partnership from Brooke Myers' Disney tenure.
Scale indicators7 records
Recent moves6 records
Expansion highlights3 records
VelocityRED competitors and assessment
Company assessmentEmerging players
- Bewley Martin Alga (BMA) / Baker Barrios: Orlando-rooted commercial real estate and design firm involved in Downtown Orlando developments. Comparable local urban mixed-use development involvement with overlapping Orlando customer base.
Regional players
- Tavistock Development Company: Orlando-area master developer (Lake Nona, Walt Disney World surrounding lands). Comparable large-scale, mixed-use, urban-edge master planning with institutional anchor tenant strategy, operating in the same Orlando/Southeast geography as VelocityRED.
Broad incumbents
- Lincoln Property Company: Large national CRE developer, investor, and property manager with multifamily, office, and mixed-use practices. Comparable end-to-end development services and real estate investment activity, but at vastly greater scale across multiple U.S. markets.
- Cushman & Wakefield: Global CRE services firm spanning investment sales, project & development services, and asset services. Comparable consulting and development advisory offering for institutional and enterprise clients.
- Newmark Group: Public CRE services firm offering capital markets, leasing, valuation, and project management. Provides comparable consulting and transaction advisory services to VelocityRED's enterprise customers across major U.S. markets.
- JLL (Jones Lang LaSalle): Global CRE services platform offering development, investment, and consulting (Capital Markets, Project & Development Services). Overlaps with VelocityRED's full-lifecycle service model across development advisory, project management, and asset disposition.
- Colliers International: Global CRE services and investment firm with project management, development advisory, and capital markets capabilities. Overlaps with VelocityRED's consulting and transaction advisory services for complex real estate engagements.
- CBRE Group: Largest global commercial real estate services firm, covering investment management, development, and advisory. Comparable investment and consulting revenue streams, but operating at institutional scale across all major U.S. metros.
Direct peers
- Ustler Group of Companies: Named strategic development partner of VelocityRED on Creative Village and multiple other Downtown Orlando projects. Orlando-based CRE developer with overlapping urban mixed-use and master development practice — directly comparable project type and geography.
- Cornerstone Ventures (Orlando): Orlando-based CRE investment and development firm focused on urban infill and mixed-use projects. Directly comparable in scale, geography, and product type to VelocityRED's urban Downtown Orlando development focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VelocityRED social profiles
Digital presenceVelocityRED financial estimates
Financial estimateRevenue estimate
Valuation estimate
VelocityRED leadership team
Management profileNumber of profiles
Profiles2 records
VelocityRED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VelocityRED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VelocityRED
What does VelocityRED do?
VelocityRED is a commercial real estate development, investment, and consulting company that delivers end-to-end real estate services from due diligence and feasibility analysis through pre-construction, development and delivery, and asset management and disposition. The firm specializes in complex urban mixed-use, master-planned, multi-family residential, commercial office, and hospitality projects in the Downtown Orlando market, leveraging strategic partnerships with the Ustler Group of Companies and other institutional partners.
Is VelocityRED a public or private company?
VelocityRED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VelocityRED founded?
VelocityRED was founded in 2010. It employs 1 to 10 people.
Where is VelocityRED based?
VelocityRED is headquartered in Orlando, United States, in the North America region.
How does VelocityRED make money?
Three revenue lines are on record. Real Estate Development is the primary driver. The others are investment Management and consulting Services.
Who are VelocityRED's main competitors?
Bewley Martin Alga (BMA) / Baker Barrios is listed as an emerging player. Tavistock Development Company is listed as a regional player. Broad incumbents are Lincoln Property Company, Cushman & Wakefield, Newmark Group, JLL (Jones Lang LaSalle), Colliers International and CBRE Group. Direct peers are Ustler Group of Companies and Cornerstone Ventures (Orlando).
Does VelocityRED have an API?
No public API is recorded for VelocityRED.