What BC Žalgiris Kaunas does

BC Žalgiris Kaunas, operated through VšĮ 'Žalgirio krepšinio centras' (company code 302811111) under the Žalgiris Group umbrella, is one of Lithuania's oldest and most successful professional basketball clubs, founded in 1944 and headquartered at Karaliaus Mindaugo pr. 50, Kaunas. The organization fields men's and women's basketball teams across EuroLeague and the domestic LKL, as well as subsidiary operations in football (FK Kauno Žalgiris), futsal, a second team (Žalgiris-2 in NKL), a youth team, and a Basketball Academy. Home games are played at the 15,000-seat Žalgiris Arena, which hosted 203 events with 932,300+ participants in 2024, including EuroLeague matches (269,029 attendees), LKL matches (112,627 attendees), and 68 concerts (383,648 attendees).

The club's digital ecosystem is built on the zalgiris.lt website, an official iOS/Android mobile app with ticket wallet and gamified collectible cards, the Koobin-powered ticketing platform (zalgiris.koobin.com), and the Žalgiris Insider subscription platform. Revenue is generated through six streams: ticket sales (individual matches, season subscriptions, premium VIP experiences such as the Audi Club and Ramirent Premium Club), merchandise via shop.zalgiris.lt, Insider subscriptions (Monthly €7.99, Annual €69.99, Club €99.99), multi-tier sponsorships, event hosting at Žalgiris Arena, and media rights via BTV/Telia Play broadcasts. Žalgiris Group reported €35 million in revenue for 2024 with €138 million in total economic impact on Kaunas and Lithuania (economic multiplier of €3.37 per €1 spent), 63.8 billion domestic media impressions, and 74% fan support within Kaunas per Kantar 2023 research.

Name

BC Žalgiris Kaunas

Legal name

VšĮ „Žalgirio krepšinio centras"

Website

https://www.zalgiris.lt

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

51–100 employees

Short description

BC Žalgiris Kaunas is a Lithuanian professional basketball club competing in EuroLeague and LKL, operating the Žalgiris Arena venue and generating revenue from tickets, merchandise, Insider subscriptions, sponsorships, event hosting, and media rights for fans and partners in Lithuania.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from individual match tickets across EuroLeague, LKL, and other competitions; season ticket subscriptions; premium seating experiences including VIP courtside seats, Audi Club, and private VIP lodges
2. Merchandise Sales: Official merchandise including apparel for men, women, and children through shop.zalgiris.lt; items include t-shirts, hoodies, basketball uniforms, scarves, accessories
3. Insider Subscription: Monthly (€7.99) and annual (€69.99) subscription tiers offering exclusive content, priority access, discounts, and community benefits
4. Sponsorship & Partnerships: Multi-tiered sponsorship structure including general partners (Kaunas city, Go3), main partners (TOPSport, Artea, Švyturys, Puma), major partners (Viada, Payabl, Autojuta, Akropolis), and numerous additional partners across various industries
5. Event Hosting: Revenue from hosting non-basketball events including 68 concerts and various sports/entertainment events at Žalgiris Arena
6. Media Rights: Broadcasting deals including EuroLeague media rights and domestic LKL coverage on BTV, Telia Play

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

BC Žalgiris Kaunas is a professional basketball club competing in EuroLeague and the Lithuanian Basketball League (LKL), operating from Žalgiris Arena in Kaunas. The organization generates revenue through match ticketing, season subscriptions, premium/VIP hospitality, official team merchandise, sponsorship partnerships, and the Žalgiris Insider premium fan subscription. The club also hosts concerts and other events at its 15,000-seat arena and operates a mobile app with gamified fan engagement features.

Product overview

BC Žalgiris Kaunas operates a multi-team sports organization with basketball as its primary offering. The core product is the BC Žalgiris basketball team competing in EuroLeague and LKL. Supporting the team are several interconnected services: the Žalgiris Insider premium subscription (Monthly/Annual/Club tiers) providing exclusive content and priority access; the Žalgiris mobile app for digital tickets, match cards, and news; the official Žalgiris Shop for merchandise; and Koobin-based ticketing for match tickets, season tickets, and premium VIP experiences. The organization also manages secondary teams including Žalgiris-2 (youth basketball), FK Kauno Žalgiris (football), and Žalgiris Futsal, plus produces documentary content exclusively for Insider subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• Žalgiris Insider: Premium membership program offering exclusive content, early ticket access, and fan experiences
• Žalgiris Shop
• Žalgiris App

Products and services

• BC Žalgiris Kaunas Basketball Team The professional basketball team competing in EuroLeague and the Lithuanian Basketball League (LKL), playing home games at Žalgiris Arena in Kaunas. Targets basketball fans and sports enthusiasts in Lithuania and internationally.
• Žalgiris Insider Subscription Premium membership program with Monthly (€7.99), Annual (€69.99), and Club (€99.99) tiers offering exclusive behind-the-scenes footage, player interviews, priority ticket pre-sales, merchandise discounts (5-10% or €100 fixed), VIP arena entrance, and meet-and-greet events. Targets dedicated basketball fans seeking deeper engagement.
• Žalgiris Mobile App Official iOS/Android application providing digital ticket wallet, game day activities, collectible match cards, coin-based reward system, news feed, and Insider content access. Available globally via App Store and Google Play for fans seeking digital fan engagement.
• Žalgiris Shop Official e-commerce merchandise store selling apparel for men, women, and children, including t-shirts, hoodies, basketball uniforms, scarves, and accessories. Insider subscribers receive 5-10% or €100 fixed discount. Targets basketball fans and brand supporters.
• Season Tickets Annual season ticket packages providing access to LKL regular season and playoffs, KMT quarterfinal home games, Žalgiris-2 matches, plus partner discounts and 3-month Insider membership. Targets regular match attendees and committed fans.
• Premium/VIP Seating Experiences Premium hospitality packages including VIP courtside seats, Audi Club, Ramirent Premium Club, and private VIP lodges (14-60 guests) with dedicated amenities, catering, and VIP arena entrance. Targets corporate clients and high-net-worth individuals.
• Match Tickets (Koobin Platform) Individual match ticket sales for basketball games via Koobin platform, supporting single-game tickets, group bookings, and ticket transfers. Targets individual fans and groups seeking access to specific matches.
• Žalgiris Documentary Series Behind-the-scenes documentary content featuring locker room footage, training sessions, and exclusive player interviews, produced for Insider subscribers. Targets premium content consumers.
• Žalgiris-2 Development Team Second basketball team competing in the National Basketball League (NKL), serving as the youth development pipeline. Targets fans of player development and reserve team matches.

Quantifiable outcome

• €138 million total economic impact on Kaunas and Lithuania
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

18 partnerships are on record, tiered general partner, main partner, major partner, core, partner and friend.

• Kaunas City Municipalitygeneral partnerStrategic or Co-development PartnerGeneral partner and city-level strategic ally providing municipal support and co-development initiatives for sports and entertainment infrastructure in Kaunas
• Go3general partnerStrategic or Co-development PartnerGeneral partner - streaming platform for sports content broadcasting
• TOPSportmain partnerGTM or Marketing PartnerMain betting partner - sports betting company providing marketing and promotional activities
• Arteamain partnerGTM or Marketing PartnerMain partner - retail/fashion brand with promotional collaborations
• Švyturys Nealkoholinismain partnerGTM or Marketing PartnerMain non-alcoholic beverage partner - brand sponsorship and promotional activities
• Pumamain partnerStrategic or Co-development PartnerTechnical equipment partner - official sports apparel and equipment supplier for team uniforms and merchandise licensing
• Payablmajor partnerTechnology or IntegrationPayment services technology provider enabling digital payment solutions for ticketing and merchandise
• Autojutamajor partnerGTM or Marketing PartnerMajor partner - automotive services provider
• Viadamajor partnerGTM or Marketing PartnerFuel station chain - major partner providing marketing visibility and promotional activities
• Akropolis Kaunasmajor partnerGTM or Marketing PartnerShopping center major partner - retail marketing and promotional collaboration
• Euroleague Properties S.a.coreStrategic or Co-development PartnerEuroLeague governing body - basketball competition organizer granting Žalgiris participation rights and managing league media rights
• Koobin S.S.L.coreTechnology or IntegrationTicketing platform provider - ticket distribution and sales system for all Žalgiris events and matches
• NordVPNpartnerGTM or Marketing PartnerClub Insider member gift partner - cybersecurity services provider contributing to membership rewards program
• SamsungpartnerGTM or Marketing PartnerTechnology partner with special offers for Žalgiris fans on Samsung products
• McDonald'spartnerGTM or Marketing PartnerFast food partner providing promotional activities and offers for fans
• Žalgirio ArenafriendStrategic or Co-development PartnerArena operations partner - home venue operator for basketball games, concerts, and events
• Žalgiris ShopfriendChannel Partner/ Reseller/ DistributorOfficial merchandise store operated by Žalgiris for team apparel and accessories
• West ExpresspartnerGTM or Marketing PartnerFlight services partner - provides flight discounts for Club Insider members traveling with the team

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Madrid Baloncesto: EuroLeague basketball division of Real Madrid; directly competes against Žalgiris in EuroLeague with comparable scale, multi-tier sponsorship model, premium arena hospitality, and global merchandise operation.
• FC Barcelona Basketball: EuroLeague direct competitor operating under a multi-sport club umbrella similar to Žalgiris Group, with comparable membership/season-ticket structure, premium hospitality, and global brand reach.
• Olympiacos BC: Greek EuroLeague powerhouse with strong domestic fan dominance, arena-based revenues, and multi-tier sponsorship model directly comparable to Žalgiris's LKL/EuroLeague dual structure.
• Panathinaikos BC: Greek EuroLeague competitor with similarly dominant domestic fan share, strong membership culture, and arena-driven revenue model that mirrors Žalgiris's Kaunas-centric operation.
• Fenerbahçe Basketball: Turkish EuroLeague club under a multi-sport parent with comparable mix of basketball, fan subscription/membership revenues, premium VIP seating, and large corporate sponsorship tiers.
• Anadolu Efes: Turkish EuroLeague basketball club with comparable sponsorship-driven revenue model and arena ticketing structure, often matched against Žalgiris in EuroLeague competition.
• Maccabi Tel Aviv: Israeli EuroLeague participant with strong national-market fan dominance and premium hospitality offerings, structurally similar to Žalgiris's position in the Lithuanian market.
• Partizan Belgrade: Serbian EuroLeague club with intense domestic fan loyalty, membership culture, and comparable revenue mix between matchday, sponsorship, and merchandise — a natural comparator for Žalgiris.
• Bayern Munich Basketball: German EuroLeague basketball division of FC Bayern Munich, operating under a multi-sport parent with similar cross-sport brand monetisation and premium hospitality infrastructure.

Others

• Žalgirio Arena: Žalgiris Group's arena operating entity; an enabling/infrastructure peer that handles third-party events (concerts, sports, entertainment) under the same roof as BC Žalgiris games and is comparable as a venue-operating business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bczalgiris
• YouTubeyoutube.com/@BCZalgirisKaunas
• Facebookfacebook.com/bczalgiris
• LinkedInlinkedin.com/company/bc-zalgiris-kaunas
• Instagraminstagram.com/bczalgiriskaunas
• TikToktiktok.com/@bczalgiris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BC Žalgiris Kaunas