X-Fitness

Name

X-Fitness

Website

https://xfitness.it

Company type

Private

Founded year

2000

Headcount range

11–50 employees

Short description

X-Fitness is an Italy-based fitness equipment supplier founded in 2000, distributing accessories, cardio machines, and pool products while offering training programs to fitness operators and end users in its domestic market.

Ownership category

akta.pro rank

Product category

Fitness Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

Keywords

• Fitness equipment supply
• Cardio machines
• Pool fitness products
• Fitness accessories
• Training programs

Headquarters

HQ city

San Lazzaro Di Savena

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

X-Fitness is a fitness equipment supplier based in San Lazzaro Di Savena, Italy, that sells cardio equipment, pool products, and fitness accessories. The company also delivers training programs as an adjunct service to its equipment customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardio Equipment
• Pool Products
• Fitness Accessories
• Training Programs

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Technogym: Italian-headquartered global leader in commercial and premium home fitness equipment, including cardio, strength, and connected fitness solutions. Directly comparable to X-Fitness on equipment category, Italian operating geography, and gym/hospitality customer base, though at vastly larger scale.
• Cybex International: Manufacturer of premium commercial strength and cardio fitness equipment used in health clubs, rehabilitation centers, and athletic training facilities. Comparable to X-Fitness on commercial equipment category and training-facility customer base.
• Star Trac / Core Health & Fitness: Commercial fitness equipment brand under Core Health & Fitness, offering cardio, strength, and group training products to health clubs worldwide. Comparable to X-Fitness on commercial cardio category and on serving gyms and training facilities.
• Nautilus (Bowflex): Branded fitness equipment company (Nautilus, Bowflex, Schwinn) focused on home and light-commercial cardio, strength, and connected fitness products. Comparable to X-Fitness across cardio and accessory categories and on serving residential/boutique gym customers.
• Johnson Health Tech (Matrix Fitness): Global commercial and home fitness equipment manufacturer offering cardio, strength, and group training products. Comparable to X-Fitness on equipment breadth and commercial customer base (gyms, hospitality, corporate wellness).
• Precor: Commercial fitness equipment manufacturer with a strong cardio and networked-fitness portfolio serving health clubs, hospitality, and residential markets. Comparable to X-Fitness in commercial cardio equipment and target customer profile.
• Life Fitness: Major global manufacturer of cardio and strength fitness equipment for commercial and home use, serving gyms, hospitality, and residential customers. Comparable to X-Fitness across core product categories (especially cardio) and customer segments (gyms, fitness facilities).

Direct peers

• BH Fitness: Spain-based global manufacturer and supplier of fitness equipment for home and commercial use, offering cardio, strength, and accessories. Comparable to X-Fitness as a similarly-sized European equipment supplier with multi-category offerings and commercial/home customer mix.
• Body-Solid: Specialist in strength and home-gym equipment with a broad accessory catalog, selling through dealers and direct channels. Comparable to X-Fitness on equipment breadth (strength, accessories), multi-channel distribution, and gym/residential customer segments.

Regional players

• Panatta Sport: Italian manufacturer of strength and cardio fitness equipment targeting gyms, professional sports, and military customers. Comparable to X-Fitness on equipment category, Italian footprint, and commercial gym customer base.

Market position

Customer concentration

• Xx.com/xfitnessit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X-Fitness